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THE CITY OF NEW YORK

OFFICE OF THE MAYOR


N E W Y O R K , N Y 10 00 7

FOR IMMEDIATE RELEASE


January 4, 2010
No. 3
www.nyc.gov

MAYOR BLOOMBERG ANNOUNCES NEW YORK CITY DREW A


RECORD-BREAKING 48.7 MILLION VISITORS IN 2010

Hospitality Industry Added 6,600 Jobs in Past Year While Growing to All-Time High

City Added More New Hotel Rooms and Sold More Hotel Room Nights than Ever Before, Even
as Room Rates Rose

Mayor Michael R. Bloomberg, Deputy Mayor for Economic Development Robert K.


Steel and NYC & Company CEO George Fertitta today announced New York City drew a
record-breaking 48.7 million visitors in 2010. The higher-than-projected 6.8 percent increase
over 2009 keeps the City on pace to meet its goal of attracting 50 million annual visitors by 2012
– a goal set by the Bloomberg Administration in 2007, prior to the national recession. The
hospitality industry added 6,600 jobs over the past year, employing more New Yorkers in 2010
than ever before. In 2010, New York City set a record for hotel rooms added and hotel rooms
sold, while attendance at cultural institutions rose. Mayor Bloomberg was joined at the
announcement at the Brooklyn Botanic Garden by Brooklyn Borough President Marty
Markowitz, Council Member Karen Koslowitz and Brooklyn Botanic Garden President Scot
Medbury.

“This past year was New York City’s most successful year for tourism ever, and we’re
well on our way to achieving our goal of attracting 50 million visitors a year,” said Mayor
Bloomberg. “The strength of our tourism industry is one of the reasons New York City was less
impacted by the national recession than other cities, and it continues to be one of the reasons
we’re growing faster than other cities today. The industry employed more New Yorkers in 2010
than ever before, and the $31 billion visitors spent this year supported our restaurants, shops,
hotels and cultural institutions. We’re constantly looking for ways to strengthen and diversify our
economy, and growing our tourism industry is an important part of that work.”

Even as local economies across the country remained sluggish following the national
recession, 2010 was a banner year for New York City’s hospitality industry and cultural
community. In 2010:

• 48.7 million people visited New York City, up 6.8 percent from 2009 and surpassing
early projections of 47.5 million;
• 39 million of the visitors were from the U.S. and 9.7 million from abroad – both records;

(more)
• The hospitality industry added 6,600 jobs over the past year across all industry sub-
sectors; the industry employs the most people in summer, and July 2010 set a all-time
record for total jobs with 323,200; the annualized average jobs for 2010 through
November was 315,000, an all-time high, and all of 2010 is expected to set the new
record when December job data is released later this month;
• 25.7 million room nights were sold, a new record, exceeding the previous high by 2
million room nights;
• A net total of nearly 7,000 new hotel rooms were added to the City’s inventory, a seven
percent increase over 2009;
• Average daily room rates rose to $330 in December 2010, an 8.9 percent increase over
2009;
• New York City’s 1,200 nonprofit cultural organizations, which generate an estimated $18
billion in economic activity due to tourism, reported an average attendance increase of
five percent;
• Broadway attendance so far this season is above 7.55 million, up 3.8 percent from this
point last season.

Throughout 2010, the Bloomberg Administration continued to invest in the tourism


industry and initiate new programs to attract visitors. NYC & Company launched programs –
such as NYC Restaurant Week, Fashion’s Night Out, Get More NYC, On the House, Signature
Collection Third Night Free and Culture Spot – helped contribute to the record number of
visitors to the City in 2010. In addition, NYC & Company launched a first-ever ‘Live More
Tour,’ a collaborative effort to bolster tourism and promote travel between New York City and
Miami, Chicago and Los Angeles. NYC & Company also showcased attractions throughout the
five boroughs globally through participation at several key travel and conventions, meetings and
trade shows.

NYC & Company is the official marketing, tourism and partnership organization for the
City of New York, dedicated to maximizing travel and tourism opportunities throughout the five
boroughs. Under the Bloomberg Administration, NYC & Company has been transformed into a
high-performing marketing group with global reach. The organization now has 18 offices serving
25 markets in North America, South America, Europe, Asia and Australia.

“When the national recession hit, many worried if New York City could attract visitors in
the numbers it had become used to. In 2010, the City attracted more than ever,” said Deputy
Mayor Steel. “We’ve put in place a series of global marketing programs to showcase New York
City and attract visitors, and it’s clear that those efforts continue to pay off.”

“Thanks to our safe streets, flourishing cultural attractions, and distinctive


neighborhoods, a record number of visitors from every corner of the globe were drawn to our
world-class city last year,” said Council Speaker Christine C. Quinn. “Even in the wake of the
global economic recovery, these record-breaking numbers are proof that New York City’s
tourism and hospitality industries are only getting stronger.”

“New York City’s banner year for tourism is due in no small part to Brooklyn’s own
success as the destination of choice for millions of visitors from across the globe,” said Borough

2
President Markowitz. “Brooklyn is ‘proud host to everyone from everywhere,’ with our unique
cultural attractions, hot music scene, historic, hip and diverse neighborhoods, boutique and
budget-minded hotels, amazing restaurants, great shopping and, of course, world-class wonders
like Prospect Park, Coney Island and the spectacular new Brooklyn Bridge Park. I like to say that
Brooklyn has it all, but if visitors want to take a day trip to Manhattan, that’s ok, too – and
judging by these record numbers, a lot of them do!”

“The tourism industry in New York City is known for its world class service,” said
Council Member Koslowitz. “Even during these tough economic times, tourism has held
strong. This is a tribute to the wonderful attractions of New York City. As Chair of the Council’s
Economic Development Committee, I will work to make sure that we are doing everything that
we can to boost tourism in all five boroughs of our great city.”

“Many people do not realize how important tourism is to New York City,” said NYC &
Company CEO George Fertitta. “Every visitor to our city helps support our hotels, restaurants,
stores and attractions and, most importantly, they help stabilize and grow our workforce. NYC &
Company is very proud of our contributions to the tourism effort of the past year and we are
dedicated to maintaining this momentum and reach our 2012 goal.”

“New York City is home to more than 1,200 cultural organizations that enhance our
identity, impact the economy and improve quality of life,” said Cultural Affairs Commissioner
Kate D. Levin. “From tango in Queens to tigers in the Bronx – culture is the backbone of the
tourism industry and continues to draw audiences from around the world to experience
neighborhoods across the five boroughs.”

“This has been a remarkable, record-breaking year for New York City tourism,” said
Metropolitan Museum of Art President and NYC & Company Chairman Emily Rafferty. “I’m
particularly gratified to see our City’s cultural institutions reporting attendance increases across
the board. Our museums, galleries and other attractions are an essential part of the fabric of New
York City and their vitality is essential to continued tourism growth and success.”

“As one of Brooklyn’s most popular cultural destinations, BBG saw increased attendance
in 2010, our centennial year,” said Brooklyn Botanic Garden President Scot Medbury. “We now
look forward to our second century of service in New York, providing an essential place of
refuge, beauty, and environmental education for visitors from across the street and around the
globe.”

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Contact: Stu Loeser / Andrew Brent (212) 788-2958


Kimberly Spell / Tiffany Townsend (NYC & Company) (212) 484-5404

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