SENA

“Formato brief - Campaña publicitaria en inglés”

INSTRUCTORA

GILBERTO JOSE GONZALEZ FABRA

APRENDIZ

SERGIO MIGUEL VASQUEZ BARRAGÁN

BRIEF
Advertising strategy: In the beginning of every company for the launch of the
product there is a strategy for product promotion in this case of the fruit pulp, if a
kilo of pulp is purchased, 25% of the product is offered, and at the same time we
would take advantage of the fairs from the city of Chiquinquirá since it is a very
tourist place it would take advantage of the flow of people.

Company history: Pulpfruit is a company that is going to be located in the city of

chiqunquira - Boyacá inspired by offering a natural product in this case the fruit
pulp, also has an added value such as sugar. Its manager will be Sergio Miguel
Vásquez Barragán who was based on giving the client a quick solution for the rapid
preparation of a natural drink, this company will be launched by 2020 in the month
of August will be its launch date.
Advertising: to offer the public a good publicity, it is essential to make samples,
peripheral and positioning in the places with more flow of people in order to get
their attention.

Who is the product for?: Pulpifruit is a family product and therefore it is offered to
people over 6 months old since it is a natural product.

Campaign deadline: Since it is planned to enter the market in August 2020, the
advertising campaign is sampled, peripheral a week before the inauguration of our
pulpifruit product.