Digital Market Outlook: e-Commerce Market Report

Digital Advertising, United States

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Last database update May 19, 2020

05/30/2020 1
Digital Market Outlook: e-Commerce Market Report

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Consumer Spending - Current prices Alcohol, tobacco, consumer spending, p Americas US$ Statista, based on 316.23 326.85 340.57 356.61 368.09 399.31 430.22 460.81 489.41 509.31 530.56 553.26 577.51 603.45 631.21
Communication Average internet connection speed Americas kbits/s Statista 8,869.67 10,944.33 13,433.45 16,422.43 19,865.99 23,803.60 28,217.70 33,076.51 38,307.03 43,809.23 49,476.23 55,176.26 60,771.68 66,140.93 71,183.08
Consumer Spending - Current prices Clothing, footwear, consumer spending,Americas US$ Statista, based on 651.26 662.87 689.51 712.83 692.66 751.03 808.82 866.01 909.23 942.85 978.62 1,016.69 1,057.19 1,100.29 1,146.17
Consumer Spending - Current prices Communication, consumer spending, per Americas US$ Statista, based on 588.98 593.17 612.36 637.16 631.16 679.10 726.58 773.59 811.99 843.27 876.33 911.28 948.25 987.37 1,028.79
Consumer Spending - Current prices Consumer spending, per-capita (currentAmericas US$ Statista, based on 17,731.64 18,476.16 19,379.08 20,277.90 19,146.58 21,141.51 23,114.35 25,065.54 26,375.81 27,459.08 28,591.38 29,776.78 31,019.22 32,323.53 33,694.79
Communication Desktop PCs, revenue, per-capita Americas US$ Statista Consumer 8.20 8.02 7.87 7.75 6.91 7.16 7.27 7.33 7.49 7.62 7.17 7.11 7.05 6.99 6.93
Communication Desktop PCs, sales volume, per-capitaAmericas # Statista Consumer 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01
Consumer Spending - Current prices Education, consumer spending, per-capi Americas US$ Statista, based on 468.24 488.65 506.88 528.07 539.52 570.15 600.55 630.69 659.25 684.52 710.86 738.33 767.03 797.03 828.44
Communication Fixed-broadband subscriptions, per 100Americas # Statista, based o 19.58 20.26 20.98 21.34 21.69 22.01 22.30 22.56 22.80 23.01 23.19 23.36 23.51 23.65 23.77
Consumer Spending - Current prices Food, non-alcoholic beverages, consume Americas US$ Statista, based on 1,613.91 1,668.21 1,737.48 1,813.80 1,904.07 2,030.48 2,155.79 2,279.95 2,411.05 2,512.83 2,620.71 2,735.13 2,856.54 2,985.47 3,122.48
Consumer Spending - Current prices Furnishings, household equipment andAmericas US$ Statista, based on 769.49 801.34 845.15 886.82 838.32 933.07 1,026.74 1,119.36 1,183.42 1,234.81 1,288.64 1,345.11 1,404.42 1,466.82 1,532.55
GDP Gross domestic product (GDP), per-capi Americas US$ Statista, based 26,487.47 27,616.29 29,045.38 30,423.59 29,256.48 31,449.27 34,309.06 37,532.30 39,516.05 41,148.87 42,857.14 44,647.05 46,524.66 48,497.35 50,572.88
Consumer Spending - Current prices Healthcare, consumer spending, per-cap Americas US$ Statista, based on 3,135.07 3,242.65 3,380.62 3,548.05 3,581.76 3,789.55 3,995.71 4,200.11 4,372.87 4,534.61 4,700.77 4,871.78 5,048.04 5,230.04 5,418.30
Consumer Spending - Current prices Housing, water, electricity, consumer s Americas US$ Statista, based on 3,477.19 3,628.64 3,801.61 3,978.24 4,009.76 4,322.04 4,631.29 4,937.47 5,198.92 5,408.56 5,627.87 5,857.67 6,098.76 6,352.12 6,618.76
Communication Internet penetration Americas percent Statista, based on 0.65 0.68 0.70 0.72 0.73 0.75 0.76 0.77 0.78 0.78 0.79 0.79 0.80 0.80 0.80
Communication Laptops, revenue, per-capita Americas US$ Statista Consumer 49.41 48.56 47.91 47.46 42.57 44.48 45.55 46.29 47.61 48.79 46.03 45.81 45.59 45.36 45.14
Communication Laptops, sales volume, per-capita Americas # Statista Consumer 0.09 0.09 0.09 0.09 0.08 0.08 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.09 0.08
Consumer Spending - Current prices Miscellaneous goods and services, cons Americas US$ Statista, based on 2,273.95 2,388.41 2,520.08 2,640.22 2,469.89 2,734.03 2,995.22 3,253.53 3,418.83 3,559.54 3,705.65 3,857.68 4,016.11 4,181.52 4,354.54
Communication Mobile phones, revenue , per-capita Americas US$ Statista Consumer 111.96 117.38 121.52 124.61 111.56 120.08 125.19 128.77 134.81 140.25 133.10 133.70 134.15 134.49 134.73
Communication Mobile phones, sales volume, per-capitAmericas # Statista Consumer 0.32 0.32 0.32 0.32 0.28 0.30 0.31 0.31 0.33 0.34 0.31 0.31 0.31 0.31 0.31
Social Structure Number of households Americas # Statista, based on 310,185,665.32 313,709,036.69 318,245,464.37 323,642,273.16 328,410,087.99 333,026,462.53 337,532,713.40 341,722,656.58 345,893,287.56 349,897,436.89 354,081,246.46 358,337,876.64 362,737,255.69 367,140,562.62 371,504,596.38
Population Population Americas # Statista, based on 952,073,037.00 961,122,389.00 970,073,743.00 978,735,678.00 986,974,868.00 994,736,069.00 1,002,069,901.00 1,009,079,129.00 1,015,918,578.00 1,022,701,724.00 1,029,454,215.00 1,036,142,772.00 1,042,750,066.00 1,049,240,988.00 1,055,587,125.00
Population Population, 0-14 years Americas # Statista, based on 216,563,772.00 215,913,488.00 215,322,702.00 214,680,341.00 213,921,877.00 213,572,627.00 213,056,759.00 212,429,795.00 211,777,981.00 211,145,994.00 210,665,068.00 210,178,874.00 209,661,511.00 209,067,456.00 208,374,571.00
Population Population, 15-24 years Americas # Statista, based on 152,029,069.00 151,769,751.00 151,278,591.00 150,632,645.00 149,883,622.00 149,231,359.00 148,594,110.00 147,970,722.00 147,344,650.00 146,702,323.00 146,241,294.00 145,800,705.00 145,371,533.00 144,945,498.00 144,508,988.00
Population Population, 25-34 years Americas # Statista, based on 145,355,972.00 147,122,057.00 148,790,709.00 150,280,470.00 151,529,189.00 152,350,808.00 152,956,027.00 153,333,808.00 153,472,632.00 153,379,660.00 153,156,258.00 152,719,458.00 152,139,952.00 151,524,041.00 150,941,458.00
Population Population, 35-44 years Americas # Statista, based on 127,049,759.00 128,920,298.00 130,922,163.00 132,959,164.00 134,960,321.00 136,767,034.00 138,496,810.00 140,152,462.00 141,754,780.00 143,313,717.00 144,868,153.00 146,365,026.00 147,764,750.00 149,016,570.00 150,084,115.00
Population Population, 45-54 years Americas # Statista, based on 114,827,397.00 115,353,077.00 115,866,533.00 116,465,719.00 117,211,894.00 117,988,274.00 118,920,578.00 120,014,917.00 121,271,291.00 122,686,324.00 124,211,308.00 125,918,632.00 127,751,411.00 129,629,421.00 131,494,134.00
Population Population, 55+ years Americas # Statista, based on 196,247,068.00 202,043,718.00 207,893,045.00 213,717,339.00 219,467,965.00 224,825,967.00 230,045,617.00 235,177,425.00 240,297,244.00 245,473,706.00 250,312,134.00 255,160,077.00 260,060,909.00 265,058,002.00 270,183,859.00
Consumer Spending - Current prices Recreation, culture, consumer spending, Americas US$ Statista, based on 1,306.74 1,375.79 1,436.75 1,516.84 1,323.76 1,516.39 1,706.67 1,894.70 1,997.35 2,081.42 2,169.08 2,260.65 2,356.44 2,456.83 2,562.23
Consumer Spending - Current prices Restaurants, hotels, consumer spending, Americas US$ Statista, based on 1,237.20 1,300.59 1,388.31 1,472.30 1,084.30 1,368.43 1,648.71 1,925.40 2,049.97 2,151.85 2,258.09 2,369.13 2,485.35 2,607.26 2,735.38
Communication Smartphone penetration Americas percent Statista 0.53 0.60 0.65 0.69 0.72 0.74 0.75 0.76 0.77 0.78 0.79 0.79 0.80 0.80 0.80
Communication Social media penetration Americas percent Statista, based on 0.56 0.60 0.63 0.65 0.66 0.68 0.69 0.70 0.72 0.73 0.74 0.75 0.75 0.76 0.77
Consumer Spending - Current prices Transport, consumer spending, per-capiAmericas US$ Statista, based on 1,893.39 1,999.00 2,119.78 2,186.95 1,703.28 2,047.91 2,388.04 2,723.94 2,873.53 2,995.51 3,124.20 3,260.07 3,403.58 3,555.33 3,715.94
Consumer Spending - Current prices Alcohol, tobacco, consumer spending, p North America US$ Statista, based on 520.42 531.85 545.77 553.82 547.37 566.49 585.40 604.09 617.70 631.90 646.74 662.22 678.33 695.08 712.45
Communication Average internet connection speed North America kbits/s Statista 11,405.37 14,060.00 17,120.05 20,715.42 24,842.29 29,472.71 34,559.68 40,036.15 45,787.53 51,684.36 57,586.98 63,343.49 68,815.23 73,892.55 78,496.68
