“MAKE A DIFFERENCE”

Submitted to- Submitted by-

Mr.Sachin Verma Rashika Panchal
Section-PGDM 04
UID-2019-1705-0001-0036

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Contents
A) Sector Information................................................................................................................................3
1. Introduction.......................................................................................................................................3
2. Industry Size / Contribute to GDP....................................................................................................4
3.Growth Pattern.....................................................................................................................................5
4.Reasons for the Growth......................................................................................................................5
5.Porter’s five force Model......................................................................................................................6
6.Porter’s Five force Model of hair oil industry...................................................................................7
B)Company Information..............................................................................................................................9
1. Company Snapshot and Promoters..................................................................................................9
Promoters and Promoter groups of the companies:..........................................................................12
2. Market Share.....................................................................................................................................12
3. Product Portfolio...............................................................................................................................13
4). Target Market...................................................................................................................................14
5). Competitor Analysis.........................................................................................................................14
6. News (Last 6 Months ).......................................................................................................................15
C) Marketing Strategy................................................................................................................................16
Segmentation........................................................................................................................................16
Positioning.............................................................................................................................................16
2. SWOT Analysis of the company.........................................................................................................17
3.Comparison of sales of past 3 years...................................................................................................19
BCG Matrix............................................................................................................................................20
Life Cycle of the Product........................................................................................................................21
4.Marketing Mix....................................................................................................................................22
D.Business Finance....................................................................................................................................23
D. Organization Structure..........................................................................................................................28
1.JD and JS of the company...................................................................................................................29
2.Training Needs of the company..........................................................................................................33
3.Organisation Culture as per the employees review............................................................................33
E) Conclusion.............................................................................................................................................34
F) BIBLOGRAPHY........................................................................................................................................34

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A) Sector Information
1. Introduction
Fast-moving consumer goods (FMCG) sector is the 4 th leading sector in the Indian economy
with Household and Personal Care accounting for 50 percent of FMCG sales in India. Growing
awareness, easier access and changing lifestyles have been the key growth drivers for the sector.
The urban segment (accounts for a revenue share of around 55 per cent) is the principal
contributor to the overall revenue produced by the FMCG sector in India However, in the last
few years, the FMCG market has grown at a faster pace in rural India related with urban India.
Semi-urban and rural segments are growing at a speedy pace and FMCG products account for 50
per cent of total rural spending.

This sector further derived into 3 major groups.

FMCG Sector

Food & Beverages Healthcare Household and Personal Care

Food and Beverages covers 19% of the sector where as Healthcare covers 31%. Health and
Persona Care covers maximum as compared to other two sector i.e. 50%.

www.ibef.org

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2. Industry Size / Contribute to GDP
FMCG sector adds around 24.3% to the country’s GDP. In India FMCG sector is the 4 th largest
in terms of economy and it pay about 4 million employment opportunities. The FMCG sector has
grown from Rs 2,20,852.4 crore (US$ 31.6 billion) in 2011 to Rs 3,68,669.75 crore (US$ 52.75
billion) in 2017-18.

Sales

23%
27%

3%
4%
4% 9%

5%
5% 8%
6% 7%

FMCG Auto Ecommerce retail Telecom BFSI

Education Services Real Estates Cons. Durabes Others

www.ibef.org

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3.Growth Pattern

FMCG SECTOR GROWTH PATTERN

68.4

52.8
49
43.1
38.8
35.7

2013 2014 2015 2016 2017 2018 F

4.Reasons for the Growth

 FMCG has increased CAGR from last 5 years because of customer’s increased in
income, which is signaling the customer demands.
 The Sales are also supported by modern inflation and increase in private customers and
rural customer as well.
 The Union Budget 2019-20 initiatives to increase consumer spending among middle
class are expected to boost consumer confidence and improve demand generation for
branded consumer products.
 focus on agriculture, MSMEs, education, healthcare, infrastructure and employment is
expected to directly impact the FMCG sector. These initiatives are expected to increase
the disposable income in the hands of the common people, especially in the rural area,
which will be beneficial for the sector.

www.ibef.org

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5.Porter’s five force Model

To determine industry appeal and long-run industry profitability of the Indian FMCG Industry,
we chose to apply the Porter’s five forces in our analysis. Porter’s five forces are:

