SYLLABUS IN GE 4

PURPOSIVE COMMUNICATION

VISION

We at the USST Colleges envision a PREMIER EDUCATIONAL INSTITUTION committed towards providing EQUAL ACCESS AND
OPPURTUNITY in helping individuals achieve personal, academic and social transformation to become brilliant, dedicated and productive leaders in Trade,
Business, Arts, Humanities and Science and Technology.

MISSION

Our mission is to CREATE and SUSTAIN a WORLD CLASS LEARNING ENVIRONMENT that will nurture creative, innovative and reflective
critical THINKERS and LEADERS committed in creating a QUALITY WAY OF LIFE for themselves and for the others through EXCELLENCE, FAITH and
INTEGRITY.

GOALS AND OBJECTIVES

To provide professional, scientific, technological, technical and vocational instruction and training in trade, business, arts, sciences and technology and
other areas of education in order to meet the manpower needs of business and industries in the region in the Philippines.

1. Strive for academic excellence in instruction and research, social and community involvement through accreditation.
2. Provide appropriate and continuing faculty and staff development programs.
3. Provide and maintain appropriate technologies, instructional facilities, materials and equipment.
4. Produce quality graduates who are globally competitive to meet the needs of business and industry and,
5. Attain university status through Unity, Solidarity, Sublimity and Teamwork(USST)
Course Name Purposive Communication
Course Credit 3 units
Course Schedule Monday/Wednesday
Course Description Purposive communication is about speaking, writing and presenting to different audiences and for various purposes.(CMO 20 s
2013)
Purposive communication is a three-unit course that develops students’ communicative competence and enhances their cultural
and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and
appropriately to multicultural audience in a local or global context. It equips students with tools for critical evaluation of a
variety of texts and focuses on the power language and the impact of images to emphasize the importance of conveying
messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other
academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written,
audio-visual and/or web-based output for various purposes.
Contact Hours/week 3 hours
Prerequisite None
Course Objectives At the end of the course, the students will be able to:
1. Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural
contexts.
2. Explain how cultural and global issues affect communication.
3. Determine culturally appropriate terms, expressions and images
4. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills.
5. Summarize the principles of academic text structure.

