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Question Bank of NMIMS Assignment June 2020
Question Bank of NMIMS Assignment June 2020
Question Bank of NMIMS Assignment June 2020
2020
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Business Ethics Governance and Risk
NMIMS Solved Assignment June 2020
1st Semester NMIMS June 2020 – Rs. 3000/- Only
2nd Semester NMIMS June 2020 – Rs. 3000/- Only
3rd Semester NMIMS June 2020 – Rs. 3000/- Only
4th Semester NMIMS June 2020 – Rs. 2500/- Only
Q1. Ms. Sandipa is the accounts executive for a company called SS Enterprises.
Her job description requires her to supervise the process of recording of the
transactions of business and to ensure that all accounting assumptions are taken
care of. However, her junior executive is confused about the concepts of the
accounting period assumption and the Separate entity assumption.
Elaborate how Sandipa can explain the concepts to her junior with the help of
suitable example.
Q2. Marry Kom is planning to invest in the share market. She has a profile of risk
seeker investor but she believes that before investing it’s important to understand
market ratios effectively. Discuss any five market ratios with their importance that
Marry Kom should look into before undertaking any investment decision
Q1. Ind AS norms are converged with the International Financial Reporting
Standards, but these are not equivalent to IFRS. Further, there are key differences
between the requirements of INDIAN GAAP, IFRS and Ind AS. Discuss five key
differences among these reporting standards. (10 Marks)
Q2. Mehra & Sons purchased a second hand light motor Vehicle at a cost of Rs 2
lacs. Additionally, various accessories costing Rs50000 were also purchased along
with the Vehicles which are required to be replaced on a yearly basis. Mr. Mehra
wants to write off the overall outflow in Income statement Discuss, whether he is
correct or not? Discuss the need to differentiate between the capital and revenue
items? How these items are to be treated in the financials of the company? Give
reasons supporting the same (10 Marks)
Q3b. Additionally, the company has a monthly salary expense of Rs 25 lacs. For
the accounting year ended on March 31, 2019 the company paid 275 lacs on
account of salary. The salary for the month end is paid in the first week of April
2019. Discuss the treatment of both of these payments in the books and disclosures
in the financial statements, as on 31st March 2020 ( 5 Marks)
Q1. For the given data set representing the runs scored by two players in last 15
matches, conduct the following analysis:
i. Which average you will use to summarize the performance of the player? Find
average runs scored for both of the players. Also give reasons for the choice of the
average?
ii. If selection is possible on the basis of consistency, which player would you
choose in the team? Perform the required statistics and justify the selection.
iii. Check whether there exists any relationship among the runs scored by two
players using Karl Pearson coefficient of correlation and interpret the same.
Q2. On the basis of the following data, the marketing manager wants to predict the
sales volume for the locality on the basis of # households, number of cars and
marketing expense
i. Draw three scatter plots of sales volume with each of the three variables and
comment on their correlation.
ii. Regress the sales volume on #household, number of cars and marketing
expense. Calculate R square and interpret the same.
iii. Determine which variable is/are significant variable/s. Is there any insignificant
variable? If yes, regress again, by dropping the variable. Will dropping that
variable increases the adjusted R square?
Q3. a. The height of the students in a certain class is following normal distribution
with mean height as 165 cm and standard deviation of 25 cm. There are 60
students in that class. Determine
Old Assignment Queustion
Q1. What are the building blocks of World Class Operations? Explain with suitable
example. (10 Marks)
Q2. Briefly explain the different types of quality with examples. (10 Marks)
Q3. AL is an Indian automobile company headquartered in Chennai, India.
Founded in 1948, it is the second largest commercial vehicle manufacturer in
India, fourth largest manufacturer of buses in the world and 10th largest
manufacturer of trucks globally. It has manufacturing plants in India and abroad.
The company believes in producing world class products wants to be competitive
in the world market. a. Think your-self as a consultant for the company. Briefly
state how the company should go for implementing TQM in its operations. (5
Marks) b. With reference to AL, explain how KANBAN can be implemented in
the company. (5 Marks)
Q1. Suppose you want to design a salad having two main items, lettuce and
tomato. Suppose that each gram of lettuce provides 2 units of vitamins and 2 units
of minerals and each gram of tomato provides 1 unit of vitamins and 2 units of
minerals. The cost of lettuce is 100 Rs/gram and the cost of tomato is 20 Rs/gram.
The salad must provide at least 8 units of vitamins and 10 units of minerals. How
many grams of each item should be provided in order to meet the requirements of
vitamins and minerals for the least cost? What will this salad cost? Use the
graphical method. Present both primal and dual forms, including their graphs. (10
Marks)
Q2. You are required to develop a multiple linear regression model based on the
data given below, reporting about multicollinearity to refine your model, if
required. Consider Profit (Rs.) as the dependent variable. Interpret your results.
Suppose your dependent variable (Profit) takes values of “High profit” (Profit > Rs
1,35,000) or “Low profit”: in such case what type of regression model would you
like to use and why? (For this part of the question, you need not develop the model
or interpret the results.) (10 Marks) PLEASE REFER THE TABLE
BELOW
Q3. Suppose that you are required to plan the least-cost transportation from the
manufacturing centers to the outlets. The transportation cost matrix is given
below.
April 2020
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1. A medical device company sells branded power tools to the hospitals. The
annual demand is approximately 1,800 batteries. The cost price per power tool is
$250 for and estimated annual holding cost is 35% of the product’s value. It costs
approximately $180 to place an order (ordering cost). The company currently
orders 150 power tools per month (considering LT as 30 days).
a. Determine the ordering, holding, and total inventory costs for the current order
quantity.
b. Determine the economic order quantity (EOQ).
c. How many orders should be placed per year using the EOQ?
d. Determine the ordering, holding, and total inventory costs for the EOQ.
2. M/s Futurama, handles a variety of imported auto components. One of the key
components is suspension systems. Considering the criticality of this part,
company has built a separate storage facility that has annual fixed cost of
US$,5000. Since the components are imported, company is incurring following
ordering costs
There is a total demand of 12000 pieces per annum (monthly demand of 1000
pieces with a standard deviation of 100 pieces). The supply lead time is 1 month
with a standard deviation of 0.3 month. company is conveniently placing one order
every month with an average qty of 1000. The cost per piece is US$30. The annual
holding cost rate is 30%. Calculate cycle stock and safety stock point if the firm is
willing to tolerate a 1% chance (Z0.99 = 2.32) of a stockout during an order cycle.
Also calculate the total cost of inventory.
Previous Semester
1. Vashi pharmaceuticals, Inc., handles a variety of health products. A weight
reduction product costs the company $2.95 per unit. The annual holding cost
rate is 20 percent. Using an EOQ model, they determined that an order
quantity of 300 units should be used. The lead time to receive an order is
one week, and the demand is normally distributed with a mean of 150 units
per week and a standard deviation of 40 units per week. Calculate cycle
stock and safety stock point if the firm is willing to tolerate a 1% chance
(Z0.99 = 2.32) of a stockout during an order cycle. Also calculate the total
cost of inventory. (10 Marks)
2. An auto parts supplier sells branded batteries to the auto mechanics. The
annual demand is approximately 3,600 batteries. The supplier pays $28 for
each battery and estimates that the annual holding cost is 25% of the
battery’s value. It costs approximately $20 to place an order (ordering cost).
The supplier currently orders 300 batteries per month.
a. Determine the ordering, holding, and total inventory costs for the current
order quantity.
b. Determine the economic order quantity (EOQ).
c. How many orders should be placed per year using the EOQ?
d. Determine the ordering, holding, and total inventory costs for the EOQ.
(10 Marks)
3.a. Calculate Forecasting error (MAD, MSE, RMSE and MAPE) for the
data given below
Period 1 2 3 4 5 6 7 8
Forecast 10 15 10 15 25 15 20 25
Demand 15 15 20 15 10 20 20 30
(5 Marks)
3.b. Please provide a brief overview of S&Op process, inputs, outputs and
key metrics. (5 Marks)
Operations Management
NMIMS Solution June 20
Q1. List down briefly the various inventory management techniques prevalent in
the industry. Discuss how some of these techniques would be applicable to a
Medical Store in effective management of their inventories, i.e medical supplies.
Q2. In the competitive business environment, there is a lot of strategic pressure on
established companies to compete with the cheaper substitutes as well as maintain
quality at the same time. Also there is a recent trend amongst consumers for “first
copy/ duplicates” of branded products. Why do you think that these so called
“Chinese manufacturers” are able to make products cheaper than most other
products available? Also how do you think can competing and maintaining quality
be achievable for companies for original branded products like Cadbury, Rayban,
etc to tackle the other duplicate products? (10 Marks)
Q3. ABC Ltd is a leading corporate in India in FMCG. After an extensive research
by their Marketing department they found out they should diversify into Foods &
Beverages. The top management decided to get in the manufacturing of a coconut
flavoured soft drink and a coconut flavoured milk based drink. Pumping capital in
the venture into the business is not a major concern for the company as they have
many regular investors on hand. The company would like to have a major presence
with a pan India distribution network
a. Do you think the idea of getting into the business of a coconut flavoured drinks a
feasible business/ product on for a FMCG company? Give your views with
reasons.
b. Assuming that the business idea would have a very encouraging response,
suggest a suitable plant location to set up the beverage manufacturing. Give
reasons for the same.