Consumer Spending - Current prices Clothing, footwear, consumer spending,North America US$ Statista, based on 1,016.08 1,023.98 1,057.88 1,071.33 1,018.35 1,066.41 1,113.89 1,160.80 1,186.38 1,212.50 1,240.02 1,268.90 1,299.16 1,330.76 1,363.71
Consumer Spending - Current prices Communication, consumer spending, per North America US$ Statista, based on 977.34 972.23 993.08 1,014.77 1,005.34 1,040.51 1,075.28 1,109.66 1,136.04 1,163.09 1,191.36 1,220.85 1,251.55 1,283.44 1,316.54
Consumer Spending - Current prices Consumer spending, per-capita (currentNorth America US$ Statista, based on 29,743.51 30,874.82 32,211.91 33,242.03 30,859.52 33,175.89 35,462.23 37,719.48 38,888.21 40,069.40 41,280.40 42,522.02 43,794.88 45,099.58 46,436.98
Communication Desktop PCs, revenue, per-capita North America US$ Statista Consumer 10.98 10.72 10.48 10.26 9.00 9.31 9.41 9.44 9.60 9.74 9.17 9.06 8.96 8.87 8.79
Communication Desktop PCs, sales volume, per-capitaNorth America # Statista Consumer 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01 0.01 0.02 0.01 0.01 0.01 0.01 0.01
Consumer Spending - Current prices Education, consumer spending, per-capi North America US$ Statista, based on 748.35 781.58 808.44 836.42 839.65 876.08 912.08 947.66 977.80 1,007.53 1,038.12 1,069.58 1,101.95 1,135.23 1,169.44
Communication Fixed-broadband subscriptions, per 100North America # Statista, based o 27.97 28.59 29.24 29.68 30.09 30.46 30.79 31.08 31.35 31.59 31.80 32.00 32.17 32.33 32.47
Consumer Spending - Current prices Food, non-alcoholic beverages, consume North America US$ Statista, based on 2,213.98 2,267.37 2,338.45 2,385.52 2,438.99 2,502.28 2,564.93 2,626.92 2,694.38 2,762.02 2,832.54 2,905.93 2,982.21 3,061.37 3,143.43
Consumer Spending - Current prices Furnishings, household equipment andNorth America US$ Statista, based on 1,265.81 1,311.62 1,374.67 1,418.29 1,298.87 1,406.36 1,512.45 1,617.18 1,669.32 1,721.55 1,775.05 1,829.87 1,886.03 1,943.57 2,002.53
GDP Gross domestic product (GDP), per-capi North America US$ Statista, based 44,208.55 45,889.84 48,005.37 49,591.20 46,513.73 49,222.88 52,547.16 55,983.22 57,707.54 59,450.19 61,237.90 63,071.83 64,952.83 66,881.80 68,859.96
Consumer Spending - Current prices Healthcare, consumer spending, per-cap North America US$ Statista, based on 5,811.11 6,005.57 6,254.42 6,542.90 6,572.99 6,895.06 7,213.19 7,527.49 7,778.73 8,033.64 8,293.28 8,557.87 8,827.59 9,102.64 9,383.23
Consumer Spending - Current prices Housing, water, electricity, consumer s North America US$ Statista, based on 6,063.80 6,305.22 6,566.23 6,770.47 6,689.78 7,027.81 7,361.70 7,691.54 7,933.56 8,176.79 8,426.25 8,682.12 8,944.53 9,213.60 9,489.53
Communication Internet penetration North America percent Statista, based on 0.75 0.77 0.78 0.79 0.80 0.81 0.81 0.82 0.82 0.83 0.83 0.83 0.84 0.84 0.84
Communication Laptops, revenue, per-capita North America US$ Statista Consumer 67.11 66.14 65.27 64.51 57.17 59.74 61.02 61.83 63.47 64.93 61.15 60.76 60.37 60.00 59.63
Communication Laptops, sales volume, per-capita North America # Statista Consumer 0.12 0.12 0.11 0.11 0.10 0.10 0.11 0.11 0.11 0.11 0.11 0.11 0.11 0.10 0.10
Consumer Spending - Current prices Miscellaneous goods and services, cons North America US$ Statista, based on 3,921.03 4,110.88 4,323.92 4,484.45 4,128.45 4,474.58 4,816.17 5,153.37 5,324.56 5,497.82 5,674.51 5,854.77 6,038.72 6,226.49 6,418.23
Communication Mobile phones, revenue , per-capita North America US$ Statista Consumer 146.29 152.92 157.58 160.68 143.95 153.52 158.87 162.37 168.85 174.62 167.17 167.77 168.21 168.51 168.67
Communication Mobile phones, sales volume, per-capitNorth America # Statista Consumer 0.42 0.41 0.40 0.40 0.35 0.37 0.38 0.39 0.40 0.41 0.38 0.38 0.37 0.37 0.37
Social Structure Number of households North America # Statista, based on 172,966,752.67 174,166,350.06 176,343,778.09 178,200,634.69 180,079,938.07 181,966,119.27 183,905,401.54 185,688,603.34 187,498,293.33 189,382,387.26 191,300,661.29 193,167,163.65 195,136,565.46 197,129,671.03 199,067,812.75
Population Population North America # Statista, based on 482,732,313.00 486,594,175.00 490,361,603.00 494,051,484.00 497,677,557.00 501,245,207.00 504,756,459.00 508,217,478.00 511,634,034.00 515,010,632.00 518,348,394.00 521,648,312.00 524,913,722.00 528,147,927.00 531,351,372.00
Population Population, 0-14 years North America # Statista, based on 100,908,566.00 100,749,526.00 100,592,591.00 100,373,164.00 100,075,016.00 99,933,093.00 99,729,929.00 99,486,477.00 99,244,093.00 99,028,147.00 99,049,443.00 99,037,557.00 99,016,147.00 99,001,044.00 98,994,982.00
Population Population, 15-24 years North America # Statista, based on 71,066,819.00 70,852,287.00 70,541,840.00 70,240,004.00 70,002,853.00 69,957,092.00 70,013,542.00 70,119,023.00 70,186,871.00 70,155,398.00 70,186,047.00 70,176,175.00 70,104,109.00 69,953,175.00 69,711,354.00
Population Population, 25-34 years North America # Statista, based on 69,056,210.00 70,110,918.00 71,138,418.00 72,063,401.00 72,832,975.00 73,391,932.00 73,800,532.00 74,065,630.00 74,202,309.00 74,227,003.00 74,092,010.00 73,848,852.00 73,561,481.00 73,326,397.00 73,205,162.00
Population Population, 35-44 years North America # Statista, based on 62,293,293.00 62,757,694.00 63,300,216.00 63,930,110.00 64,648,109.00 65,410,040.00 66,235,595.00 67,121,053.00 68,063,926.00 69,055,381.00 70,055,165.00 71,099,881.00 72,126,634.00 73,049,265.00 73,814,212.00
Population Population, 45-54 years North America # Statista, based on 61,163,326.00 60,907,241.00 60,663,156.00 60,477,900.00 60,379,154.00 60,319,139.00 60,365,664.00 60,515,381.00 60,756,326.00 61,081,113.00 61,440,146.00 61,901,244.00 62,458,201.00 63,105,574.00 63,837,596.00
Population Population, 55+ years North America # Statista, based on 118,244,099.00 121,216,509.00 124,125,382.00 126,966,905.00 129,739,450.00 132,233,911.00 134,611,197.00 136,909,914.00 139,180,509.00 141,463,590.00 143,525,583.00 145,584,603.00 147,647,150.00 149,712,472.00 151,788,066.00
Consumer Spending - Current prices Recreation, culture, consumer spending, North America US$ Statista, based on 2,289.45 2,402.02 2,490.90 2,594.17 2,227.53 2,477.99 2,725.09 2,968.94 3,065.58 3,163.52 3,263.51 3,365.64 3,469.97 3,576.57 3,685.51
Consumer Spending - Current prices Restaurants, hotels, consumer spending, North America US$ Statista, based on 2,048.62 2,136.97 2,263.18 2,352.29 1,687.50 2,044.25 2,396.04 2,743.06 2,842.34 2,942.09 3,043.44 3,146.49 3,251.34 3,358.06 3,466.77
Communication Smartphone penetration North America percent Statista 0.66 0.71 0.75 0.78 0.80 0.81 0.81 0.82 0.82 0.83 0.83 0.83 0.84 0.84 0.84
Communication Social media penetration North America percent Statista, based on 0.65 0.63 0.64 0.65 0.66 0.67 0.68 0.69 0.71 0.72 0.73 0.74 0.75 0.76 0.77
Consumer Spending - Current prices Transport, consumer spending, per-capiNorth America US$ Statista, based on 2,867.51 3,025.51 3,194.98 3,217.60 2,404.69 2,798.05 3,186.01 3,568.75 3,661.83 3,756.95 3,855.60 3,957.78 4,063.50 4,172.77 4,285.61
Consumer Spending - Current prices Alcohol, tobacco, consumer spending, p United States US$ Statista, based on 721.69 738.47 759.09 771.07 761.98 789.75 817.25 844.46 864.12 884.62 906.00 928.24 951.36 975.32 1,000.14
Communication Average internet connection speed United States kbits/s Statista 12,024.19 14,797.45 17,963.16 21,653.40 25,895.88 30,655.33 35,882.48 41,502.24 47,389.21 53,399.28 59,378.06 65,167.49 70,622.48 75,634.23 80,130.07
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin United States US$ Statista: Digital Market 10,154,573,863.03 10,059,085,838.48 9,987,765,434.14 9,906,886,291.44 9,804,245,992.07 9,684,771,896.41
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin United States US$ Statista: Digital Market 12,210,638,530.79 13,651,306,995.62 14,937,445,398.64 16,011,987,920.79 16,859,973,060.87 17,501,520,968.46
