PRODUCT DESCRIPTION: FACTORS THAT EFFECT INNOVATION

RESOURCES

Resources play a major role in creating and producing new innovative products. Building a strong
management with sufficient resources can gain a better development process which can lead to a
better innovative design and product. Souchi paper soap focused on the innovation of the liquid or bar
soap into a paper form. This product innovation was made in a form of soap because the objective of
this product is to create very convenience soap to consumer which can be used anywhere and anytime.
The main ingredient in making this paper soap is virgin coconut oil which proven in helping the
consumer to be protected against harmful microorganism. Coconuts are Malaysia’s fourth largest
industrial crop behind oil palm, rubber and rice with most of the plantations found in Sabah and
Sarawak. According to a report by the Malaysian Agricultural Research and Development Institute
(Mardi), the country is among the top 10 coconut producers in the world (Yun, 2020). Therefore, the
raw material for our product can be easily gained in Malaysia.
 PRODUCT DESCRIPTION: INNOVATION PROCESS DESIGN

Manufacture of
Problem Analysis Product Testing
product

Idea generation Product design Commercialize

Advocacy and R&D development

Screening project

Innovation is the process of translating an idea or invention into a good or service that
creates value or for which customers will pay. The idea given must be replicable at an
economical cost and must satisfy a specific need. The first steps in process innovation are
problem analysis. To understand the problem that faced by the customers, we must put
ourselves in the shoes of the user. From the perspective of the users, we can explore many
things such as the current solution available, technology exists that can be used as solutions
and more. Based on the information gained from this analysis, paper soap is the excellent
choice for consumers to use as it is very convenient compared to soap bar as example.

The next step is idea generation. This is the step where concept that needs to be
developed for the new product is decided. Many possible ideas will come up to address the
problem that we are working on. Brainstorming from a technology, user, functional and
business is used in order to come up with more and clear idea. Not every idea given will be
implemented, so the idea presented must be screening first before getting into the next step.
This step is important to ensure the benefits and risk of each idea chosen.

Research and development (R&D) is a process by which a company works to obtain

new knowledge that can be used to create new product, technology, services or systems that it
will either to use or to sell it. In this process, the recipe of the paper soap is done by those
who responsible at research department. The process of making the soap is started from the
raw material which is virgin oil coconut and stearic acid. Then, the stearic acid will be heated
and mixed with it with virgin coconut oil and other ingredients. After the final heating, the
soap will be molded and sliced into a thin layer as in a form of paper. The final product will
be packaged in small casing.

Product design is involved in a wider process called 'the development of a product.

Product development involves the development of a new product along with its growth,
distribution and sales plans. It is also called this larger process as new business growth.
Product production is in fact part of the cycle of product innovation. The design team is
responsible in designing the product from its packaging, labeling and everything related to
consumer needs with the help of the technology exists.

When the prototype is done, product testing will be conducted which involved having
people to use the product to determine if it is actually works or not. The suggestion to
improve the product for a better acceptability towards the consumer also can be taken in this
step. The product not only be tested by the employee but also will be tested by the costumer.
Costumer testing is really important as it will determine whether the product is effective and
likeable by the customer or vice versa. Customer also allowed giving suggestion in order to
improve the quality of the product.

After going through product testing, manufacturing of the product will be conducted.
Manufacturing of the product only will be conducted if there is no problem faced during the
product testing. There will be some further decision made here such as the material used,
batch numbers and the manufacture itself. The cost in maintain the quality of the product also
will be considered as we want to keep the cost low so that we can maximize the profits.

The final step of this process is commercialization where we will bring the product to
the potential customers. This process requires physical availability of the product. All
marketing and sales channels will be activated. As going through this phase, customer
feedback will be received and we will need to regularly refine our offering.
Yun, T. Z. (2020, March 11). Agriculture: A coconut revival. Retrieved from
https://www.theedgemarkets.com/article/agriculture-coconut-revival