Professional Documents
Culture Documents
Havas Creds 2020
Havas Creds 2020
Kyiv
Agency credentials
Key
Clients
Achivements
5
Effie Awards 50
employees 5
Top trusted
agencies
3,000,000
media billing
Denis Logvinenko Inna Nasadiuk Alexey Morozov Anna Nikolayeva Dariia Bulatnikova
MANAGING PARTNER СLIENT-SERVICE DIRECTOR CREATIVE DIRECTOR MEDIA HEAD HEAD OF INFLUENCER MARKETING
Task
We were hired to develop positioning, brand manifest,
and product reels for YASNO, a new brand that
had emerged to replace the archaic Kyiv, Dnipro,
and Donetsk energy authorities that came to be
perceived as a soviet-era evil incarnate.
Solution
«There's a lot of responsibility in my life, I need to
double-check everything. In my bitter experience,
if you want something done properly, do it yourself.»
This was the mindset that became a foundation for
the brand manifest.
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