Classifieds: General Classifieds: General Advertising reven United States US$ Statista: Digital Market 1,037,413,467.30 1,074,561,437.40 1,098,415,340.41 1,115,333,923.56 1,127,822,094.68 1,140,127,959.35
Classifieds: Jobs Classifieds: Jobs revenue United States US$ Statista: Digital Market 888,048,137.14 939,242,765.70 989,586,092.58 1,031,874,921.26 1,063,596,286.50 1,085,626,490.11
Classifieds: Motor Classifieds: Motor revenue United States US$ Statista: Digital Market 1,132,897,397.27 1,135,904,926.05 1,134,864,835.59 1,132,399,239.06 1,129,983,777.47 1,128,115,982.18
Classifieds: Real Estate Classifieds: Real Estate revenue United States US$ Statista: Digital Market 1,251,432,000.42 1,280,234,434.92 1,305,776,977.52 1,326,125,516.22 1,340,995,472.54 1,351,190,156.10
Consumer Spending - Current prices Clothing, footwear, consumer spending,United States US$ Statista, based on 1,229.43 1,228.42 1,273.04 1,290.13 1,226.50 1,283.98 1,340.86 1,397.15 1,426.54 1,457.45 1,489.94 1,523.97 1,559.53 1,596.60 1,635.15
Consumer Spending - Current prices Communication, consumer spending, per United States US$ Statista, based on 1,251.67 1,231.38 1,254.92 1,281.65 1,277.28 1,315.94 1,354.22 1,392.12 1,422.42 1,454.20 1,487.51 1,522.32 1,558.63 1,596.40 1,635.63
Consumer Spending - Current prices Consumer spending, per-capita (currentUnited States US$ Statista, based on 39,467.03 40,949.51 42,796.78 44,254.68 41,089.04 44,225.07 47,326.76 50,394.41 51,970.73 53,580.60 55,227.64 56,912.62 58,636.13 60,398.81 62,201.65
Communication Desktop PCs, revenue, per-capita United States US$ Statista Consumer 12.73 12.42 12.12 11.84 10.30 10.67 10.78 10.81 11.00 11.16 10.50 10.37 10.26 10.15 10.05
Communication Desktop PCs, sales volume, per-capitaUnited States # Statista Consumer 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.02 0.01 0.01 0.01 0.01
Digital Advertising: Banner Advertising Digital Advertising: Banner Advertisin United States US$ Statista: Digital Market 22,365,212,393.82 23,710,392,834.10 24,925,210,832.78 25,918,874,212.23 26,664,219,052.94 27,186,292,864.87
Digital Advertising: Classifieds Digital Advertising: Classifieds revenu United States US$ Statista: Digital Market 4,469,400,000.00 4,572,265,838.21 4,663,489,206.05 4,736,162,560.00 4,789,269,545.50 4,825,679,128.78
Digital Advertising: Search Advertising Digital Advertising: Search Advertising United States US$ Statista: Digital Market 35,866,676,165.95 41,204,693,786.11 46,025,400,130.09 49,968,508,778.68 52,926,226,400.54 54,997,947,876.46
Digital Advertising: Social Media AdverDigital Advertising: Social Media AdverUnited States US$ Statista: Digital Market 28,564,317,887.50 33,728,849,980.00 38,392,883,357.50 42,207,840,992.50 45,069,432,835.00 47,073,823,332.50
Digital Advertising: Video Advertising Digital Advertising: Video Advertising United States US$ Statista: Digital Market 12,937,707,746.14 13,778,445,521.31 14,537,706,770.49 15,158,746,382.64 15,624,586,908.09 15,950,883,040.54
Consumer Spending - Current prices Education, consumer spending, per-capi United States US$ Statista, based on 863.35 896.26 923.66 958.53 956.62 998.61 1,040.17 1,081.30 1,113.26 1,146.02 1,179.65 1,214.16 1,249.55 1,285.84 1,323.04
Communication Fixed-broadband subscriptions, per 100United States # Statista, based o 32.73 33.28 33.80 34.30 34.75 35.15 35.51 35.83 36.13 36.39 36.63 36.84 37.03 37.20 37.36
Consumer Spending - Current prices Food, non-alcoholic beverages, consume United States US$ Statista, based on 2,569.91 2,633.99 2,717.99 2,779.76 2,859.44 2,929.04 2,998.00 3,066.30 3,142.60 3,221.75 3,303.91 3,389.05 3,477.17 3,568.24 3,662.28
Consumer Spending - Current prices Furnishings, household equipment andUnited States US$ Statista, based on 1,601.09 1,661.39 1,745.52 1,805.88 1,645.49 1,788.00 1,928.93 2,068.30 2,135.28 2,203.55 2,273.25 2,344.43 2,417.12 2,491.35 2,567.16
GDP Gross domestic product (GDP), per-capi United States US$ Statista, based 57,938.46 60,044.32 62,918.07 65,142.07 61,146.12 64,867.69 69,387.64 73,742.71 76,024.93 78,357.26 80,744.92 83,188.95 85,690.14 88,249.38 90,868.04
Consumer Spending - Current prices Healthcare, consumer spending, per-cap United States US$ Statista, based on 8,556.99 8,855.07 9,234.31 9,675.67 9,734.92 10,223.84 10,707.62 11,186.25 11,571.33 11,962.41 12,360.41 12,765.61 13,178.24 13,598.53 14,026.81
Consumer Spending - Current prices Housing, water, electricity, consumer s United States US$ Statista, based on 7,555.05 7,834.34 8,167.25 8,435.83 8,343.76 8,766.24 9,184.27 9,597.84 9,896.11 10,200.85 10,512.74 10,831.92 11,158.50 11,492.60 11,834.41
Communication Internet penetration United States percent Statista, based on 0.83 0.84 0.85 0.85 0.86 0.86 0.87 0.87 0.87 0.87 0.87 0.87 0.88 0.88 0.88
Communication Laptops, revenue, per-capita United States US$ Statista Consumer 79.31 78.05 76.92 75.95 66.84 70.00 71.56 72.54 74.56 76.34 71.85 71.40 70.97 70.55 70.14
Communication Laptops, sales volume, per-capita United States # Statista Consumer 0.14 0.13 0.13 0.13 0.11 0.12 0.12 0.12 0.13 0.13 0.12 0.12 0.12 0.12 0.12
Consumer Spending - Current prices Miscellaneous goods and services, cons United States US$ Statista, based on 5,404.24 5,677.74 5,986.87 6,223.22 5,734.45 6,224.99 6,710.11 7,189.88 7,435.32 7,684.69 7,938.59 8,197.19 8,460.64 8,729.07 9,002.69
Communication Mobile phones, revenue , per-capita United States US$ Statista Consumer 164.27 171.52 176.35 179.34 160.44 170.68 176.30 179.95 186.84 192.96 185.64 186.41 187.00 187.42 187.70
Communication Mobile phones, sales volume, per-capitUnited States # Statista Consumer 0.48 0.47 0.45 0.45 0.39 0.41 0.42 0.43 0.44 0.45 0.42 0.41 0.41 0.41 0.40
Social Structure Number of households United States # Statista, based on 125,820,000.00 126,220,000.00 127,590,000.00 128,580,000.00 129,569,615.64 130,566,043.92 131,665,734.16 132,607,334.28 133,602,049.70 134,662,462.35 135,692,238.54 136,701,956.24 137,813,875.76 138,944,094.67 140,012,651.61
Population Population United States # Statista, based on 323,015,992.00 325,084,758.00 327,096,263.00 329,064,917.00 331,002,647.00 332,915,074.00 334,805,268.00 336,679,231.00 338,542,562.00 340,399,604.00 342,251,975.00 344,100,699.00 345,947,847.00 347,795,041.00 349,641,876.00
Population Population, 0-14 years United States # Statista, based on 61,448,496.00 61,306,265.00 61,196,612.00 61,039,314.00 60,810,971.00 60,736,996.00 60,604,372.00 60,444,460.00 60,314,411.00 60,245,941.00 60,397,896.00 60,551,017.00 60,722,525.00 60,915,887.00 61,126,002.00
Population Population, 15-24 years United States # Statista, based on 44,398,324.00 44,191,686.00 43,929,061.00 43,686,569.00 43,501,653.00 43,468,906.00 43,525,942.00 43,623,117.00 43,681,926.00 43,648,036.00 43,652,116.00 43,613,749.00 43,516,864.00 43,352,385.00 43,114,645.00
Population Population, 25-34 years United States # Statista, based on 44,581,913.00 45,257,154.00 45,892,636.00 46,446,519.00 46,887,809.00 47,155,398.00 47,313,219.00 47,374,060.00 47,358,783.00 47,286,256.00 47,107,310.00 46,876,591.00 46,636,794.00 46,452,251.00 46,363,368.00
Population Population, 35-44 years United States # Statista, based on 40,477,421.00 40,711,946.00 41,027,527.00 41,428,221.00 41,910,390.00 42,430,754.00 43,013,609.00 43,645,104.00 44,307,232.00 44,984,034.00 45,640,809.00 46,310,616.00 46,950,617.00 47,505,330.00 47,941,968.00
Population Population, 45-54 years United States # Statista, based on 42,500,905.00 41,975,870.00 41,460,858.00 41,003,331.00 40,631,605.00 40,306,846.00 40,083,513.00 39,962,582.00 39,938,612.00 40,008,312.00 40,134,809.00 40,367,802.00 40,697,092.00 41,111,350.00 41,600,767.00
Population Population, 55+ years United States # Statista, based on 89,608,933.00 91,641,837.00 93,589,569.00 95,460,963.00 97,260,219.00 98,816,174.00 100,264,613.00 101,629,908.00 102,941,598.00 104,227,025.00 105,319,035.00 106,380,924.00 107,423,955.00 108,457,838.00 109,495,126.00

05/30/2020 2
Digital Market Outlook: e-Commerce Market Report

Consumer Spending - Current prices Recreation, culture, consumer spending, United States US$ Statista, based on 3,119.31 3,279.38 3,407.20 3,559.13 3,071.67 3,418.08 3,760.60 4,099.30 4,237.22 4,377.47 4,520.38 4,666.04 4,814.52 4,965.91 5,120.30
Consumer Spending - Current prices Restaurants, hotels, consumer spending, United States US$ Statista, based on 2,779.70 2,895.24 3,070.73 3,194.80 2,297.49 2,781.10 3,259.16 3,731.79 3,866.80 4,003.55 4,142.35 4,283.34 4,426.59 4,572.20 4,720.31
Search Advertising: Search Advertisin Search Advertising: Search Advertisin United States US$ Statista: Digital Market 19,588,496,401.32 21,533,270,002.32 23,219,985,887.89 24,478,577,995.96 25,327,138,509.83 25,809,094,135.62
Search Advertising: Search Advertisin Search Advertising: Search Advertisin United States US$ Statista: Digital Market 16,278,179,764.63 19,671,423,783.79 22,805,414,242.20 25,489,930,782.72 27,599,087,890.71 29,188,853,740.84
Communication Smartphone penetration United States percent Statista 0.72 0.77 0.81 0.85 0.86 0.86 0.86 0.87 0.87 0.87 0.87 0.87 0.87 0.88 0.88
Social Media Advertising: Social MediaSocial Media Advertising: Social Medi United States US$ Statista: Digital Market 4,233,241,728.08 3,294,716,443.10 2,621,212,165.85 2,384,577,034.92 2,364,351,296.12 2,408,461,327.84
Social Media Advertising: Social MediaSocial Media Advertising: Social MediaUnited States US$ Statista: Digital Market 24,331,076,159.42 30,434,133,536.90 35,771,671,191.65 39,823,263,957.58 42,705,081,538.88 44,665,362,004.66
Communication Social media penetration United States percent Statista, based on 0.71 0.66 0.66 0.67 0.67 0.68 0.68 0.69 0.70 0.72 0.73 0.74 0.75 0.75 0.77
Consumer Spending - Current prices Transport, consumer spending, per-capiUnited States US$ Statista, based on 3,814.61 4,017.83 4,256.20 4,279.00 3,179.45 3,705.50 4,225.56 4,739.74 4,859.73 4,984.04 5,112.91 5,246.34 5,384.29 5,526.75 5,673.74
Video Advertising: Video Advertising Video Advertising: Video Advertising United States US$ Statista: Digital Market 5,977,236,940.49 6,016,996,948.50 6,078,114,674.84 6,131,969,202.23 6,165,205,594.20 6,179,630,667.78
Video Advertising: Video Advertising MVideo Advertising: Video Advertising MUnited States US$ Statista: Digital Market 6,960,470,805.65 7,761,448,572.81 8,459,592,095.65 9,026,777,180.41 9,459,381,313.89 9,771,252,372.77
Consumer Spending - Current prices Alcohol, tobacco, consumer spending, p worldwide US$ Statista, based on 143.52 148.43 154.99 161.96 164.11 175.75 187.24 198.52 209.80 219.57 229.97 241.03 252.81 265.35 278.72
Communication Average internet connection speed worldwide kbits/s Statista 9,844.50 11,729.27 14,141.43 16,944.38 20,095.96 23,577.15 27,353.67 31,384.75 35,625.41 40,018.49 44,532.21 49,124.38 53,752.79 58,368.86 62,921.23
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin worldwide US$ Statista: Digital Market 35,199,542,929.06 36,491,261,457.15 37,772,100,826.14 38,872,348,889.43 39,648,520,508.01 40,107,741,730.30
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin worldwide US$ Statista: Digital Market 20,660,240,759.23 23,264,671,240.16 25,617,921,822.26 27,609,540,544.50 29,253,439,531.59 30,559,478,219.02
Classifieds: General Classifieds: General Advertising reven worldwide US$ Statista: Digital Market 6,286,216,690.91 6,773,443,908.00 7,212,972,695.44 7,633,289,225.16 8,055,026,020.26 8,487,775,565.64
Classifieds: Jobs Classifieds: Jobs revenue worldwide US$ Statista: Digital Market 4,190,118,424.09 4,490,330,063.72 4,811,531,861.73 5,114,426,428.31 5,375,561,739.16 5,584,551,974.14
Classifieds: Motor Classifieds: Motor revenue worldwide US$ Statista: Digital Market 4,346,518,601.05 4,496,488,169.14 4,656,908,992.89 4,815,035,177.42 4,959,951,822.87 5,082,478,645.39
Classifieds: Real Estate Classifieds: Real Estate revenue worldwide US$ Statista: Digital Market 5,727,334,382.68 5,943,998,801.79 6,173,695,921.42 6,398,788,402.42 6,604,243,999.71 6,777,682,330.62
Consumer Spending - Current prices Clothing, footwear, consumer spending,worldwide US$ Statista, based on 274.76 285.60 298.33 312.92 306.33 334.03 361.25 388.06 412.51 433.75 456.26 480.12 505.42 532.25 560.71
Consumer Spending - Current prices Communication, consumer spending, per worldwide US$ Statista, based on 212.48 220.19 230.47 241.99 242.87 263.38 283.55 303.40 323.13 340.40 358.64 377.90 398.25 419.74 442.44
Consumer Spending - Current prices Consumer spending, per-capita (currentworldwide US$ Statista, based on 5,949.68 6,218.92 6,533.71 6,850.38 6,486.18 7,170.49 7,843.03 8,504.94 9,025.53 9,476.76 9,952.55 10,454.61 10,984.72 11,544.88 12,137.26
Communication Desktop PCs, revenue, per-capita worldwide US$ Statista Consumer 4.07 3.97 3.91 3.85 3.64 3.71 3.76 3.81 3.86 3.93 0.89 0.88 0.88 0.88 0.87
Communication Desktop PCs, sales volume, per-capitaworldwide # Statista Consumer 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.01 0.00 0.00 0.00 0.00 0.00
Digital Advertising: Banner Advertising Digital Advertising: Banner Advertisin worldwide US$ Statista: Digital Market 55,859,783,688.29 59,755,932,697.31 63,390,022,648.41 66,481,889,433.94 68,901,960,039.60 70,667,219,949.32
Digital Advertising: Classifieds Digital Advertising: Classifieds revenu worldwide US$ Statista: Digital Market 20,454,822,816.28 21,228,604,456.13 22,048,918,372.48 22,852,778,764.26 23,586,659,560.99 24,206,026,837.85
Digital Advertising: Search Advertising Digital Advertising: Search Advertising worldwide US$ Statista: Digital Market 114,776,017,106.16 127,862,047,821.40 139,852,587,241.54 149,783,596,152.13 157,325,646,005.65 162,695,712,990.37
Digital Advertising: Social Media AdverDigital Advertising: Social Media Adverworldwide US$ Statista: Digital Market 76,222,584,029.99 89,905,360,321.72 102,292,396,325.28 112,455,628,948.53 120,105,386,269.13 125,481,896,695.03
Digital Advertising: Video Advertising Digital Advertising: Video Advertising worldwide US$ Statista: Digital Market 32,224,279,225.46 35,240,997,583.38 37,969,853,737.70 40,207,092,381.38 41,890,191,316.92 43,073,045,098.32
Consumer Spending - Current prices Education, consumer spending, per-capi worldwide US$ Statista, based on 178.64 186.79 196.32 206.17 209.41 224.97 240.25 255.32 270.93 285.32 300.41 316.24 332.86 350.30 368.62
Communication Fixed-broadband subscriptions, per 100worldwide # Statista, based o 12.66 14.02 14.51 14.83 15.14 15.39 15.62 15.80 15.96 16.09 16.20 16.28 16.35 16.40 16.43
Consumer Spending - Current prices Food, non-alcoholic beverages, consume worldwide US$ Statista, based on 1,016.33 1,069.59 1,131.17 1,197.44 1,244.21 1,349.49 1,453.08 1,555.03 1,676.82 1,781.27 1,892.45 2,010.85 2,136.98 2,271.41 2,414.76
