RAQUEL CORRAL CASERO - S17149670

OVERVIEW IMPLICATIONS FOR EXPANSION

German multinational, pharmaceutical and ENTRY STRATEGIES
life science company. Acquisitions
Strong innovation and a great portfolio Sustainability strategies framework Discontinued operations
management alongside with clear structure (Bayer, 2018)
defined have lead Bayer to a sustained Consolidated companies
competitive advantage, strong presence in Adaptation approach
the global market and easily accommodate
CULTURE FRAMEWORK
subsidiaries under Bayer culture.
SITUATION ANALYSIS SUCESSFULL
STRATEGIES
BALANCE SCORECARD TOWS OUTCOME
SO: Keep improving in
crop science as there is
a growing industry
which is the second
source of revenue for
Bayer.
ST: Increase the
marketing force to
overcome the low-cost
substitutes.
WO: Reinforce their
partnership to reduce
the risk in biotech
products segment.
WT: Mayor disclosure
of side effects to
ETHICS reduce the lawsuits.
PORTER VALUE CHAIN MANAGERIAL IMPLICATIONS