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Barriers to Entry and exit:
The Indian FMCG Industry is considered with modest entry and exit barriers. Integrated business
model and increasing capital requirement in the industry confine new entrants. Huge investments
in setting up distribution networks and promoting brands and competition from established
companies.
Threat of substitutes:
Being an essential commodity the demand for consumer products is elastic. Multiple brands
positioned with thin product differentiation. Companies entering a category /trying to gain
market share participate on pricing which increases products substitution. Hence, threat of
substitute is high in the industry.
Buyer bargaining power:
High brand loyalty for some products, thereby gloomy customers’ product shift. But low
switching cost and aggressive marketing strategies under powerful competition within the
FMCG companies, induce Customers to switch between products, thereby driving value for
money deals for consumers.
Supplier bargaining power:
Prices are generally governed by international product markets, making most FMCG companies
price takers. Due to the long term relationships with suppliers etc., FMCG companies negotiate
better rates during times of high input cost inflation.
Industry Competition:
Competitiveness among the Indian FMCG players is high. With more MNCs entering the
country, the industry is highly fragmented. Advertising spends continue to grow and marketing
budgets as well as strategies are becoming more aggressive. Private labels offered by retailers at
a discount to mainframe brands act as competition to undifferentiated and weak brands.

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6.Porter’s Five force Model of hair oil industry
The threats of substitutes

The existence of close substitute product or company increases the propensity of the customer to
switch to alternatives in response to price increases.

The threat of the entry of the new competitor

Profitable markets that produce high returns will draw firms. This results in many new entrants,
which will effectively decrease profitability. Unless executives block the entry of new firm scan,
the profit rate will fall towards a competitive level.

The intensity of competitive rivalry

For most industries, this is the major factor of the competitiveness of the industry. Sometimes
rivals compete aggressively and sometimes competitors compete in non- price dimensions such
as innovation, marketing, etc.

The bargaining Power of the customers

The ability of customers to put the firm under pressure and it also affects the customer's
sensitivity to price changes. Even if there is a competition from other companies and the
disorganized sector, the quality standards kept by the company enable to enjoy adequate
customers according to the capacity of the company. Therefore, the company can accomplish the
bargaining power of its customers. In the oil industry, the bargaining power of customers is high,
because the product in different prices and quality is available in the market.

The Bargaining Power of the suppliers

Suppliers of raw materials, components, labor and services to the firm can be a source of power
over the firm. The suppliers for inputs are selected by rating the ability to deliver the material as
per delivery schedule, quality of the materials, response time etc. Cost of inputs are also a factor
in selecting the supplier. The company maintains good supplier relationship by providing a sense
of commitment to the supplier.

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B)Company Information
1. Company Snapshot and Promoters
MARICO- “MAKE A DIFFERENCE”
Marico Limited is one of the largest FMCG company providing services and products in many
sectors like health, beauty and wellness. Not only in Asia but Marico is present in over 25
countries. It is established 29 years ago i.e. on 2 April 1990 in Mumbai, Maharashtra by Harsh
Marivala (CEO). Currently Saugata Gupta as the Managing Director and CEO of the company. It
has multiple brands that excel in categories of hair care, skin care, health foods, male grooming,
and fabric care, etc. Company’s turnover is approximately Rs. 7334 Core in year 2018-19.
Marico has 8 factories in India located at various locations. The organization holds a various
popular brands such as Parachute, Saffola, Hair & Care, Parachute Advanced, Nihar, Nihar
Naturals, Livon, Set Wet, Mediker and Revive.

FOUNDER

In 1862, Vallabhdas Vasanji (Harsh’s Grandfather) migrated to Mumbai from Kutch. There he
started the business of pepper, from there he become known as ‘Mariwala’ as ‘MARI’ is
pepper’s Gujrati word. His father Charandas founded Bobbay oil Industries Limited along with 3
brothers which trade in oils, chemicals and spices.

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 Harsh Marivala studied in Sydenham College in Mumbai and later on started his career in 1971
in Bombay Oil Industry owned by his family. In 1990 he founded Marico, a FMCG
manufacturer and distributer. He also founded Kaya Limited which is related to skin care and
well established in Middle Eastern Countries.

In 2017 he has been ranked as 33rd wealthiest Indian by Forbes, with net worth of $4.2 Billion.

