Improvement/Redesign

Ideas for Iphone X

Moses , Ali and John

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We will talk about …
 Using QFD for the project (Specifically House of Quality)

 Why We Use QFD

 What QFD will help us achieve

 What we did

 What we found Out

 What we will do better

 The End Story

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Using QFD
Quality Function Deployment

 QFD is a rigorous method for

translating customer needs, wants,
and wishes into step-by-step
procedures for delivering the product
or service. While delivering better
designs tailored to customer needs,
Quality Function Deployment also
cuts the normal development cycle
by 50%, making you faster to market.
 We use House of Quality which is a tool
in QFD

Source : Google Images

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Why QFD ?
 Why QFD is employed?

 Customer satisfaction

 Effective Time management

 Effective communication between marketing and design team

 Sound product decision mix

 Product definition

 Entering into a new market

 Having customers with conflicting needs

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What QFD will help us achieve?
Using QFD : Quality Function Deployment
 Goals
 To understand customer needs

 Obtain cross functional agreement buy-in on the

customer’s needs
 (Marketing, Hardware/ software engineering, quality
etc)

 Translate customer needs into development goals and

technical capabilities
 (performance metrics, concepts, design characteristics,
process parameters, production control, etc)

 Provide documented requirements traceability

 (How/ why logic e.g VOC Document )

 Provide Logic and structure

 Prioritize resources

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What We did….

 Things Done
 Determine / Document Customer Requirements (Voice of
Customer)
 Designed Survey to ascertain Customer needs using survey
Monkey

 Prioritize Requirements
 From Customer Response
 Came up with 15 top requirements

 Develop performance Metrics and Targets

 Using the Matrix determinant from the house of Quality

 Evaluate Competition
 Thorough Research into other products

 Evaluate competition and prioritize opportunities

 Determined strengths to build upon to meet customer
requirements

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What We found Out
Determine/ Document
Customer
Requirements
(Voice of Customer)

Designed Survey
to ascertain
Customer needs
Using Survey
Monkey
Number of
Respondents: 26

Source : Screen Shots From Survey Monkey

Developed by Group 1

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What We found Out
Top Customer Requirements
 Battery
 Battery Life talk time ( more than 25 Hours)
 Standby time (more than 800 Hours)

 Looks
 Back / Front Camera is a must
 Better Screen Resolution
 Light Weight of the Phone
 Large Screen Size

 Features
 Better In-Built Sound
 Larger In-Built storage capacity more 128GB
 Better Graphics
 Better Processing Speed
 Wireless Charging

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What We found out

Prioritize
Requirements

From Customer
Response

15 top
requirements from
VOC (manual
computation)

Ranked according
to number of Source : Screen Shots from Excel Sheet for VOC
responses
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What we found out
Develop performance Metrics
and Targets

Using the Matrix

determinant from the
house of Quality

Determine the relationship

of customer needs to the
technical requirements

Technical requirements
are measurable
determinant

Customer needs are

determined by the VOC

Source: From House of Quality

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What we found out

Source: From House of Quality

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What we found out

Source: From House of Quality

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What we found out
Evaluate Competition

Thorough Research
into other products

-Iphone

-Samsung Galaxy S6

-HTC

- Microsoft Lumia

- LG G4

- Xperia Z4 Source : Screen Shots from House of Quality

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What we found out
 Evaluate competition and prioritize opportunities
 Determined strengths to build upon to meet customer
requirements
 Our Iphone-X needs
Better in to more competitive in (See Table)
Ranked Best among Competition from
Analysis
Battery Life Talk time Than Microsoft Lumia 1520
Stand by Than Microsoft Lumia 1520
Back Camera Than HTC One
Lighter in weight Than Samsung Galaxy s6
Larger Screen Size Than Microsoft Lumia
Sound Quality Than Microsoft Lumia
Physical Storage Than Iphone 6 / Samsung Galaxy S6
Graphics Than HTC One M9 / Microsoft Lumia 1520
Front Camera Than LG G4
On call Sound Than HTC One M9
GPS Sound Than HTC One M9
Processor Than LG G4
Wireless Charging Like Microsoft Lumia 1520/ HTC One M9/LG G4

Source: Developed By Group 1

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What we will do better ..
 Technical Needs
 Areas to Improve Upon
 Power Consumption can last for more than 25 hours
 Improved Hard ware Design
 Wireless Charging
 Include Dolby sound

 Areas to standardize upon

 Screen Size
 Data Transmission Speed
 Display Resolution
 Connectivity Interface
 Light weight of Materials
 Camera
 RAM Speed

 Areas we pay less attention and design to normal

standard
 Removable battery
 Standby Time

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The End story will be …
 A Satisfied Customer

 Better Market Share

because our phone will
outstand any available
phone currently in the
market

 Prestige

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What we checked out

 Sarah Mitroff. (March 28, 2015) iPhone 6 vs Samsung Galaxy S6: Here's the
differenceRetrieved from http://www.cnet.com/news/iphone-6-vs-samsung-galaxy-s6-
heres-the-difference/

 DavidCarnoy (March 1, 2015) The Samsung Galaxy S6 just killed two of my favorite
Android features Retrieved from http://www.cnet.com/news/the-samsung-galaxy-s6-
just-killed-two-of-my-

 Jake Smith (Feb 9, 2015) iPhone 6s rumored to keep same 8MP rear-camera sensor
as previous generations. Retrieved from
http://www.idownloadblog.com/2015/02/09/iphone-6s-rumored-8-megapixel-
camera/

 Others in written manuscript (Word.doc)

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Ask us Questions

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