Professional Documents
Culture Documents
Animation KG-WREN
Animation KG-WREN
Animation KG-WREN
and
Darkside Animation Studios
introduce
The Kitchen Games
and
Wren & The Curious Mouse
Animated movies
Disclaimer
This document and the information contained herein is confidential and is provided
solely for the purpose of acquainting the reader with Reach Up High Entertainment
Ltd and Darkside Animation Films Ltd. This document is not an offer to sell or a
solicitation of an offer to buy securities, nor shall securities be offered or sold to any
person in any jurisdiction in which such offer, solicitation, or purchase would be
unlawful prior to registration or qualification under the securities laws of such
jurisdiction.
Investing in the film industry is highly speculative and inherently risky. There can be
no assurance of the economic success of any motion picture.
The slate of animated movie projects mentioned in this document are currently
available at time of print and is subject to change until funding is confirmed.
Confidential
This document should be treated as confidential and for attention of and his direct
investors only.
All projects and images are the property of Darkside Animation Films Ltd and/or
Reach Up High Entertainment Ltd and should not be reproduced or sent to any third
parties without the expressed written consent of either Darkside Animation Films Ltd
or Reach Up High Entertainment Ltd.
For the avoidance of doubt, the budgets, characters, projects and the entire
contents of this document should be treated as confidential and the permission of
the above parties is needed before reproducing or sending to any third parties.
Executive Summary
With THE KITCHEN GAMES and WREN & THE CURIOUS MOUSE we are aiming to
produce a two full length 3D (Stereophonic) CGI animated movies to establish a new and
commercially driven franchise that will create a series of extremely high quality yet cost
effective movies, together with a range of merchandizing opportunities that will give them
the potential of joining the billion dollar industry along side some of the major animated
characters we all know and admire.
Traditionally animation has always been expensive and time consuming. However, what
we are aiming to creative is a cost effective high quality animated feature films as visually
entertaining and outstanding as Ratatouille, Finding Nemo & Shrek.
Animated movies have always been consistently one of the most successful genre of films
since Walt Disney made Snow White in 1937. Each year their market share has increased,
indeed last year they accounted for 12% of the total film market. With the ability to
release films in both 3D and the traditional 2D format - 2011 is looking to be the biggest
yet.
We have also brought to our team Dan Hubbard, whose probably the best casting agency
in the country to assemble a great and commercial cast for our animated movies.
Because most the pre-production on THE KITCHEN GAMES is already complete, investors
have a unique opportunity to see initial sales a lot earlier than most animated movies. We
anticipate the first sales in November 2011 at the American Film Market.
Darkside Animation Films and Reach Up High Entertainment are seeking $29 million to
complete two 3D animated feature films, THE KITCHEN GAMES and WREN & THE
CURIOUS MOUSE.
Contents
Cover 1
Disclaimer 2
Executive Summary 3
Contents 4
The Movies 6
Sales Estimates 10
Production Team 12 - 15
Contact 16
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Andrew has worked in the animation industry for over 20 years producing work for many leading
companies including New Line, MTV, Discovery Channel, BBC and Disney. His company also worked
on films such as James Bond Golden Eye, The Wind in the Willows, Grim etc. Andrew’s original
company AMGFX became one of the largest animation companies in Europe.
AMGFX created effects for several successful TV Movies including Coming Home and Nanchero
starring Peter O’Tool and Joanna Lumley, along with The Fairy King of Ar and Something’s Coming.
AMGFX also produced Ads for AOL, Cadbury’s, Kit Kat and won an advertising originality award for
one of the commercials. Whilst producing effects for feature films such as Lost in Space, Deep
Blue Sea and A Clandestine Marriage, AMGFX took over another division of VTR plc (Film Factory)
in August 1999 and created effects on productions including Gormanghast for the BBC. In February
2000 Andrew merged all the graphic departments at VTR into a new company called The Hive.
Andrew Bishop resigned his directorship of AMGFX and The Hive to develop a new animation
company with Simon Percy & Keith Reeves called Darkside Animation. Darkside animation has
completed several TV shows Powers a 13 part series for the BBC and Bloody Britain a 13 part
series for Discovery Channel. Darkside have also just completed a show for National Geographic
called Earth Shocks. Some of the films include The Wedding Date for Miramax, Pathe’s “Grow
Your Own and Amy Heckerling’s I Could Never Be Your Woman for MGM.
