Professional Documents
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FLIP - Proposed Animation Studio
FLIP - Proposed Animation Studio
FLIP - Proposed Animation Studio
1.1 INTRODUCTION
Animation is the process of creating the illusion of motion and shape, by means
of rapid switching of arranged images that minimally differ from each other. It is
categorized into 3 forms; cel animation, stop-motion and computer animation. The term
animation is derived from the Latin word animatio which means “the act of bringing to
life” The first attempt in making animation started on Egyptian age wherein they use to
make painting on walls showing different images. With the invention of pinakistoscope
and zoetrope in the year 1833, movement of static images became possible. As year
passes by, technologies and modern equipment enhances on how animation evolved.
As it continuously evolve and became more popular, the demand for talented
and creative animators have also increased. This career created doorsteps for Filipino
employment and became one of the sector for Business Product Outsourcing. Foreign
investors come in and go within the country to invest and venture business opportunities
in animation here in the Philippines.
Currently, Philippines invest in the talent of the animator while other countries
have been spending on latest technologies. As the industry grow, the need for animation
schools and training centers that will educate potential animators have increased.
Animation Council of the Philippines projected that as of 2010, there were 50 registered
companies and 10,000 local animators. According to Mr. Alstaire Sarthou, Animation
Director of Toppeg Animation Studio Inc. that, “there are still room for improvements
on the industry and demand for animation services increases as year passes by. With a
goal of creating own local animation content”.
The proposed animation studio and training center aims to create a place that
specialize in animation services. To promote the animation industry as one of the major
business process outsourcing available in the Philippine context. The proposed
structure will not only cater local residents but also encourage foreign guest and
investors. Providing a working environment that boost creativity and nurture ideas. An
advance step towards the future of Philippine animation.
Main Problem
Sub-Problems
2. What would be the character of the building that maximize function and
aesthetics?
3. What are the technologies that can be incorporated in the building design?
4. What are the facilities that can attract guest and animators?
1.4.1 Users
1.4.1.1 Primary
1.4.1.2 Secondary
The proposed studio and training center for animation aims to be an iconic
building in the country. Incorporating modern trends and methods in construction.
To serve as a future reference for architectural students.
1.5 Objectives
The study will be focusing on designing a training center and studio for animation,
provided with efficient layout of spaces for convenient circulation. Creating an
environment that nullify negative work pressure and promoting a more social friendly
spaces. Limited only to animation related courses, students and professionals. It will
focus on conceptualization, aesthetic value, research and providing spaces for the
required facilities. Excluding any engineering computations and works.
1.7 Assumption
That, there were many talented Filipino animators that can compete in the
International market of animation industry that in need of a venue for training and
learning.
Animation - is the process of creating the illusion of motion and shape change by
means of the rapid display of a sequence of static images that minimally differ
from each other.
Green Screen - green screen technology allows any background to be placed behind
the subject being filmed. The subject is filmed in front of a green piece of cloth
or painted wall and the editing software masks out the green.
Multi- media – is the combined use of several media like sound and full motion
video.
Traditional Animation - was the process used for most animated films of the 20th
century.
The proposed research project was guided by using descriptive method wherein it
aims to determine opportunities in animation industry. The researcher conducted initial
interviews to know insights about the topic. In selection of site, the researcher used
computer software Google Earth and Wikimapia, to search for ideal site suitable for the
proposal. The researcher compiled the gathered data from books, articles and other
materials related to the proposed topic. An interview to professionals on animation field
will help on to emphasize further study in animation. An observation within the site
vicinity to gather data and know behavioral pattern of users. In gathering data, library
provided essential collected information that serve as the basis for the proposal. Thesis
proposal for animation from year 2010 onwards became the outline data of the research.
2.2.1 Interview
2.2.2 Survey
Survey was used to gather opinions of target respondents about the status of animation
industry in the Philippines.
2.2.3 Observation
The researcher observed the perimeter of the site to know behavioral patterns of users
and possible vehicular access.
Thesis related topics was used as the basis for the outline of the whole research.
2.2.5 Camera
Camera was used for the documentation of every interview and compiling pictures of
existing structures, utilities, condition of the site within the vicinity.
