COMPETITIVE PROFILE MATRIX (CPM)

Critical success Weight BE GRAND HENNAN BLUE WATER

factors
WEIGHT RATING SCORE RATING SCORE RATING SCORE
Advertising
Organization
Structure
Customer
Service
Global
Expansion
Financial
position
Employee
deduction
Management
experience
Customer
loyalty
Market share
Product quality
Ecommerce
Price
competitivenes
s
TOTAL

EXTERNAL FACTOR EVALUATION MATRIX (EFE)

KEY EXTERNAL FACTOR S Weights Rating Weighted Score

Opportunities

EXTERNAL FACTOR EVALUATION MATRIX (EFE)

KEY EXTERNAL FACTORS Weights Rating Weighted Score

Threats
PERFORMANCE OF AN INTERNAL AUDIT (RESULT)

An assessment of the internal strengths and weakness based on the case study (Be Grand 2019) reference.

Strengths

Weakness

INTERNAL FACTOR EVALUATION MATRIX (IFE)

KEY INTERNAL FACTORS WEIGHT RATING WEIGHTED SCORE

INTERNAL STRENGTHS

INTERNAL WEAKNESS WEIGHT RATING WEIGHTED SCORE

TOTAL:

SWOT MATRIX

The SWOT matrix- an effective way of combining internal strengths with external opportunities and threats, and
internal weaknesses with external opportunities and threats.

Strengths Weaknesses

Opportunities So strategies WO strategies

ST strategies WT strategies
Threats
SPACE MATRIX

Internal Strategic Position External Strategic Position

Financial Strategy (FS) Rating Environmental Rating
Stability(ES)
Cash Flow
Working Capital
Inventory Turnover
EPS
Leverage
Liquidity

FS Average
Competitive Advantage (CA) Rating
Market Share
Product Quality
Customer Loyalty
Technology Know-how
Product life cycle
Capacity utilization
CA Average
Conclusion:

SPACE MATRIX

GRAND STRATEGY MATRIX

THE INTERNAL-EXTERNAL (IE) MATRIX

Use the finding score from the EFE (at point 7) and IFE matrix (at point 9), we get the IE matrix based on the
following criteria:

Now we plot these values on axes in the IE matrix.

TABLE OF CONTENTS
EXECUTIVE SUMMARY…………………………………………………………………………………………………………………………………………....1

INTRODUCTION………………………………………………………………………………………………………………………………………………………2

CURRENT LOGO………………………………………………………………………………………………………………………………………………………3

CURRENT VISION…………………………………………………………………………………………………………………………………………………….4

CURRENT MISSION…………………………………………………………………………………………………………………………………………………..5

BE GRAND RESORT OBJECTIVE…………………………………………………………………………………………………………………………….6

VISION STATEMENT………………………………………………………………………………………………………………………………………………….7

MISSION STATEMENT………………………………………………………………………………………………………………………………………………8

MISSION STATEMENT COMPENENT…………………………………………………………………………………………………………………………9

IDENTIFY STRATEGY………………………………………………………………………………………………………………………………………………10

FINANCIAL STRATEGIES…………………………………………………………………………………………………………………………………………11

BE GRAND…………………………………………………………………………………………………………………………………………………………12

REVENUE………………………………………………………………………………………………………………………………………………………………13

COST PER AVAILABLE SEAT MILE……………………………………………………………………………………………………………………………14

PERFORMANCE OF AN EXTERNAL AUDIT (RESULT)………………………………………………………………………………………………..15

OPPORTUNITIES……………………………………………………………………………………………………………………………………………………..1
6

THREATS…………………………………………………………………………………………………………………………………………………………………
17

COMPETITIVE PROFILE MATRIX (CPM)……………………………………………………………………………………………………………………18

EXTERNAL FACTOR EVALUATION (EFE) MATRIX……………………………………………………………………………………………………..17

PERFORMANCE OF AND INTERNAL AUDIT (RESULT)………………………………………………………………………………………………18

STRENGTHS………………………………………………………………………………………………………………………………………………………......19

WEAKNESS……………………………………………………………………………………………………………………………………………………………..2
0

INTERNAL FACTOR EVALUTION (IFE)………………………………………………………………………………………………………………………21

MATRIX………………………………………………………………………………………………………………………………………………………………….22
SWOT ANALYSIS……………………………………………………………………………………………………………………………………………..………
23

