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Spider-Man has become Marvel's flagship character and has often been used as the company mascot.

When Marvel became the first comic book company


to be listed on the New York Stock Exchange in 1991, The Wall Street Journal announced "Spider-Man is coming to Wall Street"; the event was in turn

promoted with an actor in a Spider-Man costume accompanying Stan Lee to the Stock Exchange. [9]:254 Since 1962, hundreds of millions of comics

featuring the character have been sold around the world.[176] Spider-Man is the world's most profitable superhero.[177] In 2014, global retail sales of

licensed products related to Spider-Man reached approximately $1.3 billion. [178] Comparatively, this amount exceeds the global licensing revenue of

Batman, Superman, and the Avengers combined.[177] Spider-Man is also one of the highest-grossing franchise titles being the highest-grossing American

comic book superhero[179][180] est. $25.6 billion worldwide.[181][182]

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