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  • Understanding CONSUMER NEEDS

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    Subash Vuppala
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    This document discusses insights into consumer needs and preferences for smartphone plans and upgrades. It finds that people under 30 who upgrade phones every 12 months and those who upgrade every 1-2 years are key target groups. Over half would pay over $500 upfront but most prefer to trade in old phones. The document recommends reducing upfront phone costs, removing basic insurance most don't want, increasing talk time, and offering $100 upgrades to attract more frequent upgraders.

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    This document discusses insights into consumer needs and preferences for smartphone plans and upgrades. It finds that people under 30 who upgrade phones every 12 months and those who upgrade every 1-2 years are key target groups. Over half would pay over $500 upfront but most prefer to trade in old phones. The document recommends reducing upfront phone costs, removing basic insurance most don't want, increasing talk time, and offering $100 upgrades to attract more frequent upgraders.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    12 views3 pages

    Understanding CONSUMER NEEDS

    Uploaded by

    Subash Vuppala
    This document discusses insights into consumer needs and preferences for smartphone plans and upgrades. It finds that people under 30 who upgrade phones every 12 months and those who upgrade every 1-2 years are key target groups. Over half would pay over $500 upfront but most prefer to trade in old phones. The document recommends reducing upfront phone costs, removing basic insurance most don't want, increasing talk time, and offering $100 upgrades to attract more frequent upgraders.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 3

    UNDERSTANDING

    CONSUMER NEEDS
    Data insights & offerings
     We can target 63% of population who are below age 30 , who are
    keen to leasing handset with an upgrade of every 12 months.
     People who upgrade their phone every 1-2 years
     People who upgrade above 2 years are interested to upgrade more
    frequently if it costed less.
     54% of customers would want to pay more than 500$ upfront cost
    which is again.
     58% people like to trade-in their phones.
     People above 55% want to save more on teleco plans and they
    would change the teleco operators provided if we give them a
    saving above 10%.

    TARGET SEGMENTS
     We can see that the upfront cost for the consumer has reduced
    drastically by 23.01%.
     We can remove the basic cover insurance as 92% do not want to
    buy insurance cover.
     Rather we could increase the talk time.
     Upgrade fee benefit of 100 $ for frequent upgraders can cover
    greater target population.

    OFFERINGS WE CAN PROVIDE

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