A Study On Profile of Customer Using Bajaj Pulsar Bikes With Special Reference To College Students in Sivakasi

A STUDY ON PROFILE OF CUSTOMER USING BAJAJ PULSAR BIKES WITH
SPECIAL REFERENCE TO COLLEGE STUDENTS IN SIVAKASI

Project Report Submitted to
DEPARTMENT OF BUSINESS ADMINISTRATION
OF
AYYA NADAR JANAKI AMMAL COLLEGE, SIVAKASI
(Autonomous,affiliated to Madurai Kamaraj University,Re-accredited(3 rd cycle) with ‘A’
grade(CPGA 3.67 out of 4) by NAAC and recognized as College of Excellence by UGC, Star
College by DBT and Ranked 51th position at National Level in NIRF 2019)
In partial fulfillment of the requirements for the degree of
BACHELOR OF BUSINESS ADMINISTRATION
By
S.PRAVEEN RAJ
D.PREM KUMAR
M.VINOTH
Under the guidance of
Dr.B.MAHESWARI, M.B.A.,M.Phil.,PGDCA.,Ph.D.
DEPARTMENT OF BUSINESS ADMINISTRATION (SF)

AYYA NADAR JANAKI AMMAL COLLEGE (Autonomous)
SIVAKASI-626124
April-2020
i
Dr.M.RAJASEKARAN M.B.A.,Ph.D.
Professor and Head
Department of Business Administration(SF)
Ayya Nadar Janaki Ammal College (Autonomous)
Sivakasi-626124.
CERTIFICATE
This is certify that the project entitled, “ A STUDY ON PROFILE OF CUSTOMER

USING BAJAJ PULSAR BIKES WITH SPECIAL REFERENCE TO COLLEGE
STUDENTS IN SIVAKASI”, being submitted by the following students of the Bachelor of
Business Administration (SF), Ayya Nadar Janaki Ammal College(Autonomous),Sivakasi
affiliated to Madurai Kamaraj University,Madurai is a bonafite record of work carried out by
them under the guidence and supervisor of Dr.B.MAHESWARI Assistant
Professor,Department of Business Administration (SF),Ayya Nadar Janaki Ammal College
(Autonomous), Sivakasi-626 124.
Name Reg. No
S.Praveen Raja 17UU36
D.Prem Kumar 17UU37
M.Vinoth 17UU55
Place: Sivakasi
Date:
Signature of the Head

(Dr.M.RAJASEKARAN)
ii
Dr.B.MAHESWARI,M.B.A.,PGDCA.,Ph.D.
Assistant Professor,
Department of Business Administration (SF),
Ayya Nadar Janaki Ammal College (Autonomous),
Sivakasi -626 124.
CERTIFICATE
This is certify that the project entitled, “A STUDY ON PROFILE OF CUSTOMER

USING BAJAJ PULSAR BIKES WITH SPECIAL REFERENCE TO COLLEGE
STUDENTS IN SIVAKASI”, being submitted by the following students of the Bachelor of
affiliated to Madurai Kamaraj University,Madurai is a bonafite record of work carried out by
them under the guidence and supervision.
It is further certified that to the best of my knowledge, this project report or any part there
of has not been submitted in this college or elsewhere for the award of any other Degree or
Diploma.
Name Reg. No
S.Praveen Raj 17UU36
D.Prem Kumar 17UU37
M.Vinoth 17UU55
Place: Sivakasi
Date:
Signature of the Guide

(Dr.B.Maheswari)
iii
D.Prem Kumar 17UU37
M.Vinoth 17UU55
Student, III BBA (B)
Department of Business Administration (SF)
Ayya Nadar JAnaki Ammal College (Autonomous)
Sivakasi – 626 124.
DECLARATION
We hereby declare that this project entitled, “A STUDY ON PROFILE OF

CUSTOMER USING BAJAJ PULSAR BIKES WITH SPECIAL REFERENCE TO
COLLEGE STUDENTS IN SIVAKASI”, has been carried out by us in the Department of
affiliated to Madurai Kamaraj University, Madurai in partial fulfilment of the requirement
for the award of the degree of Bachelor of Business Administration.
We further declare that this project report or any part thereof has not been submitted in
this college or elsewhere for the award of any other Degree or Diploma.
Place: Sivakasi
Date: Signature of the Students
D.Prem Kumar 17UU37
M.Vinoth 17UU55
iv
ACKNOWLEDGEMENT
We thank GOD, the almighty for the knowledge and strength for the successful
completion of this work.
We wish to express our grateful thank to our Principal Dr.C.ASHOK, and The
Management, Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi for providing me
necessary facilities in the Department and in the General Library for undertaking this work
effectively.
We extend our hearty thanks to Dr.M.RAJASEKARAN , Professor and Head,
Department of Business Administration (SF), Ayya Nadar Janaki Ammal College
(Autonomous), Sivakasi for the active and invaluable advice rendered in the successful
completion of my research work.
We render our unfathomable gratitude and special tribute to Dr.B.Maheswari, Assistant
Professor,Department of Business Administration (SF),Ayya Nadar Janaki Ammal College
(Autonomous), Sivakasi for her valuable guidance, periodical encouragement,timely suggestion
and his patience shown during the project.
We are immensely pleased to record our deep sense of gratitude to all the members of the
Department of Business Administration (SF),Ayya Nadar Janaki Ammal College
(Autonomous), Sivakasi for their encouragement and suggestion to complete this work
successfully.
We are indebted to OUR PARENTS for their constant encouragement and financial
support for carrying out the task successfully.
We express our sincere thanks to my beloved Brother,Sisters and Friends for
providing me the necessary co-operation and support for the completion of this work.
Our thanks are also due to the respondents,whom I interviewed and who extended me
their whole-hearted co-operation.
Place: Sivakasi
Date: S.PRAVEEN RAJ 17UU36
D.PREM KUMAR 17UU37
M.VINOTH 17UU55
v
CONTENTS
CHAPTER NO TITLE PAGE NO

LIST OF TABLES vii
LIST OF CHARTS viii
1 INTRODUCTION 1-5
2 LITERATURE REVIEW 6-16
3 METHODOLOGY 17-18
4 DATA ANALYSIS AND INTERPRETATION 19-50
5 SUMMARY OF FINDINGS SUGGESTION AND CONCLUSION 51-53
BIBILOGRAPHY 54
APPENDIX (Questionnarine) 55-59
vi
LIST OF TABLES
Table No. TITLE Page No

1 AGE CLASSIFICATION 20
2 EDUCATIONAL CLASSIFICATION 21
3 FAMILY MEMBERS 22
4 INCOME WISE CLASSIFICATION 23
5 PURPOSE OF BUYING TWO WHEELER 24
6 MODEL WISE CLASSIFICATION 25
7 REASON FOR PURCHASING 26
8 PURCHASE PLACE OF BAJAJ BIKES 27
9 MODE OF PURCHASE OF BAJAJ BIKES 28
10 FACTORS INFLUENCING BUYING DECISION 29
11 MAINTENANCE OF TWO WHEELER 30
12 NUMBER OF FREE SERVICES PROVIDED 31
13 DIFFICULTIES IN AVAILING FREE SERVICES 32
14 REASON FOR DIFFICULTY 33
15 CONSIDERING THE PRICE 34
16 TOTAL DISTANCE TRAVELLED PER DAY 35
17 NUMBER OF YEARS USING BAJAJ BIKES 36
18 FACTORS INFLUENCING DECISION MAKING PROCESS 37
19 PREFERENCE IN PULSAR BIKE 38
20 INFLUENCE OF ADVERTISEMENT 39
21 USES OF BAJAJ PULSAR 40
22 COLOUR PREFERENCE 41
23 MILEAGE PER LITRE 42
24 ENGINE CC 43
25 WEIGHTED AVERAGE ARITHMETIC MEAN 44
26 OPINION ABOUT PRICE 45
27 PROBLEM FACED IN BIKE 46
28 REASON FOR THE PROBLEM 47
29 NUMBER OF DEALERS VISITED BEFORE PURCHASING 48
BIKE
30 CONSIDERATION 49
31 COMPARISION OF PULSAR BIKE WITH OTHER 50
COMPANY BIKES
LIST OF FIGURES
vii
Table No. TITLE Page No
1 AGE CLASSIFICATION 20
2 EDUCATIONAL CLASSIFICATION 21
3 FAMILY MEMBERS 22
4 INCOME WISE CLASSIFICATION 23
5 PURPOSE OF BUYING TWO WHEELER 24
6 MODEL WISE CLASSIFICATION 25
7 REASON FOR PURCHASING 26
8 PURCHASE PLACE OF BAJAJ BIKES 27
9 MODE OF PURCHASE OF BAJAJ BIKES 28
10 FACTORS INFLUENCING BUYING DECISION 29
11 MAINTENANCE OF TWO WHEELER 30
12 NUMBER OF FREE SERVICES PROVIDED 31
13 DIFFICULTIES IN AVAILING FREE SERVICES 32
14 REASON FOR DIFFICULTY 33
15 CONSIDERING THE PRICE 34
16 TOTAL DISTANCE TRAVELLED PER DAY 35
17 NUMBER OF YEARS USING BAJAJ BIKES 36
18 FACTORS INFLUENCING DECISION MAKING PROCESS 37
19 PREFERENCE IN PULSAR BIKE 38
20 INFLUENCE OF ADVERTISEMENT 39
21 USES OF BAJAJ PULSAR 40
22 COLOUR PREFERENCE 41
23 MILEAGE PER LITRE 42
24 ENGINE CC 43
25 WEIGHTED AVERAGE ARITHMETIC MEAN 44
26 OPINION ABOUT PRICE 45
27 PROBLEM FACED IN BIKE 46
28 REASON FOR THE PROBLEM 47
29 NUMBER OF DEALERS VISITED BEFORE PURCHASING 48
BIKE
30 CONSIDERATION 49
31 COMPARISION OF PULSAR BIKE WITH OTHER 50
COMPANY BIKES
CHAPTER 1
INTRODUCTION OF THE STUDY
viii
INTRODUCTION
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches
over a wide range of industries, spinning automobiles (two wheelers manufacturer and three
wheelers manufacturer), home appliances, lighting, iron and steel, insurance, travel and finance.
The group’s flagship company, Bajaj Auto, is ranked as the world’s fourth largest three and two
wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin
America, Africa, Middle East, South and South East Asia. Founded in 1926 at the height of
India’s movement for independence from the British, the group has an illustrious history. The
integrity, dedication, resourcefulness and determination to succeed which are characteristic of
the group today, are often traced back to its birth during those days of relentless devotion to a
common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of
Mahatma Gandhiji had adopted him as his son.
This close relationship and his deep involvement in the independence movement did not
leave Jamnalal Bajaj with much time to spend on his newly launched business venture. We are
celebrating 125th Birth anniversary of Shri.Jamnalal Bajaj on 4th of November 2014.
His son, Kamalnayan Bajaj, then 27, took over the resigns of business in 1942. He too
was close to Gandhiji and it was only after independence in 1947, that he was able to give his
full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also
diversified into various manufacturing activities. The present Chairman of the group, Rahul
Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto
the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio
has expanded and the brand has found a global market. He is one of India’s most distinguished
business leaders, bike manufacturer India and internationally respected for his business acumen
and entrepreneurial spirit.
Bajaj Auto Limited is an Indian automobile manufacturing company. It manufactures two

