A

PROJECT REPORT
ON
A STUDY OF
“MARKETING AND BRAND POSITIONING OF
HINDUSTAN UNILEVER PRODUCTS”

SUBMITTED TO
GURU NANAK KHALSA COLLEGE (GNKC)
MATUNGA

UNDER THE GUIDANCE OF

Prof. Yogesh. Kolhatkar

SUBMITTED BY
Jaspreet Kaur Saini
Seat no. - 2603
 THOUGHT

I like that combination between

creativity and the creative process
and the organization needed to
make a business like this
successful worldwide.
-Bernard Arnault

CERTIFICATE

This is to certify that JASPREET KAUR SAINI has successfully completed

the project work as a part of academic fulfillment of Bachelor of Management
Studies (B.M.S) semester examination.
UNDER ME IN THE ACADEMIC YEAR 2010 – 2011 THE INFORMATION
SUBMITTED IS AUTHENTIC TO THE BEST OF MY KNOWLEDGE.

SIGNATURE OF SINGNATURE OF

PROJECT GUIDE PRINICIPAL

DECLARATION

I JASPREET KAUR SAINI OF GURU NANAK KHALSA COLLEGE

TYBMS HEREBY DECLARE THAT I HAVE COMPLETED THIS
PROJECT ON:
“MARKETING AND BRAND POSITIONING OF HINDUSTAN
UNILEVER PRODUCTS” IN THE ACADEMIC YEAR 2010 – 2011
UNDER MY PROJECT GUIDE:

PROF. YOGESH. KOLHATKAR GURU NANAK KHALSA COLLEGE

(GNKC)

THE INFORMATION SUBMITTED IS TRUE AND ORIGINAL TO THE

BEST OF MY KNOWLEDGE

SIGNATURE OF THE STUDENT

ACKNOWLEDGEMENT

It was an immensely pleasurable experience in working on this project.

However, my efforts alone could not have been sufficient for completion of this
project.
Invaluable advice & suggestion from large number of people have gone into this
project. I am extremely grateful to all these people who have helped me in
collecting valuable information & helping me in completion of project. The
foremost among them in my guide and our Prof in charge BMS/BMM Prof.
YOGESH.KOLHATKAR , Guru Nanak Khalsa College (GNKC), whose
constant corrective guidance & motivation enabled a focused effort towards
completion of the project. I am also very grateful to my parents for being
extremely supportive in the endeavor of mine.

Last but not the least; I extent my gratitude to my college Guru Nanak Khalsa
college (GNKC) for providing the all needed support.

SYNOPSIS
Sr. TOPIC Pg #
#
1. CHAPTER- 1
a) Introduction 1- 6
b) Background of study 7- 10
c) Statement of Problem 11
d) Objectives of Study 12
e) Hypothesis 13
f) Significant of study 14
g) Methodology 15- 18
h) Sample design 19
i) Limitation 20
2. CHAPTER-2
a) Code of Conduct 21- 25
b) Safety and Health Policy 26- 28
c) Evolution of Logo 29
d) Corporate Governance 30- 31
e) CSR Activities 32- 34
f) Company Structure 35- 38
g) Sales and Profits of Last 10 years 39
h) Data Analysis 40- 41
i) Product Line- Food Brands 42- 48
Home Care brands 49 -53
Personal care Brands 54- 60
j) The Most Famous Brands 61- 65
3. CHAPTER-3
a) Market Share 66- 68
b) Demand Forecast 69
c) Contribution to society 70- 71
d) Distribution System 72
g) Promotion Strategy 73
h) Competitors 74- 78
i) Mergers and Acquisitions 79
j) Case Study- Project Shakti 80- 87
4. CHAPTER- 4
a) Questionnaire Sample 88- 89
b) Data analysis and Tabulation 90- 110
5. CHAPTER- 5
a) Hypothesis Testing 111- 112
b) Recommendation 113- 116
c) Conclusion 117
6. CHAPTER- 6
a) Bibliography. 118