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Chapter Five: Consumer Markets and Consumer Buyer Behavior
Chapter Five: Consumer Markets and Consumer Buyer Behavior
Chapter 5- slide 1
Consumer Markets and Consumer
Buyer Behavior
Topic Outline
• Model of Consumer Behavior
• Characteristics Affecting Consumer
Behavior
• Types of Buying Decision Behaviors
• The Buyer Decision Process
• The Buyer Decision Process for New
Products
Personal Interest
Savings
income rates
Personal
Dominance Autonomy
Factors
Motivation
Perception
Learning
Maslow’s
Hierarchy of Needs
Responses Reinforcement
Relative
Compatibility Complexity
advantage
Divisibility Communicability