and three-wheeler machines. It manufactures and sells motorcycles, scooters and auto rickshaws.
Bajaj Auto Limited is a part of Bajaj Group of industries. The Bajaj Auto was founded by
Jamnalal Bajaj in Rajasthan in the year 1940s. It has its plants in Mumbai, Pune, Chakan, Waluj,
ix
Pantnagar in Uttarakhand. Its oldest plant was in Akurdi(Pune) which is know transformed into
the R&D center.
Bajaj Auto is the world’s 6th largest motorcycles manufacturing company and the 2nd
largest in India. It is the world largest three-wheeler manufacturer. It gave a start to the
manufacturing of scooters from getting license from Vespa. The most popular scooter by Bajaj
was the Chetak scooter. This scooter had a waiting period of about a year, and its production
lasted for about 34 years. By around 1990’s Bajaj Auto started focusing more on motorcycles
since the market trend was shifting. It also came as a surprise to all when it announced that the
company will withdraw from scooter manufacturing since the scooter had created the goodwill
for Bajaj Auto Limited. Saffire was the last scooter produced by Bajaj. It then mainly focused on
motorcycles and Bajaj Boxer and Bajaj discover were its commuter brand in the country and the
sales of this motorcycles rised very fast. Then it came with Bajaj Avenger which still remains the
most Affordable cruiser in India. But it was mainly because of Bajaj Pulsar the name of Bajaj
came into existence and cemented its position in the motorcycle segment in India. It was
positioned as the performance bike-maker in Indian market. The main feature of the bikes where
because of its value for money without compromising on its features, power, technology. The
Pulsar range of Bajaj motorcycles has grown a lot and at a steady pace with many iterations and
a 400cc Pulsar version in a power cruiser form is launched in the market in August,2016 in the
form of Bajaj Pulsar CS400.
Bajaj currently sells its products through 2 formats,
1. Bajaj showrooms which sells all Bajaj bikes.
2. Pro-biking showrooms which sells bikes of KTM and Kawasaki.
On May 2015, its market capitalization was 640 Billion (US $9.9 Billion), making it the
India’s 23rd largest publicly traded company by market value. The Forbes Global 2000 list for the
year 2012 ranked Bajaj Auto at 1,416 Rank.
Distinctly Green
x
Bajaj Auto Achieves BS IV Norms on Entire product Range
Bajaj Auto Ltd once again demonstrated its commitment to green technology by
achieving Bharat Stage-IV norm compliance for its entire range of products. All its two and three
wheelers manufactured from January 2017 meet the stringent norms BS IV norms. It is the first 2
and 3 Wheeler company to completely meet BS IV norms well before the deadline of 1 st April
2017.
The Bharat stage IV norms, were notified by Government of India and are applicable across all
states.
Bajaj Auto has always been at the forefront of adopting various measures for a greener
and cleaner environment right from using wind power for energy requirements, use of alternative
fuels like CNG and LPG for its commercial vehicles, green plantations and water treatment in its
manufacturing facilities and use of advanced engine technology like the DTS-I to reduce
emissions.
Alternative fuels
Bajaj Auto is determined to increase fuel economy and curb emissions across its entire
product lineup. Alternate fuels are good for the environment, reducing emissions and dependence
on oil.
Wind power
Bajaj Auto entered into Wind Power in January 2000 and invested approximately Rs.300
crores over the next 3 years. The rationale behind the investment was to provide a natural hedge
against rising energy costs and to contribute to a clean energy initiative which was nascent in the
state of Maharashtra.
With this initiative approximately 90% of Bajaj’s power requirements for plants within the state
of Maharashtra is met through Wind Power.
Technology
xi
The DTS-i technology, the mother technology for DTS-Fi and DTS-Si engine is highly
fuel efficient. The engine technology also helps in reducing emissions and keeping the
environment clean and green.
Manufacturing Plants
Bajaj has world class manufacturing plants at Waluj and Pantnagar and a state of art plant
at Chakan where a wide range of two-wheelers and three-wheelers are manufactured. These
plants have adhered to ISO9001 (Quality systems) and ISO-4001 (Environment system)
certification. All the plants are actively involved in afforestation with plantation work in and
around plant premises.
Investments have been made in Effluent Treatment Plant (ETP) has been to separate industrial
and domestic effluent resulting in better quality of treated water. Further by installing tertiary
plant, the treated water. Further by installing tertiary plant, the treated water is again recycled.
Bajaj Auto has always been at the forefront of adopting various measures for a greener and
cleaner environment right from using wind power for energy requirements, use of alternative
fuels like CNG and LPG for its commercial vehicles, green plantations and water treatment in its
manufacturing facilities and use of advanced engine technology like the DTS-i to reduce
emissions.
Founder Jamnalal Bajaj
xii
Year of Establishment 1926
Industry Automotive - Two & Three Wheelers
Business Group The Bajaj Group
Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO
Presence Distribution network covers 50 countries.
Dominant presence in Sri Lanka, Bangladesh, Columbia,
Guatemala, Peru, Egypt, Iran and Indonesia.
Joint Venture Kawasaki Heavy Industries of Japan
Registered & Head Akurdi Pune - 411035
Office India
Tel.: +(91)-(20)-27472851
Fax: +(91)-(20)-27473398
Works Akurdi, Pune 411035, Bajaj Nagar, Waluj Aurangabad 431136
Chakan Industrial Area, Chakan, Pune 411501
E-mail rahulBajaj@Bajajauto.co.in
Website www.Bajajauto.com
CHAPTER 2
LITERATURE REVIEW
Literature review
xiii
Ramarao (2009), examined the necessity for changes in the motorcycle section to face
challenges in the bike aggressive market. Two wheeler manufacturers are adjusting and
improving their product features, productivity, look, appearance and style. Nowadays a two
wheeler is pleasant technique for conveyance. There are many players in two wheeler market
like Hero Honda, Yamaha, Bajaj, TVS but Hero Honda is an established player. The review
identifies and recognizes the difference in consumer behaviour within two time frames, i.e., 2004
and 2008.The research suggest the manufacturers to concentrate and direct their focus towards
the non-stop behavioural changes in the purchaser and thereby making upgrades of their vehicles
to reap competitive position.
Mona J Fitzsimmons (2010), has concluded that the profitability of automobile manufacturers
depends on exploiting value added services for instance automobile manufacturers have
discovered that financing and after sales service can achieve significant profits.
Milind Bade (2011), GM-Marketing, Bajaj Auto, has mentioned that Bajaj Auto Limited is
currently trying to move the industry from a commuter to a biker mindset and at present the
focus of the company is on keeping the sub brands and the mother brand different and the main
motive behind establishing individual brand is to create differentiation which would help Bajaj
auto, as an organization to develop relationship easily with its customers.
Pawan Chabra (2011), Nowadays every second bike sold in the premium segment is a Pulsar
and this shows the dominance of Bajaj in the Indian market place, this was possible because the
company has been regularly making the alterations to make the motorbike look fresh at all times
and Bajaj today holds over 50% market in the premium segment (for FY 2010-2011) followed
by a distant second largest player Honda Motorcycle & scooter India with a 19% market share.
Rajesh Mahrotra & Sachin Kumar Sharma (2012), evaluated and measured the elements with
a five point scale and its effect on the two wheeler consumers purchasing behaviour. This
research also concentrates on the market size of different two-wheeler producers those offering
distinctive product portfolios to the customers. Hence customer has a wide choice for purchasing
a two wheeler brand, but the buying decision depends on various aspects like mileage, engine
power, model, price, and weight of the two-wheeler. The exploration finds that Hero MotoCorp
Ltd is a main player in Jaipur city, trailed by Bajaj Auto because of its assortment of bike model
offerings to the customers. The research highlights mileage and power as most influencing
xiv
factors whereas price is least influential as per customer’s requirement. This study suggests that
marketers must offer more varieties of two wheelers to their prospective customer.
K.Vidyavathi (2012), deals with perceptions and behaviour of the various consumers of
Automobile owners of Chennai. The author studied how perception of the customer influences
the consumers mind and how this information can be used successfully by marketers to gain
entry into the minds of the consumers. Data was collected from 300 automobile users. The
satisfaction level, preferred product attributes and customer profile has been represented through
descriptive statistical tools. The study also focuses on different characteristics that the Marketers
should focus on to pull in the prospective purchasers and increase the sales. The respondents
recognizes that driving comfort and mileage are the most vital elements considered while
deciding on the purchase of an automobile followed by accessibility of spare parts. Respondents
expressed their responses towards their change over to another brand due to problems faced with
the existing brand and for want of highly technological automobile. Another problem revealed
was the change in the hospitality of the dealer before and after purchase. Therefore, it is
suggested that the offerings rendered or to be rendered need to be properly defined, friendly
method and reliability in pre and post sales need to be upgraded and monitored. The study
summarises that all the automobile manufacturers who understands their consumer and produce
products as per the needs and desires of consumers will succeed in long run. As consumer
behaviour plays a vital role there is need to conduct proper and continuous research in this field
as behaviour changes with time.
Dr. Ronald Mani & Mr. Debasis Tripathy (2013), assessed and perceived the behavioural
variables and their effect on the customers buying behaviour of the 300 two wheeler bike owners
from Allahabad, Lucknow and Varanasi cities of Uttar Pradesh. The study is centred on the
purchasing behaviour of the customer that provokes them to buy the two wheeler bike. The bike
associations decided for study were Bajaj Auto, Hero Motocorp, HMSI, Yamaha Motors and
TVS Motors. The promotion was an exceptionally affecting variable for the Bajaj two wheeler
customers, family members were exceedingly impacting element for the Honda two wheeler
customers and friends were profoundly impacting component for the Yamaha two wheeler
customers. Most influencing factor is Design for Yamaha followed by Bajaj, Honda, Hero
MotoCorp and TVS. Mileage as a influencing factor was dominated among motor bike owners
xv
of Bajaj and Hero MotoCorp. For Yamaha bike owner’s speed and technology was the
influencing factor to purchase. All the motor bike owners were happy and satisfied about their
purchase decision and the study concludes that Honda and Bajaj shows maximum satisfaction
whereas TVS remains last.
T.Devasenathipathi & S.Saravanan (2013), highlighted the issue in the matter of why buyers
delay their purchase decisions. It likewise investigated whether factors of gender and age are
connected with purchase procrastination. A survey was managed from 219 two wheeler users
who had made the purchase of their vehicles within two years of the review. The findings of the
result discovered two major reasons for purchase procrastination, one was the confusion created
in the minds of the customers due to a huge presence of two wheeler variants in the market and
another was the insufficient information given at the sales counter of the dealers. The consumer
segment which was highly affected by the above reasons was from the age group 31 to 45 years.
Further the one way ANOVA test results showed a partial connection between the factors of
gender and age of respondents with purchase procrastination.
S. Franklin John & J. Anand Christopher (2013), investigated the influence of peers in
purchase decision with reference to the age of two wheeler users. Convenient sampling technique
was employed to get the sample size of 85 respondents from Coimbatore city. The questionnaire
developed by the researchers namely Clement.S. &Venkatapathy. R (2005) has been used to
acquire the information. It involves three segments each part is planned to measure the
unmistakable parameters of and companion impact and decision making process of two-wheeler
purchasing. A descriptive research methodology was adopted and statistical tools were applied to
get the results for the study. The discoveries of the review prompt to the conclusion that Peer
impact appears to affect the purchasing behaviour of the two wheeler buyers but more in
particular consumers belong to the age group of 40-50 years. The study discovers a favourable
impact of peers on the purchase decision making process.
Faisal. T (2014), the prime objective of the study is to analyze the mindset of youthful people
regarding Royal Enfield and to know the strengths and weakness of Royal Enfield compared to
rest of the bikes. It also attempts to examine the performance level of different models of Royal
Enfield. Convenient sampling is adopted and other statistical tools were used for data analysis.
The study revealed that users of Royal Enfield are greatly fulfilled with happiness and also feels
that they are unique. The study also revealed that by improvising fuel efficiency, entry of new
xvi
models, decreasing lead time, services and advertisements are important to cope up with
competitors in the market.
Dr. Raj A. Jesu Kulandai, & Prof. Kaviarasu S. John (2015), found in his study that the
Indian two wheeler industry is expanding and growing up each year and the motorcycle segment
is governed by genuine players viz. Hero, Honda, Bajaj, TVS, Royal Enfield. The study
discovers that buying behaviour of two-wheelers in Chennai city is significantly influenced by a
number of marketing stimuli offered by the manufacturers. It also reveals the people from low
and middle class prefer two wheeler as it matches with their individual and family requirements.
Majority of the respondents have claimed that Fuel-efficient, reliable brand and availability of
spare parts are the most preferential factors for buying g of a two wheeler. The findings revealed
the Pre-Purchase Analysis, Factors influencing brand preferences, Brand wise ownership of the
sample respondents and Post-Purchase analysis.
Dr. Col TajammulHoda (2015), this study focus on the latest trend in two-wheelers among
young generation.Analyzing the preference of youngsters while choosing the two-wheeler,
market shares of scooters. Analyze favorite Brands among males and females for both Scooter
and Bike. Which is more popular, Scooter or Bike and to find out the most appealing attribute
which is a major factor in the purchase of Bikes or Scooters. This study explains how persons
widen a sympathetic of the motivations following their personal deeds. The SWOT of end user
activities enables marketers to recognize and forecast end-user deeds in the market situate, it
besides promotes perceptive of the job that utilization acting in the lives of persons.
Choy Johnn Yee, Annie Ng Cheng San, and Ch’ng Huck Khoon(2015), This research is to
study the behavior and to observe the dealings of the factors, predominantly seeming value,
supposed worth and seeming threat that will effect on Malaysia end user acquires conclusion
towards cars appraisal with expediency sampling was made at Klang Valley to customers’ age
linking 23 to 65 years old and exceeding. The input method in consumers’ judgment making is
the mixing procedure by which awareness is combined to assess two or more unusual behavior
and choose one. Most of the great business examine end user buying judgment in rising element
to respond query about what end user get, where they obtain, how and how much they acquire,
when they procure. This SWOT showed considerable grades and the union involving the three
factors mentioned subsequently with acquiring conclusion.
xvii
COMPANY PROFILE
The Bajaj Group came into existence by Jamanalal Bajaj, founder of the Bajaj Group,
during the turmoil and the heady euphoria of India's freedom struggle. The integrity, dedication,
resourcefulness and determination to succeed which are characteristic of the company today, are
often traced back to its birth during those long days of relentless devotion to a common cause.
Kamalnayan, the eldest son OF Jamanalal Bajaj, succeeded his father in 1942, at the age of
twenty-seven. Putting the Nation before business, he devoted himself to the latter only after India
achieved independence in 1947. But when he did so, he put his heart and soul into it. Within a
short while, he not only consolidated the Group, but also diversified into various manufacturing
activities, elevating the Group to the status it enjoys till this day.
Rahul Bajaj today heads the Group. He has been the Chief Executive Officer of Bajaj
since 1968 and is recognized as one of the most outstanding business leaders in India. As
dynamic and ambitious as his illustrious predecessors, he has been recognized for his
achievements at various national and international firms.
Bajaj is currently India's largest two and three-wheeler manufacturer and one of the
biggest in the world. Bajaj has long left behind its annual turnover of Rs. 72 million (1968), to
currently register an impressive figure of Rs. 42.16 billion (US $936 million).
Established in 1945, Bajaj Auto ltd. was incorporated as a trading company. Till 1959,
they imported scooters and three-wheelers from Italy and sold them in India. The company got a
production license in the year 1959 and fastened the technical collaboration with Italian
PIAGGIO in 1960.
The company started producing scooters in the year 1961 and followed three-wheelers
production in 1962. Its collaboration with Piaggio expired in 1971 and since then, their scooters
and three-wheelers are being sold with the brand name “BAJAJ”.
Maharashtra Scooters Ltd., a company with 24% equity participation BY THE
COMPANY AND 27% PARTICIPATION FROM Maharashtra State Government‟s Western
Maharashtra Development Corp. was formed in the year 1975 under the “Horizontal transfer of
technology” policy.
The first production unit is located at Satara, Maharashtra. The unit continues to collect
scooters from CKDs supplied by the company. These scooters are marketed through the
xviii
company’s distribution network and under the company‟s brand name. In 1984, the second
production plant was set up at Aurangabad, Maharashtra. This plant started scooter production in
1986, three-wheeler production in 1987 and scooterettes and motorcycle facilities were
commissioned in 1990 & 1991 respectively.
Today the company has become a market leader with annual production In excess of 1.35
million units which was about 4000 units in 1961. These days Baja Auto Lt. has started offering
products in all segments (mopeds, scooters, motor cycles, three wheelers).
Founders of Bajaj
Jamnalal Bajaj (1889–1942)
Founded by the freedom fighter, philanthropist and close confidante of Mahatma Gandhi
Jamanalal Bajaj, the Bajaj Group is one of the most respected and renowned business houses of
India. Started around eighty years back with a sugar factory in Lakhimpur Kheri of Uttar
Pradesh, the group has since diversified into a wide variety of business areas. The group's first
sugar plant was one among only 30 sugar mills that pioneered the establishment of the sugar
industry in India. Today, Bajaj Hindusthan Sugar Ltd is Asia's Number One Sugar company and
among the top four globally. In addition, the Group includes Bajaj Corp Ltd, a recently setup,
Bajaj Energy Limited, Lalitpur Power Generation Company Ltd. and Bajaj Infrastructure
Development Co. Ltd.
The Bajaj Group is a leading presence with diversified interest in the sugar and growing
Infrastructure sector including Power, Coal mining and Real Estate; FMCG, and Ethanol. Bajaj
Hindusthan Sugar Limited, the Group’s flagship company, was set up in November 1931.
Kamalnayan Bajaj (1915–1972)
Kamalnayan Bajaj the eldest son of Jamanalal Bajaj, after completing his education from
University of Cambridge, England, returned to India to assist his father both in business and in
social service. Kamalnayan Bajaj also a man of strict principles, earmarked a large portion of the
income from his family business for public causes and social service programs. He always had a
sense of a larger social mission, transcending the dictates of business and the bottom line.
xix
Every new business venture that Kamalnayan got into, testified to his business acumen.
With foresight and a spirit of zestful enterprise, Kamalnayan acquired ailing industrial units and
then turned them around. He went on to expand the business by branching into manufacture of
scooter, three-wheeler, cement, alloy casting and electricals. In 1954, Kamalnayan took over
active management of the Bajaj Group companies.
Ramkrishna Bajaj (1924–1994)
Ramkrishna Bajaj, the younger son of Jamanalal, took over after the death of his elder
brother Kamalnayan Bajaj in 1972. In addition to shouldering business responsibilities,
Ramkrishna’s energies were largely directed towards the social service and social welfare
programs of the Bajaj Group. He was of the firm conviction that he could make an impactful and
meaningful contribution to the community through social work.
Ramkrishna had a flair and panache for working with youth. He was elected as the
Chairman of World Assembly for Youth (India) in 1961. He also held the office of the Managing
Trustee of the Indian Youth Centres Trust, which conceived and created the Vishwa Yuvak
Kendra in 1968, a youth development organization.
Rahul Bajaj (1938 - Present)
Rahul Bajaj was born on 10th june 1938 at Bengal Residency, British India. He is an
Indian businessman, industrialist, politician, Forbes billionarine and a member of the Indian
Parliament. In 2010, Forbes had estimated his net worth to be US $ 1.1 Billion making him one
of Indian’s Top 50 richest person. He is the chairman and managing director of the Bajaj group is
the grandson of Jamnalal Bajaj. He completed his schooling from Cathedral, a school in
Bombay. Then he further pursued his studies from St Stephen's College, Delhi, Government Law
College, Mumbai and Harvard University, USA. He took over control of the Bajaj Group in 1965
and successfully established one of India's largest conglomerates.
Family
xx
Rahul Bajaj is a son of Rajasthani Businessman Jamnalal Bajaj who started Bajaj Auto in
1945.He has one brother,Shishir Bajaj, with whom there was a recent business settlement ending
the family dispute.He has 3 cousins, Shekhar, Madhur and Niraj together with whom he controls
the Bajaj Group of companies .He is married to Ruparani and has two sons Rajiv & Sanjiv who
are involved in the management of his companies and a daughter,Sunaina Kejriwal who is
married to Manish Kejriwal who heads Temasek India.
Growing up
Rahul Bajaj went to The Cathedral and John Connon School. He graduated from
St.Stephen’s College in Delhi in 1958 with an honors degree in economics. He underwent on-
the-job training for 4 years at two of the group companies. During that time, he also earned a law
degree in Bombay.He is also an alumnus of the prestigious Harvard Business School in USA.
The Beginning
Given his family background at the tendor age of 12, he started dreaming of becoming a
businessman. His grandfather had bought a steel mill and a sugar mill, and in 1945 his father
founded Bajaj Auto, now the crown jewel in the Bajaj Group.
In the 1970s, India was a socialist state barred by rules and regulations. As a result, there
was no entrepreneurship and nothing could be done without government approval. At this
difficult time Bajaj became the CEO of Bajaj Auto Ltd(BAL) in 1968 at the age of 30 making
him one of the youngest CEOs of that time.
In this environment, the company was limited to produce just 20,000 units a year. Supply
and demand didn’t match. Hence, after placing their order, customers had to wait for roughly ten
years to receive it.
To lower costs while improving the price and quality of the products, he increased
production to avail “Economics of Scale”. He ignored a government regulation and increased
volume by more than the permitted 25 percent of his licensed capacity.
xxi
His grandfather had been known as the “fifth son” of Mahatma Gandhi and his parents
and grandparents had spent time in British prisons for the sake of Indian independence. Hence,
his did’t fears of going to jail for the (illegal) excess production.
Also, the fact that he was producing a commodity that most Indians needed gave him the
strength to take the risk. He established factories at Akurdi and Waluj and worked hard to
expand BAL now the world’s fourth largest maker of motorized scooters, three-wheel vehicles,
and motorcycles-india’s most common forms of transportation.
PRODUCT LINE DEVELOPMENT:

Nov 29, 1945: Bajaj Auto comes into existence as M/s. Bachraj Trading corporation Private
Limited.
1948: Sales in India commence by importing two and three Wheelers.
1959 -1960: Bajaj Auto becomes a public limited company. Bhoom’s Pooja of Akrudi Plant.
1960-1970: Bajaj Auto rolls out 100000th vehicle.
1971: The three wheeler goods carrier is introduced.
1972: The Bajaj Chetak is introduced.
1976: The Bajaj Super is introduced.
1976-1977: Bajaj Auto achieves production and sale of 100000 Vehicles in single financial year.
1977: The rear engine Auto Rickshaw is introduced.
1981: The Bajaj M-50 is introduced.
1985: Production commences at Valley, Aurangabad in a record time of 16 months.
1986-1987: The Bajaj M-80 and Kawasaki Bajaj KB100 Motorcycles are introduced. 500000
vehicles produced NDJ and sold in a single financial year.
1990: The Bajaj Sunny is introduced.
1991: The Kawasaki Bajaj 4S Champion is introduced.
1994: The Bajaj Classic is introduced.
1994-1995: One million more vehicles produced and sold in this financial year.
1995: Agreements signed with Kubota of Japan for the development of diesel engine for three-
wheeler and with Tokyo R&D for non geared scooter and moped development.
1997: The Kawasaki Bajaj Boxer and the R.E. diesel Auto Rickshaw are introduced.
1998: June 7th Kawasaki Bajaj Caliber Roll out of waluj.
xxii
July 25th legend, India’s first four stroke scooter rolls out of Akurdi.
Oct 1998: Spirit Launched.
1999: Caliber motorcycle notches up 100,000 sales in record time of 12 months.
2000: The Bajaj Safire is introduced.
2004: Boxer, Introduced Pulsar 150 and 180
2006: Discover DTS-I and Pulsar DTS-i
2007-08: Pulsar 200 cc DTS-I, Pulsar 220 cc- DTS-fi, XCD 135 DTS-si,
2008-09: New Variants of Pulsar introduced
2009-10: New model of Pulsar – Pulsar 135 is introduced
Achievements
Since Rahul Bajaj took over the charge of Bajaj Group in 1965, under his leadership
Bajaj Auto has grown to new heights year after year. The turnover of Bajaj Auto has risen from a
mere Rs.72 million to Rs.46.16 billion. He created one of India’s best companies in the difficult
days of the license-permit raj.
Apart from his achievements as the CEO of BAL, his individual achievements are:
 He is the only top executive to have served two terms as president of the Confederation
of Indian Industry (CII) which represents over 5,000 companies from India’s private and
public sectors.
 He is a member of International Advisory Committee and his expertise in these matters
are tapped by the New York Exchange.
 For his contribution to Indian industry, he was awarded the nation’s third-highest civilian
honor, the Padma Bhushan, in 2002.
 He was nominated to the Rajaj Sabha from Maharastra in June 2006 with cross party
support from the NCP, BJP and the Shiv Sena.
 He was said to be the 20th richest man of India according to the Forbes India poll on top
40 richest persons in India.
 The Government of India appointed Mr.Bajaj as the Chairman of the Development
Council for Automobiles and Allied Industries, 1975-77.
xxiii
 In 1975, Mr.Bajaj received the “Man of the year” Award from the National Institute of
Quality Assurance.
 Mr.Bajaj was selected as Business India’s Businessman of the Year 1985.
 In 1988, Mr.Bajaj was felicitated for his achievements in a public function by the Pune
Municipal Corporation .
 Mr.Bajaj was Chairman of Indian Airlines between1986-89.
 Mr.Bajaj received the Bombay Management Association Award for the Most
Distinguished Services in the Field of Management-1990.
 Mr.Bajaj was appointed by His Royal Highness, The Prince of Wales as a Member of the
Prince of Wales International Business Leaders Forum in February 1992.
 FIE Foundation awarded Mr.Bajaj the Rashtrabhushan Award in 1996.Lokmanya Tilak
Smarak Trust awarded Mr. Bajaj the Tilak Award in 2000.
 He was also conferred the Alumni Achievement Award by the Harvard Business School
in September 2005.
 He was a recipient of many more national as well as international honors.
Awards
For its performance, Bajaj Auto has received various awards including:
 The 1977 Export Award from the Federation on Indian Chambers of Commerce and
Industry (FICCI).
 The 1985 Economic Times & Harvard Business Association Award for Corporate
Performance
 CII Award for Quality and Reliability in 1984 & 1988 and for Technology and
Innovation in 1985.
 For 1994-95 Bajaj Auto received the Engineering Export Promotion Council’s award the
highest exports of consumer durables nationally and the highest exports of engineering
goods in the Western Region.
 Bajaj Auto received Dalal Street Journal’s Corporate Excellence Award for 1990 & 1995
(Rank I).
xxiv
CHAPTER 3
METHODOLOGY OF THE STUDY
OBJECTIVES OF THE STUDY
 To identify the factors that influences consumer decision process