Statement of the
Problem Data Analysis
Gathering Data
Synthesis
Collecting the necessary
Combining all the
data needed in the
relevant data that is
research
needed
Formulation of
Design Solutions Concepts and
Application of all Philosophy Space Programming
the data gathered - Creation of Derivation of the
architectural required space needed.
principle
Consultation Translations of
Schemes to Deliberation
and Revisions
Final Design
Figure 2.1 Activity Path
The gathered data will be used as the basis of research. It will serve as a guide in
designing and planning phase that will be an outline of the spatial relationship of
different spaces. The information collected will be compiled and translated to actual
applications in designing the structure.
Animation Enthusiast
3.1.1 LOCAL #1
Summary:
In the midst of these superb feats, there is still a need to exert more effort
because the country is lack of skilled 3D artists . This is somewhat due to the very few
breaks that Filipinos gain to develop the desired skills.
3.1.2 LOCAL # 2
SOURCE: Microsourcing
Summary:
Animation Scholarships
Animation industry has a large market value worldwide for Business Process
Outsourcing thus creating more opportunities and sustainable economic growth.
Philippines as one of the potential Southeast Asian countries for animation, have an
advantage in terms of skills and creative animators. As animation get well known
world-wide and the demands for animation services increased, the need for skilled
3.1.2 LOCAL # 3
LOCATION: Cebu
DESIGNER/AUTHOR/OWNER:
SOURCE: Philstar
CEBU, Philippines - With Cebu City being a central hub of business and
recreation in the country, it is only fitting that it also be a major center for the arts. One
area of the arts that seems to be bubbling up quite vigorously in the city is digital media.
In particular, Cebu has created a buzz around Asia in the last few years as an emerging
film-production education capital in the region.
On March 16, a new film school opened in Cebu - the Film and Media Arts
International Academy (FMA). It is the second accredited international vocational
school of its kind around here. Located in the old Sacred Heart School for Boys along
Gen. Maxilom Avenue, FMA offers programs firmly grounded in the technical crafts
required to make digital films. This includes the Diploma in Film and Creative Media
Arts as well as the Diploma in 3D Animation.
Animation industry at present times doesn’t just involved within the highly
urbanized city. It continues to venture more on provincial places to promote and
introduced animation. Some experts says that animation industry will continue to grow
as time pass by. There is an unending market in this industry wherein it caters all ages
of audiences.
3.1.2 FOREIGN #4
LOCATION: China
Summary:
The National Animation Industry Park formally opened in May 2011 and
occupies roughly 250 acres at the Sino-Singaporean Tianjin Eco-City, 100 miles
southeast of Beijing. It represents part of the Ministry of Culture's $695-million attempt
to spur the national animation industry and make films that can compete on the
international market. Although the facility is managed by the government, film studios
from across China can rent space and equipment at subsidized rates---incentives
intended to encourage more cartoon production. A company or government agency can
even simply present an idea, and animators at the facility will take care of the rest---
though of course the content is subject to censorship rules. A number of private
companies are expected to establish satellite offices at the park.
The campus boasts the latest in animation technology from around the world,
including the largest motion-capture studio in Asia and what it says is the fastest
rendering software in the world.
Animation is one of the sector of business that generates billion dollar income.
These numbers signify the extensive market that animation has to offer. Therefore,
facilities for production and training for animation is needed. The proposal aims to
create a central place for the local animation industry that will help in the economic
revenue of the country. The review of related literature will help the researcher to give
possible solutions to the proposal that will be use in designing and creating each spaces
of the animation hub.
3.3.1 Foreign #1
Location: California
Pixar’s headquarters starts in 1999 with Steve Jobs. As Pixar’s CEO. The
moment you enter through the doors at Pixar you are instantly struck by the immensity
of the building and the beauty of its design. Pixar’s campus design originally separated
different employee disciplines into different buildings. But because Jobs was fanatic
about these unplanned collaborations, he envisioned a campus where these encounters
could take place.
DESIGN FEATURES:
Offices are arranged in U-shaped units of 5-6 individual offices – with a central
gathering area in the middle that brings the idea of the creating unplanned
collaboration down to a smaller, workspace-sized concept.