1. Explain how the operations strategies are different when applied to a service
company such as “Tata Sky” versus a manufacturing company such as “Tata
Steel”. (10 Marks)
2. What are the key factors that firms consider while designing a facility
layout? List five major factors. What kind of layout is best suited for a
Pharmaceuticals manufacturing firm? (10 Marks)
3. Indian Railways is a name synonymous to an operational activity at a large
scale. Give your views on the following aspects of Indian railways
a. There have been several instances & reports of problems faced by
customers during booking of tickets through its online portal. What should
Indian railways do to make this system world class? (5 Marks)
b. Discuss the concept of inventory management with reference to any one
aspect (Food served/ hospitality/ safety, etc.) of Indian Railway. (5 Marks)
International Finance
NMIMS Solution June 2020
Q1. CQS Plc is a UK company that sells goods solely within UK. CQS plc has
recently tried a foreign supplier in Netherland for the first time and need to pay
€250,000 to the supplier in six months’ time. You as financial manager are
concerned that the cost of these supplies may rise in Pound Sterling terms and has
decided to hedge the currency risk of this account payable. The following
information has been provided by the company’s bank: Spot rate (€ per £): 1·998 ±
0·002 Six months’ forward rate (€ per £): 1·979 ± 0·004 Money market rates
available to CQS plc:
Borrowing Deposit
One-year Pound Sterling
6·1% 5·4%
interest rates:
One-year Euro interest rates: 4·0% 3·5%
Assuming CQS plc has no surplus cash at the present time you are required to
evaluate whether a money market hedge, a forward market hedge or a lead
payment should be used to hedge the foreign account payable.
Q2. On 30th June 2009 when a forward contract matured for execution you are
asked by an importer customer to extend the validity of the forward sale contract
for US$ 10,000 for a further period of three months. Contracted Rate US$1 =
Rs.41.87 The US Dollar quoted on 30.6.2009 Spot Rs. 40.4800/Rs. 40.4900
Premium July 0.1100/0.1300 Premium August 0.2300/0.2500 Premium September
0.3500/0.3750 Calculate the cost for your customer in respect of the extension of
the forward contract. Rupee values to be rounded off to the nearest Rupee. Margin
0.080% for Buying Rate Margin 0.25% for Selling Rate
Q3. Wenden Co is a Dutch-based company which has the following expected
transactions. One month: Expected receipt of £2,40,000 One month: Expected
payment of £1,40,000 Three months: Expected receipts of £3,00,000 The finance
manager has collected the following information: Spot rate (£ per €): 1.7820 ±
0.0002 One month forward rate (£ per €): 1.7829 ± 0.0003 Three months forward
rate (£ per €): 1.7846 ± 0.0004 Money market rates for Wenden Co:
Borrowing Deposit
One year Euro interest rate: 4.9% 4.6%
One year Sterling interest rate: 5.4% 5.1%
Assume that it is now 1 April. Required:
1. Calculate the expected Euro receipts in one month and in three months using
the forward market. (5 Marks)
2. Calculate the expected Euro receipts in three months using a money-market
hedge and recommend whether a forward market hedge or a money market
hedge should be used.
Q1. From the following information of the two projects calculate the net present
value and suggest which of the two projects should be accepted assuming a
discount rate of 10% TABLE GIVEN BELOW
Project X Project Y
Initial Investment Rs. 25,000 Rs. 30,000
Estimated Life 5 years 5 years
Scrap Value Rs. 1,500 Rs. 2,000
The profits before depreciation and after taxes are as follows:
Years 1 2 3 4 5
Project X(Rs) 5,000 10,000 12,000 7,000 3,000
Project Y(Rs) 20,000 10,000 7,000 5,000 2,000
Q2. Nisha has completed her MBA and has joined a company which was going to
raise fund from long term sources such as Debt and Equity. Nisha was asked by
her manager to prepare a report on which could be a better source of funding for
the firm mentioning the advantages of each to be presented to the Management so
that it is easy for them to take the decision. Help her to prepare the report.
Q3. The following information is given for Delta Ltd.
Earnings per share Rs. 15
Dividend per share Rs. 5
Cost of Capital 15%
Internal Rate of Return On Investment 20%
Retention Ratio 65%
Calculate the market price per share using
Q1. You are considering an investment project. The project has a life of three
years. Project Information: Initial investment into a new machine, which would
cost Rs.4,50,000. Machine is to be depreciated to zero over three years (straight
line depreciation) with no salvage value at the end. Operating revenue is expected
to be Rs. 6,00,000 per year. Operating costs for raw materials expected to be
Rs.3,00,000 per year. Assume tax rate is 30% and the discount rate is 20%. a.
Compute after-tax cash flows every year. b. Evaluate the project NPV. Would you
accept the project? (10 Marks)
Q2. Compute the fair value of the following three stocks. Assume cost of equity to
be 10% Stock A is expected to pay a uniform dividend of Rs. 3.50 per share
forever. Stock B is expected to pay a dividend of Rs. 2.00 per share next year.
Dividends are expected to grow at 5% YOY per year forever. Stock C has paid a
dividend of Rs. 2.50 per share in the current year. The dividend is expected to
increase by Rs. 0.50 per year for the next three years. Thereafter, dividend is
expected to remain constant. (10 Marks)
Q3. Rate of return on treasury bills (risk-free short-term government papers) is
around 6%. The expected rate of return on a market portfolio is 14%. Applying the
capital asset pricing model (CAPM), answer the following: a. What is the expected
rate of return on a stock with a beta of 0? Is it a risk-free investment? (5 Marks) b.
A stock currently trades at Rs. 60 per share. The stock is expected to pay a
dividend of Rs. 5 per share next year and you expect to sell the share then for Rs.
65. You estimate the beta of the stock to be 0.8. Is the stock overpriced or
underpriced? (5 Marks)
June 2020
NMIMS Solution
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Q1. The concept of elasticity for demand is importance for determining the prices
of various factors of production. Discuss the various factors that influences the
price elasticity of demand. (10 Marks) 2. Complete the hypothetical table below
and explain in brief, the behaviour of each type of cost.
Total Total Average
Total Average Average Marginal
Quantity Fixed Variable Variable
Cost Fixed Cost Total Cost Cost
Cost Cost Cost
0 0
1 25
2 40
3 50
4 60
5 100 80
6 110
7 150
8 300
9 500
10 900
Q1. Ms. Ankita completed her MBA from DAVV, Indore. She joined an enterprise
as an Accounts Manager at a CTC of Rs 650000. She invested Rs 150000 in PPF
and paid mediclaim for herself Rs 15000 using cash as a mode of payment. Discuss
and compute her tax liability assuming she is residential individual for the
Assessment year 2019-20
Q2. Ms. Urrjja is running successfully the business of supplying &selling woolens
on the digital platform. She is keen to understand how business expenses are
allowed under the Indian Income Tax Act 1961. However, these days she is more
concerned about whether there is any provision under the Act which allows
claiming deductions in relation to residuary expenses. As a knowledgeable person
in taxation, how will you address the worry of Ms. Urrjja. Is there any provision
under the IT Act which allows to claim deductions of residual expenses? If yes,
how can she avail the benefit of the said provision for her business?
Q3. Mr. Mohan, aged 65 years, derives Rs 7.5 lacs as salary from Amiir PanWala
& Company for the year ended 31.03.2019. He supplies the following information
to the accounts department of the employer. (Applicable Assessment year 2019-20)
Particulars Amount
Loss from one of the Self - occupied property Rs 200000
Loss from let out house property Rs 360000
Interest from Flexi Fixed Deposits Rs 150000
Old Assignment
Taxation Direct and Indirect-NMIMS Solution
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Question 1 Mr. Chattur, is a citizen of Germany came to India as a tourist in the
previous year 2016-17 and stayed in India for a period of 162 days. He liked the
south east part of the country and decided to explore all the tourist places there so
he stayed in India throughout the year 2015-16. However, in the year 2013-14,
2014-15 he visited India in two International Conferences and his period of stay
was 26 days and 18 days respectively. Discuss in the light of the various applicable
provisions of Income Tax Act
His residential status for AY2017-18 and the necessity to determine his
residential status.
Question 2 Mr. Thakkar aged 38 years furnishes the following details with regard
to his options exercised for tax planning purpose for the year ending as on
31.03.2017
30.a) Has taken Life insurance policy as on 30.4.2016 from Bajaj Alliance for a
capital sum assured Rs.2.5 lacs, premium paid for the same Rs 75000
31.b) Contribution made by a bearer cheque towards Public Provident Fund
account of his father Rs20000
32.c) Paid Rs85000 to a friend towards housing loan on a property taken, the
property is situated at Ratlam.
33.d) Subscription to units of mutual fund referred under section 10(23D) for
Rs130000.
34.e) Contribution made towards Public Provident Fund account of his spouse
Rs90000.
He wants to know about the gross total amount which he can claim as deduction
while computing his total income. Are there any provisions available under the
Indian Income Tax Act for the same?If yes, then discuss how the relevant
provision will be helpful, give adequate reasons supporting the answer and also
calculate the amount eligible for deduction under section 80 C.
Question 3: The Assessing officer in the decided case (GE Energy Parts Inc vs.
ADIT, ITAT Delhi) examined the taxability of income of GE Overseas under the
Act as well as the Double Taxation Avoidance Agreement. He did not accept the
contention of the assessee that the sale consideration was not taxable in India as the
title in respect of the equipment’s was transferred outside India and the payments
were also received outside India. He held that a lot of activities relating to
marketing and sales took place in India. Further, the negotiations of prices also
took place in India. These facts, in the opinion of the AO, were clear indicators of
the GE India securing orders for GE Overseas. He further found that GE Overseas,
by remotely sitting in foreign countries, could not make any sales, without the
active involvement of GE India. This was held to be a business connection of GE
Overseas in India in terms of section 9 of the Act. The AO, therefore, held that all
the profits did not accrue or arise to the assessee in the foreign soil, but part of such
profits arising in India, corresponding to the activities carried out in India, was
chargeable to tax under the Act. Such income accruing or arising was held to be
liable to tax as per the provisions of section 5(2) of the Act. Simply put, the AO
has made out a case that the GE overseas entities were having business connection
under the Act as well as permanent establishment under the DTAA in India in all
the years under consideration. (link: http://itatonline.org/archives/ge-energy-parts-
inc-vs-adit-itat-delhi-permanent-establishment-entire-law-explained-on-whether-
the-deputation-of-personnel-by-a-foreign-company-to-assist-the-indian-
subsidiaries-in-negotiations-mark/)
1. M/s Landmark Construction is facing severe issues between the Management &
its union on salaries and other matters. Both the parties are extremely strong & are
not willing to budge from their respective stands. As an external consultant, you
have been advised to identify & verify all possible conflict resolution techniques.