 To analyse the level of satisfaction towards the Bajaj Pulsar and the service provided by
Bajaj dealers
 To identify the reasons for buying Bajaj Pulsar
 To analyse the use of Bajaj Pulsar bikes among the college students
 To examine mode of purchase of Bajaj two wheelers
 To analyse the customer profile of using Bajaj Pulsar bikes
RESEARCH METHODOLOGY
The present study is based on the both primary data and secondary data.
PRIMARY DATA
The primary data have been collected from 52 respondents through questionnarine schedule has
been designed keeping in view of the objectives of the study.
SECONDARY DATA
Encyclopedia,Standard text books,Magazines research articles published in referred journals and

website.
Period of study
Field work of the study was conducted during the month of October to March. The data were
collected through a presented questionnarine.
Sample
It is a part of population
Sampling unit
xxv
In this study the sampling unit is college students using bajaj two wheeler.
Sampling size-52 respondents
Sampling Method
The samples are selected by using convenience sampling method. A convenience sample is one
in which the only criterion for selecting the sampling unit is the convenience of the samples.
xxvi
CHAPTER 4
DATA ANALYSIS AND INTERPRETATION OF DATA
Introduction
In this chapter, the researchers have analyzed and record the opinions of the inventors by
classifying them based on two categories. They are,
 Demographic classification
 Behaviour wise classification
Demographic classification
Demographic classification is made based upon the characteristics such as age location,
qualification, income, earnings capacity of the respondents and so on. Sometimes the attitude of
the customers may be influence by the demographic variations which influence the researchers to
classify the customer based upon demography.
Behaviour wise classification
The classification that is based upon the other characteristics of the customers regarding
their expectations,person or factor that influence the behavior of the customer.
xxvii
1. AGE WISE CLASSIFICATION
The researchers have classified the age of the respondents and the data are given in the
below table 1.
Table 1
Age classification
S. No Age No of Respondent Percentage