Darkside Animation are now in full production on the 3D/stereoscopic CGI Animated feature film
called The Kitchen Games. Joining Andrew Bishop in the director’s chair is multi award winning
audio director Dirk Maggs and co-producer Dan Hubbard who is probably the most respected casting
directors in the UK.
Darkside Animation has now over 40 permanent staff with further expansion planned throughout
2011.
Alan Marques and Mark Dodwell have joined the team at Darkside. Mark worked on numerous
movies as a special effects technician and sculptor, such as Lost in Space, Judge Dredd, Event
Horizon, James Bond – Tomorrow Never Dies, Gladiator, Black Hawk Down and Star Wars
Episode 1.
Alan, a VFX Spervisor also comes with a wealth of talent and experience in 3D digital effects and on
numerous feature films.
Simon Percy is one of the founders of Darkside. He is one of the pioneers of the 3D industry,
starting some 18 years ago when CGI was in its infancy. Simon is regarded as one of the world’s top
3D modellers.
Darkside Animation is a state of the art CGI/VFX studio providing for all your needs including the kitchen sink!
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STATUS
Genre: Animation/Family/Comedy
Summary: Our story takes place in a world in which everyday objects have lives, hopes
and dreams of their own, where family loyalty without respect for others has
proved a recipe for disaster. It celebrates diversity and courage with a sizzling
mixture of comedy, adventure and romance. The Kitchen Games is both a
modern classic and an enduring favourite that families will want to watch again
and again.
Producers: Darkside Animation, Demetris Kyriacou & Dan Hubbard (casting director)
Directors: Dirk Maggs (The Hitchhikers Guide to the Galaxy - Radio) & Andrew Bishop
Cast
Zac Efron (High School Musical) – considered
Hayley Atwell (Captain America) – considered
Saoirse Ronan (Atonement) - confirmed
Joanna Lumley (Corpse Bride) - confirmed
Leslie Phillips (Harry Potter) - confirmed
Ian McKellen (Lord of the Rings) - confirmed
Rupert Everett (Shrek) - confirmed
Andy Serkis (The Lord of the Rings) - confirmed
Kevin Spacey (Usual Suspects) – confirmed
(actors not contractual- confirmed cast are subject to offer and availability)
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Genre: Animation/Adventure/Family
Tagline: The Story of the hidden secrets and long lost truths behind the building of St
Paul’s Cathedral in London!
Summary: In 1666 a mouse (Hercules) is blamed for starting the "Great Fire of London",
by knocking over a candle in a bakery in pudding lane. This causes Christopher
Wren to finally build his new cathedral (St Paul’s). But was it really a mouse
that started the fire!
In 1941 during the "London Blitz" the truth will be revealed as we follow Izzy
the determined ancestor of Hercules as she uncovers clues that lead to an
amazing discovery that appears to clear her family name and ends the long
running feud between cats and mice.
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The Studio
In the same manner that Disney and Fox have their own individual style in animation, Darkside has
developed its own distinct style of animation that can be seen on its feature film The Kitchen
Games, which it will replicate for its new animated features going into production.
The Kitchen Games with Wren & The Curious Mouse are not only aimed at the family audience it
intends to market to but the projects themselves will be particular to the studio creating and moving
forward the Darkside ‘Brand’.
Traditionally the US studios have held a monopoly of commercially driven high quality animated
features due to the high production costs of making the movies. Generally they still dominate the
market but independent animated movies have recently broken into the market, which have also
shown healthy gross returns at the box office.
The highest grossing Animated feature film was Shrek 2 which was budgeted at $150 million
grossed world wide $919.8 million at the box office. Many high budgeted US studio animated feature
films have shown healthy returns at the box office, for example Shrek 3 grossed world wide
$781million and Finding Nemo grossed $865 million at the box office.
There are independently made animated feature films which cost considerably less that have still
shown a very healthy return. Hoodwinked budgeted at $15million (estimated) and Jimmy Neutron
budgeted at $30 million are two examples.
Hoodwinked grossed world wide $110 million at the box office. It also grossed $21.8 million on
DVD rentals alone. This does not include DVD sales or merchandising revenues.
Jimmy Neutron grossed world wide $103 million at the box office. This does not include DVD sales
or merchandising revenues.