Enlist the advantages & disadvantages of each of these techniques & suggest the
best possible conflict resolution technique to solve this standoff between the
management & the union.
Q2. You have been appointed as an external consultant to M/s PoleStar & Co. It
has been observed that employees are currently unsatisfied with the policies of the
company & furthermore, a lot of employees have been leaving the organization.
What would you do to motivate existing employees & to get hold of new talent
from the marketplace. Suggest at least 5 innovative approaches towards employee
motivation.
Q3a. Perform a SWOT analysis on IBM USA?
Q3b. Which type of Organizational structure does IBM follow (Functional,
Divisional or Matrix?) & enlist the advantages & disadvantages of this
form? Others NMIMS Assignments Answers Organizational Behavior Business
Economics Corporate Social Responsibility Information Systems for
Managers Business Communication and Etiquette
Q1. Leadership is said to be a vital quality which is becoming very rare in the
organisations. It would not be wrong if we say that it is a progression where an
individual solicits the backing of other entities for the completion of mutual
objectives. The leaders are the visionaries and also act as a catalyst in terms of
influencing and inspiring others. Based on the above statements discuss the
significance of leadership in any organisation. Conclude by answering that how the
organisation would fare if leadership is not right?
Q2. Harvey and Louis are Team leaders of team A and B respectively. Harvey is
very open to feedback and does not let his perception rule his decision. He takes
action based on facts and figures whereas Louis get carried away with his
perception. Team A is very happy and motivated team which is clearly visible by
their performance and just the reverse goes for team B. Louis takes aid from a self-
help book where he reads about the managerial implications of perception. When
he does a self-analysis he understood that all this while he was working totally
under the influence of his perception. Louis decides to take a plunge and modify
his behaviour. Discuss any three managerial implications of perception and
conclude by stating that what could have made Louis change his way of behaving?
Q3. Karan and Jacob are co-workers. They both are working in the same project
but their work values are very different from each other. Karan belongs to GenX
(The X Generation) and relies a lot on the team-work as well as its (team’s)
progression and upliftment, whereas Jacob is from GenY (The Y Generation) or
the Millennial and for him self-reliance is more important. Though they share a
great personal rapport they always are found having disagreements at work.
a. Explain the reason for their disagreement? It is natural to have such
disagreement, give concluding remarks for the Jacob
b. Introduce the value system of your generation. Discuss the rest of the
generations and their values?
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Q1. Alpha Ltd is expecting an annual earnings before interest and tax of . 1.5
Lakhs. The company has 10% debentures of . 4 lakhs and cost of Equity capital is
12%. Calculate the total value of the firm and the overall cost of capital of the firm
according to Net Income Approach. Also comment what will happen to the value
of the firm and the overall cost of capital if debt is increased in the capital
structure.
The sales for the year 2019 are 1.5 Lac units@ Rs. 40per unit
Also, the variable cost per unit is 20 % of sales revenue
12 Lacs is the fixed operating cost.
Assume Income tax rate as 40 %
Calculate Operating, Financial and Combined Leverage of the firm and interpret
the result.
Q3. Neha would retire 30 years from today and she would need . 6,00,000 per year
after her retirement, with the first retirement funds withdrawn one year from the
day she retires. Assume a return of 7% per annum on her retirement funds and if
her planning is for 25 years after retirement, Calculate:
1. How much lumpsum she should deposit in her account today so that she has
enough funds for retirement? (5 Marks)
2. How much she should deposit each year so that she has enough funds for
retirement?
2. A Project costs Rs. 60,000 and is expected to generate cash inflows as:
Q1. Assume that ABC Ltd has equity share capital of 15,00,000 divided into shares of
Rs. 150 each. What will happen to EPS if entire capital was raised through debts?
Answer:
INTRODUCTION
A corporation's profit when divided by the remaining shares of its common stock is
called Earning per Share (EPS). The resulting number is known as an indicator of a
company's profitability. EPS has to be reported by the company that is adjusted for
extraordinary items and potential share dilution. If the EPS of a company's is
higher, the company is considered more profitable.
Q2. Alpha Ltd is expecting an annual Earnings Before Interest and Tax of 1,50,000.
..What happens to the value of the firm when more debentures are issued?
Answer:
INTRODUCTION
The net income approach, net operating income approach, and traditional approach
are 3 theoretical outlines for how an organization should set its debt-equity mix.
All three examines how an organization's cost of capital changes with the debt-
equity mix and hunt for the lowest worth of the cost of capital, hence the maximum
value of the firm, to identify the best mix. They reach at different conclusions as
they make different assumptions about creditors' and investors' reactions to
increasing debt. The net income approach makes the simplest assumptions, that
neither creditors nor investors increase their required rates of return as an
organization takes on debt. The cost of capital drops as higher-cost equity is
replaced with lower-cost debt. This approach settles that the optimal financing mix
is all debt.
Q3. Mr. Mehta works as a Management Consultant in XYZ Ltd. Net Present Value of
the project and suggest whether project is to be accepted or not
Answer:
INTRODUCTION
In finance, the net present value (NPV) or net present worth (NPW) appears to a
sequence of cash flows taking place at different times. The present value of a cash
flow is dependent upon the interval of time between now and the cash flow. It is
also dependent upon the discount rate. NPV accounts for the time value of money.
It provides a way for evaluating and comparing capital projects or financial
products with cash flows spread over time such as loans, investments, payouts
from insurance contracts and several different applications.
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Marketing Management
NMIMS Solution-June 20
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Assignment Question
1.
Mr. Amish has written a self-help book “Happy Happy” which can be read by
people from all walks of life. The book revolves around a core idea of being happy
in all stages of life. The publisher doesn’t have any distribution network of its own.
Mr. Amish delivers session in many management schools on the topic
“Happiness”. He is very popular among students and corporate. He also delivers
session as a key note speaker in many management conclaves and seminars.
Mr. Amish has no online and social media presence. He doesn’t write blogs or
articles.
Mr. Amish is a good author but has no idea about marketing and distribution of
books. He hires you as a Marketing consultant for overall marketing and
distribution of books.
Q1. What are the distribution channels that you will use to distribute the product
across Indian market? Explain the same with reason.
Q2. Suggest the Geographic, Demographic and behavioural segmentation for the
book “Happy Happy”
Q3a. Explain five online social media platform through which you will promote
the book.
Q3b. Explain the buyer decision making process for purchasing a self-help book.
June 2020
Strategic management
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Q1. Godrej & Boyce has announced plans to set up a “Smart Factory” at Khalapur,
a small town surrounded by villages at Raigad district about 60 kms from
Mumbai? Perform a Stakeholder analysis comprising of 3 steps & outline all the
processes that you shall follow as a consultant to Godrej to satisfy the needs of all
stakeholders.
Q2. Délifrance is a bakery company that produces “French style” bakery, savoury
and snacking products that wishes to enter India’s Retail market. Conduct a
PESTLE analysis for Délifrance in India & suggest whether Délifrance should
enter India or otherwise.
Q3. Pertamina is an Indonesian Oil & Gas corporation that wishes to enter India &
is competing against Reliance Industries Limited.
a. As a consultant you are required to recommend whether backward integration or
forward integration is a superior strategy to compete against RIL in India? Which
one of the alternatives would you choose to your client & why? Justify with
reasons.
b. In your opinion, in case Petramina wishes to diversify into unrelated
diversification, which sector in India would you consider as attractive for the
company to diversify? Choose only 1 sector. Specify statistics such as Growth
potential of that sector, advantages of doing business in that sector, etc.
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Q1. Explain the statement “All Contracts are Agreement but all Agreements are
not Contract” and provide two (2) examples demonstrating this statement
Q2. Explain in details two (2) real-life instances or cases dealing with any or all
“Rights of Consumer” under Consumer Protection Act, 1986.
Q3. Jack and Jill are two individuals who have passed out from engineering
college in Mumbai. Jack and Jill both have attained 18 years of age. Now both
want to start a start-up for robotic services. Can you advise them:
a. What are (i) the different form of business, (ii) their pros and cons and (iii) what
is best suited form of business which will be applicable to their start-up?
b. Assuming that Jill lost both her parents when she was 5 years old and a court
appointed a guardian for her. Then would there be any challenge in opening a start-
up?
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2. Explain in details two (2) real-life instances where the consumer courts in India
have granted compensation due to medical negligence. Please explain the facts of
the case and respective decision of the consumer courts. (10 Marks)
3. Ria and Mia are two adult sisters. Ria is the elder sister and Mia the younger
one. Both the sisters were orphan but had huge properties bequeathed to them by
their now deceased parents. Mia first got married to Ravi whereupon Ria started
living in the same residence with Ravi and Mia together. Ria met with an accident
and lost both her legs, Ravi and Mia started taking great care of her even using
their savings to bear medical expenses of Ria. Ria after 2 years thereon decided to
gift all her share of the properties to Mia. After 5 years, Mia then conceived a child
and found it difficult to take care of Ria. She requested Ria to go to a hospice,
where she could be taken care of. Ria angered by this refused to do so and started
living separately with a maid, she demanded that the gift of the properties made by
her to Mia should be cancelled. Mia refused to do so. Assuming you are the judge
of the civil court hearing the matter, can you decide on the following questions:
a. Whether the gift of properties by Ria to Mia is valid? Whether Ria can oppose
and seek for cancellation of the gift? If yes on what grounds under Contract Act,
1872? (5 Marks) b. Can Mia claim from Ria the expenses undertaken by her for
Ria’s medical expenses? Explain with legal provisions in Contract Act, 1872? (5
Marks)
Consumer Behaviour
NMIMS Solution June 2020
Q1. GSK Horlicks is an iconic health drink for kids. Over the years, the brand has
introduced several variants of Horlicks. What is segmentation and targeting?
Identify the type of segmentation done for each of the following:
Q2. What are the steps in the consumer decision-making journey? Describe your
decision-making journey for the following products: (10 Marks)
1. Sugar
2. Men’s aftershave lotion
3. Smartphone
Q3a. Explain the different adopter categories in the Innovation adoption process,
taking the example of any innovative product of your choice.
Q3b. What are membership groups and symbolic groups? Discuss 1 membership
group and 1 symbolic group from your life.
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Retail Banking
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Q1. Mr. Raj has recently graduated and got placed in a private sector bank and is
unaware of the banking sector and its operations. Being his reporting manager you
need to brief him with the Principles of lending and need to explain him in details
about the same.
Q2. Retail banking is the most visible face of banking for the general public and
have baskets of products for meeting customer’s ever ending demand. Express
your opinion on how Retail banking can be used as a risk diversification tool.
Q3. “With increased competition and entry of new players, the banking landscape
has made a sea change in the recent years. Sales team forms an integral part in
banks and helps in enhancing customer satisfaction” a. Share your opinion on the
growing importance of sales team in banks and their contribution for attaining
customer satisfaction b. Enumerate direct sales and the advantages of Direct sales
in banking sector
NMIMS Solution-June 17
Q1. Discuss the need for Customer Relationship Management in banks enlisting
the different Banker-Customer relations. Give one instance each of your positive &
negative experience as a banking customer. (10 Marks)
Q2. What are the investment opportunities available for NRIs in Retail banking?.
Discuss in Priority banking in brief. (10 Marks)
Q3. With reference to the recent Demonetization process/directives initiated by the
Government of India there have been many positive/ negative views from several
quarters. Give your views on the following aspects of the process a. Discuss your
viewpoint on the emphasis on digital payment mode. Do you think there is
sufficient technological infrastructural support for the same? (5 Marks) b. Do you
think that digital e-wallets as a way of the future, are a safe mode of transactions?
(5 Marks)
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Q1. You are a baker and have set up your own Bakery. You have the resources and
enough space to fulfill orders in New Mumbai. Describe how would you promote
your brand to maximize the no. of orders per day?
Q2. You are the brand manager of a hygiene soap which protects you from germs.
You have launched a campaign to build awareness on the importance of washing
hands. For this the brand has tied up with an NGO to create awareness across the
country especially in smaller towns. How will you leverage this association to
build positive equity for your brand?
Q3. Case Study ICICI ropes in Shahrukh khan as their Global Brand Ambassador
You are Brand Manager at ICICI – Retail Banking and have tied up with Shahrukh
Khan as the Brand ambassador. a. Think of an interesting active integration of
ICICI in the next Shahrukh film. b. How would you leverage Shahrukh to promote
your brand?
Q3. You are doing production planning and the performance of your organization
depends on the accuracy of the demand forecast you make for it.
1. Explain the six-step approach you may take to ensure that your will conduct
an effective forecast. (5 Marks)
2. What error analysis will you do so as to determine the accuracy of the
forecast you are making?(5 Marks)
Previous Assignment
Q1. What is Sampling? Which kind of sample is being used in each of the
following situations: i. A reporter asks 100 people on the street what do they think
of the current state of crime against women ii. A survey is conducted to understand
opinions of people in Gujarat towards the Modi govt. A sample of 100 men and
100 women across all age groups is chosen uniformly iii. A survey is conducted
among neuro surgeons. Starting with the first neuro surgeon, he is asked to refer to
another neuro surgeon and so on. Support with a rationale. (10 Marks)
Q2. What is a pilot test? What are the considerations that need to be kept in mind
by a market researcher while designing a questionnaire? (10 Marks)
Q3. You are the Product Manager of a leading telecom company which is facing
stiff competition due to the entry of Reliance Jio. a. State the management
problem(s) that your company might be facing and the corresponding research
objectives that your research will aim to cover (5 Marks) b. Briefly describe the
research methods that you would use towards this research (5 Marks) Note: You
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Q1. In the US-China Trade war, what are the trade control measures taken by both
the countries. How are the US & Chinese companies getting affected?
Q2. Discuss the effects of regional integration in terms of trade creation and trade
diversion. Prepare a list of Regional Trade Agreements of India
3. Read the passage and answer the questions mentioned below the passage.
Coronavirus has put a spotlight on the economic decoupling of China and some
developed countries. With factories shuttered and consumption stalled,
multinational companies have been forced to shift production elsewhere. Apple has
warned investors that its revenues will take a hit as a result of the outbreak. A
gradual decoupling of global economies has been under way for a few years. The
South Korean electronics group Samsung, for example, has been closing Chinese
plants and opening others in Vietnam. Mexico has benefited from some US
corporations moving their supply chains closer to home. But decoupling will
undoubtedly speed up as Beijing’s opacity in handling the coronavirus epidemic
highlights the risks of doing business in China.
There are marked similarities between the virus and decoupling itself. There is
what you see on the surface (masks and panic or supply chain shifts and profit
warnings) and then there is what you can’t know: how many victims the outbreak
will claim or what the world will look like economically and politically in five to
10 years, as globalization dissolves and divides deepen.
It is hard to imagine that Taiwan will be able to operate in both orbits indefinitely.
As one telecoms analyst put it to me recently, “What’s happened in Hong Kong is
fascinating and disturbing in part because it raises the question, what happens if the
same thing occurs in Taiwan?” Imagine a world in which cross-border banking,
online shopping and data sharing becomes bifurcated between two systems. That is
a reality we may be heading towards. Apple and other tech companies would
certainly take a valuation hit in such a future. But so would many others in
industries beyond technology. As with coronavirus, the effects of decoupling will
be both unpredictable and exponential.
a. Do you think that globalization is under threat? Are transnational firms going to
become extinct? Give your comments with reference to the passage. (5 Marks)
b. With your knowledge of International Business, explain how different political
systems across nations may create risks for the conduct of business. (5 Marks)
18 July 2018 - EU antitrust regulators hand down a 4.34 billion euro fine to Google
after a three-year long investigation. 27 June 2017 - EU fines Google 2.4 billion
euros for thwarting rivals of shopping comparison websites. 14 July 2016 - EU sets
out another charge against Google’s shopping service. It also accuses the company
of preventing third parties using its Adsense product from displaying search
advertisements from Google’s competitors - a third case against the company. 20
April 2016 - EU sends a charge sheet to Google outlining the company’s anti-
competitive practices with regard to Android smartphone makers and apps makers.
15 April 2015 - EU opens investigation into Google’s Android smartphone
operating system. 15 April 2015 - EU charges Google with blocking competitors of
its shopping service. Sept 2014 - Almunia says he will not be able to wrap up the
Google case before his mandate ends in October. May 2014 - Joaquin Almunia,
European Competition Commissioner at that time, says feedback from
complainants will be crucial to determining whether he accepts Google’s
concessions. 5 Feb 2014 - Google improves its concessions related to online
search.
2013 - Lobbying Group Fair Search files a complaint about Google’s Android
business practices to the European Commission. 25April 2013 - EU seeks feedback
from rivals and users to Google’s concessions.
Project Management
Solution for NMIMS June 2020
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Solution Semester Wise NMIMS Assignment Solution
2. You are celebrating the successful completion of a project. During the party,
the Vice President of Projects in your organization pulled you aside and
asked you the secret of the success of the project. You shared few points,
which seemed to have impressed her. Next day, you got an email from her
to submit a brief report describing the key factors that led to successful
completion of your project. The report is also expected to provide top two
recommendations to other project managers. Please introduce your
organization before sharing your brief report.
3. “No! I have worked on this concept for so long and I don’t want some bean
counters coming and telling me to stop working on it” Natasha was very
upset since the Head of Accounting & Finance department have told her
boss to immediately stop the work as his department didn’t find the
proposed project financially viable.
“Don’t get emotional!” Jaywant started talking to Natasha. Being a good friend,
Jaywant wanted to help her. “First of all, tell me how the NPV and IRR figures
looked for your proposed project.” “I am not sure,” Natasha was candid. “I didn’t
do those calculations since I was busy with other parts of the project proposal.”
“That’s a great mistake, I must say. You must do these calculations and then get
them verified by our Accounting & Finance department. I can help but I would
suggest you take help of Manish. He is not only expert is this type of analysis but
he also respects your engineering abilities and will surely like to find the way out
to save your proposed project” Jaywant’s words helped Natasha to get out of her
chair as she moved to her phone for calling Manish. a. How will Manish explain
the concept of NPV to Natasha? b. How will Manish explain the concept of IRR to
Natasha?
Services Marketing
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1. You have recently joined in as the Head of a Public Sector Bank? Design
strategies to help reduce the Customer Complaint barriers. What Service recovery
tactics will you leverage on to tackle customer complaints. (10 Marks) 2. You are
planning to open India’s first ever Apple owned store in Mumbai by end of the
year 2020? Suggest & describe all the design elements that you shall consider for
building the Retail store environment? (10 Marks) 3. You are setting up an IKEA
store in Mumbai by the end of the year 2020. a. What Service Quality parameters
& dimensions would you consider while driving this initiative? Provide examples
from an IKEA perspective. (5 Marks) b. Design a Creative & Innovative Loyalty
Program for IKEA highlighting all the tiers/levels & the rewards that the customer
will stand to gain (5 Marks)
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3. a. In a hotel, the complaint management team noted down the Frequency of occurrence
different types of complaints received from its guests. The concerned
department head asked the team lead to analyze the data & suggest
which area to be addressed. Assuming you are in the lead position.
Which probable reasons should you suggest to address first?
Probable Reason
Food Quality 16
Delay in room Service 12
Room cleaning 32
Staff Attitude 5
Delay registration 42
Room interiors 2
Air Conditioning 9
Mini Bar 2
TV not working 5
Desired Channels are not subscribed 12
Room Smelling 8
3. b. You are asked to estimate UCL & LCL as per the below scenario.
As Quality control expert, you are required to measure the volume of the juice in a
250 ml packet.
You have taken 10 samples & 4 observations in each sample. The Standard
deviation given as 0.145 ounce.
a. Calculate the UCL & LCL for the above mentioned scenario?