Consumer Spending - Current prices Furnishings, household equipment andworldwide US$ Statista, based on 281.63 294.37 310.67 326.69 316.88 348.37 379.31 409.77 435.95 458.34 481.91 506.73 532.89 560.48 589.61
GDP Gross domestic product (GDP), per-capi worldwide US$ Statista, based 10,451.96 10,984.64 11,579.70 12,099.31 11,746.55 12,637.19 13,699.08 14,940.94 15,861.41 16,639.90 17,457.14 18,316.13 19,219.93 20,171.97 21,175.96
Consumer Spending - Current prices Healthcare, consumer spending, per-cap worldwide US$ Statista, based on 586.06 610.18 640.12 675.75 681.29 729.64 777.16 824.03 867.79 907.44 948.69 991.66 1,036.46 1,083.21 1,132.03
Consumer Spending - Current prices Housing, water, electricity, consumer s worldwide US$ Statista, based on 1,155.24 1,201.04 1,259.04 1,313.06 1,313.84 1,416.22 1,516.93 1,616.12 1,711.09 1,791.68 1,876.96 1,967.27 2,062.97 2,164.46 2,272.18
Communication Internet penetration worldwide percent Statista, based on 0.46 0.49 0.53 0.58 0.60 0.63 0.66 0.68 0.70 0.72 0.73 0.75 0.76 0.77 0.78
Communication Laptops, revenue, per-capita worldwide US$ Statista Consumer 24.22 23.78 23.44 23.12 21.85 22.23 22.55 22.81 23.15 23.51 5.22 5.19 5.16 5.13 5.09
Communication Laptops, sales volume, per-capita worldwide # Statista Consumer 0.06 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.05 0.06 0.01 0.01 0.01 0.01 0.01
Consumer Spending - Current prices Miscellaneous goods and services, cons worldwide US$ Statista, based on 634.33 661.95 688.93 716.08 668.92 733.51 796.98 859.48 902.63 939.97 979.04 1,019.96 1,062.85 1,107.83 1,155.04
Communication Mobile phones, revenue , per-capita worldwide US$ Statista Consumer 59.07 61.77 64.01 65.56 63.26 65.97 68.07 69.74 71.85 74.04 18.11 18.23 18.32 18.39 18.44
Communication Mobile phones, sales volume, per-capitworldwide # Statista Consumer 0.18 0.19 0.19 0.19 0.18 0.19 0.19 0.20 0.20 0.21 0.05 0.05 0.05 0.05 0.05
Social Structure Number of households worldwide # Statista, based on 1,957,364,190.82 1,981,421,865.45 2,013,187,376.69 2,055,420,665.19 2,091,134,985.12 2,126,737,141.28 2,161,041,152.93 2,194,359,363.95 2,227,583,447.70 2,260,136,457.98 2,291,437,583.47 2,323,929,864.14 2,357,033,505.25 2,391,099,969.28 2,425,393,544.68
Population Population worldwide # Statista, based on 7,135,146,434.00 7,213,763,852.00 7,291,561,419.00 7,367,975,642.84 7,442,580,236.84 7,515,148,685.06 7,585,765,764.07 7,654,733,163.20 7,722,527,381.37 7,789,501,241.63 7,855,720,636.49 7,921,079,130.73 7,985,562,581.24 8,049,117,797.60 8,111,701,102.81
Population Population, 0-14 years worldwide # Statista, based on 1,821,276,968.00 1,831,208,404.00 1,840,617,442.00 1,848,790,852.99 1,855,266,105.10 1,861,577,153.05 1,866,156,694.72 1,869,119,620.95 1,870,862,818.44 1,871,696,127.06 1,872,923,164.71 1,873,448,539.66 1,873,247,144.69 1,872,301,079.60 1,870,698,392.26
Population Population, 15-24 years worldwide # Statista, based on 1,137,300,405.00 1,137,517,079.00 1,139,157,166.00 1,141,649,424.60 1,144,653,757.38 1,149,076,257.08 1,154,345,111.15 1,160,337,101.75 1,166,886,015.75 1,173,838,771.50 1,181,912,676.94 1,190,248,570.43 1,198,482,267.98 1,206,145,072.39 1,212,912,813.40
Population Population, 25-34 years worldwide # Statista, based on 1,126,145,010.00 1,136,507,490.00 1,143,714,613.00 1,148,012,617.94 1,149,574,809.02 1,147,980,063.90 1,143,476,349.05 1,137,410,398.16 1,131,726,416.18 1,127,676,542.98 1,125,486,238.42 1,125,157,905.80 1,126,524,695.75 1,129,063,531.32 1,132,381,971.62
Population Population, 35-44 years worldwide # Statista, based on 959,047,306.00 966,093,895.00 974,634,762.00 985,676,994.08 999,719,670.06 1,016,396,941.04 1,036,081,032.23 1,056,954,921.65 1,076,221,028.77 1,092,069,145.76 1,105,015,226.53 1,114,775,325.94 1,121,358,342.39 1,125,061,110.22 1,126,195,562.53
Population Population, 45-54 years worldwide # Statista, based on 847,411,658.00 861,757,028.00 874,828,462.00 886,117,601.55 895,354,212.37 902,024,942.13 906,826,692.71 910,590,492.29 914,572,379.58 919,636,950.43 925,168,793.44 931,572,662.31 939,589,546.06 950,253,628.68 964,018,675.56
Population Population, 55+ years worldwide # Statista, based on 1,243,965,087.00 1,280,679,956.00 1,318,608,974.00 1,357,728,151.67 1,398,011,682.91 1,438,093,327.86 1,478,879,884.20 1,520,320,628.40 1,562,258,722.65 1,604,583,703.90 1,645,214,536.46 1,685,876,126.59 1,726,360,584.37 1,766,293,375.39 1,805,493,687.44
Consumer Spending - Current prices Recreation, culture, consumer spending, worldwide US$ Statista, based on 443.48 462.12 479.16 499.97 429.56 486.72 542.87 598.11 627.16 652.57 679.11 706.85 735.88 766.28 798.13
Consumer Spending - Current prices Restaurants, hotels, consumer spending, worldwide US$ Statista, based on 416.88 440.45 466.84 494.65 360.53 451.88 541.50 629.62 669.82 705.38 742.49 781.27 821.84 864.31 908.84
Search Advertising: Search Advertisin Search Advertising: Search Advertisin worldwide US$ Statista: Digital Market 78,100,439,184.36 85,200,967,451.88 91,787,721,319.05 97,193,079,095.73 101,219,358,751.87 103,939,342,883.38
Search Advertising: Search Advertisin Search Advertising: Search Advertisin worldwide US$ Statista: Digital Market 36,675,577,921.80 42,661,080,369.52 48,064,865,922.49 52,590,517,056.40 56,106,287,253.78 58,756,370,106.99
Communication Smartphone penetration worldwide percent Statista 0.37 0.43 0.49 0.54 0.58 0.61 0.64 0.67 0.69 0.71 0.73 0.74 0.76 0.77 0.78
Social Media Advertising: Social MediaSocial Media Advertising: Social Medi worldwide US$ Statista: Digital Market 23,492,116,839.90 25,202,600,992.93 26,826,514,427.33 28,319,690,420.56 29,499,563,639.11 30,296,269,888.70
Social Media Advertising: Social MediaSocial Media Advertising: Social Mediaworldwide US$ Statista: Digital Market 52,730,467,190.09 64,702,759,328.79 75,465,881,897.95 84,135,938,527.97 90,605,822,630.02 95,185,626,806.34
Communication Social media penetration worldwide percent Statista, based on 0.34 0.40 0.43 0.46 0.48 0.50 0.52 0.54 0.55 0.57 0.58 0.59 0.60 0.61 0.62
Consumer Spending - Current prices Transport, consumer spending, per-capiworldwide US$ Statista, based on 606.32 638.20 677.68 703.70 548.22 656.53 762.91 867.47 917.90 961.08 1,006.62 1,054.71 1,105.53 1,159.27 1,216.17
Video Advertising: Video Advertising Video Advertising: Video Advertising worldwide US$ Statista: Digital Market 18,649,747,179.38 19,355,906,758.24 19,881,550,451.36 20,134,127,420.97 20,140,522,753.95 19,981,084,115.97
Video Advertising: Video Advertising MVideo Advertising: Video Advertising Mworldwide US$ Statista: Digital Market 13,574,532,046.08 15,885,090,825.14 18,088,303,286.35 20,072,964,960.41 21,749,668,562.96 23,091,960,982.36
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin Americas US$ Statista: Digital Market 12,581,901,092.30 12,652,844,044.88 12,724,821,363.26 12,748,847,814.46 12,709,659,147.29 12,618,316,810.32