Traditionally the US market is worth between 40-50% of the world market. However this is not
always the case. For example the animated feature film called Arthur and the Invisibles only
grossed $15.1 million (13.4% of the market) at the US box office, yet went on to gross $97.9 million
(86.6%)in the rest of Word (ROW) giving it a total gross sales of $113 million.
Source for feature film budgets and box office grosses: www.boxofficemojo.com.
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TERRITORY Low Medium High
AFRICA (East & West) 140,000 175,000 250,000
AFRICA (South) 350,000 437,500 625,000
AUSTRALIA / NZ 420,000 525,000 750,000
ARGENTINA/PARAG/URUGAUY 420,000 525,000 750,000
BENELUX 560,000 700,000 1,000,000
BRAZIL 630,000 787,500 1,125,000
BULGARIA 70,000 87,500 125,000
CANADA (FRENCH speaking) 840,000 1,050,000 1,500,000
CENTRAL AMERICA 420,000 525,000 750,000
CHILE 210,000 262,500 375,000
CHINA 350,000 437,000 625,000
COLOMBIA 210,000 262,500 375,000
DOMINICIAN REPUBLIC 70,000 875,000 125,000
EASTERN EUROPE (other) 210,000 262,500 375,000
CZECH REP. 140,000 175,000 250,000
EX-YUGO 70,000 87,000 125,000
FRANCE 1,400,000 1,750,000 2,500,000
GERMANY (AUSTRIA/SWISS) 1,540,000 1,925,000 2,750,000
GREECE 420,000 525,000 750,000
HONG KONG 210,000 262,000 375,000
HUNGARY 140,000 175,000 250,000
ICELAND 70,000 87,500 125,000
INDIA 50,000 62,500 80,000
ISRAEL 280,000 350,000 500,000
INDONESIA 140,000 175,000 250,000
ITALY 1,120,000 1,400,000 2,000,000
JAPAN 1,680,000 2,100,000 3,000,000
MALAYSIA 70,000 87,500 125,000
MEXICO 420,000 525,000 750,000
MIDDLE EAST 210,000 262,500 375,000
PAKISTAN 70,000 87,500 125,000
PERU/BOLIVIA/ECUADOR 420,000 525,000 750,000
PHILIPPINES 70,000 87,500 125,000
POLAND 210,000 265,500 375,000
PORTUGAL 140,000 175,000 250,000
ROMANIA 140,000 175,000 250,000
RUSSIA 700,000 875,000 1,250,000
S. KOREA 420,000 525,000 750,000
SCANDINAVIA 560,000 700,000 1,000,000
SINGAPORE 160,000 213,000 213,000
SLOVENIA/CROATIE/SERBIA 70,000 875,000 125,000
SPAIN 1,400,000 1,750,000 2,500,000
TAIWAN 140,000 175,000 250,000
THAILAND/VIETNAM 210,000 262,500 375,000
TURKEY 140,000 175,000 250,000
U.K. 1,540,000 1,925,000 2,750,000
VENEZUELA 280,000 350,000 500,000
TOTAL REST OF THE WORLD 19,530,000 26,002,000 34,793,000
US + CANADA (English speaking) 5,937,500 10,500,000 15,500,000
TOTALS 25,467,500 36,502,000 50,293,000
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At 77, Winnie the Pooh is still tops for kids, pulling down
more than $5 billion in retail sales in 2002. This shows you
do not have to have a movie out to be a franchise success.
After Toy Story and A Bug's Life, Pixar hit the jackpot once
again with Monsters, Inc. The movie's home video was the
year's bestseller, ringing in at $600 million.
With the animated movies our intentions are to create a noticeable brand that will
compete with the existing studio franchise on the market today.
Source: www.forbes.com
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Andrew started his own photography company at 17, before moving into publishing. By the age of
22 he was Group Publishing Director for a division of Maxwell Group.
He moved to America in 1988 to become Worldwide Sales and Marketing Director for Blue Ribbon a
company specializing in setting up and installing recording studios. It was here that he discovered
and fell in love with animation.
Andrew moved back to the UK in 1992 and immediately set up Premier Vision an animation and
visual effects company. This became AMGFX, which became part of Portman Zenith and then VTR.
