12/04/2020 Stackline's News and Insights — Top 100 Fastest Growing & Declining Categories in E-commerce

Products ServicesINDUSTRY NEWS News

Careers About Sign In

Top 100 Fastest

Growing &
Declining
Categories in E-
commerce
Posted on March 31, 2020

The E-commerce landscape

has dramatically shifted as
many states implement
stay-at-home orders and
“non-essential” businesses
Jenni Styrk temporarily close to prevent

Consulting at Stackline the spread of Coronavirus.

Not only are consumers
https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020 1/7
12/04/2020 Stackline's News and Insights — Top 100 Fastest Growing & Declining Categories in E-commerce

shopping online more, but

See All Posts
their shopping behaviors
have noticeably changed as
well. While it’s clear
consumers purchase an
abundance of toilet paper,
canned food and other
household cleaning items
during a pandemic, they’re
also buying several more
items for the home.

We reviewed E-commerce
sales across the U.S. and
compiled a list of the Top
100 Gaining and Top 100
Declining categories in
March. A few big
takeaways:

· There is a surge in home

tness products including
weight training equipment,
tness accessories and
yoga equipment as gyms
and workout studios are
forced to close. Due to the
increase in at home
workouts, the gym bag
category and many outdoor
sport categories such as
baseball & softball and
track & eld are in decline.

· Many companies have

implemented a work-from-
home policy, driving
https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020 2/7
12/04/2020 Stackline's News and Insights — Top 100 Fastest Growing & Declining Categories in E-commerce

demand for computer

monitors, keyboards &
mice, and o ce chairs up
as employees look to create
a temporary home o ce.

· Most travel has been

halted, causing declines in
the luggage & suitcases,
briefcase, and camera
categories.
Additionally,many spring
break vacations were
canceled, triggering a
decline across sandal and
swimwear categories.

· Formal apparel categories

including Bridal and Men’s
Suits are in decline as many
couples are forced to
cancel or delay their
weddings.

During this uncertain time,

consumer shopping
behavior has shifted to
meet the needs of more
time spent at home for the
whole family. Keep reading
for the full list of categories,
and if you have any
questions, reach out to a
Stackline pro.

https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020 3/7
12/04/2020 Stackline's News and Insights — Top 100 Fastest Growing & Declining Categories in E-commerce

Posted on March 31, 2020

in Industry News category

https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020 4/7
12/04/2020 Stackline's News and Insights — Top 100 Fastest Growing & Declining Categories in E-commerce

Most Popular
More news, articles, and announcements

INDUSTRY INDUSTRY PRODUCT

NEWS NEWS U P D AT E S

E- Amazon Release
Commerce Advertising Notes:
Advertising – What’s Ad
During New in Manager
COVID- 2020
Advertising
19 automation
A recap of
recent for online
How to shift
updates and retail
your Amazon
advertising as enhancements

the e- to Amazon

commerce Stores and

landscape Sponsored

shifts Ads

https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020 5/7
12/04/2020 Stackline's News and Insights — Top 100 Fastest Growing & Declining Categories in E-commerce

Company Careers Connect with us

We engineer the Products Culture

world’s most Your Sign Up
Services Engineering
powerful data,
tools and services News Data
for commerce
About Us Science

Leadership Consulting

Contact Sales &

Marketing

Customer

Success

United International Other Atlas Beacon Ad

States Manager
Amazon DTC Market Sales
Amazon Advertising
UK Social Share Analytics
US Automation
Amazon Commerce Category Tra c &
Walmart Campaign
Germany Facebook Growth Conversion
Google Builder
Amazon Instagram Price Advertising
Target Dynamic
France Pinterest Trends Analytics
Boxed Targeting
Amazon Twitter Tra c SEO
Kroger Campaign
Italy YouTube Sources Trends
Instacart Forecasting
Amazon Shopify Keyword Price
Sephora Incrementality
Spain Trends Tracking

https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020 6/7
12/04/2020 Stackline's News and Insights — Top 100 Fastest Growing & Declining Categories in E-commerce

Wayfair Amazon Search Waterfall Budget

Costco Japan Volumes Attribution Optimization

Chewy Amazon Brand Content Bid

Home Mexico Awareness Analytics Automation

Depot Amazon Competitive Ratings & Real-Time

Best Buy Australia Advertising Reviews Bidding

Sam's Club Amazon Inventory Advertising

India Analytics Pro tability

Amazon Pro tability Advertising

Canada Metrics Benchmarking

Amazon Buy Box

Middle Tracking

East Compliance

Amazon Monitoring

Singapore MAP

JD.com Monitoring

Flipkart

Mercado

Libre

© 2020 Stackline Pivacy Policy

https://www.stackline.com/news/top-100-gaining-top-100-declining-e-commerce-categories-march-2020 7/7