What Marico is

Basically Marico is one of the chief Fast Moving Consumer Goods company (FMCG) whose
headquarter is in Mumbai. It is present in over 25 countries across the globe. Revenue generated
by Marico is around $1.1billion i.e. Rs.7334 Crore in year 2018-19. Marico gives employment to
more than 1500 people.

Timeline of Marico Limited

 1990 – Marico was recognized in India.

 1991 – Marico launches Hair & Care, a non-sticky hair oil relocation the market leader
through contemporary packaging. Sweekar sunflower oil goes national.

 1992 – 94 - Marico goes from being an exporter to international marketer – sets up its first
overseas office in Dubai.

 1994 – The year marks another innovation, Revive cold water starch makes starching
cottons more convenient for the consumer.

 1996 - Marico lists on the Indian Stock Exchanges.

 1999 – The company expands with its first overseas manufacturing facility in Bangladesh.
Marico acquires Mediker in the same year

 2003 – Marico Innovation Foundation, responsible for executing the Corporate Social
Responsibility of Marico, was formed. In the same year Marico sets up copra collection
centres to procure directly from farmers increasing their margins, thereby improving their
lives and making a difference.

 2006 – Nihar enters the Marico fold.

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 2006-7 - Marico casts footprint in Africa, acquires Fiancée and Hair Code in Egypt and
Caivil, Black Chic and Hercules in South Africa.

 2009 – Marico makes a public offering of equity in Bangladesh a first for one of its overseas
subsidiaries.

 2010 - The South East Asia journey commences with Code10 male grooming

in Malaysia and Derma Rx skin care solutions in Singapore. The year also marks the launch
of Saffola breakfast, Masala Oats in India.

 2011 - Parachute Advanced entered the skin-care category with the launch of Parachute
Advanced Body Lotion (PABL), another innovation by Marico. The year also marks the
launch of Parachute Gold hair cream in the Middle East market targeted to women which
today has great equity amongst the consumer. Marico strengthens its presence S.E.
Asia through a male grooming, skin care and food portfolio acquired in Vietnam in the same
year.

 2012 – India's Gen Next gets styled by Marico as it launches its male grooming brand,
SetWet

 2015 - Marico’s Market Cap tops ₹25,000 crore.

 2017- Marico acquires South Africa's leading hair styling business – Isoplus, launches
Saffola Active Slimming Nutri-shake (marking entry into nutraceuticals category) and
makes a strategic investment in Zed Lifestyle (Beardo)

 2018 – Marico invests Revolutionary Fitness (Revofit); launches a new brand – True

Roots that delays hair greying and launches its first digital exclusive brand – Studio
X; launched Saffola Fittify.

 2019 – Marico announces association with Kaya, to create a skincare sub-brand, Kaya
Youth.

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www.marico.com

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Promoters and Promoter groups of the companies:

Name of Shareholders Number As a % of Grand Total

Harsh C Mariwala with Kishor 148,465,000 11.5
V Marivala for Tauras Family
Trust
Bombay Oil Private Limited 18,297,000 1.42
Preeti Gautam Shah 1,800,000 0.14
Harsh C Mariwala With Kishore 148,460,600 11.5
V Mariwala For Gemini Family
Trust
Ravi H Mariwala 28,408,000 2.2
Rishabh H Mariwala 24,976,500 1.93
Ravindra K Mariwala 13,954,540 1.08
Archana H Mariwala 23,444,100 1.82
Anjali R Mariwala 7,414,700 0.57
Hema K Mariwala 7,679,480 0.59
Paula R Mariwala 7,189,100 0.56
Kishor V Mariwala 2,441,220 0.19

2. Market Share

Sales

7% 5% 23%
6%
9%
15% 19%
16%

Market Hair Care Food Health Supplements Oral Care

share of OTC and Ethical Home Care Digestives Skin Care

different
segment of the FMCG sector Hair and Care 23%,itc and ethical is 9%,Digestives is 7%,home
care is 6%,food is 19%,health supplements is 16%,oral care having 15% and skin care is 5%.

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 Parachute
Hair care
Hair care OilParachute
of Malabar
Oil of Malabar

Parachute Lite, Parachute Jasmine, Parachute Rose, Prachute

Advansed, Parachute Sampoorna.
Hair Oils
Hair Oils Hair & Care
Shanti Amla

Silk-N shine
Hair Care conditioner,Parachute after
Hair Care shower hair cream .

