Resume of a candidate experienced in management domain with technical background.

Rishi Raj
Mobile: +91 9866711699
E-mail:rishiraj218@gmail.com

Career Précis
Academic Credentials

 An enterprising individual with experience hovering

Mechanical Engineering from VTU 2011 over Channel Management, Corporate Sales, Retail
Batch. Business Development and Team Handling.

Personal Vitae
Date of Birth: 028/03/1987
Address: #401,sumit chandram graham
apartment,ashiana nagar,patna.
 A proactive planner with abilities in devising effective
strategies for augmenting business & promoting
products for business excellence.

Languages Known: Hindi and English.  A keen communicator with the ability to relate to
customers across all hierarchical levels in the
Marital Status: Unmarried organisation.

 A Corporate professional who always emphasised on

achieving maximum customer satisfaction.

Professional Experience

Presently employed with: Honda Cars India Ltd- (6 July 2015 till date)

Job Designation: Area sales manager

Previous employer: Mahindra & Mahindra Ltd (Automotive Sector) – (5thSeptember 2011 till 30
June 2015).

Job Designation: Area sale manager

 Skill Set

Channel Management:

 Enable business growth by developing and managing a network of Channel Partners across
assigned territories
 Mapping of the entire region with the channel presence to increase the market share
 Procurement of the stocks to the channels as and when required
 Relationship with the channels to enhance sales and enhance brand visibility.
 Identifying customer segments, targeting commercial customer segments through specific
activities and strategy for products like BMT,PUP for Commercial and Xylo verito for
Passenger car segment(Fleet operator), initiated the same for HONDA AMAZE and MOBILIO
in Tamilnadu for OLA and Uber.
 Brand building activities and campaigns for Critical products like Mahindra Xylo&Honda
Amaze particularly.
 Monitor the overall performance of the dealerships
 Training and development of the dealerships staff on a regular basis
 Planning and executing the activities in co-ordination with the team leaders
 Daily review of their achievements in comparison to their monthly targets
 Streamlining Distribution networks to ensure smooth product movement and their ready
availability at all times

Distribution & Logistics:

 Monitor the complete supply chain process to ensure the availability of stocks at the right
time and reducing the buffer stock

Market Research and Competitor Study:

 In Charge of conducting surveys on Market Share of the company, Competition survey, New
schemes, New launches, SWOT analysis, Gap Analysis
 Better understanding of the competitor’s strategy and devising an effective plan to counter
act it.
 BCG matrix analysis for M&M for Andhra Market(Coastal area for all M&M products).
 Recently conducted Customer profiling of newly launched HONDA BR-V for south Zone with a
sample size of around 200 customers.
Process Adherence at the Dealership

 In Charge of the JDP location Dealership VVC Hyderabad for M&M and Sundaram Group for
Honda at Coimbatore, Madurai.
 First Area Manager to roll out Sales crusade( An inititative by M&M) for Mahindra in
Telangana to enhance customer experience.
 Responsible for process adherence at dealership.
 Responsible for planning and conducting CRM activities and generating new leads
 Customer meets to understand the customers grievances better and serve them effectively
 Responsible for ensuring customer satisfaction and providing a single touch point for
customer queries and concerns

Achievements:

 Got the special award from DGM sales South for Maxximo growth of 40% YTD at VVC
Hyderabad.
 Was nominated Xylo champ from Chandigarh A.O
 Was nominated CRM champion for AP & Telangana for M&M in 2014.Succesfully conducted
customer meet of premium segment buyers for promotion of Rexton and XUV twice.
 Won the award from HCIL VP for 2nd lowest occurrence ratio in country.
 Got the JAZZ Brand Champion award for consistent retail achievement by Zonal Head-South.

Promotional Campaigns:

 Various promotional activities implemented to increase sales volume

 Undertaken on road shows and participation in major Auto Exhibitions
 Allocating of budget for various activities at the dealership such as corporate events, displays,
test drive campaigns
 Getting budgets allocated from M&M and HCIL for doing various activities related to Brand
Awareness and Brand Equity Generation
 Solely responsible for maintaining relationships with Media Companies, Industry Consultants,
Financial Services and Insurance Providers to maintain to gain more visibility in various
advertising channels such as Radio, Television and Print. Developed strong networks
throughout the Industry
 Organizing exchange melas and other corporate events to promote business and increase
sales volume

ACADEMICS:
 Year of Passing School/College Degree Subjects Marks Division
2011 Don bosco institute ofB-Tech Mechanical 64.4% 1st
technology Engineering
Bangalore

2006 Holy mission school XII Physics 64.4% 1

(CBSE) Chemistry
Mathematics

2003 X Science, 84.2% 1st

Loyola high school (CBSE) Mathematics,

Projects Undertaken

Feb 2011.Project on high speed fixture for 5 stage compressor of aero engine at HAL,Bangalore.

Xylo and Amaze increase Market share challenge in 2012 and 2015 respectively.