PRIYA PATEL

Social Media + Digital Marketing + Events

_ priyapatel0921@gmail.com > puhreeyah.weebly.com + Raleigh, NC

PRIYA'S BRAND COMPONENTS LET'S CONNECT

F A Social Media Activity + Research LinkedIn

A 6 in/priyapatel0921
B Family & Friends
C Dance
Twitter
E D Football + Sports  @puhreeyah
E Event Planning + Digital
Consulting Instagram
B
D
F Traveling W @puhreeyah
C

CAREER RELATED EXPERIENCE Tik Tok

 @pri_yonce
Social Media Manager
espnW: Around The Rim + Rising Media Stars ~ 02/2020 - Ongoing EDUCATION
Freelance
- Deep day-to-day management and expertise in the client’s digital
Economics
(social/influencer/paid) landscape East Carolina University
- Oversee updates to social platforms, sites and applications and support live
~ 2008 - 2012
event coverage in social spaces (including WNBA Draft 2020)
- Demonstrated proficiency in developing creative ideas and bringing them to
TRAINING / COURSES
life through storytelling and presentation
- Grew following on Twitter by 300 + in the first 2 weeks
Viral Marketing + Contagious Content
Wharton Business School Online
Live Social Contributor
National Hockey League (NHL) ~ 02/2020 - Ongoing ACHIEVEMENTS
-
Responsible for capturing creative, memorable and exciting in-game content
during the NHL season for the Carolina Hurricanes and all visiting teams The Inspiration
 Founded organization from the inspiration
Marketing Operations - Program Manager of my brother, who is affected by Duchenne
Red Hat ~ 10/2017 - 02/2020 Muscular Dystrophy. With this organization
-
Pioneered the "Humanizing the Brand" program for all global customer we raised over $25,000 for the Muscular
facing roles - currently at an 86% adoption rate Dystrophy Association by putting together
-
Provided in depth social media consultations for all customer facing roles in annual talent shows. A few of my
the worldwide organization responsibilities included: creating/launching
-
Created, tracked, and analyzed email campaign + newsletter content social media campaigns, leading all logistics,
- Grew vendor relationships with LinkedIn and Outreach.io to expand seats overall strategy, stage design, scripts,
across the company to meet demand catering, sponsorships, marketing designs,
ticket sales, show schedules, recruitment of
Event Manager volunteers, and more.
Event Strategy Group ~ 10/2016 - 06/2017
- Successfully executed, from start to finish, different event platforms including Pricision Events
business meetings, trade shows, cocktail receptions, client outings, customer P
Founded an event planning + social + digital
testimonials, as well as other client requests that generated 6% more brand
company in February 2020. The goal of this
awareness and ROI (also through social media efforts)
business goes beyond just the services we
provide. It's an opportunity to create new
Digital Campaign Project Manager relationships and use our passion/talent to
Lenovo ~ 04/2015 - 10/2016 provide a positive impact to the world.
- Facilitated the creation and launch of five worldwide digital campaigns by
collaborating with global stakeholders and third-party creative agencies
Carolina Panthers
-
Achieved 90% adoption rate worldwide for campaigns 9
- Strategized full campaign creative process; from editorial reviews of content Received a request to meet the digital +
and visual design to SEO strategy and quality assurance (QA) of experience social team; shadowed and learned the day
across devices and response screen sizes to day/in game responsibilities of a NFL
- Created & launched social media and digital aspects Lenovo's Car Campaign social media team
driving 95% of employee participation
CAREER RELATED EXPERIENCE ACHIEVEMENTS

LASR Program Associate 2020 WNBA & NFL Draft

Lenovo ~ 07/2013 - 04/2015  - Had the opportunity to cover the the 2020
-
Successfully completed all rotations in Sales & Marketing WNBA Draft live on Twitter as well as create
- Launched, generated interest, and tracked the "Taylor Swift Concert" social strategy behind our content
media contest for NA Sales team - over 90% participation rate - Selected by the Carolina Panthers to be
-
Increased online engagement for Lenovo’s Global Twitter account by creating one of the 15 fans chosen to virtually
a social media contest at the Women’s Empowerment Event participate in the NFL Draft on national TV
- Collaborated with Lenovo's Worldwide Social Media team to enhance
knowledge in content creation, corporate social media strategy, video
creation, & product launches Commencement Speaker at ECU
Created a program on the importance of social media for NA Sales

-
Alma Mater extended an invitation to be
organization with executive support and presented to over 1000 peers the speaker at the May 2019
commencement

SKILLS

Community Management

Crisis Management Google Analytics

Content/Copy Creation

Social Media Strategy Squarespace

Google Ads Photoshop Adobe Suite

Email Marketing Viral Content Marketing

Storytelling