1 20-25 42 81
2 25-30 7 13
3 30-35 1 2
4 Above 35 2 4
Total 52 100
Sources: Primary data
The above table explains that, out of 52 respondents, 81 percent of the (42) respondents
belong to the age group of 20-25 years, 13 percent of the (7) respondents lie in the age group of
25-30 years, 4 percent of the (2) respondents are above 35 years of age and the remaining 2
percent of the (1) respondents lie in the age group of 30-35 years of age.
Table 1 has brought to light that majority of the respondents are (81%) in the age group
of 20 -25 years.
90
81
80
70
60
50
42 No of Respondent
40 Percentage
30
20
13
10 7
2 2 4
1
0
20-25 25-30 30-35 Above 35
xxviii
2. EDUCATIONAL WISE CLASSIFICATION
The researchers investigated the educational qualification of the respondents and the data
are given on the table 2.
Table 2
Educational Qualification
S. No Educational qualification No of Respondents Percentage

1 UG 40 77
2 PG 5 10
3 Professional 5 10
4 Others 2 3
Total 52 100
It is observed from the above table that, out of 52 respondents 77 percent of the (40)
respondents are UG graduates, 10 percent of the (5) respondents are PG graduates and
professional students and the remaining 3 percent of the (2) respondents are studying Diploma
and 10th STD.
It is examined from the above table that most (77 %) of the respondents are studying UG
degree.
90
80 77
70
60
50
No of Respondents
40
40 Percentage
30
20
10 10
10 5 5
2 3
0
UG PG Professional Others
xxix
3. FAMILY MEMBERS
The researchers have enquired the number of family members of the respondents and the
data are given in the table 3.
Table 3
Family Members
S. No Family members No of Respondents Percentage

1 3 6 11
2 4 29 56
3 Above 5 17 33
Total 52 100
It is observed from the above table that, out of 52 respondents 56 percent of the (29)
respondents have 4 members in their family, 33 percent of the (17) respondents are having
more than 5 members in their family and the remaining 11 percent of the (6) respondents have
3 members in their family.
It is contingent from the Table 3 that most (55.8%) of the respondents are having 4
members in their family.
60
56
50
40
33
30 29 No of Respondents
Percentage
20 17
11
10
6
0
3 4 Above 5
xxx
4. INCOME WISE CLASSIFICATION
The researchers have studied the respondent’s family monthly income and the data are
given in the table 4.
Table 4
Income
S. No Income No of Respondents Percentage

1 5000 to 10000 9 17
2 10000 to 20000 28 54
3 20000 to 30000 10 19
4 Above 30000 5 10
Total 52 100
It is significant from the above table that out of 52 respondents, 54 percent of the (28)
respondents are having their family income from Rs.10000 to Rs.20000, 19 percent of the (10)
respondents are having their family income from Rs.20000 to Rs.30000, 17 percent of the (9)
respondent are having their family income from Rs.5000 to Rs.10000 and the remaining 10
percent (5) respondents are having their family income more than Rs.30000.
It is inferred from the table that most (54%) of the respondents monthly income is from
Rs.10000 to Rs.20000.
60
54
50
40
Percentage
20 19
17
9 10 10
10
5
0
5000 to 10000 10000 to 20000 20000 to 30000 Above 30000
xxxi
5. PURPOSE OF BUYING TWO WHEELER
The researchers explored the purpose of buying two wheelers by the respondents and the
data are given in the table 5.
Table 5
Purpose of buying two wheeler
S. No Purpose of buying No of Respondents Percentage

1 Comfort 15 29
2 Easy travelling 16 31
3 Time saving 10 19
4 Speed 11 21
Total 52 100
Out of 52 respondents, 31 percent of the (16) respondents bought their bikes for easy
travelling, 29 percent of the (15) respondents bought their bikes for their comfort, 21 percent of
the (11) respondents bought their bikes to travel fast, and the remaining 19 percent of the (10)
respondents bought their bikes for the purpose of time saving.
It is explored from the above table that most (31%) of the respondents bought their bikes
for the purpose of easy travelling.
35
31
30 29
25
21
20 19
16 No of Respondents
15 Percentage
15
11
10
10
0
Comfort Easy travelling Time saving Speed
xxxii
6. MODEL WISE CLASSIFICATION
The researchers inquired the model bikes preferred by the respondents and the data are
given in the table 6.
Table 6
Model
S. No Model No of Respondents Percentage

1 Pulsar 150 17 33
2 NS 160 11 21
3 NS 200 12 23
4 RS 200 7 13
5 Others 5 10
Total 52 100
It is observed from the table 6 that, out of 52 respondents, 33 percent of the (17)
respondents prefer Pulsar 150 cc bikes, 23 percent of the (12) respondents prefer NS 200 cc
bikes, 21 percent of the (11) respondents prefer NS 160 cc bikes, 13 percent of the (7)
respondents prefer RS 200 cc bikes and the remaining 10 percent of the respondents prefer
Pulsar 125 and Pulsar 180 cc bikes.
It is obvious from the above table that most (33%) of the respondents prefer Pulsar 150 cc
bikes.
35 33
30
25
23
21
20
15 Percentage
13
12
11
10
10
7
5
5
0
Pulsar 150 NS 160 NS 200 RS 200 Others
xxxiii
7. REASON WISE CLASSIFICATION
The researchers have investigated the reason for purchasing Bajaj bikes by the
respondents and the data are given in the below table 7.
Table 7
Reason for purchasing
S. No Reason No of Respondents Percentage

1 Low cost 4 8
2 High mileage 8 15
3 Engine capacity 6 12
4 Attractiveness 20 38
5 All the above 14 27
Total 52 100
It is observed from the above table that, out of 52 respondents, 38percent of the (20)
respondents says that they buy Bajaj bikes because of its Attractiveness, 27 percent of the (14)
respondents says that they buy Bajaj bikes because of its Low cost , High mileage , Engine
capacity , and Attractiveness,15 percent of the (8) respondents says that they buy Bajaj bikes
because of its High mileage,12 percent of the (6) respondents says that they buy Bajaj bikes
because of its Engine capacity and the remaining 8 percent of the (4) says that they buy Bajaj
bikes because of its Low cost.
It is inferred from the above table that most (38%) of the respondents says that they buy
Bajaj bikes because of its Attractiveness.
40 38
35
30
27
25
20
Percentage
15
15 14
12
10 8 8
6
5 4
0
Low cost High mileage Engine capacity Attractiveness All the above
xxxiv
8. PURCHASE PLACE OF BAJAJ BIKES
The researchers inquired the purchased place of Bajaj bikes and the data are given in the
below table 8.
Table 8
Purchase place
S. No Purchase place No of Respondents Percentage

1 Showroom 38 73
2 Distributor 4 8
3 Second hand 10 19
Total 52 100
It is observed from the above table that, out of 52 respondents, 73 percent of the (38)
respondents are purchased their Bajaj bikes from the Sivakasi Bajaj showroom, 19 percent of
the (10) respondents are purchased Bajaj bikes from second hand bike dealer and the remaining
8 percent of the (4) respondents are purchased their Bajaj bikes from the distributor.
It is understood from the above table that most (73%) of the respondents have purchased
their Bajaj bike from the Sivakasi Bajaj showroom.
80
73
70
60
50
Percentage
30
20 19
10
10 8
4
0
Showroom Distributor Second hand
xxxv
9. MODE OF PURCHASE OF BAJAJ BIKES
The researchers queried the mode of purchase of Bajaj bikes and the data are given in the
below table 9.
Table 9
Mode of purchase
S. No Mode of purchase No of Respondents Percentage

1 Installment 12 23
2 Full payment 25 48
3 Loan 15 29
Total 52 100
It is observed from the above table that , out of 52 respondents 48 percent of the (25)
respondents have purchased their Bajaj bikes by paying full cash payment , 29 percent of the
(15) respondents have purchased their Bajaj bikes through bank loans and the remaining 23
percent of the (12) respondents have purchased their Bajaj bikes in installment basis.
It is understood from the table that most (48%) of the respondents have purchased their
Bajaj bikes by full payment of cash.
xxxvi
60
50 48
40
25 Percentage
23
20
15
12
10
0
Installment Full payment Loan
10. FACTORS INFLUENCING BUYING DECISION
The researchers have classified the factor influencing the buying decision of the
respondents and the data are given in the below table 10.
Table 10
Factors influencing buying
S. NoInfluencing factor No of Respondents Percentage

1 Advertisement 7 13
2 Parents 7 13
3 Friends 14 28
4 Myself 19 36
5 Others 5 10
Total 52 100
It is observed from the above table that, out of 52 respondents, 36 percent of the (19)
respondents are influenced to buy the Bajaj bikes by themselves, 28 percent of the (14)
respondents are influenced by their friends, 13 percent of the (7) respondents are influenced by
the Bajaj bikes advertisement and by their parents and the remaining 10 percent of the (5)
respondents are influenced by the cinema actors.
xxxvii
It is contingent from the above table that most (36%) of the respondents are influenced by
themselves to buy Bajaj Pulsar bikes.
40
36
35
30 28
25
Percentage
15 14
13 13
10
10
7 7
5
5
0
Advertisement Parents Friends Myself Others
11. MAINTENANCE OF TWO WHEELER
The researchers studied the method of maintenance of two wheeler by the respondents
and the data are given in the below table 11.
Table 11
Maintenance of Two Wheeler
S. No Maintenance of two wheeler No of Respondents Percentage

