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    Consumer Involvement

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    Aŋoop Krīşħŋặ
    The document discusses consumer involvement in the purchasing process, noting it depends on factors like importance of the item and complexity. It identifies 4 types of purchases based on involvement - from extensive problem solving for high involvement items like laptops and cars, to routinized or impulse buys with lower involvement. The document also mentions different roles consumers can play in family buying decisions, such as initiator, influencer, decider, buyer, user, and disposer.

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    Consumer Involvement

    Uploaded by

    Aŋoop Krīşħŋặ
    21 views1 page
    The document discusses consumer involvement in the purchasing process, noting it depends on factors like importance of the item and complexity. It identifies 4 types of purchases based on involvement - from extensive problem solving for high involvement items like laptops and cars, to routinized or impulse buys with lower involvement. The document also mentions different roles consumers can play in family buying decisions, such as initiator, influencer, decider, buyer, user, and disposer.

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    The document discusses consumer involvement in the purchasing process, noting it depends on factors like importance of the item and complexity. It identifies 4 types of purchases based on involvement - from extensive problem solving for high involvement items like laptops and cars, to routinized or impulse buys with lower involvement. The document also mentions different roles consumers can play in family buying decisions, such as initiator, influencer, decider, buyer, user, and disposer.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    21 views1 page

    Consumer Involvement

    Uploaded by

    Aŋoop Krīşħŋặ
    The document discusses consumer involvement in the purchasing process, noting it depends on factors like importance of the item and complexity. It identifies 4 types of purchases based on involvement - from extensive problem solving for high involvement items like laptops and cars, to routinized or impulse buys with lower involvement. The document also mentions different roles consumers can play in family buying decisions, such as initiator, influencer, decider, buyer, user, and disposer.

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    Consumer Involvement

     The time and efforts taken by consumer in taking a purchase decision.

     This depends on the importance of item, value, complexity of item , buying situation etc

    4 types of Purchase based on involvement

     Extensive Problem Solving- High Involvement. ( Laptop, Car)

     Limited Problem Solving- Info already available. Familiar with Brands. Only fine tuning.(shirt,
    watch)

     Routinized Buying Behavior- repeat purchase, same brands. Eg. FMCG goods

     Impulse Buying- without any plans to buy. Instant purchase.( at Airport)

    Involvement ( Roles) in family buying

    Initiator, Influencer, Decider, Buyer, User, Disposer

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