V.

AARON PRAKASH KUMAR

Mobile: 09886978441
Email: aaron_vim@rediffmail.com
aaronprakash.kumar@gmail.com
PASSPORT NO: K8817001
Managerial assignments in the areas of Key Account Management, Sales & Marketing, Business
Development, Relationship Management with an organization of high repute

 Professional with more than 13 years’ experience in Sales & Marketing, Business Development,
Channel Management and Relationship Management, Key Account Management,
 Worked with The Himalaya Drug Company as Area Sales executive
 Seeking for Middle level management Opportunity towards growth of business organization
 Experienced in marketing plan execution, product promotion and implementation of business strategies
to accomplish the decided targets.
 Expertise in developing & managing channel partners in order to enhance the market share & Business
 Proficient at analyzing market trends to provide critical inputs for business development initiatives and
formulation of selling and marketing strategies.
 Skilled in managing teams to work with the corporate set parameters & motivating them for achieving
business and individual goals.
 An effective communicator with good presentation skills and abilities in forging business partnerships
and establish beneficial relationships with channel partners.
 Effective Ability to take up the Challenges & Task Management with high spirit,

Education
 MBA (Marketing) Vijayanagara Institute of Management Bellary in 2006 With 60% Aggregate
 B.B.M (Marketing) Veerashaiva College Bellary in 2004. With 53% Aggregate
 PUC (COMMERECE) Govt Municipal College Bellary in 2001 53%
 SSLC – Wardla High School Bellary 45%

Core Competencies
Business Development
 Formulating long term/short term strategic plans to enhance sales & marketing operations and thereby
achieving sales growth across the region.
 Driving sales initiatives to achieve desired targets and exploring marketing avenues to build consumer
preference and drive volumes.
 Sales and Marketing
 Conducting competitor analysis by keeping abreast of market trends & competitor to achieve
market share metrics and profitability.
 Conceptualizing and implementing sales promotional activities as a part of brand building & market
development effort.
Channel Management
 Recognizing and establishing financially strong and reliable channel partners for deeper market
penetration.
 Providing direction, motivation and training to the channel partners and ensuring optimum
performance.
 Supervising collection, pending payments & debtor status for ensuring nil outstanding.
The Himalaya Drug Company
Area Sales Executive
GT Market & Self Service Outlets CPD (Consumer Product Division)
Bangalore
May 2009 to June 2019
Roles & Responsibility
 Stand Alone Super Markets & Hyper Markets Business in Bangalore.
 Group of Super Markets Handled The Big Market ,Royal Hyper Market ,Maha Bazaar,Mk retail,Shobha
Super Marlet,Sansar Group, Shope rite Hyper markets, MKA Super Market, Village Hyper Markets,
 GT Market North in Bangalore Channels Like Cosmetic,Chemist,Grocers,Ayurveda, Dept Stores
 COVERED DIRECTIONS SOUTH,EAST, NARTH, WEST IN BANGALORE CITY,
 Handled Tumkur Hassan Market as upcountry market
 Monitoring Primary & Secondary Sales Through Channel Sales
 Handled a team of 7 Sales Officers
 Business Size of 2 Cr PM and 24 CR PA
 Performing Team Management Function Including recruiting, Training,Evaluation,Motivate,and
enhance effectiveness and efficiency of the Team
 Effective Team Management & Controlled Measurement on Team Attrition and Distribution
 Channel Partner to achieve the business target with JBP Program
 Effectively Using Budget Allocation & Sales Promotion Process
 Tracking competitor’s activities and taking necessary action. .
 Category Selling, NPD Launch Across All Channels with GTM Strategy
 Implement Secondary & Primary Executions with Team Management
 Focus on opening of New outlets and increase Penetration
 Focus on Range Selling & increase the depth & width of the SKU & more focus on visibility of
the outlets in the territory
 Built Category business of Face washes, Toothpaste, shampoo, Soaps, reached growth year
on year

Career Highlights:
Haier Appliance India PVT Ltd
DSO Demo Supervisor Officer
Bangalore
Sep -2008 to April 2009

 Handled a team of promoters,

 Key Account Management of Modern trade Big Bazaar,Reliance,Croma,
 taking care of in shop branding,
 Participating in ATL & BTL Activities,
 Marchandising,sales promotion, meeting dealers, taking orders, collecting payments,
meeting managers,
 Visiting counters as well as modern trade counters, Motivating team members to do the
best sales
 Created awareness in the market by adopting various sales promotion techniques
 institutional sales also like coco & Pepsi interacting with the managers & giving them
best service,
 Sending MIS reports like salary reports & primary & secondary sales report, sending atl
& Btl reports to ho,giving training to the promoters motivating them to do the sales
ICICI Prudential Life Insurance company
FSC- Financial Service Consultant
Bangalore
August – 2006 to April 2008

Roles & Responsibility

 Financial Planning for individual

 Tax planning for corporate
 Make perfect plan for retirement for an individuals & corporate
 Helping individuals to plan for their children future & make their life secured
 Planning for health insurance of an individuals & corporate
 Helping corporate to achieve their financial goals
 Fulfilling the needs & Wants of customers
Projects:
 CONSUMER BEHAVIOUR TOWARDS “HEROHONDA SPLENDOR”, IN B.B.M OF
GULBURGA UNIVERSITY

 “MARKETING MIX ELEMENTS OF MARUTHI UDYOG LTD IN KPF BELLARY”, AS A

FINAL; PROJECT IN M.B.A
Personal Profile

Date of Birth : 10th July, 1983

Address : G006
David Aaron Abode
Balaji Enclave,
Begur Koppa Main Road,
Begur Post
Yelenahalli
Bangalore-560068
Marital Status : Married
Nationality : Indian
Signature :
Date :
Place : Bangalore