1 Water service in a month 17 33
2 Check up the tire pressure and 13 25
oil level
3 Battery check up 4 8
4 Daily checking brake and oil 18 34
Total 52 100
Out of 52 respondents, 34 percent of the (18) respondents are maintaining their two
wheeler by checking oil and brake of their bikes daily, 33 percent of the (17) respondents are
maintaining their two wheeler by doing water service every month, 25 percent of the (13)
respondents are maintaining their two wheeler by checking up the tire pressure and oil level
xxxviii
regularly, and remaining 8 percent of the (4) respondents are maintaining their two wheeler by
checking up the battery daily.
It is known from the above table that most (34%) of the respondents are maintaining their
two wheeler by checking brake and oil daily in their Bajaj Pulsar bikes.
40
35 34
33
30
25
25
20 18
17
No of Respondents
15 13 Percentage
10 8
5 4
0
Water service in a Check up the tire Battery check up Daily checking
month pressure and oil brake and oil
level
12. NUMBER OF FREE SERVICES PROVIDED
The researchers have evaluated the number of free service provided by the Bajaj
company to the respondents and the data are given the below table 12.
Table 12
Free service provided
S. No Free service No of Respondents Percentage

1 One 9 17
2 Two 18 35
3 Three 25 48
Total 52 100
Out of 52 respondents, 48 percent of the (25) respondents have availed three free services
from their Bajaj company, 35 percent of the (18) respondents have availed two free services from
their Bajaj company and the remaining 17 percent of the (9) respondents have availed only one
free service from their Bajaj company.
xxxix
It is observed from the above table that majority (48%) of the respondents have availed
three free services provided by their Bajaj company.
60
50 48
40
35
25 Percentage
20 17 18
10 9
0
One Two Three
xl
13. DIFFICULTIES IN AVAILING FREE SERVICES
The researchers identified the difficulties in availing free services from the company and
the data are given in the below table 13.
Table 13
Difficulty in availing free services
S. No Difficulty No of Respondents Percentage

1 Yes 30 58
2 No 22 42
Total 52 100
Out of 52 respondents, 58 percent of the (30) respondents have faced difficulties in

availing free service and the remaining 42 percent of the (22) respondents have not faced any
difficulties in availing free service for their Pulsar bikes.
It is identified from the above table that most (58%) of the respondents have faced
difficulties in availing free services for their Bajaj Pulsar bikes.
70
60 58
50
42
40
Yes
30 No
30
22
20
10
0
No of Respondents Percentage
xli
14. REASON FOR DIFFICULTY
The researchers have identified the difficulties after availing free services and the data are
given in the below table 14.
Table 14
Reason for Difficulty
S. No Reason for difficulty No of Respondents Percentage

1 Delay servicing 11 36
2 Misuse of vehicle 9 30
3 Incomplete finish 5 17
4 Others 5 17
Total 30 100
Out of 30 respondents, 36 percent of the (11) respondents says that the difficulties in
availing free service is delay in servicing, 30 percent of the (9) respondents says that misuse of
vehicle is the difficulty they face, 17 percent of the (5) respondents says that incomplete finish
and incomplete repair work are the difficulties faced by them after free service.
It is understood from the above table that, most (36%) of the respondents find delay
servicing is the reason for difficulty faced with Bajaj service centre.
xlii
40
36
35
30
30
25
17 17 Percentage
15
11
10 9
5 5
5
0
Delay servicing Misuse of vehicle Incomplete finish Others
15. CONSIDERING THE PRICE
The researchers analyzed the consideration of price by the respondents before buying
Bajaj Pulsar bike and the data are given in the below table 15.
Table 15
Considering price
S. No Considering price No of Respondents Percentage

1 Yes 28 54
2 No 24 46
Total 52 100
Out of 52 respondents, 54 percent of the (28) respondents have considered price before
buying Bajaj Pulsar bikes and the remaining 46 percent of the (24) respondents have not
considered any price before buying Bajaj Pulsar bikes.
It is known from the above table that most (54%) of the respondents have considered
price before purchasing Bajaj Pulsar bike.
xliii
60
54
50
46
40
30 28 Yes
24 No
20
10
0
16. TOTAL DISTANCE TRAVELLED PER DAY
The researchers have classified the total distance travelled by the respondents per day on
Bajaj bikes and the data are given in the below table 16.
Table 16
Total distance travelled per day
S. No Distance travelled per day No of Respondents Percentage

1 Below 10 km 2 4
2 10 km to 20 km 18 35
3 20 km to 30 km 15 29
4 Above 30 km 17 32
Total 52 100
Out of 52 respondents, 35 percent of the (18) respondents have travelled a total distance
of 10 km to 20 km per day in their Bajaj bikes, 32 percent of the (17) respondents have travelled
a total distance of more than 30 km per day in their Bajaj bikes, 29 percent of the (15)
respondents have travelled a total distance of 20 km to 30 km per day in their Bajaj bikes, and
xliv
the remaining 4 percent of the (2) respondents have travelled a total distance of less than 10 km
per day in their Bajaj bikes.
It is recognized from the above table that most (35%) of the respondents have travelled a
total distance of 10 km to 20 km per day in their Bajaj bikes.
40
35
35
32
30 29
25
17 Percentage
15
15
10
5 4
2
0
Below 10 km 10 km to 20 km 20 km to 30 km Above 30 km
17. NUMBER OF YEARS USING BAJAJ BIKES
The researchers have observed the years of using Bajaj Pulsar bikes by the respondents
and the data are in the below table 17.
Table 17
Number of years using Bajaj bikes
S. No Year of using No of Respondents Percentage

1 Less than 1 yrs 14 27
2 2 yrs 20 39
3 3 yrs 9 17
4 4 yrs 9 17
Total 52 100
It is significant from the above table that, out of 52 respondents, 39 percent of the (20)
respondents have been using Bajaj bike for 2 years, 27 percent of the (14) respondents have been
xlv
using Bajaj bikes for less than 1 year, and the remaining 17 percent of the (9) respondents have
been using Bajaj bike from 3 to 4 years.
It is contingent from the above table that majority (39%) of the respondents are using
their Bajaj bikes for 2 years.
45
40 39
35
30
27
25
No of Respondents
20
20 Percentage
17 17
15 14
10 9 9
0
Less than 1 yrs 2 yrs 3 yrs 4 yrs
18. FACTORS INFLUENCING DECISION MAKING PROCESS
The researchers have enquired about the factors influencing decision making process
while buying Bajaj bikes and the data are given in below the table 18.
Table 18
Factor influencing decision making process
S. No Factors influencing decision No of Respondents Percentage

1 Product features 18 35
2 Opinion of friends 22 42
3 Cost 4 8
4 Advertisements 8 15
Total 52 100
Out of 52 respondents, 42 percent of the (22) respondents are influenced by the opinion
of their friends, 35 percent of the (18) respondents are influenced by the product features, 15
xlvi
percent of the (8) respondents are influenced by the Bajaj advertisements and the remaining 8
percent of the (4) respondents are influenced by cost of Bajaj Pulsar bike.
It is understood from the above table that most (42%) of the respondents are influenced
by the opinion of their friends while buying Bajaj Pulsar bikes.
45
42
40
35
35
30
25
20 18 Percentage
15
15
10 8 8
5 4
0
Product features Opinion of friends Cost Advertisements
19. PREFERENCE IN PULSAR BIKE
The researchers have under gone the preference in Pulsar bike by the respondent and the
data are given in the below table 19.
Table 19
Preference in Pulsar bike
S. No Preference in Pulsar bike No of Respondents Percentage

1 Engine capacity 14 27
2 Low cost 10 19
3 Attractiveness 22 42
4 Comfort 6 12
Total 52 100
Out of 52 respondents, 42 percent of the (22) respondents have preferred attractiveness in

Bajaj Pulsar bikes, 27 percent of the (14) respondents have preferred engine capacity in Bajaj
xlvii
Pulsar bikes, 19 percent of the (10) respondents have preferred low cost in Bajaj Pulsar bike and
the remaining 12 percent of the (6) respondents have preferred comfort in Bajaj Pulsar bike.
It is known from the above table that most (42%) of the respondents have preferred Bajaj
Pulsar bikes for its attractiveness.
45
42
40
35
30
27
25
20 19 Percentage
15 14
12
10
10
6
5
0
Engine capacity Low cost Attractiveness Comfort
20. INFLUENCE OF ADVERTISEMENT
The survey has also enlighten the advertisement which has greatly influenced to buy the
bike by the respondents and the data are given in the below table 20.
Table 20
Influence of advertisement
S. No Influence of advertisement No of Respondents Percentage

1 TV 17 33
2 Magazine 8 15
3 Show room ad 14 27
4 Online advertisement 13 25
Total 52 100
Out of 52 respondents, 33 percent of the (17) respondents are influenced by TV

advertisements, 27 percent of the (14) respondents are influenced by showroom ad, 25 percent of
xlviii
the (13) respondents influenced by online advertisement, and the remaining 15 percent of the (8)
respondents influenced by magazine advertisement of Bajaj Pulsar bikes.
The above table unfolds that majority (33%) of the respondents are influenced by the
television media advertisements while buying Bajaj Pulsar bikes.
35 33
30
27
25
25
20
17
15 14
13 Percentage
10 8
0
TV Magazine Show room ad Online
advertisement
21. USES OF BAJAJ PULSAR
The researchers have classified the uses of Bajaj Pulsar bike from the respondents and the
Table 21
Uses of Bajaj Pulsar
S. No Uses of Bajaj Pulsar No of Respondents Percentage

1 Travelling 26 50
2 Racing 16 31
3 Show off 8 15
4 Others 2 4
Total 52 100
Out of 52 respondents, 50 percent of the (26) respondents are using Bajaj Pulsar for
travelling, 31 percent of the (16) respondents are using Bajaj Pulsar bike for racing, 15 percent of
xlix
the (8) respondents are using Bajaj Pulsar bike for show off and the remaining 4 percent of the
(2) respondents are using Bajaj Pulsar bike for taking loads.
It is well known from the above table that majority (50%) of the respondents are using
Bajaj Pulsar bike for travelling.
60
50
50
40
31
26
Percentage
20
16 15
10 8
4
2
0
Travelling Racing Show off Others
22. COLOUR PREFERENCE
The researchers studied the colour preference by the respondents and the data are given in
the below table 22.
Table 22
Colour preference
S. No Colour No of Respondents Percentage

