Growth of Haridwar

I. 19th Century
 British Government expanded the lower platforms by 34 ft and upper platform by 89 ft.
in 1819.
 Construction of Ganga Canal in 1857 is an important landmark.
 Municipal Board started functioning in 1868.
 In 1885, Haridwar-Laksar railway line was constructed which was extended to Dehradun
 in 1891 and linked to Rishikesh in 1926.
 Many Ashrams and Dharamshalas were constructed in Kankhal
II. Early 20th Century
 In 1900, Mahatma Munshiram set up the famous Gurukul in Kangri village.
 In 1938, the existing 38 ft. Har-Ki-Pauri Ghat was extended to 285 ft. for Kumbh Mela.
III. Post Independence
 In 1947, Haridwar became a part of Saharanpur District of UP. Haridwar became a
separate district in 1988.
 In 1962, many permanent bridges were constructed across the Ganga Canal.
 Rapid and unplanned growth of town after establishment of BHEL in 1965.
 Enforcement and implementation of Haridwar Master Plan 2001 in 1985.
 Development of Integrated Industrial Estate (IIE) by SIDCUL
Scope of Advertising Opportunities at the Kumbh Mela

Advertisement
• Entry Gates
• Mela Information and Traffic signs
• Pole kiosks on Street Lights and High Mast Lights
• Runners on Median/ Railings/Street Furniture if any
• Big Hoardings (without obstructing the View)
• Unipoles
• Balloons
• Public Toilets and Washrooms
• Parking Areas
• Tents, Cultural Pendals and Exhibition Areas
• Bus/ Taxi Stands
• Drinking Water Post
• Kiosks/ Product promotion Stalls
• Wall Paintings (only in Govt. walls with prior permission)
• Welcome Gates along major Roads
Print Media
• Daily News Article (Magazine)
• Mela Information Pamphlets
Visual Media
• LED Display
• CCTV
Sponsorship
• Toilets
• Health Centres
• Pre-paid Telephone Booths
• Drinking Water
• Kiosks (Nescafe, Coke etc.)
• Foreign Tourist Services
• Insurance
• Provision Stores
• Cultural Pendals
• Free Food
• Cloak Rooms

BBC NEWS

World's first Hindu theme park By Kathleen McCaul.Its backers describe it as the
"world's biggest ever mythological theme park". Hindu gods such as Ram,
Hanuman and Krishna will be the central attractions for a 'Disneyland on the
Ganges' in India.
• Sagar Theme Parks Pvt. Ltd is planning to bring Krishna, Hanuman, Ram
and the rest of the Hindu pantheon to life by building the world’s biggest
mythological theme park in Haridwar, on the banks of the river Ganga.

• To be called Sagar World, the 25-acre park will feature high-tech rides
recreating great moments in Hindu mythology, an animated mythological museum,
food courts, a “temple city” that will show different architectural styles, a sound
and light show, a petting zoo and a center where visiting NRIs and others can set
up remote poojas and other rituals over the Internet.
“Sagar World will be an ‘infotainment’ destination where families are able to show
their children the rich cultural heritage of India in an entertaining fashion that is
fun for the entire family.”

Making Money from Money:

Sitting on empty, folded sacks, they neatly pile up coins in multiple rows and
jingle them every time someone passes by.
For the unaccustomed, it takes a while to realise they are out to make 'money from
money'.
A large number of men sit along the banks of the river Ganga selling coins - a
much sought after item at the Maha Kumbh Mela as over the years they have come
to be a part of various rituals.
If you give these men a 10-rupee note, in return they give you anything from Rs.5
to Rs.7 in coins, pocketing the remaining amount. Though there are no "fixed
rates" in the business, if you have good bargaining skills you can narrow their
profit margins.