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promoted with an actor in a Spider-Man costume accompanying Stan Lee to the Stock Exchange. [9]:254 Since 1962, hundreds of millions of comics
featuring the character have been sold around the world.[176] Spider-Man is the world's most profitable superhero.[177] In 2014, global retail sales of
licensed products related to Spider-Man reached approximately $1.3 billion. [178] Comparatively, this amount exceeds the global licensing revenue of
Batman, Superman, and the Avengers combined.[177] Spider-Man is also one of the highest-grossing franchise titles being the highest-grossing American