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Serviceone Sales Operations Guide Serviceone Sales Operations Guide HP Serviceone Sales Operations Guide
Serviceone Sales Operations Guide Serviceone Sales Operations Guide HP Serviceone Sales Operations Guide
ServiceONE Sales
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HP ServiceONE
Operations Guide
Operations
OperationsGuide
Guide
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January 2012
1. Introduction
Welcome to the HP ServiceONE Program Sales Operations Guide. The purpose of this Guide is to
document the sales requirements between HP and your company to maintain ServiceONE program
participation and to supplement the Partner Agreement you have with HP.
This guide is exclusive for our ServiceONE accredited partners‘ usage in EMEA as a reference of all
2012 ServiceONE relevant information.
This module of the Guide refers to ServiceONE sales relevant information. Further ServiceONE
Operations Guides cover
We look forward to working with you in mutually profitable business relationship, selling and
delivering service offerings -- to our customers.
HP ServiceONE represents a new, innovative approach to partnership and collaboration that makes
working with HP Technology Services simpler, easier and more profitable than ever before.
HP ServiceONE partner can extend their portfolio by offering innovative HP Services that span the
entire IT solution lifecycle. This means, partners can not only offer comprehensive services options,
ranging from basic maintenance and support to strategic consulting services, but partners will also
profit by selling larger, more complex solutions incorporating HP services that have associated to it
additional delivery annuity revenue schemes over the lifecycle of the solution.
HP ServiceONE program is designed to provide two tiers of relationship, depending upon your HP
Services sales performance and capability, and can be expanded to delivery opportunities based on
partner capabilities.
HP ServiceONE
Specialisations
HP ServiceONE Specialist (entry level):
The HP ServiceONE Specialist relationship is Investment/Benefits/Rewards
designed to help eligible partners grow faster
and offer more. You can take advantage of Expert
extensive HP resources available only to
Expanded business opportunity
Collaborative relationship
HP ServiceONE Expert:
Specialist
The HP ServiceONE Expert specialisation
is HP‘s premiere level of service partnership,
accessible only to top performing
partners.
HP ServiceONE forms a core element of HP‘s Channel Management Framework, specifically the
EMEA the Preferred Partner Program.
HP ServiceONE is designed for HP resellers, those that purchase directly from HP and also those who
purchase through Distributors. The sales of most HP Technology Services are covered by the HP
Partner Agreement that Preferred Partners sign with HP.
HP ServiceONE is part of HP‘s industry leading HP Preferred Partner Program. The objective of
ServiceONE is to provide an enhanced program to partners focused on selling HP Technology
Services. With ServiceONE, HP is enhancing ―more for more‖ benefits, encouraging Channel
Partners to expand into lifecycle service sales, and broaden sales of the HP Services portfolio as well
as enable eligible partners to deliver across the entire services lifecycle.
The ServiceONE Program is designed to enable partners to take advantage of all the opportunities to
sell Services throughout the technology lifecycle, from the upfront purchase to conversion to renewal.
This approach enables Partners to have an ongoing presence in the account which provides long term
support in line with end user customer business requirements. This translates to opportunities for
mutually profitable growth for HP and its‘ Partners.
HP ServiceONE is structured to deliver a predictable and profitable revenue stream for both the
partner and HP. The partner plays a key role as they sell HP‘s Branded Services Portfolio and are
closer to the end user customer than HP is, thereby providing the geographic coverage. This structure
makes it easier and more efficient for HP‘s partners to respond to their end user customers‘ service
business needs, and realize the following benefits:
Grow partners installed base business by leveraging the breadth of HP services portfolio
Enhance customer satisfaction and strengthen relationship with customers for future growth
Identify opportunities to renew and convert expired care pack services into annual
maintenance contracts
Partners will be measured and rewarded based on their Total Operating Performance (TOP) score.
The TOP measurement takes into account the complete life cycle of HP Service sales of the partner
and compares with local country average performance. Further details on TOP calculation can be
found in section 5.
ServiceONE accredited partners‘ performance will be reviewed and aligned to the appropriate ‗More
for More‘ band.
The key performance indicator is the Total Operating Performance (TOP) metric, as well as the
partner‘s ServiceONE program status, eg ServiceONE Specialist or Expert.
The below visualization illustrates the ServiceONE More for More sales compensation curve.
Further details will be made available in the ―HP Partner Compensation Program Terms for Resellers‖.
Insight RS is an integral element of ServiceONE, for details on how you can maximize the opportunity
provided by Insight RS and for information on Data Privacy Regulations, please visit the HP Smart
Portal Insight RS dedicated page at http://www.hp.com/partners/EMEA/remotesupport.