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin Americas US$ Statista: Digital Market 13,167,037,083.68 14,765,105,801.27 16,201,600,970.63 17,412,854,691.22 18,380,021,740.38 19,122,498,621.56
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Classifieds: Classifieds Desktop Classifieds: Classifieds Desktop reven Americas US$ Statista: Digital Market 479,373.10 451,972.07 431,828.24 416,907.52 405,737.45 397,033.24
Classifieds: Classifieds Desktop Classifieds: Classifieds Desktop users Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Classifieds: Classifieds Mobile Classifieds: Classifieds Mobile revenu Americas US$ Statista: Digital Market 520,626.90 548,027.93 568,171.76 583,092.48 594,262.55 602,966.76
Classifieds: Classifieds Mobile Classifieds: Classifieds Mobile users Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Classifieds: General Classifieds: General Advertising reven Americas US$ Statista: Digital Market 1,277,597,648.00 1,355,278,140.62 1,420,652,746.96 1,475,877,364.27 1,522,582,676.67 1,561,974,875.59
Classifieds: General Classifieds: General revenue Americas US$ Statista: Digital Market 1,668,572,726.05 1,688,720,116.52 1,705,532,992.39 1,719,864,913.13 1,732,411,449.37 1,743,549,212.12
Classifieds: General Classifieds: General users Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Classifieds: Jobs Classifieds: Jobs revenue Americas US$ Statista: Digital Market 1,226,236,459.44 1,295,091,937.35 1,364,052,370.82 1,423,784,624.21 1,470,902,140.54 1,506,240,755.65
Classifieds: Jobs Classifieds: Jobs users Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Classifieds: Motor Classifieds: Motor revenue Americas US$ Statista: Digital Market 1,558,990,469.63 1,565,638,629.95 1,568,741,742.37 1,571,490,524.58 1,575,458,424.12 1,580,867,491.69
Classifieds: Motor Classifieds: Motor users Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Classifieds: Real Estate Classifieds: Real Estate revenue Americas US$ Statista: Digital Market 1,732,029,715.79 1,769,228,572.33 1,803,793,613.73 1,833,667,762.83 1,858,407,010.58 1,878,587,934.01
Classifieds: Real Estate Classifieds: Real Estate users Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Digital Advertising: Banner Advertising Digital Advertising: Banner Advertisin Americas US$ Statista: Digital Market 25,748,938,175.99 27,417,949,846.15 28,926,422,333.88 30,161,702,505.69 31,089,680,887.67 31,740,815,431.88
Digital Advertising: Banner Advertising Digital Advertising: Banner Advertising Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Digital Advertising: Classifieds Digital Advertising: Classifieds revenu Americas US$ Statista: Digital Market 6,185,829,370.90 6,318,679,256.15 6,442,120,719.30 6,548,807,824.75 6,637,179,024.60 6,709,245,393.47
Digital Advertising: Classifieds Digital Advertising: Classifieds users Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Digital Advertising: Search Advertising Digital Advertising: Search Advertising Americas US$ Statista: Digital Market 44,498,636,088.91 50,631,375,298.31 56,223,168,126.23 60,819,714,118.08 64,271,757,842.91 66,686,880,065.46
Digital Advertising: Search Advertising Digital Advertising: Search Advertising Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Digital Advertising: Social Media AdverDigital Advertising: Social Media AdverAmericas US$ Statista: Digital Market 36,106,942,324.70 42,377,450,932.76 48,040,279,812.10 52,672,204,698.44 56,146,601,963.21 58,580,229,572.35
Digital Advertising: Social Media AdverDigital Advertising: Social Media AdverAmericas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Digital Advertising: Video Advertising Digital Advertising: Video Advertising Americas US$ Statista: Digital Market 14,913,198,882.34 15,992,694,481.42 16,971,193,312.26 17,775,822,980.73 18,383,565,885.61 18,812,664,368.82
Digital Advertising: Video Advertising Digital Advertising: Video Advertising Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Search Advertising: Search Advertisin Search Advertising: Search Advertisin Americas US$ Statista: Digital Market 25,888,603,476.86 28,337,897,161.86 30,533,087,995.24 32,225,525,539.07 33,389,532,410.15 34,064,709,060.22
Search Advertising: Search Advertisin Search Advertising: Search Advertisin Americas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Search Advertising: Search Advertisin Search Advertising: Search Advertisin Americas US$ Statista: Digital Market 18,610,032,612.05 22,293,478,136.45 25,690,080,130.99 28,594,188,579.01 30,882,225,432.76 32,622,171,005.24
Search Advertising: Search Advertisin Search Advertising: Search AdvertisingAmericas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Social Media Advertising: Social MediaSocial Media Advertising: Social Medi Americas US$ Statista: Digital Market 7,865,895,782.54 7,393,689,813.96 7,105,002,522.08 7,104,099,605.35 7,225,062,040.07 7,339,012,617.88
Social Media Advertising: Social MediaSocial Media Advertising: Social MediaAmericas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Social Media Advertising: Social MediaSocial Media Advertising: Social MediaAmericas US$ Statista: Digital Market 28,241,046,542.16 34,983,761,118.80 40,935,277,290.02 45,568,105,093.10 48,921,539,923.14 51,241,216,954.47
Social Media Advertising: Social MediaSocial Media Advertising: Social MediaAmericas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Video Advertising: Video Advertising Video Advertising: Video Advertising Americas US$ Statista: Digital Market 7,535,398,469.74 7,712,485,855.17 7,871,318,421.28 7,954,860,975.31 7,965,186,998.33 7,922,372,092.50
Video Advertising: Video Advertising Video Advertising: Video Advertising DAmericas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Video Advertising: Video Advertising MVideo Advertising: Video Advertising MAmericas US$ Statista: Digital Market 7,377,800,412.59 8,280,208,626.24 9,099,874,890.98 9,820,962,005.42 10,418,378,887.27 10,890,292,276.32
Video Advertising: Video Advertising MVideo Advertising: Video Advertising MAmericas # Statista: Digital Market 667,073,648.10 690,702,641.08 712,053,042.27 731,139,867.67 748,106,762.55 763,178,288.91
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin North America US$ Statista: Digital Market 11,425,895,833.38 11,432,101,797.36 11,447,358,462.84 11,428,529,835.87 11,361,219,211.24 11,253,905,324.60
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin North America US$ Statista: Digital Market 12,565,910,339.72 14,061,822,534.05 15,403,112,633.77 16,531,532,034.45 17,431,144,397.88 18,121,440,707.84
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Classifieds: Classifieds Desktop Classifieds: Classifieds Desktop reven North America US$ Statista: Digital Market 442,657.57 412,673.60 391,307.36 376,458.60 365,914.92 358,102.12
Classifieds: Classifieds Desktop Classifieds: Classifieds Desktop users North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05

