CREATIVE BRIEF FOR DIGITAL MEDIA

REQUESTS
GENERAL INFORMATION
NAME OF PERSON
 
REQUESTING
MINISTRY / DEPARTMENT  
DATE OF REQUEST  
DELIVERABLES REQUESTED
DIGITAL
_____  Video Ad _____ Video Highlights _____ Slide Ad ____ Social Media Ad
MEDIA
PRINTED
___  Poster ___ Ticket/Stub ___ Flyer ___ Invitation ___ Others:
MEDIA

EVENT DETAILS
EVENT NAME
_____  REGULAR (recurring) _____  SPECIAL (one time)
EVENT TYPE Happening (please check):
____ monthly ____ bi-monthly ____ weekly ____ bi-weekly
EVENT DATE/S

EVENT TIME/S START: ____________ AM/PM END: _____________ AM/PM

EVENT VENUE/S _____  NEW LIFE SANCTUARY _____ OTHERS (please specify):

EVENT OBJECTIVE | what does the event aim to achieve?

TARGET AUDIENCE | who do you want to reach? (by age, gender, or lifestyle)

SLOGAN | Bible verse, word or phrase guiding your event

THEME or MOTIF | is there an overall concept you want to adapt?

Examples: Rock & Roll, Floral, Art Deco, Black & White, The 80’s, Filipiniana, Hollywood, etc.

IMAGERY| specific images or words you want to see in your event collaterals
 
 VIDEO CONTENT | do you have a storyline in mind? If yes, briefly describe below
 

OTHER DETAILS, COMMENTS OR SUGGESTIONS

PLEASE READ OUR POLICY ON EVENT MEDIA REQUESTS:

Note that special events need at least 3 to 6 months of preparation and at least 3-5 Sundays (4 weeks) of live announcement
and promotion to the congregation and general public (for outreaches, evangelistic or fund raising events).

Regular events such as monthly, weekly or bi-weekly ministry gatherings must be pre-scheduled anywhere from 2 months to 1
year.

Due to the limited time allotted for media announcements during services, please consider the length of any advertisement you are
making. The Media ministry reserves the right to edit video ads or slideshows for length and/or reformat them for content.
images or words you want to see in your event collaterals
ALL digital media requests should be submitted no later than 7 days before the day they are delivered.
Be guided by the following examples:
Case 1: a ministry gathering on September 28 (Saturday) will be announced on September 15 and/or 22 (both Sundays);
thus, Media must receive a notice no later than September 8.
Case 2: A special event on November 15 (Friday) should be announced, at the earliest, on Sunday, October 27, and on
November 3 and 10. Therefore, media requests for this event should be submitted no later than October 20. A request filed
after October 20 will not be given a video or background slide will be provided on November 3 and 10.

Please understand that requests given after this 7-day deadline will not be accommodated on the Sunday following the
request. In such cases, your event may be communicated via live announcement only; no background graphic or video will be
shown on the day of announcement. For special events, Media will be able to accommodate the request for the next

Ministries should communicate ASAP to Media any schedule/venue changes in their regular gatherings no later than 7 days before
the Sunday it will be announced. Otherwise, the ministry is responsible for disseminating this information.