Anti-lice
Medikar
Anti-lice
Treatment
Treatment

Sil (Jams,sauces,baked beans,

Processed
Chinese Vinegar)
Processed
Foods
Foods Saffola Salt

Edible Oil Saffola and its Extensions

Edible Oil Sweeker

Fabric Care Revive instant Stratch

Fabric Care

Skin Care Kaya clinic, Sundari

Skin Care
Services
Services

3. Product Portfolio

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4). Target Market
Marico targets the hair oil, haircare, healthcare refined and edible oils, skincare, male
grooming and styling.

5). Competitor Analysis

There are various competitors of Marico. These competitors are listed below.
COMPANY NAME REVENUE

Marico $1.9 B
Dabur $1.2 B
Emami Ltd $317.8 M
HUL $5.6 B
ITC $1.2 B
P&G $68.8 B

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 Market Share
Marico
Britannia
Dabur 7% 1%
5%
Nestle
10% HUL
41%

ITC
35%

6. News (Last 6 Months )

MAY-
 6th May 2019, 4:05 pm
Marico Q4 net profit jumps 18% to 271 cr.
 6th May 2019, 4:20 pm
Marico separate March 2019 Net sales at Rs 1290.00 cr, Up 6.28% Y-O-Y.
 6th May 2019, 4:20 pm
Marico consolidated March 2019 Net sales at Rs 1609.00 cr, Up 8.71% Y-
O-Y.

July-
 10th July 2019,2:10 pm
Marico Q1 PAT seen up 13.2% Y-O-Y to Rs. 294.5 cr.

August-
 1st August 2019, 6:16 pm
Marico standalone August 2019 Net sales at Rs 1770.00 cr, Up 5.58% Y-O-
Y.
 1st August 2109, 6:17 pm

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 Marico consolidated March 210 Net sales at Rs 2166.00 cr, Up 6.87% Y-O-
Y.

October-
 10th October 2019,4:00pm
Marico Q1 PAT seen up 15.8% Y-O-Y to Rs. 252.7 cr.
 25th October 2019, 3:54 Pm
 ICICI Direct recommended Hold rating on Marico with a target price of Rs
410 in its research report dated October 29, 2019
 Marico plunges 7% after Q2 results; CLSA downgrades stock, cut target

C) Marketing Strategy
Segmentation
NIHAR HAIR OIL

pshychographic Behavioral
Geographic Demographic

1. Urban 1.Female 1.healthy and 1.Regular use

2.Rural Male Long Hair 2.Brand loyal
2.Above 6-7
years
3.Middle
class,upper
middle
class,lower
middle class.
4.Joint and
nuclear both.

Target
ing
Females of all age group.
Positioning
Provides smooth and long Hair and prevents Hairfall.

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2. SWOT Analysis of the company

Strength  Centralized Payment

 Decentralized Collection
 Low Invest
 Management of Funds
 Sources of Fund.
Weakness  Fixed Price
 Low Promotion
 Not Strong in shampoo segment, having
hardly any share.
 Not having any anti dandruff hair oil
whose market potential is worth 25% of
total oil market in India.
 High leverage compared to its peers
Opportunities  India has Rs. 460Billion FMCG Market
 Increase income level with result in
Faster Revenue Growth.
 Large Domestic Market
 Successful entry into beauty and health
care market
Threat  Economic Slowdown resulting in lower
consumer spending.
 Currency Risk as Marico drives 20% of
its revenue from international Market.
 Competition from diverse players
present in the market can cause of
market share.
 Retailers are becoming stronger and
wielding more power over

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 manufacturer.

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Swot analysis of the product-NIHAR NATURAl

Made up of natural extract.

limited market share
high quality of product
less visibility in the market.
strong brand value of marico
less attractive campaign.

Strength weakness

opportunities threats
launching of shampoo and conditioner
of same brand. Plenty of competitors.
growth of industry. Almost no differentiation.