Floor Plan:
Evaluation:
3.3.2 Foreign #2
Location: California
DESIGN FEATURES:
Evaluation:
3.3.3 Foreign #3
Location: Japan
ARCHITECTURAL FEATURES:
Digital workshop room wherein visitors can experience digital editing and basic
animation
3.3.4 Local #4
Location: Makati
Reference: iAcademy
As an institution that aims to provide the best in ICT and Business, iACADEMY
houses the best, state-of-the-art facilities in a fully wi-fi enabled, air-conditioned
campus that help enrich the learning experience. Information and Communications
Technology Academy, better known as iAcademy is a private, non-sectarian college
located in the Central Business District of Makati City, Philippines.
ARCHITECTURAL FEATURES:
iACADEMY Student Lounge is ideal for group study sessions and discussions.
Figure 3.19
iAcademy Library
EVALUATION:
As the first animation school here in the Philippines, iAcademy houses facilities
that create modern ambiance and environment. Each classroom have a limit of 35 seats
to avoid overpopulated number of student in a room. It is an effective way to make a
space that is more habitable and economic. A lounge that promotes social interactions
and a place for group study.
3.3.5 Local #5
Toon City is an animation production studio that has major clients around the
world including Walt Disney and Warner Bros. Animation. They were specialize in
ARCHITECTURAL FEATURES:
EVALUATION:
Toon City is regarded as one of the largest animation studio within the country.
Each spaces were designed sadjacent to each department to promote collaboration. A
more social friendly environment. Each spaces were designed according to the
ergonomics and anthropometrics of an animator.
Based on the gathered review of related literatures and case studies, animation
is an in demand industry that caters International market. Some of the most famous
animation studio are Pixar Animation Studio, Dreamworks, Walt Disney, Studio Ghibli
etc. In the Philippines, some of the well-known studio are Toon City Animation, Toei
Animation Philippines, Toppeg Animation, Top Draw etc. Animators are creative
people, thus designing a working space that encourage social interaction that enhances
COMMUNICATION
IDEAS
INNOVATION
CREATIVITY
EXPLANATION:
The proposed animation studio and training center is located at CCP Complex,
Pasay City. The site is a vacant lot with a total land area of 1.2 hectares. It is accessible
by nearby municipalities like Taguig, Makati, Manila and Paranaque. Toon City
Animation Inc. will fund the proposal and designed to be a center for animation
development within the country. It aims to create a place for creative industry and
encourage public to know animation.
In search for the appropriate site for the proposed project the researcher had undergo to
site selection process.
pollution.
Total 100%
Criteria Description
Option 1 Location : Makati City
- Makati is the financial center of
the Philippines; it has the highest
concentration of multinational and
local corporations in the country
Legend:
5 - Excellent
4 – Very Good
3 – Good
2 – Desirable
1 – Fair
Chosen Site
Option 2: Pasay City
MANILA Site:
Location: CCP
Complex
MAKATI
TAGUIG
PARANAQUE
The city of Pasay is located in the western coast of Metro Manila or the National
Capital Region (NCR). It is bounded in the north by the city of Manila, in the northeast
by the city of Makati and the municipality of Taguig, in the west by the city of
Paranaque, and in the west by the Manila Bay. The city is located approximately at
latitude 14º32' and longitude 121º00'. In terms of area, Pasay is the third smallest
political subdivision among the cities and municipalities of NCR. It occupies a total
land area of 13.9 sq. kilometers. It is known as the “Premier Gateway of the Philippines”
Pasay Description:
Population : 392,869
Temperature
Pasay has an average normal annual temperature of 27.5 °C. The warmest months are
April, May and June while the coldest months are December, January and February
with the minimum temperature of 25-26°C.
Relative Humidity
Relative humidity or the percentages of water vapor in the air ranges, in monthly values,
from 66% to 81% with an annual average of 75%. These values indicate that Pasay is
relatively humid.
The annual prevailing wind direction in the area is towards the east. The average annual
wind speed is 3.0 meters per second (mps). High wind speed occurs in March to April
while low wind speed happens in September to November.
Rainfall
The rainy months of May – October indicated monthly rainy days of 7- 20 with the
month of July recording the highest at 20.
