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    Channel Flow Data

    Uploaded by

    Laxmi Chauhan
    The document describes the distribution channel for pickles from manufacturer to end user. It involves physical possession passing from manufacturer to transporter to wholesaler to retailer before reaching the customer. Ownership passes similarly from manufacturer to wholesaler to retailer. Money flows from customers to retailer to wholesaler to manufacturer. Information about quantities, deliveries, prices and products flows among all parties to facilitate the physical distribution and sale of pickles.

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    Channel Flow Data

    Uploaded by

    Laxmi Chauhan
    9 views3 pages
    The document describes the distribution channel for pickles from manufacturer to end user. It involves physical possession passing from manufacturer to transporter to wholesaler to retailer before reaching the customer. Ownership passes similarly from manufacturer to wholesaler to retailer. Money flows from customers to retailer to wholesaler to manufacturer. Information about quantities, deliveries, prices and products flows among all parties to facilitate the physical distribution and sale of pickles.

    Original Description:

    Components of uni directional flow

    Original Title

    Channel flow data

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    The document describes the distribution channel for pickles from manufacturer to end user. It involves physical possession passing from manufacturer to transporter to wholesaler to retailer before reaching the customer. Ownership passes similarly from manufacturer to wholesaler to retailer. Money flows from customers to retailer to wholesaler to manufacturer. Information about quantities, deliveries, prices and products flows among all parties to facilitate the physical distribution and sale of pickles.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    9 views3 pages

    Channel Flow Data

    Uploaded by

    Laxmi Chauhan
    The document describes the distribution channel for pickles from manufacturer to end user. It involves physical possession passing from manufacturer to transporter to wholesaler to retailer before reaching the customer. Ownership passes similarly from manufacturer to wholesaler to retailer. Money flows from customers to retailer to wholesaler to manufacturer. Information about quantities, deliveries, prices and products flows among all parties to facilitate the physical distribution and sale of pickles.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 3

    Distribution Channel

    PRODUCER

    WHOLESALE DISTRIBUTION DIRECT TO


    CHANNEL CONSUMER

    Modern Trade

    Retailers

    End
    USER
    Physical Possession – Pickle

    Transport Wholesaler
    Manufacturer
    Service Provider

    Customers Retailer Transporter

    Ownership –

    Manufacturer Wholesaler Retailer

    This flow does not include Transportation as it can’t possess the title Customers

    Finance (Payment) -

    Transport
    Manufacturer Wholesaler
    Service Provider

    Transporter
    Customer Retailer
    s

    Information -

    Transport
    Manufacturer Wholesaler
    Service Provider

    Customers Transporter
    Retailer

    In Information Flow all parties participate in exchange of information


    Information about quantity of pickle the transport service provider had to pick up and then the
    exchange of information of direction and documentation to the wholesaler, providing delivery pass
    and bills, The wholesaler then transfer the information of certain retail outlets in a specific areas with
    mentioned SKU s of pickle with delivery note and bills, after which the retail provide information of
    the price and manufacturer of the pickle to the customers

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