LESSON PLAN FOR ORGANIZATION AND MANGEMENT

I. TOPIC: the firm and its environment: Specific External Business Environment focuses on the customer
II. CONTENT STANDARD: The learners have an understanding of the role of the business in the environment,
and how the environment affects the firm
III. PERFORMANCE STANDARD: The student should be able to analyze the various environmental forces
affecting the firm and summarize these using the Political Economic Social and Technological Analysis
(PEST) and Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis frameworks
IV. LEARNING COMPETENCIES: The learners identify various forces/elements of the firm’s environment
V. SPECIFIC LEARNING OUTCOMES: at the end of the lesson, the learners should be able to examine the
needs of the customer as part of the specific external business environment
VI. MATERIALS: Laptop, TV/Projector, Book, PowerPoint Presentation, white board Marker and Eraser
VII. REFERENCES: Organization and Management VIBAL by Helena Ma. F. Cabrera, PhD, Anthony DC.
Altajeros, PhD and Benjamin Riaz, MBA
VIII. CODE: ABM_AOM11-Ic-d-4-5
IX. PROCEDURE:

Teachers Activity Student Activity

A. ROUTINE:
Please lead a prayer Let us pray, in the name of the Father, the Son, the
Holy Spirit, Amen

B. MOTIVATION:
Presenting a two picture

What can you see in the picture? A beggar

A restaurant

What can you say /understand about the two lack of food, education, , shelter
picture? good ambiance, product/services, safety, sanitize,
employee

As a thomsian how would you help less fortunate (the answer may vary to the students)
people in the city of San Carlos? And also how
would help to maintain the cleanliness and safety
of the every business stablishment in your
community?

C. PRESENTATION:
In the business environment, we need people,
those people who will patronize our product or
service. Base on the picture of the restaurant, who customers
are those who enter this kind of establishment?
Very Good! Our topic for today is Specific External
Business Environment focuses on customer,
Now our objective for today that we need to attain
at the end of our discussion/lesson is.
please read
(Reading in chorus)
at the end of the lesson, the learner should be
able to EXAMINE THE NEEDS OF THE
CUSTOMER AS PART OF THE SPECIFIC
EXTERNAL BUSINESS ENVIRONMENT

D. LESSON PROPPER:

1. ACTIVITY:

I will present a video please watch this

Presenting the video

now, let’s divide the class into 3 groups

Group I: make a round table discussion/brain

storming regarding to the video on how the
customers encourage to patronize their business.

Group I: Guide Questions

1. In the video, what is the business being - Food Business
presented? – food business
2. Who are the commercial models in the - Lola and Apo
business? – lola and Apo
3. How many commercial models are being - 2
use?
4. What do you call the lola and Apo in the - Customer
commercial? – customer
5. What the customer did to grow the
- Patronizing
business?
6. As the owner of the business, what should
you do that the customers should - Quality service/product
patronize your business? – quality - Good ambiance
product/services, safety and sanitation, - Safety and sanitation
good ambiance and etc

Group 2: make a commercial that can encourage

the customer to patronize your product with three The student will present their
(3) models. In the food industry. advertisement in front of the class

Group 3: make a talk show interviewing the owner

or manager of the business venture?

Group 3: Guide Questions

1. Why did you put up this kind of business? - It is an opportunity to meet the
customer needs
2. How would you encourage the customer
 to buy your product/services?
3. How did the customer know about your
business?
4. How could you make a good
advertisement?
Feed backing
2. ANALYSIS:
What is the importance of the customer in
every business?
What kind of strategy that the business
owner makes to meet the customer
needs?
3. ABSTRACT:
What do you call the girl in the picture?
Yes, very good, why do you think that the
girl will be repeating on buying in the
business establishment?
What do you call the act of repeating or
enjoying the services or the product that
an establishment offered?
How would you know that the customer is
patronizing your product or service?
So, what is a customer?
- Quality product and services
- Good ambiance
- Safety and sanitation
- Advertisement
- Word of mouth
- Memorable
- Easy to recall
- Connect the audience needs and
desire
- Provide information quickly and
succinctly
- Doesn’t confuse or overwhelm the
viewer
- Has a clear to call to action
- The customers are the life of the
business to grow
- They always make sure that they will
offer a quality services/product
- The safety and sanitation for the
customer
- Customers are attracted to
Instagrammable location (Ambiance)
- Customer
- Yes because of the Quality
service/product, Good ambiance and
it’s Safety and sanitation
- Patronizing
- Quality service and product
- Good ambiance
 - A customer will patronize an
establishment for giving them quality
Yes, very good, a customer are those service/product, good ambiance,
persons who patronize the organization/ safety and sanitation
business establishment product and
services, the management will retain its
quality service/product by the high
demand of the customer’s patron.

4. APPLICATION:
The class will be given an activity that will
be divided into four
SCENARIO 1:
The Papsie café is a new establishment, they
learned that their existing customer are looking for
a waffle in the city, so the owner decided to sell a
waffle in different variety, they could sell the
product for 30pcs in a day, plus their ambiance is
instagramable which is relevant in today’s
generation, the crew is very hospitable

How did the owner decide to sell waffle?

Why did the customers patronize their café?

How many pieces of waffle that the café could - By the learning from the customer
make in a week? wants
- Because of the ambiance, the
Why the customer is important to the Papsie café? services and products
- The hospitability of the crew
- 210 pieces of waffle
SCENARIO 2:
Francheska is a Senior High School Student, her - The customers are the one who
Blanc whiting soap is being rampant now a days in
patronize the establishment that will
the market of Escalante, it’s all started when she
help it grows
uploaded her advertisement video on YouTube for
their subject in Entrepreneurship, rumors are
starting to women and start patronizing the product
because of its effectivity and it only cost by 3pcs for
100 pesos.

How the customer knows about the Blanc Whiting

soup?

How much it cost the product

Who is the target market of the business venture?

- By seeing the advertisement in the
video on youtube and word of mouth
Why women would buy the product?
 - 100 pesos for 3pcs

- Women

- Because of its effectiveness (quality

product)
- Low cost
- Quality over quantity

X. EVALUATION: