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Indonesia Consumer Buying Trend: Jacky Mussry
Indonesia Consumer Buying Trend: Jacky Mussry
Indonesia Consumer Buying Trend: Jacky Mussry
CONSUMER
BUYING TREND
Jacky Mussry
Deputy CEO
MarkPlus, Inc.
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“Faster product adoption
leads to shorter lifecycle”
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“Instant and experiential
are no longer oxymoron”
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“Idealism is natural
counterbalance to
consumerism”
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“Local is the new sexy”
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“I connect, therefore I am”
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“Good life makes you have
something to lose”
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“Making choices feels
good”
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“My lifestyle doesn’t mean I’m
not in shape (denial mode)”
Source: http://nikenrosececiora.blogspot.co.id/2016/06/review-heavenly-blush-yogurt-drinks.html
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WHAT:
UNDERSTANDING INDONESIAN
CONSUMER
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HOW CONSUMER THINKS
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HOW WE UNDERSTAND THEM
make
Learn how they
innovate i.e.
workarounds
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HOW:
CONSUMER INSIGHT TOOLS
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Innovation EFFORTS (Past 10 Years)
Hi
volume
Lo
Model Process Offering Delivery
Hi
value
Lo
Model Process Offering Delivery
Empathic Research
Generative
Inspires new possibilities
quantitative
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TODAY’S TAKEAWAYS
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