ANSWER:
Introduction: I have to narrate QFD process which helps to the organization
cause.....
Q2. Explain your understanding (Process perspective) & give appropriate examples to
explain: Acceptance Sampling, Double sampling & sequential acceptance sampling?
ANSWER:
Introduction: I have to explain Process perspective & give appropriate examples to
explain the terms Acceptance Sampling, Double sampling & sequential acceptance
sampling.
Q3a. Calculate the UCL & LCL for the mentioned scenario?
ANSWER:
Introduction: I have to calculate UCL and LCL for the mentioned scenario.
3. Imagine you are the Project Manager for an ERP Implementation of the HR
Module in any organization with an employee strength of 400 working in 3
different countries. Now answer below questions:
a. List 5 important and critical parameters you will be considering for the
successful implementation. (5 Marks)
b. What are the different steps and stages you will be following for such
implementation so that you meet the deadlines? (5 Marks)
Procurement Management
NMIMS Assignment Solution June 2020
3. a. Consider yourself as a local tyre manufacturing firm entering into the import
of the tyres. What sort of questions will you come across in the thought process in
terms of costs related to the import? (5 Marks)
Previous Assignment
a. Briefly explain what are the different type of pricing of contracts that can be
considered between NHAI and Laybond constructions. (5 Marks)
b. NHAI decides to adopt for Fixed price contract on per km basis, however is
open for discussions within it to different possibilities. Which one should Laybond
opt for keeping in view the possibilities of different type of un-certainties. (5
Marks)
You can view 1st para of Previous NMIMS Assignment Answer of Dec 2019.
Q1. What are the major steps of Purchasing? Elaborate using an example of buying
Fire and security services in an organization. Also, define and explain different types of
Requisitions that are raised in a manufacturing organization
ANSWER:
Introduction: I have to narrate the major steps of Purchasing. Also I have to
elaborate using an example of buying Fire and security services in an organization.
In addition to that, I have to define and explain different types of Requisitions that
are raised in a manufacturing organization.
Q2. Explain the concept and objective of Spend Analysis. List and explain different
types of Spend Analysis that can be performed by an organization to build efficiency.
ANSWER:
Introduction: I have to explain the concept and objective of Spend Analysis. Also I
have to list and explain different types of Spend Analysis that can be performed by
an organization to build efficiency.
Q3a. Do you think is it important to build negotiation strategies? If yes, what are the
steps in building negotiation strategies?
ANSWER:
Introduction: I have to narrate that to build negotiation strategies are important.
Also I have to narrate the steps in building negotiation strategies.
Given the above scenario, the company is now planning to evaluate whether the
business is sustainable or not. Surya enterprises has hired you to do an
organisational analysis using the PESTLE method
Q. Define the elements of PESTLE and using the information given in the case
above, wherever possible list out the various aspects of the PESTLE relevant to the
case.
Q. Detail out what a divisional structure and functional structure are, listing out
benefits and disadvantages of each as per the case given above. (10 Marks)
3. Kapoor & Co is a family run business, which has been in existence for many
years. The MD, Mr. Kapoor, knew each and every employee in his company and
ran the company like his extended family. He was personally involved in every
performance and increment discussion and would take the final decision for each
employee. The employees were quite happy in this set-up. After a few decades,
Mr. Kapoor decided to retire from the company and put in place a professional
management team to run the company. The new management team has been hired
from other companies and has been given a free hand to run the company. The first
step they took was to put in place a structured performance appraisal process, to
assess and evaluate the employees. The employees became very agitated at the
introduction of the new process and the feedback reached Mr. Kapoor.
You are the CEO of this company and Mr. Kapoor wants to meet you to
understand what is happening. You see that this is a classic case of the company
following Greiner’s Life Cycle model.
a. Describe the 5 stages of Greiner’s Life Cycle model giving the context from the
case (5 Marks)
b. Describe the need for change management as well as the approach you intend to
follow using Lewins 3 step model (5 Marks)
Every evening at 6 pm, one employee is randomly selected by draw of lots and
gets to choose a playlist to play on the public address system. There is no dress
code and employees are inspired to discover their individual style. The employees
are encouraged to speak their mind, share their ideas and disagreements are
considered healthy. Managers avoid taking unilateral decisions and prefer to have a
consensus-based approach. The culture is also such that it attracts talented people
from across all walks of life. The current channel programming in charge was a
professor of physics before he joined the channel. Though the company faces stiff
competition in the music television space and is not the best paymaster, it still has
low levels of attrition.
a. Describe the basic features of Schein’s model of culture and classify the
elements of culture mentioned in the case into Schein’s framework (5 Marks)
b. What is the Function of culture? Give example from the case to show the
function of culture for the employees of Funky TV. (5 Marks)
Sales Management
June NMIMS Assignment 2020
Q1. The management of ABC & Co. is losing sales due to superior product
offerings by their competitors’ Please help the management of ABC & Co. to
change their Product Policy and Product offerings you may give illustrations for
the same.
Q2. Trained Man Power is an important aspect for sales growth, how does a
company recruit the right sales Personnel and trains them to meet their objectives.
Cipla exports a wide range of APIs and formulations to over 150 countries. Cipla
has entered into new arrangements with leading US generic companies for the
supply of a wide range of finished dosage formulations. They have obtained
approvals from USFDA, MHRA of UK, PIC of Germany and WHO, for most of
their drugs. Its overall profitability was due to the optimisation of resources and
implementation of rigorous cost control measure.
Q1. Bajaj Electronics administers a Quarterly performance review for all its sales
employees. The below mentioned table provides the number of sales calls done by
the sales people for the month of Oct- Dec 2019. You are the Area manager in
charge of their performance The performance standard set by the company is that
every sales person must do 150 sales calls in every quarter.
How will you evaluate the performance of the sales executives as an Area
Manager? What are the steps you can take to improve the performance?
Q2. Take an appointment and meet with a senior sales person from two industries –
Pharma industry (such as Sun Pharma, Lupic, Dr. Reddy’s, Glaxo or any other
company) and Engineering industry (such as L&T, BHEL, ABB, Siemens or any
other company). Study and prepare the sales organization structure of these two
companies. (10 Marks)
Q3. Raymond Fibres Ltd is a fibre making company in India. They are
predominantly in fashion wear from men and women. The fibre market is divided
into natural and synthetic fibres. The company has 5 plants in India and employs
over 700 sales people. The company competes with the Reliance group which is
one of the leading synthetic fibre makers along with some global players such as
DuPont. However, the company has been hit with the economic slowdown in the
country. To make things worse, cheaper imports of fashion wear from China and e-
commerce has affected store sales. The sales people in the company are feeling
demotivated. The sales people have put pressure on the top management to
improve their salary.
a. What alternatives will you suggest to the top management to improve the salary
plan to the sales employees? (5 Marks)
b. What are some of the non-financial tools of motivation that you can use (5
Marks)
Q1. Calculate the standard deviation and return of portfolio consisting of 60% of
Security A and 40% of Security B.
TABLE BELOW
Q2. Calculate the return as per CAPM for each of the company’s stock, identify
whether they are underpriced, overpriced or correctly priced and advise
accordingly. Returns of T- Bill is 9%.
Q3. An investor was tracking SBI and HDFC mutual funds whose return and beta
are as given below:
Return on the market portfolio is 11%, while the risk-free return is 8%. Assume
standard Deviation of the market to be 7%.
1. Compute the Jensen index for each of the funds and comment which one is
better.
2. Compute the Treynor index for each of the funds and comment which one is
better.
Previous Semester
APR 2020 NMIMS SOLUTION
Q1. The following data shows the return of Alpha Ltd and the Market:
Calculate the Beta of Alpha Ltd and interpret. Explain the implications of different
values of Beta.
Q2. Calculate the standard deviation and return of portfolio consisting of 60% of
Security A and 40% of Security B. Assume correlation coefficient between stock A
and stock B is 0.55. Interpret the benefit of portfolio over individual stock
investment (in case of security A and B).
Q3. Observed Return and Beta of SBI Bluechip Fund and Franklin India Equity
Fund for the year 2019 are as follows
Observed Return
Assume standard deviation of the market to be 8%, Return on Sensex 15% and the
riskfree return to be 7%.
a. Compute the Jensen index for each of the funds and interpret the results. (5
Marks)
b. Compute the Treynor index for each of the funds and interpret the results.
(5 Marks)
Q1. Given the slowdown in the auto sector, Fast Automobile company, a car
manufacturing company wants to go in for an overhaul of its operations. The
Management wants to review the cost of all its product lines i.e. types of cars it has
in various segments and the way they value their closing stock given the inventory
pile up, to take some strategic decisions. The Management accountant is asked to
prepare a summary of costs to enable the top team to decide which product to
manufacture, discontinue some segments etc. What are the various types of ways
the Management accountant can classify the costs by Management decisions.
Describe any 5. Also, discuss the different ways in which the company can value
its closing stock?
Q2. Traditional Managerial accounting was all about managing costs whereas
Management accounting has undergone a sea change, given the change in the
overall Global environment. Discuss and describe in relation to the following
Q3. Fancy Bag company purchases Ladies Bags from a wholesaler @ Rs 1100/-
per piece. They add accessories and packaging and sell each bag for Rs 1800/- per
piece. They incur certain fixed expenses. The company wants to understand how
many pieces they must sell in order to be profitable. They seek the help of a
Management accountant to:
Details provided:
Q2. Standard costing is the process where standard costs of various components
and resources are predetermined. Further, there are certain specific objectives for
adopting the standard costing techniques in management accounting, Discuss in
brief, the distinguished objectives of adopting standard costing in any organization.
Q3. Puppies and Rabbits, a soft toy manufacturing company requires 1250 units
per month, of the soft toy named “COCO Rabbit”. The ordering cost is Rs 1000
per order. The cost of carrying inventory is 10% per annum. The cost of
manufacturing one unit of COCO Rabbit is Rs 200
b. The minimum total variable cost for the economic lot size.
Q2. The following information is available from the records of Alpha Ltd. For the
year 2019:
You are required to prepare a master budget.