05/30/2020 3
Digital Market Outlook: e-Commerce Market Report

Classifieds: Classifieds Mobile Classifieds: Classifieds Mobile revenu North America US$ Statista: Digital Market 557,342.43 587,326.40 608,692.64 623,541.40 634,085.08 641,897.88
Classifieds: Classifieds Mobile Classifieds: Classifieds Mobile users North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Classifieds: General Classifieds: General Advertising reven North America US$ Statista: Digital Market 1,210,340,256.63 1,285,870,382.31 1,349,364,913.30 1,402,835,296.46 1,447,871,681.58 1,485,710,685.50
Classifieds: General Classifieds: General revenue North America US$ Statista: Digital Market 1,407,674,042.61 1,427,484,820.46 1,444,318,573.52 1,458,346,173.62 1,470,085,756.83 1,480,117,768.52
Classifieds: General Classifieds: General users North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Classifieds: Jobs Classifieds: Jobs revenue North America US$ Statista: Digital Market 1,041,946,212.32 1,100,434,927.93 1,158,795,015.94 1,209,045,988.39 1,248,427,057.39 1,277,826,268.07
Classifieds: Jobs Classifieds: Jobs users North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Classifieds: Motor Classifieds: Motor revenue North America US$ Statista: Digital Market 1,326,019,182.11 1,329,087,696.75 1,328,732,486.98 1,328,142,105.67 1,328,999,112.06 1,331,669,949.54
Classifieds: Motor Classifieds: Motor users North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Classifieds: Real Estate Classifieds: Real Estate revenue North America US$ Statista: Digital Market 1,468,304,226.09 1,499,947,340.02 1,529,051,251.73 1,553,818,881.07 1,574,032,415.44 1,590,405,439.04
Classifieds: Real Estate Classifieds: Real Estate users North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Digital Advertising: Banner Advertising Digital Advertising: Banner Advertisin North America US$ Statista: Digital Market 23,991,806,173.10 25,493,924,331.41 26,850,471,096.61 27,960,061,870.32 28,792,363,609.11 29,375,346,032.44
Digital Advertising: Banner Advertising Digital Advertising: Banner Advertising North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Digital Advertising: Classifieds Digital Advertising: Classifieds revenu North America US$ Statista: Digital Market 5,243,943,663.13 5,356,954,785.16 5,460,897,328.17 5,549,353,148.75 5,621,544,341.72 5,680,019,425.16
Digital Advertising: Classifieds Digital Advertising: Classifieds users North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Digital Advertising: Search Advertising Digital Advertising: Search Advertising North America US$ Statista: Digital Market 39,577,233,065.15 45,210,394,228.04 50,292,781,826.85 54,443,838,377.02 57,552,746,870.55 59,727,368,999.82
Digital Advertising: Search Advertising Digital Advertising: Search Advertising North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Digital Advertising: Social Media AdverDigital Advertising: Social Media AdverNorth America US$ Statista: Digital Market 31,170,108,800.53 36,670,749,246.00 41,638,318,462.50 45,701,553,991.00 48,749,378,554.00 50,884,215,023.25
Digital Advertising: Social Media AdverDigital Advertising: Social Media AdverNorth America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Digital Advertising: Video Advertising Digital Advertising: Video Advertising North America US$ Statista: Digital Market 13,896,582,661.58 14,858,386,676.38 15,726,981,545.44 16,437,450,861.74 16,970,372,422.85 17,343,655,198.38
Digital Advertising: Video Advertising Digital Advertising: Video Advertising North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Search Advertising: Search Advertisin Search Advertising: Search Advertisin North America US$ Statista: Digital Market 22,142,780,171.09 24,221,721,695.71 26,021,691,466.52 27,361,531,317.87 28,259,003,345.11 28,764,572,599.00
Search Advertising: Search Advertisin Search Advertising: Search Advertisin North America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Search Advertising: Search Advertisin Search Advertising: Search Advertisin North America US$ Statista: Digital Market 17,434,452,894.06 20,988,672,532.34 24,271,090,360.33 27,082,307,059.15 29,293,743,525.44 30,962,796,400.82
Search Advertising: Search Advertisin Search Advertising: Search AdvertisingNorth America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Social Media Advertising: Social MediaSocial Media Advertising: Social Medi North America US$ Statista: Digital Market 5,395,183,552.32 4,590,712,829.87 4,035,835,962.19 3,893,227,027.62 3,940,254,385.65 4,028,402,240.50
Social Media Advertising: Social MediaSocial Media Advertising: Social MediaNorth America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Social Media Advertising: Social MediaSocial Media Advertising: Social MediaNorth America US$ Statista: Digital Market 25,774,925,248.21 32,080,036,416.13 37,602,482,500.31 41,808,326,963.38 44,809,124,168.35 46,855,812,782.75
Social Media Advertising: Social MediaSocial Media Advertising: Social MediaNorth America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Video Advertising: Video Advertising Video Advertising: Video Advertising North America US$ Statista: Digital Market 6,725,855,640.89 6,831,008,338.31 6,934,096,257.14 6,985,004,692.95 6,985,653,256.03 6,949,921,517.29
Video Advertising: Video Advertising Video Advertising: Video Advertising DNorth America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Video Advertising: Video Advertising MVideo Advertising: Video Advertising MNorth America US$ Statista: Digital Market 7,170,727,020.69 8,027,378,338.07 8,792,885,288.30 9,452,446,168.80 9,984,719,166.82 10,393,733,681.09
Video Advertising: Video Advertising MVideo Advertising: Video Advertising MNorth America # Statista: Digital Market 382,301,782.42 390,515,599.86 398,011,752.72 404,843,306.57 411,068,625.60 416,753,266.05
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Classifieds: Classifieds Desktop Classifieds: Classifieds Desktop reven United States US$ Statista: Digital Market 402,595.85 370,304.85 347,894.89 333,279.95 323,318.35 316,022.70
Classifieds: Classifieds Desktop Classifieds: Classifieds Desktop users United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Classifieds: Classifieds Mobile Classifieds: Classifieds Mobile revenu United States US$ Statista: Digital Market 597,404.15 629,695.15 652,105.11 666,720.05 676,681.65 683,977.30
Classifieds: Classifieds Mobile Classifieds: Classifieds Mobile users United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Classifieds: General Classifieds: General revenue United States US$ Statista: Digital Market 1,197,022,465.18 1,216,883,711.54 1,233,261,300.35 1,245,762,883.46 1,254,694,009.00 1,260,746,500.39
Classifieds: General Classifieds: General users United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Classifieds: Jobs Classifieds: Jobs users United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Classifieds: Motor Classifieds: Motor users United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Classifieds: Real Estate Classifieds: Real Estate users United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Digital Advertising: Banner Advertising Digital Advertising: Banner Advertising United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Digital Advertising: Classifieds Digital Advertising: Classifieds users United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Digital Advertising: Search Advertising Digital Advertising: Search Advertising United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Digital Advertising: Social Media AdverDigital Advertising: Social Media AdverUnited States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Digital Advertising: Video Advertising Digital Advertising: Video Advertising United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Search Advertising: Search Advertisin Search Advertising: Search Advertisin United States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Search Advertising: Search Advertisin Search Advertising: Search AdvertisingUnited States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Social Media Advertising: Social MediaSocial Media Advertising: Social MediaUnited States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Social Media Advertising: Social MediaSocial Media Advertising: Social MediaUnited States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Video Advertising: Video Advertising Video Advertising: Video Advertising DUnited States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Video Advertising: Video Advertising MVideo Advertising: Video Advertising MUnited States # Statista: Digital Market 277,350,521.59 280,861,750.32 284,054,519.31 286,976,636.87 289,668,991.63 292,170,225.44
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Banner Advertising: Banner Advertisin Banner Advertising: Banner Advertisin worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Classifieds: Classifieds Desktop Classifieds: Classifieds Desktop reven worldwide US$ Statista: Digital Market 582,255.03 562,366.16 547,698.82 537,000.40 528,877.36 522,493.00
Classifieds: Classifieds Desktop Classifieds: Classifieds Desktop users worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Classifieds: Classifieds Mobile Classifieds: Classifieds Mobile revenu worldwide US$ Statista: Digital Market 417,744.97 437,633.84 452,301.18 462,999.60 471,122.64 477,507.00
Classifieds: Classifieds Mobile Classifieds: Classifieds Mobile users worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Classifieds: General Classifieds: General revenue worldwide US$ Statista: Digital Market 6,190,851,408.46 6,297,787,421.48 6,406,781,596.44 6,524,528,756.10 6,646,901,999.25 6,761,313,887.71
Classifieds: General Classifieds: General users worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Classifieds: Jobs Classifieds: Jobs users worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Classifieds: Motor Classifieds: Motor users worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Classifieds: Real Estate Classifieds: Real Estate users worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Digital Advertising: Banner Advertising Digital Advertising: Banner Advertising worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Digital Advertising: Classifieds Digital Advertising: Classifieds users worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Digital Advertising: Search Advertising Digital Advertising: Search Advertising worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Digital Advertising: Social Media AdverDigital Advertising: Social Media Adverworldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Digital Advertising: Video Advertising Digital Advertising: Video Advertising worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Search Advertising: Search Advertisin Search Advertising: Search Advertisin worldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Search Advertising: Search Advertisin Search Advertising: Search Advertisingworldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Social Media Advertising: Social MediaSocial Media Advertising: Social Mediaworldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Social Media Advertising: Social MediaSocial Media Advertising: Social Mediaworldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Video Advertising: Video Advertising Video Advertising: Video Advertising Dworldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69
Video Advertising: Video Advertising MVideo Advertising: Video Advertising Mworldwide # Statista: Digital Market 3,908,331,331.46 4,202,029,232.39 4,478,190,566.88 4,733,246,912.37 4,964,758,490.21 5,172,971,812.69

05/30/2020 4
<- cover
9.00

8.00 7.52 7.59 7.65

7.29 7.37 7.44
7.14 7.21
7.00

6.00

5.00

4.00

3.00

1.82 1.83 1.84 1.85 1.86 1.86 1.87 1.87 1

2.00
1.14
1.13 1.14
1.14 1.14
1.14 1.15
1.14 1.15
1.14 1.15
1.15 1.15
1.14 1.16
1.14
1.00

0.00
2016 2017 To visualize
2018an indicator from
2019 2020 2021 2022 2023
below, enter its row number here
(starting by 33).
Population, 0-14 years worldwide Population, 15-24 years worldwide Popu

row indicator region unit scale source

34 Population, 0-14 years worldwide # 1 Statista, bas
35 Population, 15-24 years worldwide # 1 Statista, bas
36 Population, 25-34 years worldwide # 1 Statista, bas
33 Population worldwide # 1 Statista, bas
- - - 1-
data indicator region unit scale source
149 Population worldwide # 1000000000 Statista, based on UN DESA and nation
150 Population, 0-14 years worldwide # 1000000000 Statista, based on UN DESA and nation
151 Population, 15-24 years worldwide # 1000000000 Statista, based on UN DESA and nation
152 Population, 25-34 years worldwide # 1000000000 Statista, based on UN DESA and nation
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To group or dissolve a group7.79 7.86 7.92
7.59 7.65 7.72
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1.87 1.87 1.87 1.87 1.87 1.87 1.87 1.87 1.87

5 1.15
1.14 1.16
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1.13 1.19
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1.13 1.21
1.13

1 2022 2023 2024 2025 2026 2027 2028 2029 2030

ation, 15-24 years worldwide Population, 25-34 years worldwide Population worldwide --

comment 2016 2017 2018 2019 2020 2021 2022 2023

- 1.82 1.83 1.84 1.85 1.86 1.86 1.87 1.87
- 1.14 1.14 1.14 1.14 1.14 1.15 1.15 1.16
- 1.13 1.14 1.14 1.15 1.15 1.15 1.14 1.14
- 7.14 7.21 7.29 7.37 7.44 7.52 7.59 7.65
- - - - - - - - -
comment 2016 2017 2018 2019 2020 2021 2022 2023
Statista, based on UN DESA and national statisti 7.14 7.21 7.29 7.37 7.44 7.52 7.59 7.65
Statista, based on UN DESA and national statisti 1.82 1.83 1.84 1.85 1.86 1.86 1.87 1.87
Statista, based on UN DESA and national statisti 1.14 1.14 1.14 1.14 1.14 1.15 1.15 1.16
Statista, based on UN DESA and national statisti 1.13 1.14 1.14 1.15 1.15 1.15 1.14 1.14
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05 8.11

