Professional Documents
Culture Documents
Visualising Strategic Direction
Visualising Strategic Direction
The Tool
A cover story is a magazine article that is illustrated or advertised
on the front cover.
How to use
tell a story
communicate a message
clarify thinking
prioritization - going to the heart of an issue
have visual impact
As a leader cover story can have many uses, some of which could be:
Activity
Watch this white board video in which a strategy consultant explains the importance of visualizing your
strategic goals. She introduces the concept of designing a cover story to capture and communicate these
goals.
1/3
4/18/2020 Page printer
As a team design your own cover story as an visual expression of what success will look like.
Here is an example of how Greenfield Community School in Dubai used this tool to visually communicate their
strategic goals. Such a visual representation is easily articulated in posters around the school and postcards to
all stakeholders.
2/3
4/18/2020 Page printer
Reference:
Click here to access a link that explores ten book covers and explains why each communicates its message
well. You could use this technique when trying to communicate your big message.
3/3