AMGFX took over another division of VTR plc (Film Factory) in August 1999 and created effects on
productions including Gormanghast for the BBC. In February 2000 Andrew merged all the graphic
departments at VTR into a new company called The Hive.
Andrew resigned his directorship of AMGFX and The Hive to set up Darkside Animation.
In his various guises Andrew has worked on films such as James Bond- Golden Eye, The Wind in
the Willows, Lost in Space and Deep Blue Sea, TV series including Coming Home and
Nanchero starring Peter O’Tool and Joanna Lumley (ITV).
Andrew Bishop has worked in the animation/VFX industry for over 20 years producing work for many
leading companies including BBC, ITV, Channel 4, New Line Cinema and Disney.
Mark trained originally as a Mechanical engineer at Kingston University, but spent most of his time
modelling and animating space ships.
On leaving university Mark immediately went into special effects and over the next few years he
work as special effects technician and sculptor on projects including Lost In Space, Judge Dredd,
Event Horizon, Star Wars-Episode 1, James Bond-Tomorrow Never Dies, Gladiator and
Black Hawk Down.
Mark completed an MA in Computer Animation from Bournemouth University in 2000 and now
concentrates on computer animation and FX. He joined Darkside in November 2009.
Dirk Maggs has been a producer in BBC Television Presentation and a Senior Producer in BBC Radio
Light Entertainment. He writes, produces and directs across all media and has won national and
international awards almost annually, with particular distinction in cutting edge audio production.
Dirk was among the first ever nominees for the Directors Guild Award for Outstanding Achievement
in his field.
Dirk's Television work includes Bob the Builder and The Animated Mr Bean, in Film The Magic
Roundabout Movie and the animated feature The Kitchen Games. For BBC Radio, Dirk created
epic 'audio movies' featuring Superman, Batman, Spider-Man and Judge Dredd.
Dirk was responsible for the hugely successful 2003-5 radio renaissance of The Hitchhikers Guide
to the Galaxy - its late author Douglas Adams having specifically asked Dirk to adapt, direct and
produce the conclusion to the saga in its original medium.
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Dirk has directed many outstanding artists, including Leslie Nielsen, Christian Slater, Rowan
Atkinson, Hugh Laurie, Stephen Fry, Jonathan Pryce, Juliet Stevenson, Jim Broadbent, Maureen
Lipman, Johnny Vegas, Ricky Tomlinson, Harry Enfield, Jim Carter, Steve Coogan, Alison Steadman
and Spike Milligan.
Dirk has been elected an Honorary Fellow of the University of Winchester for his work in the dramatic
arts and is a Guest Lecturer at the Universities of Westminster, Bournemouth and Winchester. He is
also involved with creative and educational Native American projects at Native Voices at the Autry
Center in Los Angeles, California and Native American Public Television in Lincoln, Nebraska.
Alan attended film school at the London College of Printing, United Kingdom. After completing the
course he joined one of the first companies to enter the 3D computer graphics industry during 1983,
Computer FX, based in central London.
Starting as a data constructor on an early IMI 500 vector cad system, he spent nine years with
Computer FX learning the trade and working on numerous commercials, corporate videos and
television i-dents. During this time I had experience with various emergent 3D technologies
Alan set up his own man company in 1992 called ‘Deimos Designs’. The main contract for this
company was working on a cartoon animated Sci-Fi show called ‘GFI’ for Gerry Anderson of
‘Thunderbirds’ fame. The work involved animating and producing computer rendered line drawings
of space craft for cell painting.
Head hunted by Magic Camera to set up their Digital Effects facility. Alan worked on numerous
feature films, culminating in the 3D supervision of the four minute opening to the movie Lost in
Space.
From August 1998 to September 1999 he was Head of Digital Production at Pepper’s Ghost
Productions, but left to become a freelance Visual/Digital Effects Supervisor and Technical Director,
working on such films as Captain Scarlet, Vertical Limit’ and for Directors including Werner
Herzog.
Alan set up No Strings Attached Ltd in 2002, the company executed a range of digital post
production work for feature film and television clients including HBO, BBC Television, Channel 4,
National Geographic, Frankfurt Motor Show, as well as work on films such as Invincible, The Life
and Death of Peter Sellers and Sahara.
Simon Moorhead is an award winning producer who has not only worked in the UK as an
Independent Producer but also within the Hollywood Studio system.