Skills 1. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and
global settings using appropriate registers.
2. Create clear, coherent, and effective communication materials
3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures.
4. Adopt awareness of audience and context in presenting ideas
5. Appreciate the impact of communication on society and the world
Week Learning Outcomes Topic Activities/Strategies Performance Indicators/
Assessment Tools
1-2 At the end of the lesson the students will be Slogan about how the
able to: Communication Processes, Pair share knowledge of the
1. Explain the principles and process Principles and Ethics Group Discussion communication process aids
of communication and the ethical people in communicating
considerations in communications effectively
2. Elucidate how communication
skills help resolve problems, better
understand new concepts, and aid
in your profession
3. Frame a slogan about how the
knowledge of the communication
process aids people in
communicating effectively
3 At the end of the lesson the students will be Communication and Globalization Recitation Reaction Paper
able to: Group Activity Informative Video
1. Write a reaction paper on Teacher-made Rubic
communication challenges in a
global atmosphere and methods for
effective and ethical global
communication
2. Create a two-minute informative
video about communication and
globalization
4 prelim
5 At the end of the lesson the students will be Local and Global Communication Group Dynamics Presentation about cultural
able to: in Multicultural Settings modes of different countries
1. Cite examples on how to enhance Teacher-made rubic
one’s ability to communicate with
people from diverse cultures
 2. Create a three-to-four minute
presentation about various cultural
modes of communication of a
certain country
6 At the end of the lesson the students will be Varieties and Registers of Spoken Class sharing Role Play
able to: and Written Language Teacher-made Rubic
1. Apply the varieties and registers of
spoken and written language in the
proper context
7 At the end of the lesson the students will be Evaluating Messages and/or Images Group Dynamics Multimodal advertisement
able to: of Different Types of Texts Teacher-made rubic
1. Analyze media messages and/or Reflecting Different Cultures
images using Key Concepts of
Media Literacy framework
2. Create a multimodal advertisement
of a cause-oriented event
8 Midterm
9 At the end of the lesson the students will be Communication Aids and Lecture Multimedia Presentation
able to: Strategies using Tools of Pair share Pecha Kucha
1. Create a multimedia presentation Technology Triad Sharing Blog
showcasing one’s culture 1. Preparing multimedia
2. Present a Pecha Kucha about one’s Presentation
region 2. Preparing Pecha Kucha
3. Create a blog promoting one’s Presentation
unique culture and tradition 3. Blogging
10 At the end of the lesson the students will be Communication for various Group dynamics Public Service
able to: Purposes Socratic Method Announcement
1. Create a public service 1. Informative, Persuasive and Pair Share Speeches
announcement regarding Argumentative Letter of Inquiry
environmental disaster Communication Incident Report Template
preparedness employing the 2. Public Speaking
concepts of informative, persuasive, 3. Making Inquiries
and argumentative communication
 2. Compare and contrast the different
modes of delivering a speech
3. Deliver effectively a message to an
audience
4. Write effective letters of inquiry
5. Create incident report template
6. Provide information accurately
11 PREFINAL
12-14 At the end of the lesson the students will be Communication for Work Purposes Group Dynamics patient notes
WEEK able to: 1. Communication for nurses: Text Analysis News Lead
1. Organize details gathered from Writing Basic Patient Notes Graded Recitation Promotional Materials
informants 2. Communication for Socratic Storytelling
2. Write patient notes correctly and journalists: Writing a Lead Lecture SWOT Analysis
accurately 3. Tour Guiding Pair Share Technical reports
3. Identify the essential details of a 4. Communication for Discussion Resume
lead Teachers: Storytelling Application Letter
4. Write a lead for a news article 5. Communication for Minutes of a Meeting
5. Create an effective tour Business and Trade
commentaries 6. Writing Business and
6. Describe pictures within a given Technical Reports
time frame 7. Communication for
7. Tell a story effectively Employment: The Resume
8. Identify strengths and needed skills 8. Communication for
for improvement Employment: The
9. Construct personal and business Application Letter
SWOT analyses 9. Communication within a
10. Eplain the classifications, parts, and Company: The
types of reports Memorandum
11. Write a sample report applying the 10. Writing Minutes of Meeting
principles of report writing style
12. Use personal SWOT analysis or
self-assessment exercises in
planning what to write in a resume
 13. Write an effective and appropriate
print and scannable resume
14. Write an application letter
15. Use the right tone in persuading a
prospective employer
16. Discuss the parts and purpose of a
memo
17. Explicate the content of a memo
18. Explain the importance of taking
minutes of a meeting
19. Write minutes of a meeting
15-17 At the end of the lesson the students will be Communication for Academic Lecture Summary and paraphrase
able to: Purposes Graded Discussion outputs
1. Illustrate the differences and 1. Avoiding Plagiarism Pair share Research objective and
similarities of quotes, phrases, and 2. Writing a Research Discussion research problem write up
summaries Proposal: The Topic Research Introduction
2. Write an acceptable summary and Proposal Method of a Proposal
paraphrase 3. Writing a Research Literary Analysis essay
3. Identify research gap, research Proposal: The Introduction Literary analysis paper
objective, and research problem 4. Writing a Research Political analysis paper
4. Write research objective and Proposal: The Method Research proposal
research problem 5. Writing Literary Analysis presentation
5. Write a research introduction 6. Writing Political Analysis
6. Write the method of research Paper
proposal 7. Academic Presentations
7. Write a literary analysis essay
8. Differentiate a political science
analysis paper from literary
analysis paper
9. Write a political analysis paper
10. Illustrate the three P’s of Academic
Presentation
11. Present a research proposal
 18 FINAL EXAMINATION
References:

American Psychological Association (2010). Publication manual of the American Psychological Association (6 th ed.). Washington, DC: Author.

Bell, E. R. (2009). Lecture to Falmouth. Retrieved from http://publicserviceblog.wordpress.com/2009/05/08/lecture-to-falmouth

Brown, G. (2009). Wiring the web for global good. Retrieved from https://www.youtube.com/watch?v=y7rrJAC84FA

Bullock, R. (2009). The Norton field guide to writing. USA: W.W. Norton &Company, Inc.

Computers as Tools for Presentations and demonstrations, (2000). Intel Teach to the Future, Intel Corporation.

Cresswell, J.W. (2007), Qualitative inquiry and research design. United States of America: Sage Publication, Inc.

Course Requirements 1. Regular class attendance

2. Major examinations
Prelim Examination
Mid-term Examination
Pre-Final Examination
Final Examination
3. Activities, seat works and short quizzes
4. Portfolio/ Projects(s)Reflection paper(s)

Grading System Attendance -10%

Decorum -15%
Quizzes -20%
Participation (Recitation, Assignments,
Projects, Portfolios,etc.) -25%

Major Examination -30%

 TOTAL -100%

Classroom Policies
1. Attendance is checked regularly. Late comers will not be admitted after 15 minutes.
2. Students wearing incomplete/improper school uniform will not be admitted. Likewise, proper dress code should be observed during school
activities.
3. Electronic devices (cell phones, iPods, etc.) need to be turned off or muted during class.
4. Requirements for the subject should be submitted on time. Late submission of projects is not acceptable.
5. Students who are cheating or plagiarizing materials in the course will not receive credit for the assignments, projects or tests which will likely to
lead failure in the course.

Prepared by: Approved by:

________________________________ ________________________________
CARMELITA L. DASALLA, LPT MERCEDES L. MALLARI, MaEd
Instructor Department Head