Q3. You are a consultant hired to advise ABC Limited on ROI and help with
decision making for additional order. The company has provided you following
information:
The amount of division investment is Rs. 15,00,000 and the target rate of return on
investment is 20%
Q2. ABC Limited has provided following information related to sales, cost and
margins for March 2020:
Calculate P/V ratio
Q3. You have been hired as a consultant by an auto parts manufacturing company.
The company is currently dealing with an issue with production of defective
components costing them loss of customers and sales. Company has identified that
the main issue lies with a component supplier. The company has already gathered
some information but unable to make a decision.
You have been provided with this information, the company can purchase the
components in question from two suppliers, existing supplier A or new Supplier B.
The price quoted by Supplier A is ?18.00 per 100 numbers of the components and
it is found that on an average 5% of the total receipt from this supplier is defective.
The corresponding quotation from Supplier B is Rs. 15.00 per 100 numbers of the
components but the defectives would go up to 10% for the total supply. If the
defectives are not detected, they are utilized in production causing a damage of Rs.
18 per 100 components. The company intends to introduce a system of inspection
for the components on receipt which would cost ?5.00 per 100 components. The
new inspection system will be able to detect only 90% of the defective components
received. No payment will be made for defective components in inspection.
Assume total requirements of components to be 25,000 numbers. (Hint: Use total
cost for your analysis and recommendation.
B2B Marketing
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Q1. Crompton Greaves Ltd is the leader in Indian Domestic market for electric
motors, which conform to Indian & International Standards. The company faces a
severe competition from small scale motor manufacturer as well as large global
players like Siemens & ABB. What suggestions you would like to give to the
company to maintain its leadership position in this product category?
Q3. Read the following Case & solve the questions given:
ABC is a leading brand of furniture in B2C segment having presence in various
cities in India. ABC now plans to introduce in B2B category by launching a
product line in the office furniture category. It intends to sell both Indian as well as
imported furniture so as to cater to the different needs & wants of the target
audience. It intends to target corporates but is not clear how to go about marketing
& selling it to corporates (B2B) as ABC was always involved in selling home
furniture (B2C).
a. Suggest positioning strategies to be adopted by ABC for their new product line
in B2B Category.
b. Suggest a suitable sales promotion strategy for ABC’s new product line of office
furniture
Brand Management
NMIMS Solution 2020 June
1. In a competitive market of commodities, Ali plans to launch Organic milk in a
country where people are new to the concept of organic and heavily rely on
synthetic/chemical products. If Ali wants to launch this product, then how can
branding help him. Define the name for the product & come up with a brand
manual including all brand elements. Also design a marketing plan to push the
product.
2. What is Strategic Brand Management Process that the Ali’s organic milk brand
should follow? Explain the 4 steps.
3. Mother Dairy Fruits & Vegetables, a company with a billion-dollar (Rs 4,200-
crore) turnover, has been a well-established player in NCR known for products the
firm has been largest seller of milk in NCR , with 65% of the revenue being
contributed by milk. Amul entered Delhi market few years back and in 2011 with
in a span on 4years it defeated mother dairy in terms of market share. Amul
procures fresh milk and packages it. Mother dairy adds powder milk in its products
to the tune of 40%. This spoils the taste of the product. Also Amul is credited with
more awareness and knowledge about its products amongst consumers. Amul is a
leader in the ice cream segment of the country. Their capacity to develop products
and gain market leadership helped them gain substantial share in the NCR region
in the milk segment raising question marks on the brand equity of the company.
Mother Dairy has been market leader in NCR for 35 years. Losing ground to Amul
in 2011 in the milk segment is forcing company to rethink its strategy. They plan
to increase their capacity and also expand procurement of the milk. One of the
regions why Consumer shifted to Amul has been difference in the taste of the milk.
Amul milk is fresh where as a portion of Mother dairy milk is reconstituted.
Mother dairy sells through its own outlets and home delivery is not possible where
as Amul used channel and home delivery of the milk is possible. Mother dairy milk
price has been less than the price of Amul milk, still a huge number of mother
dairy loyal customers moved to Amul. Now Mother dairy is restructuring its
strategy and systems to combat Amul.
a. What would you suggest to Mother Dairy for its revitalization plan (5 Marks)
b. What more challenges you foresee for the brand? (5 Marks)
And the strategy worked with Saffola being among the first brands to talk about
health — albeit in a very panic inducing manner.
The longevity of the `1000 crore plus brand can be traced to that strong
positioning. Chief marketing officer, Anuradha Aggarwal says: “Very early in the
journey, we found an amazing, unique place of heart health. Someone with fore-
sight chose to do fear oriented ads and the rest, as they say, is history.” But only a
small chunk of history. Over the years, Saffola realised merely scaring consumers
into buying was perhaps not the best strategy. From fear it moved to convincing at
risk consumers to adopt better, healthier practices. Aggarwal says, “We moved
from pure fear to things that strike fear: the signs of the unhealthy heart.”
The brand also acknowledged the difficulty in getting people adopting a healthier
lifestyle with its ‘Kal Se’ commercial about a serial procrastinator, who’d rather let
his kid ride the exercise cycle, or who changes into gym clothes only to fall asleep
again. However, consumers and the category were moving a lot faster than the
brand. Even as Saffola pitched itself to consumers showing the first signs of
slowing down, the broad trend was preventive: not allowing one or one’s family
members to get to that stage in the first place. Says Aggarwal, “We realised Saffola
was in danger of becoming the oil for the unhealthy as opposed to the oil for
people who want to be healthy and have an active, fit heart.” The brand is now
about a continuous investment in health.
A strategy that’s driven its expan- sion into adjacent categories. Saffola has the
credibility required for consumers to comfort- ably place its products on the dining
table. Besides, through variants like flavoured oats — a category that Saffola
claims leadership in — the brand can comfort- ably ride the everyday health wave.
Saffola is gunning for ` 200 crores in this space by 2018, according to its 2015-16
annual report. Says Aggarwal, “We are market leaders in flavoured oats because
we’ve been cracked a fantastic product suitable for the Indian palate.” Saffola
continues to be the undisputed leader in premium health oil, according to
Aggarwal.
Even at a time when the affluent Indian’s obsession with health is leading to them
buy super premium olive oils at two or three times the price. The brand is meeting
the challenge with new blends like Aura a combination of olive and flaxseed oil.
On the communication front, Saffola has moved past its scare mongering on TV. It
runs its own website fitfoodie which has healthy recipes of traditional favourites
ratified by nutritionists and dieticians.
Under Saffolalife, an initiative begun in 2005, the brand pro- motes healthy
lifestyles and organises heart health checks. When asked how malleable the brand
is, Aggrawal believes, “We’ve succeeded when there was a fit and coherence and a
fundamental difference from the rest of the world. We are strongly positioned on
proactive and preven- tive heart health, and these conditions have to be met.” It
also explains why variants like finger food brand Zest failed. Says Aggarwal, “We
needed a go to market that understood impulse purchases and the product was not
as good. After that, we’ve made sure we have very hard internal guidelines for
product development. Unless we meet those standards, the products don’t go out.”
Saffola’s brand journey finds favour with an Indian marketer with considerable
retail and FMCG experience, who wishes to remain anonymous.
He says, “Given there was no awareness of health, Saffola used fear and people
bought it. But now with the entire country having a consciousness of health and
gym culture coming in, it’s the right transition.” He believes the expansions make
sense given Marico’s two flagships: Parachute and Saffola earn their spurs in
categories where growth potential is limited. And so, it’s necessary for Parachute
to extend into skin and body care and Saffola to take on a more overarching health
plat- form. He believes, “20 or 30 years ago, people worried about health only once
they discovered they had problems. Today, everyone is conscious of being healthy
and wanting to look young.” He however believes Saffola needs to make a stronger
play for the millennial demographic: “It’s seen as mama papa brand. But the 30
year and younger demographic are willing to pay premium. Brands need to change
with the world. Can it be health for youngsters or does it want to be an older
consumer’s health brand is an answer only Saffola can give.
(Source:https://brandequity.economictimes.indiatimes.com/news/business-
ofbrands/the-saffola-story-from-scare-to-care/59765523)
Evaluate the positioning of Saffola and discuss how the positioning strategy has
led to the brands success.
Q2. Bollywood star Salman Khan is returning to the cola space after a gap of three
years, this time to endorse brand Pepsi, a move that has surprised a few experts.
The two-year deal is estimated at Rs 15 crore, two external industry officials said.
“The year 2020 will see brand Pepsi create a scale 360-degree campaign that will
reflect the self-confidence of today's youth as effortless as Salman,” the person
said.
Brand Pepsi will base its summer 2020 campaign on Khan’s upcoming action
comedy movie Dabangg 3, the spokesperson said. A few marketing experts
expressed surprise at the PepsiCo move, considering Khan’s macho image vis-à-
vis Pepsi’s more romantic, playful image, plus the actor’s age and some
controversies he has been associated with.
To amplify these efforts, Pepsi released the Har ghoont mein swag “anthem”
featuring Patani, Shroff and rapper Badshah. Released by T-Series the song is
available for streaming on YouTube, Gaana, Jio Saavn, Hungama, Amazon Prime
Music, Spotify, Wynk, iTunes and Apple Music. With music and dance covered,
next up was cricket. PepsiCo which has an on-going partnership with the Board of
Control for Cricket in India (BCCI) leveraged its sport association during India
versus Australia series in February. There the swag symbol took center stage in
stadiums and on TV screens. Says Bhagat, “This allowed us to bring music and
cricket together as one popular music performer announced the ‘Swagster of the
match’, after each match, during the India-Australia series. For a ‘culture brand’, it
is important to dive into all these three streams.”
Hooked or not?
“Even as the cola companies are trying to move towards water and juices, the
healthier drinks, the two companies cannot give up on their mainstay brands just
yet, that is, the colas,” says Sunil Alagh, founder and chairman, SKA Advisors, a
consultancy firm. Alagh believes the use of social media allows these companies to
keep chatter alive around their main brands.