TOP – Total Operating Performance - is a measure of partners‘ HP Service (HP Care Pack and HP
Contractual Services) performance relative to their market ‗benchmark‘.
Market ‗benchmark‘ is defined at a country level and is calculated by HP Product Business Unit
Group.
The country averages are measured considering the FY2011 Gold Preferred Partner
Candidates community
Includes Partner‘s that sell services and partners that do not sell services
Comprises the sales that included services and the sales that did not include services
HP evaluates on a yearly basis, at a country level, the market average penetration rate for HP
services. This market average is based on the performance of all Gold Preferred Partner Candidates.
TOP is an evolution of the PRI metrics, and has been enhanced based on feedback that we have
received from our partners. TOP considers the full lifecycle services that partners are selling, eg HP
Care Pack Services and HP Contractual Service. However the market average is set ONLY using the
sales of HP Care Pack Services and does not include HP Contractual Service sales.
xxx
The HP ServiceONE Program offers two tiers of partnership —Specialist and Expert.
Please see below the detailed requirements. The ServiceONE sales investments are pre-
condition for all partners.
Partners who have invested into delivery and wish to become accredited for one or more of the Specialist or Expert delivery tracks
must comply with the ServiceONE sales investments.
Sales orders. This represents the total value of HP hardware, software, and services
sales orders (as measured in a 12 month period). In order to qualify as a ServiceONE
Specialist or Expert, partners need to maintain their total HP sales revenue at the
minimum country level.
Total HP $ revenue
<insert local threshold> <insert local threshold>
threshold
Additional country
conditions
ServiceONE Specialist Partners must complete HP Sales Certified Support Level II.
(Level I is a pre-requisite of Level II).
• Min. 2 Sales Certified ―Support Services‖ Level One [2012] per partner
branch
• Min. 2 Sales Certified ―Support Services‖ Level Two [2012] per partner
branch.
ServiceONE Expert Partners must complete HP Sales Certified Support Level II, as
well as HP Advanced Sales Certified Professional Services (Note: HP Advanced sales certified
Professional Services is expected to be available in Q2).
• Min. 2 Sales Certified ―Support Services‖ Level One [2012] per partner
branch
• Min. 2 Sales Certified ―Support Services‖ Level Two [2012] per partner
branch
• Min. 2 Advanced Sales Certified ―Professional Services‖ [2012] per
partner organization
Deadline for Level II Certifications is by 30 April 2012. Partners can track Certification
completions via Top Shape.
Before accreditation, partner must be fully certified with minimum certification criteria.
These courses are accessible through The Learning Centre (TLC) on Smart Portal.
ServiceONE delivery partners who do not meet sales and/or delivery performance
compliance will be subject to a follow-up by HP to initiate a “Recovery Plan.”
These partners will be requested to submit a recovery program to HP, detailing the activities
and projected growth in services within an agreed timeframe to achieve the minimum
stipulated performance criteria. Any partners who do not conform to program requirements
shall have their Delivery addendum terminated and their associated HP service delivery
entitlement.
HP Care HP Care Pack Services are support services packaged for ease of sale with HP Products
Pack and sold through product ordering systems within 90 days of equipment purchase
Services
HP Care Pack Services are sold at the time of sale for specified products and solutions
HP post warranty Care Pack Services are sold to extend annual maintenance services.
HP offers 2 types of Care Packs, Fixed and Flexible, and as the name implies, one have fixed
service levels while Flexible Care Packs have flexible service levels.
With both fixed and flexible Care Packs, partners have an easy method to approach the
service market and address customer‘s service needs.
Renew the contractual business to get profitable services revenue with minimal sales
effort.
Partners are required to provide HP Care Pack Terms & Conditions to end-user customers at
time of quote or when orders are placed; ideally, the HP Care Pack Terms & Conditions are
provided during both of these Partner/Customer engagement activities. Communication of the
HP Care Pack Terms and Conditions can either be provided by electronic or physical mail, or
made available for customers to access via an alternative method, such as a customer-facing
webpage that the partner manages. Please note that if the alternative for customers to access
the HP Care Pack Terms & Conditions is chosen, it must be explicitly highlighted and easily
accessible.
The HP Care Pack Terms & Conditions are accessible via the following URL:
http://h20559.www2.hp.com/portal/site/cpc?ac.admitted=1307736861890.204365742
3.175170253
It is the Partners responsibility to notify their customers of the customer responsibility to register
and thereby activate the HP Care Pack Service Agreement within ten (10) days of the
purchase of the Service, as stated in the HP Care Pack Terms and conditions. Customer‘s
failure to activate the Service Agreement within this timeframe may result in a delayed delivery
of service.