THE SPACE MATRIX……………………………………………………………………………………………………………………………………….……….14

THE GRAND STRATEGY MATRIX…………………………………………………………………………………………………………………..…………15

THE INTERNAL-EXTERNAL (IS) MATRIX……………………………………………………………………………………………………………………16

MATRIX ANALYSIS AND SWOT SUMMARY……………………………………………………………………………………………….…………….17

THE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)………………………………………………………………….………………18

CONDUCTION AND PRESENTATION THE EBIT/EPS ANALYSIS………………………………………………………………….………………19

CONCLUSION………………………………………………………………………………………………………………………………………….………………20

REFERENCES………………………………………………………………………………………………………………………………………...………………21

ITRODUCTION

The Be Grand Resort, newly opened in October 2015, is a luxury Hotel in Bohol, for discerning
guests. Located in Danao – Panglao, right on the ocean on a very clean artificial sand beach.
The resort offers 188 fully air-conditioned rooms, of which almost half Front Sea View.

The standard in Be Grand Hotel is high, so you will find in every room: Free Wi-Fi in all Rooms,
a big LCD flat screen TV, safety box in the room, mini-bar, sliding door to the balcony. A fully
equipped bathroom with bathtub and rain shower.

Be Grand Resort Bohol room categories:

 101 Deluxe Rooms – 38 sqm, 1 King size or 2 Queen beds

 67 Deluxe Aqua – 38 sqm, 1 King size or 2 Queen beds
 8 Deluxe Oceana Villas – 38 sqm, 1 King or 2 Queen beds
 12 Ocean Suite Villas – 76 sqm, 1 King size bed

Be Grand Resort in Panglao, Bohol – Facilities:

The resort is beautifully designed and offers numerous facilities. Four restaurants / bars one of
them right on the beach. Four spacious halls, the biggest one for up to 330 people. Suitable for
all types of events. Furthermore:

Bohol Tours, Dive, Wellness & Spa, Billiard and Table soccer. Car Rental Service, In-room
Safety Deposit Boxes. Snorkeling, private beach and fitness center.
If you’re already in Bohol, visit the Be Grand Hotel & Resort. All restaurant is also open to
visitors. Another Be Resort is available on the neighbor island Cebu-Mactan in Lapu Lapu: Be
Resorts Mactan

Summary of Be Grand

About this area

Panglao
Located in Panglao, BE Grand Resort Bohol is on the beach. The area's natural
beauty can be seen at Alona Beach and Danao Beach. Our guests appreciate the
resort's quiet location.
Visit our Panglao travel guide

Map
What's nearby
 Danao Beach - 3 min walk
 Alona Beach - 5 min walk
 Virgin Island - 8 min drive
 White Beach - 14 min drive
 Dumaluan Beach - 17 min drive
Getting around
 Panglao (TAG-Bohol Intl.) - 9 min drive
Restaurants
Where to eat
The Food Hall – Open daily.
Bridge – Poolside restaurant with a bar. Open daily.
The Boathouse – Pool-view fine-dining restaurant. Serves dinner on select
days.
 Monkey Bar – Beachfront bar. Open daily.
About this property
BE Grand Resort Bohol
Upscale resort on the beach, with 4 outdoor swimming poolsCatch some rays at
the beach or spend the day relaxing at BE Grand Resort Bohol's full-service spa.
Then enjoy a meal at one of the resort's 5 restaurants. All 208 rooms boast deep
soaking bathtubs, and offer free WiFi and balconies. Fridges and room service
(during limited hours) are standard, as are flat-screen TVs with cable channels.BE
Grand Resort Bohol offers 208 forms of air-conditioned accommodation with a
safe and complimentary bottles of water. Rooms open to balconies. Beds feature
premium bedding. Flat-screen televisions come with cable channels. Bathrooms
include a separate bath and shower with a deep soaking bath and a rainfall
showerhead. Bathrooms are also outfitted with a complimentary bathrobe,
complimentary slippers and complimentary toiletries.
Guests can surf the web using complimentary wireless Internet access. Business-
friendly amenities include desks along with free local calls (restrictions may
apply). A nightly turndown service is provided and housekeeping is offered on a
daily basis.
You'll be playing in the surf in no time with a free ride on the resort's
complimentary beach shuttle. At BE Grand Resort Bohol, you can cool off in one
of the 4 the outdoor swimming pools and indulge in a pampering afternoon at
the full-service spa.
A complimentary breakfast is offered each morning. Dining is available at one of
the resort's 5 restaurants. Guests can unwind with a drink at one of the resort's
bars, which include A beach bar, A swim-up bar and A bar/lounge. A computer
station is located on-site and wireless Internet access is complimentary. This
beach resort also offers a kids' pool, a fitness centre and a rooftop terrace.
Complimentary self-parking is available on-site.
BE Grand Resort Bohol has designated areas for smoking.
4 the outdoor swimming pools are on site along with a children's pool. Other
recreational amenities include a fitness centre.
The recreational activities listed below are available either on-site or nearby; fees
may apply.
The on-site spa has 9 treatment rooms, including rooms for couples. Services
include Swedish massages, Thai massages, body scrubs and body treatments. A
variety of treatment therapies are provided, including aromatherapy and
reflexology.
The spa is open daily.
1ST