Physical Profile
Site:
Location: CCP Complex
After four decades of rapid urbanization in Metropolitan Manila, Pasay City has
transformed into an important local corridor between major urban centers. Its
southwestern portion provides access between the city of Manila in the north with cities
and municipalities like Parañaque, Las Piñas as well as the nearby municipalities in
Cavite in the south. Likewise, its southeastern portion links Parañaque, Muntinlupa and
Laguna with the cities of Manila, Makati, Mandaluyong as well as Quezon City. Pasay
City is a facilitator of trade among its neighboring LGUs. The city also serves as an
international gateway not just to Metro Manila but the whole Philippines with the
existence of both the domestic and international airports within its jurisdiction. There
are numerous recreational and cultural destinations that attract local visitors and foreign
tourists. Cultural attractions include the Nayong Pilipino at the airport area that
showcases miniature versions of real natural attractions in the Philippines, and the
numerous venues for shows at the Cultural Center of the Philippines (CCP) Complex
Labor Force and Employment
In 2000, Pasay City had an estimated labor force of 291,800 representing 80.4% of
the population. Pasay City had only 84.5% of its total labor force gainfully employed.
The Leading Industries of Pasay City
Pasay City’s rapid urbanization has seen the decline of traditional industries and
their replacement with more service-oriented types of livelihood and industries. The
rising population and the growing demand for their immediate needs have caused too
much pressure on land and the surrounding environment. The demand for space and the
subsequent invasion of creeks and rivers by informal settlers has eased out vegetable
farming, fishing, livestock raising and the culture of marine products.
The recent trend towards a global-oriented economy had various impacts in the
Philippines as the system promoted consumerism that created a demand for service-
oriented industries. In Pasay City, such service industries took the form of financial
services, medical services, general merchandising, recreation services and light
manufacturing.
Business Classification
2.50% 2.10%
4.00%
5.40%
General Merchandising
Professional Services
Utility Services
9.00%
Financial Services
Recreational Business Services
16.50% 56.60%
Personal Services
Medical Services
Manufacturing
Educational Attainment
There were 19.53 percent who had attended or completed elementary education,
36.93 percent who had reached or completed secondary education, 15.91 percent who
were college undergraduates, and 15.37 percent who were academic degree holders and
0.12 percent who were with post-baccalaureate courses.
There were 15 bus terminals observed in the city, many of which are situated in
the major thoroughfares such as EDSA or circumferential Road 4. There were also nine
commercial garages being used as terminals. In addition, it was estimated that there
were about 2,500 tricycles providing short-distance travel to residents along the city’s
inner sections as well as in the secondary and tertiary roads. Aside from public land
transportation terminals, the city is also host to two rail transit terminals operated by
Light Rail Transit and the Metro Rail Transit.
4.3.3 Socio- Cultural Profilce
4.3.3.1 History
In September 1973, Marcos issued Presidential Decree No. 557, changing back
the political subdivisions within the towns and cities from barrios to the pre-Spanish
As of 2010, the total population of Pasay City was 392,869 persons which
constituted 3.31 percent of Metro Manila’s population of 11,855,975 persons. Pasay
City’s population growth had been decelerating over the census years. A decrease in
population was posted during the 1995-2000 period. As of 2010 however, showed an
increase of 37,961 persons which represented an annual growth rate of 1.02 percent.
Total Population and Annual Growth Rate of Pasay City
The Pasay City is served by a network of roads, mostly concreted, and provides
internal access within the city and to all its barangays. Several roads serve as important
linkages of the city to the rest of Metro Manila. The primary highways that run north to
south are Roxas Boulevard and Taft Avenue. The other major road that runs north to
south and carries heavy public transport traffic is F. B. Harrison.
30 - concrete
1. Tramo Bridge
25 - concrete
2. D. Jorge
25 - concrete
3. Protacio
40 - concrete
4. Cementina
50 - concrete
5. Gil Puyat
50 - concrete
6. E D S A
20 - timber
7. Flores St.
50 - concrete
8. Bac III Drive
Road Traffic
Traffic from the adjacent city of Manila on the north side, Makati City on the
eastside and Parañaque City on the south side flow through some of the major roads
traversing Pasay City and contributes to vehicular congestion in the roads of Pasay City.
For internal mobility, tricycles are used in inner streets, secondary thoroughfares and
tertiary roads. There are around 2,500 tricycles operating in the city using 15
tricycle/pedicab terminals
Site:
Location: CCP
Complex
Site:
Location: CCP
Complex
Tripa de Gallina
Pumping Station
Pasay City is served by the water piped system of MAYNILAD, La Mesa Dam
act as the main water source where water is filtered and treated before distributing to
the franchise area. Ground water sources have been over extracted resulting to the
lowering of ground water table up to 100 meters below sea level.