1 Black 33 64
2 Red 6 11
3 Blue 5 10
4 White 8 15
Total 52 100
Out of 52 respondents, 64 percent of the (33) respondents have chosen black colour Bajaj
Pulsar bike, 15 percent of the (8) respondents have chosen white colour bike, 11 percent of the
l
(6) respondents have chosen red colour bike and the remaining 10 percent of the (5) respondents
have chosen blue colour bike.
It is inferred from the above table that majority (64%) of the respondents have chosen
black colour bike.
70
64
60
50
40
30 Percentage
20
15
11 10
10 8
6 5
0
Black Red Blue White
23. MILEAGE PER LITRE
The researchers have enquired about the mileage per litre given by Bajaj Pulsar bikes and
Table 23
Mileage per litre
S. No Mileage per litre No of Respondents Percentage

1 Less than 40 kmpl 15 29
2 45 -55 kmpl 29 56
3 55-60 kmpl 8 15
Total 52 100
li
Out of 52 respondents, 56 percent of the (29) respondents says that they get 45-55 km
per litre, 29 percent of the (15) respondents says that they get less than 40 km per litre and the
remaining 15 percent of the (8) respondents says that they get 55-60 km per lire.
It is clear from the above table that majority (56%) of the respondents says that they get
45-55 km per litre.
60
56
50
40
30 29 29 No of Respondents
Percentage
20
15 15
10 8
0
Less than 40 kmpl 45 -55 kmpl 55-60 kmpl
lii
24. ENGINE CC
The researchers analyzed the engine cc bikes possessed by the respondents bike and the
Table 24
Engine CC
S. NoEngine CC No of Respondents Percentage

1 125cc 7 13
2 135cc 8 16
3 150cc 25 48
4 180cc 7 13
5 220cc 5 10
Total 52 100
Out of 52 respondents, 48 percent of the (25) respondents have 150 cc Bajaj Pulsar bike,
16 percent of the (8) respondents have 135 cc Bajaj bike, 13 percent of the (7) respondents have
125 cc and 180 cc Bajaj bike and the remaining 10 percent of the (5) respondents have 220 cc
Bajaj bike.
It is observed from the above table that majority (48%) of the respondents have 150 cc
Bajaj Pulsar bikes.
liii
60
50 48
40
25 Percentage
20
16
13 13
10
10 7 8 7
5
0
125cc 135cc 150cc 180cc 220cc
25. WEIGHTED AVERAGE ARITHMETIC MEAN
The researchers studied the satisfaction level of customers and the data are given in the
below table 25.
Table 25
Weighted Average Arithmetic Mean
S. No Factors WAM Rank

1 Look 2.63 II
2 Mileage 2.21 V
3 Speed 2.73 I
4 Cost 2.33 IV
5 Engine Capacity 2.5 III
6 Resale Value 1.71 VI
The above Arithmetic Mean Technique shows that speed has got first rank among various
factors, look has got second rank, engine capacity has got third rank, cost got fourth rank,
mileage got fifth rank and resale value has got rank six regarding the satisfaction level of
customers with Bajaj Pulsar bikes.
It is clearly indicated that, most of the buyers are highly satisfied with the speed of Bajaj
Pulsar bikes.
liv
WAM
3
2.73
2.63
2.5
2.5 2.33
2.21
2
1.71
1.5 WAM
0.5
0
Look Mileage Speed Cost Engine Resale Value
Capacity
26. OPINION ABOUT PRICE
The researchers analyzed the respondents opinion regarding the price of Bajaj bikes and
Table 26
Opinion about price
S. No Opinion No of Respondents Percentage

1 Cheap 4 8
2 Costly 11 21
3 Reasonable 37 71
Total 52 100
Out of 52 respondents, 71 percent of the (37) respondents have given the opinion that the
price of the Bajaj Pulsar bike is reasonable, 21 percent of the (11) respondents have given the
opinion that the price is costly and the remaining 8 percent of the (4) respondents have given the
opinion that the price is cheap.
Table discloses that a majority (71%) of the respondents have given the opinion that price
of the Bajaj bike is reasonable.
lv
80
71
70
60
50
Percentage
30
21
20
11
10 8
4
0
Cheap Costly Reasonable
27. PROBLEM FACED IN BIKE
The researchers have observed the problem faced by the respondents in their bikes and
Table 27
Problem faced in bike
S. No Problem faced No of Respondents Percentage

1 Yes 23 44
2 No 29 56
Total 52 100
Out of 52 respondents, 56 percent of the (29) respondents have not faced any problem in
their Bajaj bike and the remaining 44 percent of the (23) respondents have faced problem in their
Bajaj bike.
It is implied from the above table that most (56%) of the respondents have not faced any
problem in their bike.
lvi
60
56
50
44
40
30 29 Yes
No
23
20
10
0
28. REASON FOR THE PROBLEM
The researchers have observed the reason for the problem faced in Bajaj Pulsar bikes by
the respondents and the data are given in the below table 28.
Table 28
State the reason
S. No Reason No of Respondents Percentage

1 Low mileage 10 44
2 Noisy 6 26
3 Over weight 3 13
4 Discomfortable 1 4
5 Others 3 13
Total 23 100
Out of 23 respondents, 44 percent of the (10) respondents are facing low mileage
problem in bike, 26 percent of the (6) respondents are facing noise problem in their bike, 13
percent of the (3) respondents are facing overweight problem and fail to complete repair work
lvii
and the remaining 4 percent of (1) respondent have discomfort problem in their Bajaj Pulsar
bikes.
It is inferred from the above table that majority (44%) of the respondents are facing low
mileage problem in their Bajaj Pulsar bike.
50
45 44
40
35
30
26
Percentage
20
15 13 13
10
10
6
5 3 4 3
1
0
Low mileage Noisy Over weight Discomfortable Others
29. NUMBER OF DEALERS VISITED BEFORE PURCHASING BIKE
The researchers have collected the number of dealers visited by the respondents before
purchasing bikes and the data are given in the below table 29.
Table 29
Number of dealers visited before purchasing bike
S. NoNumber of dealers visited No of Respondents Percentage

1 None 13 26
2 Only one 20 38
3 Two 12 23
4 More than two 7 13
Total 52 100
Out of 52 respondents, 38 percent of the (20) respondents visited only one dealer before
buying bike, 26 percent of the (13) respondents have not visited any dealer before buying bikes,
lviii
23 percent of the (12) respondents have visited two dealers and the remaining 13 percent of the
(7) respondents visited more than two dealers before buying bikes.
It is observed from the above table that majority (38%) of the respondents visited only
one dealer before buying their Bajaj Pulsar bikes.
40 38
35
30
26
25 23
20
Percentage
15 13 13
12
10
7
5
0
None Only one Two More than two
30. CONSIDERATION
The researchers have observed the consideration of different brands of bikes by the
respondents before buying Bajaj Pulsar bikes and the data given in the below table 30.
Table 30
Consideration
S. No Consideration No of Respondents Percentage

1 Consider only one brand 16 31
and make the final choice
2 Consider 3 brands and 17 33
choose one
3 Consider 2 brands and 14 27
choose one
4 Consider more than 3 5 9
brands and choose one
Total 52 100
lix
It is observed that, out of 52 respondents, 33 percent of the (17) respondents have

considered 3 brands, 31 percent of the (16) respondents have considered only one brand, 27
percent of the (14) respondents have considered 2 brands and the remaining 9 percent of the (5)
respondents have considered more than 3 brands before buying Bajaj Pulsar bikes.
It is inferred from the above table that most (33%) of the respondents have considered 3
brands and choose one brand of bike.
35 33
31
30
27
25
20
17
16
Percentage
10 9
5
5
0
Consider only one brand Consider 3 brands and Consider 2 brands and Consider more than 3
and make the final choose one choose one brands and choose one
choice
31. COMPARISION OF PULSAR BIKE WITH OTHER COMPANY BIKES
The researchers have under gone an enquiry of comparison of Pulsar bike with other bike
and the data are given in the below table 31.
Table 31
Comparison of Pulsar bike with other company bikes
S. No Comparison No of Respondents Percentage

