Traditional colors:

Red and white are prominent traditional colors in Japan. Both colors are used in decorations at events
which represent happiness and joy. People also wear these colors at important ceremonies such as
weddings, birthdays and other life events. In general red color in Japan is associated with public phones,
cherries and paint. Color red in Japanese culture denotes strength, passion, self sacrifice and blood. It is
the color that ‘gets the blood flowing’. Red bean rice is served on auspicious occasions. Many phrases
such as the terms for “embarrassment to death” or “growing red with anger” or “deficit spending or
losses” or “complete stranger” are denoted with Japanese word for ‘red’. White on the other hand is a
popular color in cars in Japan but it inherently denotes death and mourning too. This peaceful color also
stands for purity and truth. White is the color of snow, starting on a blank page, going back to the roots
and to scorn or treat someone coldly.