His short film Neon won the prestigious Grand Prix at the Clermont Film Festival in 2003. In the
same year he produced the feature film Mirrormask for Sony Pictures that received its world
premier at the Sundance Film Festival in 2005.
Not only did Mirrormask, a film that mixed live action with cutting edge animation receive a number
of prestigious awards around the world but was also a commercial success.
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Simon started his career in theatre before moving into film & television and has been associated with
many award winning TV drama series including A Different Drummer, Threads, Widow Maker, The
Life and Loves of a She Devil and the prophetic ITV mini-series Chimera.
As a producer he has made films for BBC, ITV, Channel 4, National Geographic as well as music
videos for Virgin Records and commercials for Saatchi & Saatchi, Kodak, Eurotunnel, Norwich Union
and BT.
In 2006 Simon produced the animated stage projections for Elton John’s Broadway production of
Lestat, based on the Anne Rice Vampire novels for Warner Bros.
Simon Percy is one of the pioneers of the 3D industry, starting some 18 years ago when CG was in
its infancy. Over that time Simon created effects for Disney, MGM and Newline cinema to name a
few.
Simon also helped create effects companies such as Premier Vision, AMGFX and the Hive. Simon
started Darkside Animation with Andrew Bishop and Keith Reeves in 2000. Its clients include M&C
Saatchi (Mini / BMW), Universal, LG, MGM, Warner Brothers, BBC, Nike, Bray Leino, ITV, Discovery
Channel, Cartoon Network, National Geographic
and Comcast to name a few.
For over a decade Simon has worked closely with animation software developers, such as Eon
Software and the Emmy award winning Newtek Inc who develop Lightwave 3D.
As a beta tester for numerous animation tools, Simon’s knowledge of animation and the
requirements of production pipelines have aided these development teams to shape the tools that
the industry now uses today. Simon worked as a VFX supervisor on films and television such as Lost
in Space, The Wedding Date, I Could Never Be Your Woman and Powers (BBC).
Keith Reeves
After qualifying with a music degree Keith trained and qualified with Arthur Andersen.
Joined Chrysalis Group in 1992 as the accountant for the Multimedia and Factual Departments
involved in forecasting, budgeting and rights acquisitions. Keith undertook significant special work
on acquisitions and disposals of Group Companies.
Became Group Financial Controller for Portman Zenith, 1993, subsequently promoted to Finance
Director. Involved in all aspects of production and distribution; part of the management team that
produced titles, including Rebecca and An Awfully Big Adventure. Involved in the acquisition of AMG
FX and became involved in all financial aspects of the animation and visual fx division. During this
time Keith completed an MBA.
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In 1998 became Finance Director of a Computer Distribution Company Matrix Europe Ltd with a
turnover of over £50m worldwide. Set up Morpheus IT Ltd in 2000, developed the Company, which
achieved turnover in excess of £15m within the first two years.
Keith was part of the team that set up Darkside Animation Limited in January 2000. Left Morpheus
IT in May 2007 to concentrate full time on Darkside Animation.
Simon was featured in a 1994 edition of Screen International as The Man Who Saved James Bond;
after the practical model of the GoldenEye satellite was destroyed in an on-set explosion, Simon
built a 3D replica that was used for the remaining shots.
Simon returned to the UK as a co-founder of Darksides’ West End studio and commutes as necessary
from his home in L A. No stranger to studios on either side of the Atlantic, he was recently called in
to consult on technical issues during post-production on Spiderman 3.
A firm believer in the adage “if you want something done…” Simon has developed operational
methods and software tools that are now used in studios worldwide. Simon’s notoriety in the industry
is marked by a somewhat unique honour: a character named after him - “Doctor Simon Coombs” -
appears in the television series Stargate SG-1.
First starting off working alongside the finance side of the UK tax driven film partnerships, he was
later contracted by a London based accounting firm to source and recommend commercially driven
film projects that would be British qualifying that would benefit from the tax incentives available at
the time.
In 2007, Demetris moved full time into film production. Features which are either currently in pre-
production, production, post production or completed are The Kitchen Games, Devil’s Playground
and A Soldier’s Story. He is also working on a slate of high profile ‘franchise-able’ animated CGI
stereoscopic feature films as well as live action feature films with A list talent attached that are
scheduled to go into production in 2011/12.