1 Excellent 24 46
2 Normal 27 52 Sources: Primary
3 Bad 1 2 data
Total 52 100
Out of 52 respondents, 52
percent of the (27) respondents opines that Pulsar bike is normal when compared with other
company bike, 46 percent of the (24) respondents opines that Bajaj Pulsar is excellent and the
lx
remaining 2 percent of the (1) respondents opines that Bajaj Pulsar bike is bad when compared
with other company bikes.
It is lucid that most (52%) of the respondents opines that Pulsar bike is normal when
compared with other company bikes.
60
52
50
46
40
24 Percentage
20
10
1 2
0
Excellent Normal Bad
CHAPTER 5
SUMMARY OF FINDINGS, SUGGESTION AND CONCLUSION
INTRODUCTION
In this chapter, the researchers summarize the facts that have been unearthed during the
analysis of data, Moreover, the facts and practical knowledge has given few suggestions. These
suggestions are based on the analysis of the facts and also practical observation made at the time
of collecting the data.
FINDINGS
 From the survey of 52 samples Table 1 has brought to light that majority of the
respondents are (81%) in the age group of 20 -25 years.
 It is examined from the above table that most (77 %) of the respondents are studying UG
degree.
lxi
 It is contingent from the Table 3 that most (55.8%) of the respondents are having 4
members in their family.
 It is inferred from the table that most (54%) of the respondents monthly income is from
Rs.10000 to Rs.20000.
 It is explored from the above table that most (31%) of the respondents bought their bikes
for the purpose of easy travelling.
 It is obvious from the above table that most (33%) of the respondents prefer Pulsar 150 cc
bikes.
 It is inferred from the above table that most (38%) of the respondents says that they buy
Bajaj bikes because of its Attractiveness.
 It is understood from the above table that most (73%) of the respondents have purchased
their Bajaj bike from the Sivakasi Bajaj showroom.
 It is understood from the table that most (48%) of the respondents have purchased their
Bajaj bikes by full payment of cash
 It is contingent from the above table that most (36%) of the respondents are influenced by
themselves to buy Bajaj Pulsar bikes.
 It is known from the above table that most (34%) of the respondents are maintaining their
two wheeler by checking brake and oil daily in their Bajaj Pulsar bikes.
 It is observed from the above table that majority (48%) of the respondents have availed
three free services provided by their Bajaj company.
 It is identified from the above table that most (58%) of the respondents have faced
difficulties in availing free services for their Bajaj Pulsar bikes.
 It is understood from the above table that, most (36%) of the respondents find delay
servicing is the reason for difficulty faced with Bajaj service centre.
 It is known from the above table that most (54%) of the respondents have considered
price before purchasing Bajaj Pulsar bike.
 It is recognized from the above table that most (35%) of the respondents have travelled a
total distance of 10 km to 20 km per day in their Bajaj bikes.
 It is contingent from the above table that majority (39%) of the respondents are using
their Bajaj bikes for 2 years.
 It is understood from the above table that most (42%) of the respondents are influenced
by the opinion of their friends while buying Bajaj Pulsar bikes.
lxii
 It is known from the above table that most (42%) of the respondents have preferred Bajaj
Pulsar bikes for its attractiveness.
 The above table unfolds that majority (33%) of the respondents are influenced by the
television media advertisements while buying Bajaj Pulsar bikes.
 It is well known from the above table that majority (50%) of the respondents are using
Bajaj Pulsar bike for travelling.
 It is inferred from the above table that majority (64%) of the respondents have chosen
black colour bike.
 It is clear from the above table that majority (56%) of the respondents says that they get
45-55 km per litre.
 It is observed from the above table that majority (48%) of the respondents have 150 cc
Bajaj Pulsar bikes.
 It is clearly indicated that, most of the buyers are highly satisfied with the speed of Bajaj
Pulsar bikes.
 Table discloses that a majority (71%) of the respondents have given the opinion that price
of the Bajaj bike is reasonable.
 It is implied from the above table that most (56%) of the respondents have not faced any
problem in their bike.
 It is inferred from the above table that majority (44%) of the respondents are facing low
mileage problem in their Bajaj Pulsar bike.
 It is observed from the above table that majority (38%) of the respondents visited only
one dealer before buying their Bajaj Pulsar bikes.
 It is inferred from the above table that most (33%) of the respondents have considered 3
brands and choose one brand of bike.
 It is lucid that most (52%) of the respondents opines that Pulsar bike is normal when
compared with other company bikes.
SUGGESTION
Bajaj should introduce new bikes in the market. It will definitely make oligopolistic but
will improve the condition of Bajaj.
Indian customers generally do not use bike for fashion but as a necessity. So mileage
should be a concern. It needs to create a better image in mind of its customers regarding mileage.
lxiii
CONCLUSION
This project has reflected on the importance and consumer expectation and satisfaction of
customer on Bajaj Pulsar bike.
BIBILOGRAPHY
www.bajajauto.com/about-us/about-bajaj/history
www.globalbajaj.com/about bajaj company
www.scribd.com> doc > MM-Project-Report-Bajaj-Pulsar
www.slideshare.net > sps2122 > project-on-bajaj
www.academia.edu > BAJAJ_PULSAR_BIKES
lxiv
APPENDIX
A STUDY ON PROFILE OF CUSTOMER USING BAJAJ PULSAR BIKES WITH SPECIAL

REFERENCE TO COLLEGE STUDENTS IN SIVAKASI
QUESTIONNARINE
1.Name
2.Age
a)20-25 b)25-30 c)30-35 d)above 35
lxv
3.Education level
a)UG b)PG c)Professionals d)Others__________
4.Number of family members
a)2 b)3 c)4 d)above 5
5.Family income
a)5000 to 10000 b)10000 to 20000
c)20000 to 30000 d)above 30000
6.What is the purpose of buying two wheeler?
a)Comfort b)Easy travelling
c)Time saving d)Speed
7.What type of two wheeler do you have?
a)Pulsar b)Discover
c)Platina d)Others
8.Mention the reason for purchasing bajaj bikes
a)Low cost b)High milage
c)Engine capacity d)Attractiveness
9.Where did you purchase the bajaj bikes?
a)Showroom b)Distributor c)Secondhand
10.What is the mode of purchase of bikes?
a)Installment b)Full payment c)Loan
11.Which factor influences you in buying bajaj bikes?
a)Advertisement b)Parents c)Friends
d)Myself e)Others___________
lxvi
12.How do you maintain your two wheeler?
a)Water service in a month b)Check up the tire pressure & oil level
c)Battery check up d)Daily checking brake and petrol
13.How many free service are provided by your bajaj company?
a)One b)Two
c)Three d)More than three
14.Any difficulty in availing the free service ?
a)Yes b)No
15.If Yes,what are the difficulties?
a)Delay servicing b)Misuse of vehicle
c)Incomplete finish d)Others specify____________
16.Have you considered the price before making purchase of two wheelers?
a)Yes b)No
17.Approximately total distance travelled in your bike in a day
a)Below 20km b)21km to 30km
c)31km to 40km d)Above 40km
18.How many years are you using bajaj bikes?
a)Less than 4 yrs b)4 to 6 yrs
c)6 to 8 yrs d)More than 8 yrs
19.What are the factors that influences your decision making process?
a)Product features b) Opinion of friends
lxvii
c)Cost d)Advertisements
20. Why do you prefer pulsar bike?
a)Engine capacity b)Colour
c)Attractiveness d)Look
21.What advertisement influences you to buy bajaj pulsar bike?
a)Tv b)Magazine
c)Showroom ad d)Online advertisement
22. What are uses of your bajaj pulsar?
a)Travelling b)Racing
c)Show off d)Others specify___________
23.Which colour do you like to purchase?
a)Black b)Red
c)Blue d)White
24.How much mileage do you expect per litre?
a)45-55 kmpl b)55-60 kmpl
c)60-75 kmpl d)Less than 45 kmpl
25.How much cc engine do you have?
a)150 cc b)200 cc
c)350 cc d)Others specify_____________
26.Level of customer satisfaction
S.No Factors High Medium Low

1 Look
2 Mileage
lxviii
3 Speed
4 Cost
5 Engine capacity
6 Resale value
27.What is your opinion about the price?
a)Cheap b)Costly c)Reasonable
28.Have you faced any problem in using your bike?
a) Yes b)No
29.If Yes, state the reason
a)Low mileage b)Noisy c)Over weight
d)Discomfortable e)Others specify____________
30.How many dealers did you visit before buying bajaj pulsar bike?
a)None b)Only one
c)Two d)More than two
31.How many brands of bike did you consider while making the final choice?
a)Consider only one brand and make the final choice
b)Consider 3 brands and choose one
c)Consider 2 brands and choose one
d)Consider more than 3 brands and choose one
32.Your opinion about bajaj pulsar comparing with other company bikes
lxix
a)Excellent b)Normal c)Bad
lxx

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A STUDY ON PROFILE OF CUSTOMER USING BAJAJ PULSAR BIKES WITH

SPECIAL REFERENCE TO COLLEGE STUDENTS IN SIVAKASI

Under the guidance of

DEPARTMENT OF BUSINESS ADMINISTRATION (SF)

Professor and Head

Department of Business Administration(SF)

Ayya Nadar Janaki Ammal College (Autonomous)

This is certify that the project entitled, “ A STUDY ON PROFILE OF CUSTOMER

S.Praveen Raja 17UU36

D.Prem Kumar 17UU37

Signature of the Head

This is certify that the project entitled, “A STUDY ON PROFILE OF CUSTOMER

S.Praveen Raj 17UU36

D.Prem Kumar 17UU37

Signature of the Guide

D.Prem Kumar 17UU37

Student, III BBA (B)

Department of Business Administration (SF)

Ayya Nadar JAnaki Ammal College (Autonomous)

Sivakasi – 626 124.

We hereby declare that this project entitled, “A STUDY ON PROFILE OF

Date: Signature of the Students

S.Praveen Raj 17UU36

D.Prem Kumar 17UU37

CHAPTER NO TITLE PAGE NO

Table No. TITLE Page No

INTRODUCTION OF THE STUDY

Bajaj Auto Limited is an Indian automobile manufacturing company. It manufactures two

Bajaj currently sells its products through 2 formats,

1. Bajaj showrooms which sells all Bajaj bikes.

2. Pro-biking showrooms which sells bikes of KTM and Kawasaki.

Founder Jamnalal Bajaj

Jamnalal Bajaj (1889–1942)

Kamalnayan Bajaj (1915–1972)

Ramkrishna Bajaj (1924–1994)

Rahul Bajaj (1938 - Present)

PRODUCT LINE DEVELOPMENT:

METHODOLOGY OF THE STUDY

OBJECTIVES OF THE STUDY

 To identify the factors that influences consumer decision process

Encyclopedia,Standard text books,Magazines research articles published in referred journals and

Sampling size-52 respondents

DATA ANALYSIS AND INTERPRETATION OF DATA

Behaviour wise classification

S. No Age No of Respondent Percentage

S. No Educational qualification No of Respondents Percentage

S. No Family members No of Respondents Percentage

S. No Income No of Respondents Percentage

Purpose of buying two wheeler

S. No Purpose of buying No of Respondents Percentage

S. No Model No of Respondents Percentage

Reason for purchasing

S. No Reason No of Respondents Percentage

S. No Purchase place No of Respondents Percentage

S. No Mode of purchase No of Respondents Percentage

Sources: Primary data

10. FACTORS INFLUENCING BUYING DECISION

Factors influencing buying

S. NoInfluencing factor No of Respondents Percentage

11. MAINTENANCE OF TWO WHEELER

Maintenance of Two Wheeler

S. No Maintenance of two wheeler No of Respondents Percentage