“DIGITAL MARKETING AND ITS IMPACT ON

CONSUMER BUYING BEHAVIOUR ON YOUTH IN

DELHI, GURUGRAM, FARIDABAD AND REWARI”

DISSERTATION REPORT

Submitted by
Ayushi Gupta
PGDM VI TRIMESTER
BATCH 2017-19
ENROLLMENT NO. 0171PGM060

UNDER THE GUIDANCE OF

Dr. H. S Grewal

In partial fulfillment for the award of

POST GRADUATE DIPLOMA IN MANAGEMENT

DOON BUSINESS SCHOOL 122MI, BEHIND PHARMA CITY, SELAQUI, DEHRADUN

248001, UTTARAKHAND
 BONAFIDE CERTIFICATE

Certified that this Report titled “DIGITAL MARKETING AND ITS IMPACT ON
CONSUMER BUYING BEHAVIOUR ON YOUTH IN DELHI, GURUGRAM,
FARIDABAD AND REWARI” is the bonafide work of Ayushi Gupta Enroll No.:

- 0171PGM060 who carried out the work under my supervision. Certified

further that to the best of my knowledge the work reported herein does not form
part of any other dissertation on the basis of which a degree or award was
conferred on an earlier occasion on this or any other candidate.

Signature of HOD …….

Name of HOD ……….

 ACKNOWLEDGEMENT

On the very outset of this report, I would like to extend my sincere & heartfelt obligation
towards all the personages who have helped me in this endeavor. Without their active
guidance, help, cooperation & encouragement, I would not have made headway in the
project.

I am ineffably indebted to Dr. B. P. Pethiya {Director} for conscientious guidance and

encouragement to accomplish this assignment.

I am extremely thankful and pay my gratitude to my faculty guide Dr. H. S

Grewal for his valuable guidance and support on completion of this project in its
presently.

I extend my gratitude to DOON BUSINESS SCHOOL, DEHRADUN for giving me this

opportunity.

I also acknowledge with a deep sense of reverence, my gratitude towards my

parents and member of my family, who has always supported me morally as well
as economically.

At last but not least gratitude goes to all of my friends who directly or indirectly
helped me to complete this project report.

Any omission in this brief acknowledgement does not mean lack of gratitude.

Ayushi Gupta