VISION AND MISSION

Vision
To provide employment opportunities and economic development for Central New York, through tourism and
destination family resort recreation.

Mission Statement
We are committed to consistently providing enjoyable recreation, a safe environment, and memorable vacation
experiences for every guest and every member of the staff.
We will accomplish this through excellence in service, innovation, and anticipation of our guests ever changing
needs and expectations. The ability to fulfill this commitment will be reflected in our profitability, continued growth,
and the success of our company and each individual.

2ND

Vision, mission and values

Our vision

To be recognizable by service and product quality standard; and to be consistent in

promotion of excellence, novelties and future development.

Our mission

To exceed guest expectations. To inspire and motivate employees. To achieve

excellent financial results.

Guest who returns – employee who progresses – capital which grows

Our values
The largest values of the Koncern are – PEOPLE!

Koncern supports its employees, educates them and learns from them.

Guided by the maxim that the guest is the king and center of our attention, Sunce
Koncern, before anything, promotes hospitality and courtesy towards guests, by
giving special attention to details and offering more than is expected.

Sunce Koncern, as the leading employer in destinations where Bluesun hotels are

operating, supports local, but also regional development of business conduct areas by
fostering innovation and by enlarging competitiveness not only on Croatian market,
but beyond.

Responsible business conduct and aspiration towards enlargement and growth.

Achievements and systems of value monitoring

 Guest satisfaction tracking
 Employee satisfaction tracking
 Competency system
 Standards and standard abidance tracking
 Performance and competence rating
 Incentive system
 Education and development system
 Financial results as measures of success
3RD
Penang Beach & Resort Hotels

Penang City & Business Hotels

Butterworth & Prai Hotels

MALAYSIAN ASSOCIATION OF HOTELS (MAH) is the umbrella body for hotels in Malaysia formed in 1974.
VISION
To build a workforce of highly skilled, innovative and disciplined individuals who will operate as one to enhance the
efficiency of the hotel industry in its efforts to achieve the goals of Vision 2020 and beyond.
MISSION
As an official national network for the hotel industry, the Malaysian Association of Hotels (MAH) will act as a
voice of the industry, working as one body to promote, protect, represent and advance the interests of its members.

Our Key Objectives

To unite hotels in Malaysia into one representative body
To promote and foster cooperation between hotels and all similar businesses within and without the areas of the
Association
To protect and advance the interest of all Ordinary Members and Associate Members and secure mutual advantages
To encourage its members to provide quality service, to keep abreast of the changing needs of the travelling public,
and to promote good relationships between the industry and the public
To promote international, regional and domestic tourism
To acquire, preserve and disseminate information and to provide educational programmes of value to the
membership and the industry
To stimulate fellowship and friendship among its Members
To plan and organize project that will enhance productivity in the hotel industry
To undertake human resources development programme
To make representation on matters of interest affecting the industry to the local authorities, the State Government
and the Federal Government, and other organizations within and without Malaysia
To do anything proper, suitable and necessary for achieving these objectives and any others which are proper and
lawful objectives of a national trade Association, all of which shall be consistent with the public interest as well as in
the interest of the hotel industry.
4TH
5TH