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3.Comparison of sales of past 3 years

YEAR SALES in crores GROWTH

2019 5971 15.49%

2018 5170 6.58%

2017 4850.75 5.95%

Chart Title
7000
5970
6000
5170
5000 4850.75

4000
SALES

3000

2000

1000

0
2017 2018 2019
YEAR

Column2

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 BCG Matrix

HIGH
 Parachute
 Saffola
 Kaya skin care

 Hair and Care

 Nihar

LOW

 Set Wet
 Zotak  Mediker
 Livon

HIGH LOW

“BOSTON CONSULTING GROUP” the BCG matrix – also known as the Boston or growth
share matrix – provides a framework for analyzing products according to growth and market
share. The matrix has been used since 1968 to help companies gain insights on what products

best help them capitalize on market share growth opportunities.

STAR

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It represents the product having high relative market share and high market growth rate.It
need capital over and above it’s cash flow to maintain its market share.it provide cash for
growing stars.

Eg- KAYA SKIN CARE and PARACHUTE OILS

QUESTION MARK
It is represented by the product having low relative market share and high market growth
rate, i.e. Low market share in the growing market, it requires large cash due to market growth,
but less cash due to less market share.it requires additional investment to increase its competitive
advantage.

E.g- NIHAR and HAIR AND CARE

CASH COW
It is represented by the product having high relative market share and low market growth
rate.it is not attractive in long run due to less market growth rate.

E.g- SET WET, ZOTAK DEODRANTS, LIVON

DOG
It represents the product having low relative market share and low market growth rate.it has
very low competitive position due to high costs, poor quality, poor marketing etc.it also has low
growth potential due to low market growth rate, the preferred strategy is retrenchment.

E.g- MEDIKAR
Life Cycle of the Product

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 Nihar

Nihar is the market leader in the east india. Its hair oil ranges offers quality solutions for different
hair care needs of the women of today. the current portfolio includes: nihar naturals perfumed
coconut hair oil,a unique combination of coconut oil or methi extracts, available in two
fragnances - Rose and Jasmine.

Nihar shanti amla hair oil, one of the fastest growing hair oils in india.

The ew offerings are- Nihar almond oil,Nihar cooling oil.

4.Marketing Mix
Product
 Flip top tin, available in 200 ml and 500 ml
 Wide mouth jar available in 200 ml and 500 ml
 Pouches available in 50 ml, 100ml and 200 ml
 The logo lettering is now in a fresh green colour and sports a leaf over the brand name

Price
 Nihar is available in various price Rs.5.50 for 50 ml, Rs.10 for 100 ml,Rs. 20 for 200 ml.

Place
 All mom and pop shops in rural and urban areas.

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  General stores, Retail shops.

Promotion
 Nihar attracts a large consumer preference in Bihar, Uttar Pradesh, Madhya Pradesh,
Rajasthan, Andhra Pradesh and Bengal.
 The customers in the rural area are very price sensitive.
 Great emphasis is laid on the price factor and so they advertise keeping in mind the price.

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D.Business Finance

GROSS PROFIT MARGIN

GROSS PROFIT (100) = (979.00) (100) = 16.39%

NET SALES (5971.00)

Net Profit Margin = PAT (100) = (1132.00) (100) = 18.95%

NET SALES (5971.00)

DIRECT AND INDIRECT COST

Direct Cost= Cost of Material Consumed + Purchase of Stock in Trade +

+ Change in Inventories+ Employee Benefit Cost
2019 = 3463.00 + 109.00 + (101.00) + 307.00
= 3778.00
2018 = 3014.97 + 73.46 + (221.62) + 274.27
= 3140.11
Change in comparison to previous years= (3778.00-3140.11) 100
3140.11
= 20.31 %
Indirect Cost= Finance Cost + Depreciation Cost + Tax Expenses + Other
Expenses + Employee Benefit Expenses
2019 = 12.00 + 81.00 + 55.00 + 1214.00 + 307.00
= 1669.00

2018 = 7.55 + 66.90 + 235.50 + 1114.37 + 274.27

= 1698.59

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 Change in comparison to previous years = (1669.00 -1698.59) 100
1698.59
= 1.74%

FIXED ASSETS ADDED DURING THE YEAR

2019 – 2018 = (689.00 – 651.35)