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1.17 1.17 1.18 1.19 1.20 1.21 1.21
1.13 1.13 1.13 1.13 1.13 1.13 1.13
7.72 7.79 7.86 7.92 7.99 8.05 8.11
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2024 2025 2026 2027 2028 2029 2030
7.72 7.79 7.86 7.92 7.99 8.05 8.11
1.87 1.87 1.87 1.87 1.87 1.87 1.87
1.17 1.17 1.18 1.19 1.20 1.21 1.21
1.13 1.13 1.13 1.13 1.13 1.13 1.13
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<- cover
year 2019
ID_sum variable unit Jan-19
J total sales revenue USD 0
J1 revenue, product 1 USD 0 Group month
J11 net price USD 0 grouping
list price USD 0
avg. Discount Group or ungroup % 0
J12 total unit sales categories. # 0
revenue, new sales Expand the sections to your
USD 0
needs / delete rows that are
unit sales, new customers not needed.
# 0
avg. purchase quantity # 0
net cusomer adds # 0
gross added customers # 0
gross lost customers # 0
revenue, replacement USD 0
unit sales, replacement # 0
cumulated customers # 0
replacement cycle Months 0
installed base # 0
J1 revenue, product 2 USD 0
J13 net price USD 0
list price USD 0
avg. Discount The IDs are used for % 0
aggregation purposes. Make
J14 total unit sales sure that the IDs match the # 0
revenue, new sales entry in the "children" USD 0
unit sales, new customers column of the parent (there # 0
avg. purchase quantity is a SUMIF formula). # 0
net cusomer adds # 0
gross added customers # 0
gross lost customers # 0
revenue, replacement USD 0
unit sales, replacement # 0
cumulated customers # 0
replacement cycle Months 0
installed base # 0
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K1 directly attributable wages and salaries USD 0
share of sales attributable wages % 0
K1 total costs, product 1 USD 0
total variable costs USD 0
variable cost per unit USD 0
net price USD 0
cost as % of price % 0
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fixed costs USD 0
K1 total costs, product 2 USD 0
total variable costs USD 0
variable cost per unit USD 0
net price USD 0
cost as % of price % 0
total unit sales # 0
 fixed costs USD 0
add costs above
M total sales and marketing expenses USD 0
M1 advertising USD 0
M11 digital ad spending USD 0
M111 total costs, campaign 1 USD 0
cpc cost approach USD 0
cost per click - cpc USD 0
clicks # 0
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share of revenue approach USD 0
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share of budget thereoff % 0
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cpc cost approach USD 0
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clicks # 0
cpm cost approach USD 0
cost per thousand - cpm USD 0
impressions/ views # 0
share of revenue approach USD 0
total revenue USD 0
share of budget thereoff % 0
agency commissions USD 0
add more campaigns above if needed
M11 offline ad spending USD 0
M112 total costs, campaign 1 USD 0
cpm cost approach USD 0
cost per thousand - cpm USD 0
contacts # 0
share of revenue approach USD 0
total revenue USD 0
share of budget thereoff % 0
agency commissions USD 0
M112 total costs, campaign 2 USD 0
cpm cost approach USD 0
cost per thousand - cpm USD 0
contacts # 0
share of revenue approach USD 0
total revenue USD 0
share of budget thereoff % 0
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add more campaigns above if needed
M1 direct Marketing USD 0
M12 letters USD 0
cpm cost approach USD 0
cost per thousand - cpm USD 0
contacts # 0
share of revenue approach USD 0
total revenue USD 0
 share of budget thereoff % 0
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M12 direct mailings (e-mail) USD 0
cpm cost approach USD 0
cost per thousand - cpm USD 0
contacts # 0
share of revenue approach USD 0
total revenue USD 0
share of budget thereoff % 0
agency commissions USD 0
add more campaigns above if needed
M1 travel and fair costs USD 0
M1 other marketing expenses USD 0
M14 newsletter (e-mail) USD 0
cost per unit approach USD 0
cost per unit USD 0
number of units # 0
share of revenue approach USD 0
total revenue USD 0
share of budget thereoff % 0
agency commissions USD 0
M14 flyers/ giveaways 1 USD 0
cost per unit approach USD 0
cost per unit USD 0
number of units # 0
share of revenue approach USD 0
total revenue USD 0
share of budget thereoff % 0
agency commissions USD 0
M14 flyers/ giveaways 2 USD 0
cost per unit approach USD 0
cost per unit USD 0
number of units # 0
share of revenue approach USD 0
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share of budget thereoff % 0
agency commissions USD 0
add more campaigns above
add advertising/ marketing expenses above
N total R&D expenses USD 0
N1 technology licenses USD 0
N11 license 1 USD 0
N11 license 2 USD 0
add license-rows above
N1 patents USD 0
N12 patent 1 USD 0
N12 patent 2 USD 0
add patent-rows above
add other R&D/ rows above
O total general and administrative expenses USD 0
O1 wages and salaries USD 0
share of wages in general expenses (see K) % 1
attributable and non-attributable wages USD 0
 employees on level # 0
O11 total payment level 1 USD 0
O12 employees on level # 0
avg. salary USD 0
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O12 employees on level # 0
avg. salary USD 0
surcharge for ancillary wage costs % 0
O11 total payment level 3 USD 0
O12 employees on level # 0
avg. salary USD 0
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O11 commissions USD 0
total revenue USD 0
share of comissions thereoff % 0
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O1 recruiting USD 0
new employees # 0
expenses per new employee USD 0
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working days in month # 24
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drinks # 0
employee to drinks ratio # 0.00
O13 teamevents USD 0
budget per employee USD 0
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O1 trainings USD 0
budget per employee USD 0
O1 outside services USD 0
O1 supplies USD 0
O1 rent USD 0
O17 rent office 1 USD 0
rent USD 0
ancillary rental costs USD 0
O17 rent office 2 USD 0
rent USD 0
ancillary rental costs USD 0
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O1 telephone USD 0
O18 phone purchase costs USD 0
price per phone USD 0
total purchases # 0
new purchases # 0
 devices per employee # 0.0
replacements # 0.0
installed base # 0
replacement cycle Months 0
O18 monthly fees USD 0
monthly fee per connection USD 0
connections # 0
employee to phone-connection ratio # 0.00
O1 pc/ internet USD 0
O19 pc purchase costs USD 0
price per pc USD 0
total purchases # 0
new purchases # 0
devices per employee # 0.0
replacements # 0.0
installed base # 0
replacement cycle Months 0
O19 monthly fees USD 0
monthly fee per connection USD 0
connections # 0
PC to internet-connection ratio # 0.00
O1 utilities USD 0
O20 utilities office 1 USD 0
O20 utilities office 2 USD 0
O20 utilities office 3 USD 0
O1 office supplies USD 0
supplies costs per employee USD 0
share of office employees # 0.00
O1 depreciation USD 0
O22 asset 1 USD 0
remaining USD 0
depreciable cost USD 0
lifespan months 0
O22 asset 2 USD 0
remaining USD 0
depreciable cost USD 0
lifespan months 0
add rows/ assets above
O1 consulting fees USD 0
O23 law and notary USD 0
O23 audit USD 0
O23 tax USD 0
O23 other USD 0
O1 insurance USD 0
O24 general liability USD 0
O24 property Insurance USD 0
O24 business owner's policy USD 0
O24 commercial auto insurance USD 0
O24 worker's compensation USD 0
O24 professional liability USD 0
O24 directors and officers insurance USD 0
O24 data breach USD 0
O1 repairs and maintenance USD 0
O1 vehicles USD 0
O26 purchases USD 0.0
O26 operating costs USD 0
operational vehicle count # 0.0
costs per car USD 0.0
O26 total leasing costs USD 0.0
leased vehicle count # 0.0
leasing per vehicle USD 0
add rows above
P total other operating expenses USD 0
P1 payment defaults USD 0
P1 other operating expenses USD 0
add rows above
S other income USD 0
S1 other income 1 USD 0
S1 other income 2 USD 0
add rows above
T total taxes USD 0
T1 income taxes USD 0
T1 payroll taxes USD 0
T1 real estate taxes USD 0
add rows above

L gross profit [J-K] USD 0

Q total operating expenses [M+N+O+P] USD 0
R income from operations [L-Q] USD 0
U net profit [R+S-T] USD 0

gross margin [L/J] % -

return on sales [U/J] % -
 Feb-19 Mar-19 Apr-19 May-19 Jun-19
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0 0 0 0
0 0 0
0 0 0
0 0 0

0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0
 0 0 0 0
0.0 0.0 0.0 0
0 0 0 0
0.0 0.0 0.0
0.0 0.0 0.0
0.0 0.0 0.0 0
0.0 0.0 0.0
0 0 0

0 0 0 0
0 0 0 0
0 0 0 0

0 0 0 0
0 0 0 0
0 0 0 0

0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0

0 0 0 0
0 0 0 0
0 0 0 0
0 0 0 0

- - - -
- - - -
<- cover

Your business case

1
› When do you plan to break even? 1
› What justifies your sales numbers? 1
› How much do you plan to pay 1
1
your employees?
1
›-
0
›-
0
›-
0
›-
0
›- 0
2018 2019 2020 2021 2022 20

2019 2020 2021

total sales revenue USD 0 0 0
total cost of sales USD 0 0 0
gross profit [J-K] USD 0 0 0
net profit [R+S-T] USD 0 0 0

Future market development

9.0000
› How does the market develop? 8.0000
› or key take-aways 7.0000
›- 6.0000
›- 5.0000
›- 4.0000
›- 3.0000
›- 2.0000
›- 1.0000
›- .0000
2018 2019 2020 2021 2022 2

2019 2020 2021

### Population, 0-14 years worldwide # 1.8 1.9 1.9
### Population, 15-24 years worldwide # 1.1 1.1 1.1
### Population, 25-34 years worldwide # 1.1 1.1 1.1
### Population worldwide # 7.4 7.4 7.5
### - - - - - -
2021 2022 2023 2024

2022 2023 CAGR

0 0- This is a standard selection
0 0- from the "PLstatement"
sheet.
0 0-
0 0-

2021 2022 2023 2024

2022 2023 CAGR

1.9 1.9 0.27%
1.2 1.2 0.41% This is your selection from
the "Market" sheet.
1.1 1.1 -0.23%
7.6 7.7 0.96%
- - -
<- cover

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