The two existing light rail systems, namely, the Light Rail Transit (LRT) and
the Metro Rail Transit (MRT) traverse portions of Pasay City. The LRT runs on
elevated railway along Taft Avenue. While the MRT dashes along EDSA to its
Southern Terminal at the intersection of Taft Ave. and EDSA.
The Ninoy Aquino International Airport is located within Pasay City and
Parañaque City. This serves as the primary international gateway to foreign destinations
and the main port of entry for those coming into the Philippines
Pasay City is fortunate to have three important metropolitan commuter systems within
its boundaries namely: LRT, MRT and PNR
The system of solid waste collection adopted by the city is both practical and
efficient. The garbage is collected regularly on most of the major roads of the city by
hauling contractors commissioned by the city government. There are two main
methods of regular garbage collection in Pasay City. The first one is by truck collection
participated by a number of garbage hauling contractors. The other method is by the
use of pushcarts especially in areas inaccessible to hauling contractors.
38% Manila
Caloocan
Graph 4.3 Showing the Waste Diversion Rate of Pasay City
Water Management
To address the countrywide water crisis which adversely affects the health and
well being of the population, food production and industrialization process, the National
Water Crisis Act of 1995 was enacted. Some of the issues related to the water crises
The Clean Air Act of 1999 recognizes that the responsibility of cleaning the
habitat and environment is primarily area-based, thus, a local government concern.
At present, the city of Pasay disposes of its solid waste in the San Mateo
Sanitary Landfill and the Payatas dumpsite. As per a JICA study on Solid Waste
Management for Metro Manila involving government agencies such as DECS, DENR
and MMDA, Pasay City along with Taguig, Pateros and the city of Makati shall be
accommodated in the proposed Transfer Station within Fort Bonifacio and then dumped
in an inland landfill site to be later specified.
Government agencies make rules and regulations to serve as a guide for certain
type of development. General management and policy-making in accordance to Socio
economic aspects is implanted by the following agencies:
AGENCIES RESPONSIBILITY
Responsible in making policy
guidelines and standards for any
private and non-private institutions.
Commission on Higher Education Uplift quality education and give
(CHED) scholarships to those financially
unable.
Cluster 4:
Creative Hub
Area: 1.2
hectares
Site: CCP
Complex
Ninoy Aquino
International
Airport
Travel Time:20
minutes
Distance: 5 km
Site: CCP
Complex
Mall of Asia
Travel Time: 8
minutes
Distance: 2 km
Site: CCP
Complex
Gil Puyat
LRT Station
Travel Time:
5 minutes
Distance: 1
km
PROPOSED
SITE
CCP
PICC
Star City
SITE
SITE
Low Density
Open Space
Prone to excessive
heat and glare. Not an
ideal orientation for Ideal for
active spaces active
spaces
Ideal View of
the site
OPPORTUNITIES STRATEGIES
THREATS
Vehicular noise
Minimal traffic
congestion
Air pollution
from vehicles
Strong winds
from coastal
areas
Building Height
a. Due to the location of the general vicinity of the CCP site, building height
restrictions imposed by the Air Transport Office shall be mandatorily
considered. With the maximum allowable building height for the development
pegged at 79 meters. Maximum height limits are set in each cluster.
b. While ATO height restrictions allow for taller buildings on the northern portion
of the property, visual amenity shall not be sacrificed. Thus, low rise structures
predominate waterfront areas and yet allow for the views of the sea.
Building Architecture
a. The architectural character shall adopt and depict the architecture which is
interpretative of Modern Architecture; focusing on modern line and the use of
natural materials.
b. All buildings must be designed to realize 3 important ideals:
1. Aliwalas – the physical experience of well-being within a built structure;
experience effected by structures that assure free flowing air circulation, the
penetrability of inside and outside; a sense of spaciousness and comfortable
temperature.
2. Lutang – accent on the first syllable: floating, adrift, buoyant, suspended.
3. Pakiramdam – the ability to divine un-uttered feeling of others or
unarticulated events that are transpiring.