Vision and Objectives

The Vision
This section of the Master Plan describes the collective vision for the future of the Greater Thompsonville
Area - what we would like the community to look like. The vision statement establishes expectations for
future development, conceptualizes the values upon which the goals and objectives are developed and
presents a long-range view of the future. The vision statement is based upon the Tenants of Smart
Growth, the Pillars and Principles of Strategic Growth, discussions with the joint planning commission
and input collected at the public meeting and subsequent joint planning commission meetings.
Community Vision - The Greater Thompsonville Area has a healthy mix of beautiful natural areas and
rural residences surrounding a vibrant village with small town charm and modern amenities. The people
of the area are welcoming, cooperative and work together to support community events, preserve and
rehabilitate downtown buildings, cultivate and support new and existing businesses and manage the
community’s natural resources. From the thriving Crystal Mountain Resort & Spa to the pristine waters
of the Betsie River and to the lively streets of downtown, the Greater Thompsonville Area offers
residents and visitors of all ages access to world-class and year-round recreation. There are great
restaurants and services, access to fresh foods, walkable areas, a vibrant downtown, engaging
community events and an entrepreneurial culture with abundant employment opportunities.
Goals and Objectives
This section of the Master Plan describes the goals and objectives of the community. The goal statements
are intended to be realistic and achievable, inspire action and describe the future as the residents of the
area would like to see it. As described in the Introduction, the goal statements are based upon the Tenants
of Smart Growth most applicable to the Greater Thompsonville Area.
Goals - Create a Range of Housing Opportunities and Choices
- Foster a Distinctive and Attractive Community, with a Strong Sense-of-Place
- Preserve Open Space, Farmland, Natural Beauty and Critical Environmental Areas
- Provide for a Variety of Transportation Choices
- Provide Opportunities for Economic Growth that are Diverse, Environmentally Friendly and Offer Meaningful
Employment
- Efficiently and Effectively Provide and Maintain Important Public Services
- Make Development Decisions Predictable, Fair and Cost Effective
Community Vision - The Greater
Thompsonville Area shall continue to be a
walkable community.
Greater Thompsonville Area Master Plan
37 Vision and Objectives
Goal: Create a Range of Housing Opportunities and Choices
Objective: Increase opportunities to accommodate new professionals, young families and others within
the lower and medium income range.
Objective: Provide housing options that meet the needs of seniors.
Objective: Ensure residential development is attractive, well built, well kept and integrates into the
natural surrounding and built environment.
Goal: Foster a Distinctive and Attractive Community, with Strong Sense-of-Place
Objective: Establish high-quality visual character throughout the community.
Objective: Work to develop a unique but resort-oriented identity for the downtown.
Objective: Maintain, expand, and market the community’s outdoor recreational resources.
Objective: Increase the number of community events.
Objective: Encourage civic engagement and volunteerism.
Objective: Provide for a healthy and active community.
Objective: Continue to foster collaboration between the two Townships and the Village.
Objective: Help to assure the development of a well-prepared and educated youth ready to compete in
the global knowledge economy.
Community Objective - Ensure residential
development is attractive, well built, well
kept and integrates into the natural
surroundings and built environment.
Community Objective - Work to develop
a unique but resort-oriented identity for
the downtown.
Greater Thompsonville Area Master Plan
38 Vision and Objectives
Goal: Preserve Open Space, Farmland, Natural Beauty and Critical Environmental Areas
Objective: Preserve the community’s scenic and rural character by minimizing the impacts of
development on key natural features.
Objective: Protect the quality of surface and groundwater resources.
Objective: Direct development towards the Village.
Goal: Provide a Variety of Transportation Choices
Objective: Maintain and improve the existing road system.
Objective: Increase public transportation services to the community.
Objective: Promote and provide for safe and efficient transportation infrastructure that serves
pedestrians and bicyclists, especially in the downtown.
Goal: Provide Opportunities for Economic Growth that are Diverse, Environmentally-Friendly
and Offer Meaningful Employment
Objective: Provide mixed use areas that offer a combination of residential and commercial uses.
Objective: Establish an entrepreneur-friendly environment within the community.
Objective: Foster greater participation in regional economic and community development efforts.
Goal: Efficiently and Effectively Provide and Maintain Important Public Services
Objective: Maintain existing services.
Objective: Work to address the social needs of area residents.
Objective: Continue to provide for a safe community.
Community Goal - Provide a variety of
transportation choices.
Community Objective – Promote and
provide for safe and efficient
transportation infrastructure that serves
pedestrians and bicyclists, especially in the
downtown.
Greater Thompsonville Area Master Plan
39 Vision and Objectives
Objective: Explore new opportunities to utilize alternative technologies (such as solar and wind)
while considering the impacts on area residents.
Goal: Make Development Decisions Predictable, Fair and Cost Effective
Objective: Develop a joint zoning ordinance that is readable and supports the Master Plan.
Objective: Encourage community and stakeholder collaboration.
Objective: Provide a clear set of guidelines and expectations for developers.