Industry watchers believe this campaign has helped Pepsi get its “mojo” back. Says
brand consultant Harish Bijoor, “Pepsi has reclaimed its position among the youth.
Through the campaign Pepsi can be seen talking to millennials in their language.”
Former marketing director, PepsiCo India, Vani Gupta Dandia agrees. “Using
TikTok and music streaming apps to release the anthem is a good way to extend
the campaign. This allowed Pepsi to rebuild its brand equity,” says Dandia.
While the brand’s old tagline ‘Yeh dil maange more’ might be tweaked to ‘Yeh dil
maange more swag’, what remains to be seen is how Pepsi’s newfound swagger
converts to sales.
The Endgame For categories like beverages, and particularly colas, distribution is
the make-or-break game. Under the company’s ‘Away from home’ strategy, the
beverage maker has tied-up with quick service restaurants Domino’s, KFC, Pizza
Hut, Burger King and Subway and multiplex operator PVR. Says PepsiCo’s Tarun
Bhagat, “An aggressive agenda has been drawn by the team to increase distribution
across offline stores and online channels over the next five years.”
Swag Not War Cola marketing has come a long way from the days of the
legendary Cola Wars. Pepsi’s ‘Nothing Official About It’ that took the fizz out of
the official sponsor of the 1996 Cricket World Cup is perhaps one of the greatest
examples of ambush marketing. Pepsi’s current campaign couldn’t be farther from
that traditional tactic. Says Lloyd Mathias, former head of PC marketing, HP Asia
Pacific and Japan, “Cola as a category has lost its relevance among consumers, as
electronics, apparels took over.” He adds, “As a result, ‘cola war’ as a marketing
concept became redundant.”
(Source:https://economictimes.indiatimes.com/industry/services/advertising/salma
nkhan-is-pepsis-new-face/articleshow/72449728.cms)
(Source: https://brandequity.economictimes.indiatimes.com/news/marketing/blast-
fromthe-past-as-pepsi-comes-back-with-swag-this-summer/69657939)
Examine the brand personality of Pepsi and its relevance in a promising market
like India.
Q3. Hair oil and edible oil maker Marico will enter the Rs 4,500-crore skincare
market in the country by extending its two-decade-old coconut hair oil brand,
Parachute, to body lotion and other skincare products, a person directly involved
with the development said.
First off the block will be a body lotion at entry-level pricing to compete in the
mass segment, the person said on condition of anonymity. The company has
carried out a lowkey test exercise in the east, The strategy is aimed at reducing
dependence on Parachute hair oil,” the person said. “In this case, the company
hopes to ride on Parachute’s purity and value-for-money attributes.” Marico CEO
(consumer products business) Saugata Gupta declined comment.
The company will enter the cluttered skincare market under the Parachute
Advansed umbrella and compete with Hindustan Unilever’s Vaseline and Pond’s,
German company Beiersdorf ’s Nivea, L’Oreal’s Garnier and Johnson & Johnson’s
Neutrogena. Analysts and industry watchers say the success of the move will
depend on how much marketing and distribution muscle Marico can infuse in the
brand.
“Success of brand extensions are generally linked closely to the parent brand’s
attributes; and depends on how closely these are aligned to the consumer’s
perception of the brand,” says consulting firm AT Kearney Partner and VP
Debashish Mukherjee.
The success of extensions of strong brands is not always certain. Cereal maker
Kellogg’s extension to biscuits flopped.
Also, there is strong competition in the skincare market, although with an annual
rate of 20% it’s one of the fastest-growing consumer product categories.
About six years ago, Marico had extended Parachute to shampoos, positioned on
the ‘naturals’ platform. But that did not succeed. But Parachute Advansed has
various haircare variants like styling products and after-shower gels.
Marico has a skincare presence with its Kaya skincare clinics. But it does not have
a presence in the packaged skincare segment. Marico’s hair oil brands include
category leader Parachute and Nihar, which it had acquired in 2006 for close to Rs
220 crore. (Source:https://economictimes.indiatimes.com/industry/cons-
products/fashion-/cosmetics-/-jewellery/marico-to-launch-parachute-into-
skincaremarket/articleshow/9865069.cms)
b. Comment on the success probability of the brand extension and the potential
benefits to the parent brand?
International Marketing
June 2020 NMIMS Solution
Q1. United Kingdom recently marched out of EU after a long fought battle for
BREXIT. Companies have started moving out of UK as it no longer remains the
doorway to Europe. Also it has to fight high inflation, labour shortage and many
other issues as an outcome. It would want to project a new Brand of United
Kingdom to the world. You are a part of the team headed by the Prime Minister of
Great Britain, Mr. Boris Johnson, designed to come up with a long term plan for
the same. Can you enlist a few measures, strategies and hurdles you would face?
Use PESTEL Analysis and Global Marketing Strategies to ascertain the same?
Q2. Forever 21 recently shut down many of its operations across the world. It’s a
cult brand that went through massive issues. Critics blame that most of it was to do
with strategies in International Markets outside of USA and labour issues. Its
recent filing of Bankruptcy could have been avoided. If I put you at the helm of
affairs a Forever 21, what strategies would you have suggested or applied in order
to make the drowning brand survive and what hurdles would you have faced for
the same? Use help of Global Market Entry and Global Brand Development
Strategies for the same?
Q3. Post its recent launch in London and recent success in other parts of UK, Ola
Cabs plan to enter USA.
a. They require your services to help them to do a formal research for the same?
b. Also they would require your help to understand the Cultural and Social factors
which they need to be aware about?
Q1. India is trying to promote ‘Make in India’ and has also recently opened up
Defense sector. You are a strategy manager at Dassault, one of leading
manufacturers of defense equipment. However, your boss wants to set up a new
venture in Brazil. Please justify using Business Environment why you would like
to set up in India instead of Brazil.
Q2. You are the CEO of a competing brand of Starbucks but claim to offer more
value for money. Your products cost less than Starbucks. You have also decided to
enter India after seeing success of Starbucks. Evaluate any 3 entry options to enter
into India. Which of the market entry options would you finally choose and why?
Q3. Lemon Tree operates mid-premium hotels in India and position it for cost
conscience corporate travelers. They have decided to enter European market now
with 4 properties, two each in Germany & France.
a. Suggest what should be their pricing strategy for the European market.
b. Suggest the possible brand positioning for their European market.
Q1. The Finance Minister, India announced reduction in corporate tax rates in Sep-
2019. Why is it important for companies in Indian Manufacturing sector, and what
are 5 ways (with examples of companies) in which leading companies in the sector
can benefit from the development from the point of view of Marketing Strategy?
Q2. Customer buying behaviour plays an important role in Marketing Strategy, and
is affected by four key factors/influences/characteristics. You are working as a
Marketing Strategy Consultant. Help your clients by identifying and explaining the
major influences on buying behaviour with reasons for application in brand
communication/ promotion for the following products/companies/places: (1) Statue
of Unity, (2) Netflix India.
Q3. Ravi, a fifth generation entrepreneur, hails from a family with expertise in food
and beverages industry. Ravi founded ‘XYZ F&B’ in 2020 with a vision to launch
and build the first Indian billion-dollar brand in premium chocolates, and feature
among top 3 international brands in the same category by 2030. Ravi has hired you
as a consultant.
a. Explain various stages and their characteristics in an industry life cycle, with
specific comments regarding the current stage of premium chocolates industry in
India.
b. There are 5 key ways to identify competitive advantages for a brand/
differentiate from other brands, as a part of differentiation and positioning strategy;
explain these with suggestions in context of ‘XYZ F&B’, and suggest a positioning
strategy for ‘XYZ F&B’.
Q2. The revenues at B R logistics have been dwindling off late. Clients have been
complaining of laxities on the part of the employees. The top management
recognizes the need to bring about a profound culture change to bring in agility and
customer centricity in the company. They want the HR to equip themselves with
the right strategy to meet these needs. Why do companies experience a need for
cultural change? What process of Organizational culture change will HR follow at
B R Logistics?
Q3a. Alex has been chosen to set up the India business for Glenmorgan ltd, a US
based Financial service company. Alex needs to keep in mind the cross-cultural
factors that can impact the employee management practices in India. Keeping the
Hofstede’s Cross-cultural model in mind, which are the factors that Alex will have
to be aware of?
Q3b. Start Cruiser, is a dynamic tourism company, aspiring in making their mark
in Space tourism. They want a culture that upholds innovation. What are the ways
in which they can create an innovative culture?
Q1. Pure for Sure enterprises is a leading Chemical manufacturing company with a
presence in more than 8 countries. Currently, they use the forced distribution
method of appraisal. Prabhat, the newly appointed Head of HR has been entrusted
with the task of redesigning their Performance Appraisal System. What are some
of the modern methods of appraisal that Prabhat can consider? What are the
benefits of Performance Appraisal system for the organization?
Q2. Great places to work such as Google, Intuit and Apple recognize and respect
the fact that their workforce comprises of dual career couples. Such couples have
to deal with dual responsibilities and may find traditional workplaces stressful and
less attractive. How are these organizations making their workplaces friendly for
dual working couples? What are some of the advantages of Flexible working
patterns
Q3a. You as HR head of the organization for Yummy Burgers have been asked to
prepare an on-the-job training schedule of the front desk service agents. What
options will you consider?
Q3b. As the head of Talent acquisition team, you want to outline the process of
talent acquisition that the team can follow. Enumerate and explain the steps
involved in an effective talent acquisition practice.
April 2020 NMIMS Assignment
Employee Development and Talent Management
Q1. CottonCo is a manufacturing company with offices across India. They have
well defined HR policies and an active HR team. They regularly conduct an
Employee Satisfaction Survey to assess the level of employee motivation. Last 3
years saw the satisfaction scores go down. One key area of disconnect was found
to be the compensation and benefits area. Your firm has been appointed to Audit
the Compensation and Benefits provided and suggest appropriate steps. What steps
will you follow to do a compensation and benefits audit of the company?