Vehicular Parking
a. Parking Requirements
Rule XIX of the National Building Code provides the minimum requirements
as to the number of car parking slots required per type of land use. All clusters
must comply with the ff. requirements:
a. All materials shall be made preferably of reinforced concrete. Reinforcing bars for
major structural elements shall be provided with a minimum concrete cover of 50 mm
to provide ample protection to corrosion; dense concrete with a minimum concrete
concrete strength 5000 psi shall be used to improve further its anticorrosion properties.
b. Structural steel can also be used but should be provided with anti-corrosion
protection especially structural elements exposed to weather.
c. The buildings to be constructed shall not have a basement. The ground floor elevation
shall not be lower than Elev. +4.00m. During typhoon, the tidal fluctuations reach as
high as 2.0 to 2.5 meters.
d. The building foundations shall be supported by precast concrete driven piles. The
combination of the vertical and batter piles shall be designed for the combined effects
of the vertical and horizontal gravity loads.
e. Each building shall provide its own sewage treatment plant which will treat its own
sewage to comply with environmental standards. Treatment of the STP effluent can be
any of the following: discharged into drainage system, recycled or reused for irrigation
or flushing can be an option.
Softscapes
1. The landscape design shall consider existing plant materials including the
manner of transferring, balling and removal.
2. The planting plan shall specify plant species that have the following qualitites:
- Endemic to Manila Bay Regiion
- Drought and salt resistant
- Culturally meaningful
- Predominantly shade trees
3. Guidelines recommended for plant sizes:
Trees 3 Meters Height
Street Trees Above 5 meters height
Shrubs 400x400cm
Ground Cover 150x150 cm
Small Palms 2 meters height
Large Palms 4 meters height
Street Palms Above 5 meters height
Lumbang
Botong
Palawan Cherry
Katmon White Adelfa
Calachuchi
Tropical Golden Shower
The planting plan shall be subject to a horticultural review and availability of plant list.
An upkeep and maintenance manual shall form part of the documents to be used in each
landscape projects.
Utilities
Water Supply
Sewerage System
Septic tanks are used for domestic sewage,with effluents to the existing storm drainage.
Division C-2
1. Training centers/facilities
Division 2. Wholesale and retail stores, office buildings, drinking and dining
establishments having an occupant load of less than one hundred persons, printing
plants, police and fire stations, factories and workshops using not highly flammable or
combustible materials and paint stores without bulk handlings.
Electronic Mock
Ergonomic computer tables
15 pen and 15 15 theme and
and chairs
tablet script
Pen and
15 Mouse 2 Scanner 15
paper
Learning
15 Eraser 1 LCD Projector 15
elements
Internet Printable
1 access/ LAN 1 Ink-jet Printer 15 storyboard
connected
The quantity of tools and equipment to be used for the conduct of training for
this qualification shall depend on the number of students, size of the class, and/or
modality of training. The most important consideration is to make sure that tools and
equipment are adequately provided to all trainees when needed. The actual list of tools,
equipment, machines, supplies and other materials to be used shall be identified and
detailed in the Competency Based Curriculum (CBC) to be submitted by the TVET
provider when registering a course or training program with TESDA.
Due to the fast-changing nature of the Information and Communications
Technology (ICT) sector, TVET providers are reminded to use and provide their
trainees with the latest technology tools, equipment and materials where appropriate
and applicable.
In cases where there are specialized tools, equipment and facilities that are
not generally considered standard requirements or not absolute requisites for training,
the industry working group or TESDA may provide guidelines or specific advice on
such matters.
Total 80
Facilities / Equipment / 30
Circulation
Computer with
Animation Disc Animation paper
peripherals
Learning
Peg bar LCD Projector
elements
Practice
Feather duster OHP
materials
Graphics software
TRAINING FACILITIES
Total 80
0
2012 2013 2014 2015 2016 2017 2018 2019 2020
Animation Council of the Philippines have an approximate of 100 studio wherein, only
50 studio were registered under ACPI. As of 2008, the total revenue of the animation
industry have reached $110 million.
The Philippine animation industry has gained substantial position in the global
animation outsourcing industry. However, the country will slowly lose its position as
one of the more competitive destinations for outsourcing animation services if
challenges in the sector are not addressed properly. Below are some of the challenges
the industry needs to address to be able to meet the industry potential and level-off
industry threats.
