BIRMINGHAM CITY BUSINESS SCHOOL

International MBA
Man 7035 – Contemporary Strategic Management in Global Context

Section 1 Overall Grades 35% Grades Awarded

for Question and
Answer Session
1. Conduct a detailed Company Situational Analysis (from the
perspective of home country) of your chosen company
a. Company (enterprise) - analysis of the internal conditions of
the organization, its resource and products - The company
analysis studies an organization’s vision, strategies,
capabilities, product line, technology, culture, and
objectives. It is useful in understanding the existing and
potential problems with the company’s business. – TOWS
Matrix – a tool for situational Analysis or VALUE CHAIN
ANALYSIS.
b. Customers (customers) - analysis of markets, customer
segments - Understanding customers is a key part of
situation analysis. It involves knowing the target audience,
their behaviour, market size, market growth, buying
patterns, average purchase size, frequency of purchase, and
preferred retail channels.
c. Competitors (competition) - Analysis of competing
organizations - Competitor analysis is critical in
understanding the external environment in which the firm
operates. This analysis involves knowing the competitors’
strengths, weaknesses, positioning, market share, and
upcoming initiatives.
d. Assessment of Internal resources and capabilities – VRIN
framework, VRIO framework – will help identify:
i. The competitive advantages the selected company
have over its rivals?
ii. The nature of the relationship between resources,
core competencies, and competitive advantages for
the selected company.
e. Collaborators (cooperating companies, people) - Analysis of
the company/people with whom it is possible to establish
cooperation – collaborators are the external stakeholders
who team up with the organization in a mutually beneficial
partnership. Agencies, suppliers, distributors, and business
partners are typical collaborators. It is important to
understand their capabilities, performances, and issues to
better identify business problems.
 f. Climate / Context (Macroeconomics factors external
environment) - Analysis of other environmental conditions
of the business operation (economic, political and other
conditions) - Climate analysis is the evaluation of the macro-
environmental factors affecting the business. - PESTEL
analysis can be used to analyse external climate—political,
economic, social/cultural, technological, environmental, and
legal scenarios are included in PESTEL. ONLY PRESENT AN
ANALYSIS OF YOUR FINDINGS FOR PESTEL

SECTION 2: OVERALL GRADES : 15% Grades Awarded

for Question and
Answer Session
2. Identify the region(s)/country(ies) where your chosen company
have invested and include (based on relevance to your chosen
company)
a. Political risk assessment (Assess political risk from both a
macro perspective and a micro perspective)
b. The threat of expropriation and confiscation and its impact
on chosen business
c. Campaigns against foreign goods and its impact on chosen
business
d. Mandatory labour benefits legislation and its impact on
chosen business
e. Recent forms of violence and its impact on chosen business
f. Civil wars and its impact on chosen business
g. Inflation and its impact on chosen business
h. Currency devaluations and its impact on chosen business
i. Increased taxation and its impact on chosen business

SECTION 3: OVERALL GRADES : 35% Grades Awarded

for Question and
Answer Session
3. Choose a regions CULTURE for your CHOSEN COMPANY
a. Analysis of ADAPTING to your CHOSEN
REGION(S)/COUNTRY(IES) CULTURE – Apply the WEB OF
CULTURE
b. Further, analyse the influence of an organisation’s culture on
its strategy for your CHOSEN COMPANY using the WEB OF
CULTURE.
c. Using the below frameworks to analyse the managerial
implications for your CHOSEN COMPANY. This can be
achieved by identifying strategic drift over time (for e,g. over
a period of last 5 years), conducting Historical analysis,
identifying cultural influence and input from analysis of
Cultural Web from steps 3(a) and 3 (b)
 d. Analyse ETHICS, SUSTAINABILITY and CORPORATE
GOVERNANCE for your CHOSEN COMPANY in global context.
e. Conduct an IN-DEPTH MARKET ANALYSIS (from strategic
perspective and not marketing perspective) of Selected
Countries/ Regions – Use BALANCED SCORE CARD to gauge
competitor(s) strategy and strategic direction – identify
major competitors in the foreign market, compare and
contrast the findings from Balance Scorecard with your
CHOSEN COMPANY
f. Add your analysis on ENTRY STRATEGY(IES) to the Selected
Countries/Regions for your chosen Company.
g. Analysis of the findings of overall RESEARCH OF THE
COMPANY

SECTION 4: OVERALL GRADES : 15% Grades Awarded

for printed poster
a. Visibility of contents
b. Flow of the story
c. Consistent with the theme
d. The visual Impact
e. Aesthetics and creativity