CONSUMER BEHAVIOUR (Practical)

OBJECTIVES:

Helps the students to get in-depth knowledge on Consumer Behavior

Helps to know about the proper Feed Back system

Helps to identify the internal customer satisfaction Level

List of Practical

1. Prepare and Present the Consumer feedback form model for any consumer durable products

2. Prepare and Present the Consumer feedback form model for any consumer FMCG products

3. Give a Presentation of the Selection of distribution channel for FMCG Product

4. Prepare and Present the Development of Market Segmentation for any Automobile products

5. Present in which media of Advertisement will you select for Cosmetic products

6. How to develop Motivation model for your company relationship executive

7. Prepare a model for Perceived Product quality

8. Give a Presentation on the following

i. Individual Perception

ii. Consumer Research Process

7. Design a presentation on Market Segmentation

8. Discuss in Group – ―The Consumer awareness level in India‖

Note: Record note to be submitted and Viva-voce will be conducted.

Suggested Readings:

1.Blackwell, Miniard, Engel, Consumer Behavior, Cengage Learning, New Delhi, 2012.
2.Del I. Hawkins, Roger J. Best, Kenneth A. Coney and Amit Mookerjee, Consumer Behavior,
Building Marketing Strategy, 9/e, Tata McGraw Hill, New Delhi, 2007

3.Jay D. Lindquist and M. Joseph Sirgy, Shopper, Buyer and Consumer Behavior, Biztantra,

New Delhi, 2007.

4.Leon G. Schiffman, Kanuk Leslie Lazar, Consumer Behavior, PHI Learning,

New Delhi, 2008.

5.Michael R. Soloman, Consumer Behavior, PHI Learning, New Delhi, 2009.

6.Ramanuj Majumdar, Consumer Behavior, PHI Learning, New Delhi, 2010.