Practical Assignment II

PGDM III G

Research Methodology (RM)

28-05-20
DOA
DOS 04-06-20
Individual Assignment

Imagine you are working as a responsible employee having a problem in your

organization. You want to solve this problem. For that you want to conduct
research…..

Hints:

1. Specify problem in this organization

2. Prepare a sample design/sample frame/sample size. (n = 40 appx.)
3. Collect data through i.e. questionnaire, interview, etc. (use google form).
4. Prepare hypothesis
5. Test your hypothesis
6. Interpret your result.

Note:Upload your assignment on LMS. This assignment will contribute to your

internal evaluation.

Reference:

The Red Lion restaurant is concerned about its image, one aspect of which is the
friendliness of the service at restaurant. In a personal interview customers were asked
to indicate their perception of service on a five point scale, where 1 indicated very
unfriendly service & 5 indicated very friendly service.

The restaurant hired research consultants who collected a sample of 225

interviews. The mean score on the five point scale, X bar equaled 3.78. the sample
standard deviation was S = 1.5. We want to test this hypotheses at 5% level of
significance.
Now suppose that the researcher entertains the hypothesis that customers fell the
service at the restaurant is neither friendly nor unfriendly. Therefore, the null
hypothesis that the mean is equal to 3.0:

H o : μ =3.0
The alternative hypothesis that the mean does not equal to 3.0:

H 1 : μ ≠3.0

Testing the Hypothesis

X̄−μ
Z obs =
S X̄

In the above survey of a sample of 225 interviews. The mean score on the five point
scale, X bar equaled 3.78. the sample standard deviation was S = 1.5. We want to test
this hypotheses at 5% level of significance.

3 . 78−μ
Z obs =
S X̄

3.78−3.0
=
.1

0 .78
=
.1

=7 . 8

Result:
In this case, the Z-value is 7.8, greater than table value (1.96). We reject H 0.