= 37.65

WORKING CAPITAL OF THE YEAR

CURRENT ASSETS – CURRENT LIABILITIES

= (3200.00 – 1686.00)
= 1514.00
DEBT EQUITY RATIO

TOTAL LIABILITY = 4788 = 1.364

SHARE HOLDER EQUITY 3508

LIQUIDITY RATIO

Liquidity ratio consists of Current Ratio and Quick Ratio-

CURRENT RATIO = CURRENT ASSETS = 3200.00 = 1.897
CURRENT LIABILITIES 1686.00

QUICK RATIO = CURRENT ASSETS – INVENTORIES = 3200– 1234

CURRENT LIABILITIES 1686

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 = 1.116
SOLVENCY RATIO

SOLVENCY RATIO = NET AFTER TAX INCOME – NON CASH EXPENSE

SHORT TIME LIABILITIES – LONG TERM LIABILITY
= 1132 – 81 = 8.002
131 – 0

TURNOVER RATIO

TURNOVER RATIO = COST OF GOODS SOLD = 3463 =2.806

AVERAGE INVENTORIES 1234

PROFITABILITY RATIOS

 GROSS PROFIT MARGIN = GROSS PROFIT 100 = 4295 100

SALES 5971
=71.93%
 OPERATING PROFIT MARGIN = OPERATING PROFIT 100
SALES
= 979
100
5971

= 16.39%

 NET PROFIT MARGIN = NET INCOME 100

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 SALES

= 6272 100

5971

= 105.04

 RETURN ON ASSETS = NET INCOME

100
ASSETS

= 6272 100
4641
= 135.14

RETURN ON CAPITAL EMPLOYED

ROCE (%) = OPERATING PROFIT 100

CAPITAL EMPLOYED

= 1221 100
2487

= 49.095%

RETURN ON INVESTMENT CAPITAL

ROIC= (NET INCOME – DIVIDEND ) = (1117-700) 100

(DEBT + EQUITY) 3024 =13.79

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 TABLE 1

 Gross Profit Margin 71.93%

 Net Profit Margin 18.95%

 Direct Cost 3788.00

 Indirect Cost 1699.00

 Change in Direct Cost 20.31%

 Change in Indirect Cost 1.74%

 Fixed Assets Added 37.65

 Debt Equity Ratio 1.364

 Liquidity Ratio 1.897

 Current Ratio 1.896
 Quick Ratio 1.116
 Solvency Ratio 8.002

 Turnover Ratio 2.806

 ROCE 49.095%

 ROIC 13.79%

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 E. Organization Structure
Unlike other companies in Marico there is a Flat Organizational Structure with just 5 levels
between the Managing Director and the shop floor operator. In Marico each employee is
consider as a member of the company.

Chief executive officer

Production R&D HR Finance

Manager manager Manager Manager

Project Manager

Production Unit R & D unit HR Unit Finance Unit

Line Authority

Staff Authority

Functional Authority

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1.JD and JS of the company
1. Business Unit: FMCG Sector
2. Job Profie: Marketing Manager
3. Job Description:
 Develop strategies and policies to get the word out about our company and drive
qualified traffic to our front door
 Deploy successful marketing campaigns and own their implementation from ideation to
execution
 Produce valuable and engaging content for our website and blog that appeals and
converts our target groups
 Build tactical relationships and partner with key industry players, agencies and vendors
 Prepare and monitor the marketing budget on a quarterly and annual basis and assign
funds wisely
 Oversee and support marketing material, from website banners to hard copy brochures
and case studies
 Measure and report on the performance of marketing campaigns, gain vision and assess
against goals
 Analyze consumer behavior and adjust email and advertising campaigns accordingly

4. Job specification:

 Building complex marketing programs and reporting on the results

 Exposure to digital marketing
 Strong project management skills
 Strong problem-solving ability, including metrics-driven thinking
 Ability to travel as necessary
 Excellent communication skills and writing skills.
 Technical skills like Ms-Office.

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5. Education/Qualification
MBA/PGDM in marketing.
10th, 12th and graduation with 60%.

6. Experience
 Experience in developing new Promotional campaign by building products.
 Recruiting, hiring and training over 30 marketing and sales specialist
 Managing all corporate marketing function

1. Business Unit: FMCG Sector

2. Job Profie: Human Resource (HR) Manager
3. Job Description:
 Implementing and reviewing a company’s compensation program

 Generating and revising job descriptions

 Directing annual salary surveys

 Developing, analyzing, and informing the company’s salary budget

 Developing, examining and updating the company’s evaluation program

 Evolving, revising, and recommending personnel policies and procedures

 Keeping and revising the company’s handbook on policies and procedures

 Performing benefits administration.

