Tanis HQ

tanishq http://www.scribd.
com/doc/37664447/tanishq#open_download
Scribd
Upload a Document
Search
Search Books, Presentations, Documents
Business, Academ
Explore
Documents
Books - Fiction
Books - Non-fiction
Health & Medicine
Brochures/Catalogs
Government Docs
How-To Guides/Manuals
Magazines/Newspapers
Recipes/Menus
School Work
+ all categories
Featured
Recent
People
Authors
Students
Researchers
Publishers
Government & Nonprofits
Businesses
Musicians
Artists & Designers
Teachers
+ all categories
Most Followed
Popular
Sachin Arde
Account
Home
My Documents
My Collections
My Shelf
View Public Profile
Messages
Notifications
Settings
Help
Log Out
21 / 27
Search within document...
Download this Document for Free
1 of 16 1/2/2011 12:23 PM
tanishq http://www.scribd.com/doc/37664447/tanishq#open_download
21 / 27
2 of 16 1/2/2011 12:23 PM
21 / 27
3 of 16 1/2/2011 12:23 PM
21 / 27
4 of 16 1/2/2011 12:23 PM
21 / 27
5 of 16 1/2/2011 12:23 PM
21 / 27
6 of 16 1/2/2011 12:23 PM
21 / 27
7 of 16 1/2/2011 12:23 PM
21 / 27
8 of 16 1/2/2011 12:23 PM
Marketing Strategy:
Goals & Objectives
1. Increasing penetration in domestic market
- Aggressive promotion techniques
- Shop in Shop concept.
- Expanding Gold Plus.
2. Going abroad in order to diversify its revenue

portfolio.
- Through more global expansion.
- Tapping online foreign market.
New Product Collection:

Product Need/benefit Price range Target Group
Cufflinks Cufflinks are the widest They can be made to be Working or office going men
selling men¶s jewellery available in the price range of in the age of 25 and above.
product. 10000 -35000
Brooch Widely selling fashion In the range of Rs 5000-1 0000 Tanishq can make a foray in
accessory. men in the age group of 19
and above who are fashion
conscious.
Rings Tanishq can focus on In the price range of 25000- Men of age group 25-30,
engagement rings as it is 200000. typically falling in the
the time in men¶s life marriageable age.
when he likes to buy an
exclusive ring.
Chains Chains with pendants for The price range of the gold The target customers of this
men in sleek, executive chain along with the pendants range can be men of age group
designs. can be begin from 50000 25+.
onwards
Bracelets Tanishq can bring out a This piece of jewellery can be Generally worn by young
range of casual looking, priced around the price range fashion conscious men in the
21 / 27 smart bracelets. above 15000. age group of 20+.

9 of 16 1/2/2011 12:23 PM
Pricing Strategy for the year

2009-10
Tanishq brand will continue to have perceived value pricing, though
the premium paid will be a bit less to penetrate into the marriage
gold market.
Offering special discount of 10% (shared equally between the
franchise & the company) on jewelry purchased for the marriage. It
will be signified as someone buying gold(or diamond converted to
gold based on value) in excess of 100gm
Tanishq can save 7-11% margin earned by the franchisee through
selling online and pass a part of the same to the online consumer.
Gold plus will continue to have value pricing and being a lucrative
option for consumers looking for 22 karat gold in sub urban areas.
Pricing for the new men¶s collection that will be launched next year
will also be in line with our current perceived value pricing
Promotion Strategy for the year

2009-10
Personal communication channels
Non ±personal communication channels
print media [vouge,femina, cosmopolitian }
and business magazines for men¶s collection
broad cast media
display media
Event and experiences
Online selling
21 / 27
10 of 16 1/2/2011 12:23 PM
Competitors Website Review

Parameters\Brands Tanishq Gili D' Damas Eros
Brand Ambassador - Bipasha Basu Neha Dhupia Karishma Kapoor
Selling Online No Yes Yes No
Product Range Very Low High Medium Limited
Attractiveness Very Good Good Average Average
Occasion wise Jewellery No Yes Yes No
Navigational Ease Low High High Medium
Price Range No 5000-50000 1000-70000 No
Store Locator Yes Yes Yes No

Variety Very Low High Medium Limited
Gift Ideas No Yes No No
Requirements for setting up an e-commerce outlet-
Server
Order
fulfillment Catalogue
and and
Customer shopping
Service cart
Systems
Payment processing
systems
21 / 27
11 of 16 1/2/2011 12:23 PM
21 / 27
12 of 16 1/2/2011 12:23 PM
tanishq
Download this Document for FreePrintMobileCollectionsReport Document
This is a private document.
Info and Rating

market share
tanishq market
diamond sources
chandraiva9820
Ads by Google
Diamond jewelery
Diamond Rings, Pendants, Earrings
&
Bangles. Widest Range.Free
Shipping
www.CaratLane.com
Buy Earrings Online

Unmatched Range of Earrings
Check Out Exquisite Collection
Now!
www.HomeShop18.com
Jewellery Software
Your search for complete
jewellery
management software ends here
www.Mmsoftwares.com
Share & Embed
Related Documents
PreviousNext
1.
p.
p.
p.
2.
71 p.
21 / 27
71 p.this Document for Free
Download
13 of 16 1/2/2011 12:23 PM
71 p.
3.
p.
71 p.
71 p.
4.
71 p.
71
p.
71
p.
5. 71
p.
p.
p.
6. 20
p.
21 / 27
14 of 16 1/2/2011 12:23 PM
p.
p.
7.
p.
25
p.
p.
8.
p.
More from this user
PreviousNext
1.
27 p.
8 p.
Recent Readcasters
Add a Comment
21 / 27
15 of 16 1/2/2011 12:23 PM
share:
Characters: 400
Upload a Document
Search
Search Books, Presentations, Documents
Business, Academ
Follow Us!
scribd.com/scribd
twitter.com/scribd
facebook.com/scribd
About
Press
Blog
Partners
Scribd 101
Web Stuff
Scribd Store
Support
FAQ
Developers / API
Jobs
Terms
Copyright
Privacy
21 / 27
16 of 16 1/2/2011 12:23 PM

Tanis HQ

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Tanis HQ

Uploaded by

Copyright:

Available Formats

tanishq http://www.scribd.

2. Going abroad in order to diversify its revenue

New Product Collection:

Search within document...

Pricing Strategy for the year

Promotion Strategy for the year

Competitors Website Review

Store Locator Yes Yes Yes No

Requirements for setting up an e-commerce outlet-

Info and Rating

Buy Earrings Online

Share & Embed

More from this user

You might also like