This document provides a formula for copywriting for pastors that focuses on understanding people by highlighting their problems, pains, and struggles, then sharing a story of transformation and testimonials to build relationship before detailing an offer, addressing objections, and requesting a response. The formula emphasizes understanding people and building relationships over technical details or what is being offered.
This document provides a formula for copywriting for pastors that focuses on understanding people by highlighting their problems, pains, and struggles, then sharing a story of transformation and testimonials to build relationship before detailing an offer, addressing objections, and requesting a response. The formula emphasizes understanding people and building relationships over technical details or what is being offered.
This document provides a formula for copywriting for pastors that focuses on understanding people by highlighting their problems, pains, and struggles, then sharing a story of transformation and testimonials to build relationship before detailing an offer, addressing objections, and requesting a response. The formula emphasizes understanding people and building relationships over technical details or what is being offered.
Aspiration, amplify what happens if they don't do anything Story, struggle, solution and/or system Transformation, testimonials Offer, objections Request response
80% = showing you understand people, build relationship.
20% = how to information, what they get, technical details.