 Consistently recruiting an excellent staff.

 Maintaining a smooth onboarding process.

 Training, counseling and coaching our staff.

 Resolving conflicts through positive and professional mediation.

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  Carrying out necessary administrative duties.

4. Job specification:
 Experience as manager or other HR executive.
 People oriented and result driven.
 Knowledge of HR systems and domain.
 Leadership skills.

 Excellent active listening, negotiating and presentation skills.

5. Education/Qualification
 Bachelor of Business Administration (BBA) with a concentration in one of the following:

o Human resources

o Organizational behavior

o Management and leadership

o Industrial relations

 Master of Business Administration (MBA) with a concentration in:

o Human Resource Management/Organizational Leadership

o Leadership Development

o Human Capital Development

o Organizational Behavior

o Industrial Relations

6. Experience
 Up to 5 years of work experience as an HR generalist or assistant is necessary.
 Management positions typically require an understanding of human resources programs,
such as compensation and benefits plans; human resources software; and federal, state,
and local employment laws.

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1. Business Unit: FMCG Sector
2. Job Profile: Finance Manager
3. Job Description:
 Providing financial reports and interpreting financial information to managerial staff
while recommending further courses of action.
 Advising on investment activities and provide strategies that the company should take
 Maintaining the financial health of the organization.

4. Job specification:
 Prepare financial statements, business activity reports, and forecasts

 Monitor financial details to ensure that legal requirements are met

 Supervise employees who do financial reporting and budgeting

 Review company financial reports and seek ways to reduce costs

 Analyze market trends to maximize profits and find expansion opportunities

 Help management make financial decisions

5. Education/Qualification
 Master's degree, preferably in business administration, finance, accounting, or economics
 Bachelor's degree in finance, accounting, economics, or business administration
 10th, 12th and graduation with 60%.

6. Experience
 Financial managers have experience in another business or financial occupation, such as
loan officer, accountant or auditor, securities sales agent, or financial analyst. 

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2.Training Needs of the company

skills and
education
Attitudinal
and Developm
behavioral ent
changes
Training
Needs

Decision
Ethics
making
Problem
solving
skills

3.Organisation Culture as per the employees review

 Best Experience for Corporate World-
Seniors and teams are very supportive and Helpful

 Productive Timing
Getting perks is the most enjoyable part. That includes Cash Rewards, Trip overseas.
Seniors give motivational speech.
 Systematic Company also giving opportunities for Learning
The company has good work culture and Management. It gives a lot of opportunities to
learn about new things and employees’ entrepreneurial skills also.
 Good Workplace
Tremendous working culture. Everyone calling them name and don’t using sir etc.

 A good Organization for Ambitious Budding Professionals

A very good organization with ample opportunities for early growth with early
empowerment philosophy. Highly dynamic and workaholic work culture.

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E) Conclusion
This project helps me in learning lot of aspects like sectorial, about the company, marketing,
finance and human resource. Through this project I became able to relate the classroom concept
and understood them properly. According to me Marico should first progress its supply chain so
that the consumers get a product at a cheaper price which will further increase the value of
Marico in the eyes of the consumers, before reaching to the consumers the products are passed
through 6 levels so if it can be decreased to 4-3 levels then the cost of the products can be
condensed. Marico should also watch for its strengths and should keep them for further growth
like excellent distribution network and product availability, the product portfolio of Marico has
brands covering Edible Oil, Hair Oils, Skin Care, Fabric Care etc…popular brands, good brands,
good brand visibility and excellent advertising of products has led to strong brand loyalty,
experience management and good R&D, Marico is present in more than 25 countries across Asia
and African continent, Marico reaches over 2.5 million outlets and around 130 million
customers. It should overcome its weakness like limited market share due to strong FMCG
brands. It should also look for opportunities these days there is an increase in the income of the
consumers, it should tap rural markets and penetrate in them and it should also be looked upon
and Marico should start making strategies to overcome them from now onwards like intense and
increasing competition amongst other FMCG companies, FDI in retail thereby allowing
international brands and competition from unbranded and local products.

Bilblography

www.marico.com

www.moneycontrol.com

www.aceanalyzer.com

www.forbes.com

www.ibef.org/

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