GROUP ASSIGNMENT

ENT0003 – BASIC SKILLS OF ENTREPENEURSHIP

BUSINESS PLAN OF KIRAKIRA SEASON 2019

Prepared by:

1)AIDATUL PUTERI BINTI ANUAR (F181101019)

2) KIREETHARAN S/o KALITHASAN (F181101007)
3) ARIQ MIKHAIL BIN JOHARI (F
BACKGROUND OF THE COMPANY BUSINESS

Company name : DK DESIGN

Address (Company) : DK DESIGN,

PERSIARAN PERTAHANAN

53100, TAMAN MELATI KL

Name of the business : KIRAKIRA SEASON

Proposed address (Business) : NINTH LEVEL, UNIRAZAK

50400 JALAN TUN RAZAK, KL.

Telephone Number : +60123456789 / +0341466998

Email : info@dkdesign.com
ADMINISTRATIVE PLAN

MISSION:

To fulfil the fashion needs of the customers while providing the best customer service. We

aim to offer the best selection of clothing at modest price. Our desire is to create a friendly

and helpful experience for all who enter our shop.

VISION:

To create a global brand that provides fashionable products at affordable price and achieving

goals of becoming the “Number one fashion value” across the countries.

OBJECTIVES:

 To create the best shopping environment for the customers

 To earn 70% market shares and become the number one fashion store

 To satisfy customers wants and needs with affordable price

 To have more customer every months

 To gain profit every year

ORGANISATION CHART

Chief Excutive Officer

Aidatul Puteri Anuar

Chief Financial Officer

Malene Paneer Selvam

Operation Manager Administrative Manager Financial Manager

Kireetharan Kalithasan Ariq Mikhail Johari Ali Abu
Company Overview:

DK DESIGN Enterprise is a clothing apparel business. This company applying 'anti-sexism'

that means equal between two genders. Before DK DESIGN has started, the founder of the

business has done some research at almost all department store that sells clothing apparel in

Malaysia. Most of the store succeed to satisfy the customers' wants, selling clothes. However,

what she realised that every department store that she visited, men department is smaller than

women’s department. Also, there is one choices in terms of designs and patterns for men.

What DK DESIGN does is to provide clothes and accessories that everyone can wear no

matter how gender they are. The uniqueness of our products is the material and design. There

are many designs and patterns that matches with our customers. We will ensure our

customers satisfy with our products with high quality.

Marketplace and Strategy:

Analysis has shown that most of the customers who come to clothing apparel stores are

women. Also, there are few stores that provide unisex department which are men's and

women’s departments. What it has shown is men’s department is smaller than women’s

department. Sometimes, men’s clothing is not attractive as women’s clothing. Most of men’s

clothing are just plain boring designs and patterns and there are no choices for men to choose

their clothes. Besides, most of the material that applied for women’s clothing is not

comfortable as men’s clothing and it is more expensive than men’s clothing.

From here, DK DESIGN will make sure all the materials that used for clothes are suitable

with the weather and provides a lot of designs and patterns. The market place will be at

capital city in each states in Malaysia for start-up the business. The manufacturing will locate

at Thailand to save management cost. When the business is successful, DK DESIGN will also
operate in Singapore and Brunei. For the HQ will be at Melawati Mall, Taman Melawati

Kuala Lumpur.

Product and services:

DK DESIGN introduced the very first department store that sells unisex clothing called

'kirakira' season. When all genders can mix and match their clothes without feel aware about

its size, material, pattern and design of the clothes. Most of the material that DK DESIGN use

are cotton, linen, rayon and denim. Those fabrics are suitable with hot weather and it will feel

comfortable when the customers wear them. Not only for casual wear but also for formal

wear. DK DESIGN also will open the stored there will be two departments divided equally.

Thus, there is no inequality between two genders and there will be a lot of choices of

clothing.

Operations and development:

All the operations and manufacturing will be held in Thailand to save the management cost.

Firstly, DK DESIGN did some research and surveys to collect people’s thoughts about

fashion industry. Because of this, DK DESIGN manage to bring up ideas to make unisex

department stores and using 'anti sexism' as motto of the company. The fabrics that DK

DESIGN use will not be 100% cotton and so on. The fabrics will be mixed it to make it more

comfortable when wear it. DK DESIGN will operate all the operations and management that

include all the process from being input until become output and distribute to all branches.
MARKETING PLAN

Products:

DK DESIGN has come out with business idea called 'KiraKira' season. This product is a new

clothing line in the department. 'Kirakira' got its name from Japanese ' きらめき ' say it as

‘kirameki’ means 'glitter' or informal meaning 'shiny'. Everyone likes shiny things. 'kirakira

season brings the clothing designs that everyone can wear it or it called as unisex clothing but

it is not only a plain shirt, it can be formal and casual clothing. There are many sizes and

designs available that suitable with both genders.

Target Market

DK DESIGN targeting women and men customers with medium income which are from

teenagers, who do not have income and most of them are getting their allowances from their

parents and also they work as part-timer in any shops to satisfy their wants and needs. Also to

the adults who are in age below than 30, who has working in at medium income at below RM

3,000.
OPERATIONAL PLAN

DIAGRAM 1)

DK
DESIGN

CLOTHING

INPUT FROM
PACKAGING
THAILAND

WARE FINISH
TRANSPORT CUSTOMER
HOUSE GOOD

DK DESIGN is a clothing apparel company. DK DESIGN will provide products to customer

with good quality and latest trend. In the company process, DK DESIGN will process the

clothes in Thailand. DK DESIGN does the process clothes in Thailand is to save the

operational cost. The quality of the fabrics such as cotton, rayon and denim are suitable for

hot weather. The customer especially the customer that we targeted will enjoy the goods.

Once the finished goods have been processed. DK DESIGN will pack the clothes in

warehouse. DK DESIGN has several employees will work in warehouse. In the warehouse

itself, there are many clothes and accessories. Variety design and latest trends for the

customer. After packing the order, DK DESIGN send the orders our product to poslaju, DHL
or others transportation to our customers. We also provide Cash on Delivery (COD) service

within Kuala Lumpur and Klang Valley.

DIAGRAM 2

Operation process for customers purchased

online/e- pos laju

commerce

(DHL)
delivery

customer Delivery
order /payment services
system

customer
feedback

DK DESIGN will be going to sell the product through online. Online marketing is one of the

best platforms to do the business by creating the company own website. DK DESIGN also

have its own official account in social media such as Facebook, Instagram, etc. This is the

easiest way for customers to buy the product. Especially as its mentioned earlier that the

target market for customer age between 18-35. So they can use their social media and start

follows us to purchase. Not only that, DK DESIGN also will create apps for the customers so

that they can use the apps to buy and purchase from us. Besides that, for the payment system,

the customer will pay through online banking in the company bank account. Once the

payment done, the operational department will start designing the clothes just-in-time (JIT).
Moreover, for delivery, DK DESIGN delivery the customers’ product through poslaju, DHL,

or our own transportation. Last but not least, we will ask the customers feedback once they

receive their parcels. from the feedback customer we develop our company.