One of the major challenges of the Philippine animation industry is the lack of large
animation companies capable of supporting and fulfilling large international clients.
Since most of the companies are small and medium in scale, the industry is seen to be
fragmented with small players doing their individual work without minding the
collective capacity of the industry. With the opportunities available, the industry needs
to find a way to consolidate its efforts in order to bring in the bigger contracts which
will be ultimately beneficial for the industry as a whole.
Infrastructure Investment
Near term investment in the industry is also seen as a challenge for the industry. With
its Asian competitors making significant investments to develop their animation
sectors, the Philippine animation industry should follow suit in this developmental path
if it wants to sustain its place as a major competitor. In terms of infrastructure
investment, the industry must be able to attract local as well as foreign investors in order
to boost infrastructure development. The challenge is also for the animation companies
to take the risk of investing in infrastructure, more specifically in the acquisition of new
animation software and related hardware technologies.
The industry also faces the challenge of investing more to improve its local talent and
meet the needs of the animation industry for more skilled workers. Despite the large
number available graduates to work in the industry, the number of skilled animators is
still low. Considerable investment in time and resources are needed in order to hone the
skills of new animators. This dilemma is largely attributed to lack of training in relevant
animation skill-sets of graduates and entry–level employees. Further, with an average
Government Assistance
In order to neutralize the growing competition in the global animation space, the
Philippine animation industry needs stronger backing from the government. The
challenge is for the industry to convince officials that investments by the government
in the industry will help the country achieve economic gains with revenues from the
global animation industry. Assistance may be in form of addressing the pressing needs
of the animation industry through legislative action, tax incentives, or IP policy
regulation. If the government is able to provide an enabling legislative environment for
the local animation industry, in terms of policies that provide incentives to follow.
Survey Analysis A:
15
25
Yes No
32
Yes No
17
23
Yes No
38
Yes No
40
Yes No
Survey Analysis B
15
73
Yes No
42
58
Yes No
39
61
Yes No
28
72
Yes No
Animator
Break time/
Work/ Animation
Animator/ Arrive at Employees lounge
Editting
the office or cafeteria
Figure 5.1 Animator Behavioral Analysis Leave / Going back Back to work
home
Work/
Director / Arrive at Breaktime
Conceptualization
the office
of ideas
Visitors
Leave the
Figure 5.4 Animation Student Lectures, practical
animation training
Behavioral Analysis hands on exams
center
Director / Arrive at
5.2 Vocabulary of Spaces & Design Elements
the office
Audio Visual Room- a one-stop place for digitizing audio and video.
Backup Room – the most important part of the animation studio. It handle the
backup system that can give backup to all the computers in the animation studio.
Color Grading Room – is a room for enhancing the color of a motion picture
and video.
Dubbing Room - room for dubbing and sound recording. Must have an
acoustical treatment on walls and ceilings.
Editing Suite – a room intented for the post production wherein visual effects
insertion is done.
Exhibit Hall - is a place for exhibiting a collection of items for public display.
Exhibit Offices - are used by executive members , supervisors and other staff
who controls the whole studio.
Faculty Room - also known as a teachers' lounge, a room for faculty members.
I.T Room – room for Information Techology technician which repair and in
charge of maintaining computer servers.
Multi-purpose Room- a building or large room used for many different types
of events or activities involving a lot of people.
Screening Room – is a room in which films are shown in a large screen for
small private audience.
Sound Recording Studio – is a facility for sound recording and mixing. Ideally
both the recording and monitoring spaces are specially designed by an
acoustician to achieve optimum acoustic properties.
The propose project “FLIP: A Proposed Studio and Training Center for
Animation” aims to create a space wherein creativity and imagination comes to life.
“FLIP” stands for a Fun Learning and Interactive Place that promote animation
industry, to attract aspiring animators and digital artist. All the facilities and needs of
the user where achieved by providing proper and efficient planning of spaces.
Chairman/CEO
General Manager
Assistant Studio
Manager Security
Dept.
Animators
Maintenance
Dept.
Managing Director
Supervising
HR Manager Finance I.T Dept.
Producer
Manager
Maintenance
Animation Production I.T Support
Finance
Coordinator Manager Assistance
Layout Animation
Coordinator Director
Concept Asst.
