SIP CHAPTER PLAN & SCHEDULE OF SUBMISSION
Sl.no. Chapter Name
1 Introduction
2 Company Analysis
3 Industry Analysis
4 Competitor Analysis
5 Customer Analysis
6 Topic and issue related
7 Submission of hard bound typed copy and Presentation
Probable Contents
Topic, Relevance of topic, Objectives,Methodology, scope,
Limitations, Expected learning outcomes.
Brief background, Present business portfolio, Physical and
Financial performance, Market potential, Sales growth, Market
share, Market Capitalisation, Marketing mix,Competitive
advantage, SWOT analysis, Company's overall strategy, Ethics and
CSR activity.
Environmental analysis(PESTLE), Category size and growth,
Analysing industry forces and attractiveness (Porter's 5 force
model)
Competitive scenario(product as well as co.)Company 's position
in BCG/GE matrix, Company's current strategy, Nearest rival and
competition between them , Positioning strategy .
Customer profile ,Charactersitcs and buying nehaviour, Response
to market programme, Size and attractiveness of customer
segment, Profitability, CRM activities of company.
Analysis of secondary data, Theoritical framework, or modelling ,
Intepretation , Output or observation (Tables, Charts , etc)
Note: Respective guides will check the report and guide them ac
LE OF SUBMISSION
No. of Pages Dateline for Online
Marks out of 100
(Minimum) submission to Guides

3 5 30.04.2020

5 10 30.04.2020

5 10 30.04.2020

5 10 07.05.2020

5 10 07.05.2020

10 25 22.05.2020

30 July/Aug

e report and guide them accordingly.