The document describes a marketing optimization model to maximize exposure rating across different media channels within budget constraints. The decision variables are the number of TV, radio, and newspaper ads, with each having a different exposure rating and customer reach. The objective is to maximize total exposure rating while meeting budget limits for each channel and an overall customer reach threshold. The model is subject to additional constraints on the number of ads per channel.
The document describes a marketing optimization model to maximize exposure rating across different media channels within budget constraints. The decision variables are the number of TV, radio, and newspaper ads, with each having a different exposure rating and customer reach. The objective is to maximize total exposure rating while meeting budget limits for each channel and an overall customer reach threshold. The model is subject to additional constraints on the number of ads per channel.
The document describes a marketing optimization model to maximize exposure rating across different media channels within budget constraints. The decision variables are the number of TV, radio, and newspaper ads, with each having a different exposure rating and customer reach. The objective is to maximize total exposure rating while meeting budget limits for each channel and an overall customer reach threshold. The model is subject to additional constraints on the number of ads per channel.
The document describes a marketing optimization model to maximize exposure rating across different media channels within budget constraints. The decision variables are the number of TV, radio, and newspaper ads, with each having a different exposure rating and customer reach. The objective is to maximize total exposure rating while meeting budget limits for each channel and an overall customer reach threshold. The model is subject to additional constraints on the number of ads per channel.
Decision VariablesT1: Number of TV advertisements with
rating of 90 and 4000 new customersT2: Number of TV advertisements with rating of 40 and 1500 new customersR1: Number of Radio advertisements with rating of 25 and 2000 new customersR2: Number of Radio advertisements with rating of 15 and 1200 new customersO1: Number of Newspaper advertisements with rating of 10 and 1000 new customersO2: Number of Newspaper advertisements with rating of 5 and 800 new customers2. Objective Function: – To maximize the total exposure rating across all media.