Coordinator Director
2D 3D
Department Department
Layout Dept. 3D
BG LinetestDept
Head Supervisor
Dept. . Head
Head
Asst. Dept.
Head 3D
Linetest Asst.Supervisor
3D Artist
Figure 5.6 Organizational Chart 2
Pre-Production
Production
Post Production
Sound Color
Editing
Effects Grading
Pre- Production
Model
Story Board Scriptwriting Lay-out Animatics
Sheets
Production
Post Production
Sound Video
Composing
Editing Editing
Museum
Space Activity Users Area No. of Circulation
Users (30%)
Lobby/ An entranceway or Guest 1.2 200=240 75.6 sq.m
Atrium foyer of a building Staff 1.2 10=12
Animation Department
Space Activity Users Area No. of Circulation
Users (30%)
Directors A room for the Director 1.2 5=6 1.8 sq.m
Room Director
6 sq.m Total Area
Administration Department
Space Activity Users Area No. of Circulation
Users (30%)
Directors Personal room of the Company 2.00 1 = 2.00 3.6 sq.m
Office CEO President
Guest 2.00 5 = 10
Space Area
Land Acquisition
Lot Area:
BUILDING COST
NO.
NO. OF
ITE LOCATION OF TOTAL
UNITS
M BUI AREA, UNIT COST TOTAL COST
OR
NO. LDI sq.m.
FLOOR
NG
PRODUCTION
STUDIO
I. BUILDING 1 5 5390 ₱ 40,000.00 ₱ 215,600,000
ANIMATION
II. MUSEUM 1 4 790 ₱ 40,000.00 ₱ 31,600,000
TOTAL 247,200,000
Pavement Area
Construction Cost
ARCHITECT’S
PROFESSIONAL FEE
DESIGN SERVICE
Construction Cost Minimum Basic Fee Total Cost
₱794,700,000 ₱ 11,500,000 plus 4% of ₱ 28, 500,000
excess of ₱200 million
MANNER OF PAYMENT
Percentage of amount to be Cost
payed
1st payment Upon the signing of the ₱ 1,425,000
agreement a minimum
payment equivalent to 5% of
the compensation for basic
services
2nd payment Upon the completion of the ₱ 2,850,000
Schematic Design Services,
Learning Facilities
3D Animation Department
2D Animation Department
Necessary
Unnecessary
Desirable Figure 5.13 Proximity Matrix
General Spaces
Museum
Training Facilities
Explanation:
Flip Book
The proposed studio and training facilities for animation aims to create an
environment wherein users will experience fun while learning. A place for innovation
and collaboration of ideas.
Creativity Collaboration
Communicate
Foundation
Pile System
Circulation
Flexibility of Space
It is an important factor to assess the use of space, to know what are other
adjustment or improvement that can be done.
Parking Requirements
Since CCP Complex prohibits the use of basement parking, maximizing the
lower space to accommodate the required parking requirements.
Proper analysis of the wind direction and climate will help in designing the
building efficiency. Considering natural disasters like earthquake, tsunami and
typhoons.
Security
Establishing proper security facilities will maintain safety along the vicinity.
Interior Colors
The interior color scheme must encourage and affects the user’s perception or
activity.
Interaction Spaces
Animators are creative people thus, providing spaces which encourage social
interaction and unexpected collaboration can increase productivity.
Close Plan Office – spaces are divided into offices by wall of full height with
doors. In this type of offices generally private offices are typically located along
the window wall and administrative supports are housed in workstations along
with corridor or in a shared room.
Open Plan Office- all the workstations are located in a n open space without
floor to ceiling divisions and doors. While administrative supports are located
in rooms with floor to ceiling partition with doors. These type of\ spaces are
suitable for the staff with high division of labor and performing routine works
with low level of concentration.
Modified Open Plan Office – combines the elements of both closed and open
type office. Workstations is placed in an open plan with system furniture and
others in private offices . Administrative support is located in an enclosed room.
1. Increase healing
2. Attention for learning
3. Increase productivity, creativity and satisfaction
4. Appreciation to nature
5. Reduced stress
4. Integration of “Venturi
Effect”
7. Space distribution
9. CCP Concept
Aliwalas
Pakiramdam
Lutang