Q2. Patel Enterprises is in the business of Electrical motors. They had recently
tied-up with a Japanese company to supply motors to them. When the Chairman,
Mr. Patel, visited the Japanese company factory, he was very inspired by his
Japanese client’s practices. He then decided to go in for a Business excellence
model, which would help the business use a structured approach to total quality
and excellence, to achieve sustainable business growth. The Chairman is keen to
include the HR department as part of this excellence journey and has appointed
your company to help him with this. Your company has recommended the creation
of a HR scorecard. To help the Chairman understand this concept, you need to
share a note. Give a detailed note on what the HR Scorecard is, as well as the
inputs that go into creating the scorecard and the steps to create the scorecard.
The current HR team was set up at the start of the company’s operations and has
efficiently managed the basic HR processes so far. However, they are now finding
it difficult to handle the new processes that the consultant has put in. The CEO has
hired your firm to conduct a HR audit. To present to the CEO:
a. Detail out the Levels of HR Audit you will focus on as well including the
reasons for the same
b. A brief note on the steps you will take to audit the company.
Q1. Dingo Tech, a technology start-up has grown rapidly since its inception 4
years ago. While the company is increasing manpower at the rate of 30% per
annum, it is also losing a lot of key people. You have been appointed as the
external HR Auditor for this company.
What are the different Methods of HR Audit you will use to audit the attrition in
the company?
Q2. John & Co is a family run business, which has been in existence for many
years. The MD, Mr. John, knew each and every employee in his company and ran
the company like his extended family. He was personally involved in every
performance and increment discussion and would take the final decision for each
employee. The employees were quite happy in this set-up. After a few decades,
Mr. John decided to retire from the company and put in place a professional
management team to run the Company. The new management team has been hired
from other companies and has been given a free hand to run the company. The new
CEO has appointed your firm to audit the Performance Management process. What
aspects of PMS will you focus on while conducting the audit?
Q3. Asha and co has seen rapid growth into a well-established organization. The
company has a clear strategy and the same has been shared with all the employees.
The company hired an external Human Resources consultant who then redefined
the policies to keep them in line with the overall business strategy. A recent
satisfaction survey showed that the employees felt that there was a big difference
between the aim of the policy and the actual implementation.
The current HR team was set up at the start of the company’s operations and has
efficiently managed the basic HR processes so far. However, they are now finding
it difficult to handle the new processes that the consultant has put in. The CEO has
hired your firm to conduct a HR audit. To present to the CEO:
a. Detail out the Levels of HR Audit you will focus on as well including the
reasons for the same and
b. A brief note on the steps you will take to audit the company.
Q1. CANDID Systems Ltd is a leading Indian IT company based in Mumbai. The
company has expanded to Africa in 2018 and now company is reviewing its HR
Practices in Africa. You, as an HR Manager, are asked to look into the issue of
ethics and responsibilities that employees of CANDID may face in Africa.
Highlight some of the ethical dilemmas that employees may face.
Q3. EFFIX LTD is a leading FMCG company in India and it is planning to expand
its operations in South America. For this company has set up a wholly owned
subsidiary in Brazil. A team of 50 employees is formed to take up this new project
in Brazil in this background, answer the following:
NMIMS APRIL 2020
International HR Practices
Q1. SONA Ltd is a mobile handset manufacturing company from India. Due to
tough competition, the company is finding it difficult to survive in the market. Top
management is considering downsizing of staff to reduce the increasing cost.
Before doing the same, company has asked you to assess the impact of downsizing
on organizational performance. You are an HR Director of the company. Assess
the impact of downsizing on organizational performance.
nmims SHRM April 2020
Strategic HRM
1. India has one of the lowest Insurance penetration rates in the world. Given
this fact, if you were to take over as the CEO of a brand new private sector
Insurance company “WeEnsureYou” that is about to commence its
operations Shortly. Present an article in front of the board members on the
future of health Insurance market in India and how this company would
contribute itself in creating awareness among the people about the health
insurance.
2. Kiran is appointed as a life Insurance Agent in a renowned Insurance
company. In order to acquire and expand her client base she is required to
prepare a presentation on the needs for buying life insurance policy. Discuss
the Needs for buying the life Insurance Plan in her presentation.
3. Shyama after completing her MBA from a renowned college got placed as
an assistant manager in a Risk Management Department of an Insurance
firm. 3. Shyama after completing her MBA from a renowned college got
placed as an assistant manager in a Risk Management Department of an
Insurance firm.
a. Shyama’s manager ask her to give a short presentation on the concept of
Risk Management.
b. She is required to discuss the various techniques of Risk Management.
Help Shyama with the same.
Describe the swap on the assumption that the swap differential is shared between
Mumbai Ltd. and Chennai India Ltd. in the proportion of 2: 1.
Q2. XYZ Ltd. Is planning to import a multi-purpose machine from Japan at a cost
of 3400 lakhs yen. The company can avail loan at 18% interest per annum
compounded quarterly with which it can import the machine. However, there is an
offer from Tokyo branch of an India based bank extending credit of 180 days at
2% per annum against opening of an irrevocable letter of credit. Other information:
-
Advise whether the offer from the foreign branch should be accepted?
Q3. Nitrogen Ltd, a UK company is in the process of negotiating an order
amounting to €4 million with a large German retailer on 6 months credit. If
successful, this will be the first time that Nitrogen Ltd has exported goods into the
highly competitive German market. The following three alternatives are being
considered for managing the transaction risk before the order is finalized.
i. Invoice the German firm in Sterling using the current exchange rate to calculate
the invoice amount.
ii. Alternative of invoicing the German firm in € and using a forward foreign
exchange contract to hedge the transaction risk.
iii. Invoice the German first in € and use sufficient 6 months sterling future
contracts (to the nearly whole number) to hedge the transaction risk.
Required:
a. Calculate to the nearest £ the receipt for Nitrogen Ltd, under each of the three
proposals. (5 Marks)
Q1. An export company in India had already issued equity in India and was
currently listed in both BSE as well as NSE. The company was planning to expand
and have its presence in foreign countries as well. The firm wanted to borrow
funds from international market. Suggest any five sources of funding from the
international market.
Q2. An exporter wants to hedge his one year receivables in USD for $30 million,
for which he wants to enter into a futures contract. The spot exchange rate is USD-
INR72. The futures price for a contract having the same maturity date is ?74. Is
perfect hedging possible with the futures contract in this case? Calculate loss or
profit in the cash and futures market if the spot price is ? 75 on the maturity date.
Assume lot size as 1000 units.
Q3. A fresh Graduate had joined the International Banking Division of the Bank.
On the first day, he was asked by his manager to revise and understand the
concepts of International Banking. He was little confused between direct and
indirect quote so he decided to approach his manager for the same. If you are his
manager explain:
a. Concept of Direct Quote with an example
b. Concept of Indirect Quote with an example
Q2. One week ago you bought a ULIP policy from a private Life Insurance
company. On receiving the policy copy, you realize that the Life Insurance policy
was mis-sold. Would it be possible for you to return the policy? What strategy
would you follow to settle the matter with the insurance company?
Q3. You are a Financial Planner. Your client Ashwin Aswani aged 37 years,
married with 1 child requires your help to make few financial decisions. (You can
make any assumptions to further build up your case.)
NMIMS APRIL 2020
Marketing of Financial Services
Q2. Explain duration GAP analysis in banks. Calculate the duration Gap of the
following excerpts from the balance sheet of a bank. Also calculate the impact on
the equity of the bank in the different interest rates scenarios.
Scenarios for Impact analysis:
Q3. Maruti Suzuki Ltd. has imported machinery worth 1 million USD and the
invoice is payable in 90 days. Current Spot rate in the market is USD/INR 75 while
90 Days forward is quoted at USD/INR 76. The prominent economists predict the
spot rate after 90 days at USD/INR 76.5.
Cost of Borrowing for Maruti in India is 10% and USD Interest Rate = 2%.
A 90 days Call option with exercise price of USD/INR 75 for 100,000 USD is
available at premium of INR 2.
Q1. Explain yield curves with the help of India GOI bond yield curve. Explain the
relationship between the bond prices, yield and duration
Q2. Explain duration GAP analysis in banks. Calculate the duration Gap of the
following excerpts from the balance sheet of a bank. Also calculate the impact on
the equity of the bank in the different interest rates scenarios.
Case Study:
PMC Bank, which has lately been in the news for fraudulently extending loans to
Housing Development & Infrastructure Ltd (HDIL), imperiling deposits of
numerous customers, is just the latest in a series of cooperative banks that have
been placed under restrictions by the RBI. As of March 2019, 26 urban cooperative
banks (UCBs) were placed under directions of the central bank for putting
depositors at risk, thanks to mismanagement or fraud. PMC Managing Director Joy
Thomas has admitted to hoodwinking the auditors, bank’s board and the RBI for
many years by concealing the default on loans to the tune of Rs. 6,500 crore taken
by real estate firm Housing Development and Infrastructure Ltd (HDIL).
This means operations are restricted deposits are stuck lead to chaos among
depositors for their hard earned deposits.
a. What are the various risk faced by the banks? Elaborate how risk management
norms (Basel norms for e.g.) being provided by RBI can help avoiding such
situations.
b. What are the reasons that such default happened in PMC bank? Do you think
this can be avoided if proper risk management has been implemented by the bank
or RBI?
He is currently observing various formats for the sale of medicines like generic
medicine shops, online medicine delivery platforms, traditional medicine shops
and the chains like Wellness Forever, etc.
He wants to start a medicine store which will be a walk-in mini medicine mall with
access to prescribed medicines / generic substitutes and over the counter products.
This will aim at educating customers of what they choose, of course will have
supervised check out to monitor the right purchase of prescribed medicines.
1. With reference to the above case, list down the various quantitative as well
as qualitative methods of demand forecasting that Raju can use for
manpower planning and why.
2. List down the various training topics on which the employees of this store
can be trained and what training methods can be employed?
3. a. With reference to the above case, elaborate on the importance of the right
recruitment and selection processes and suggest any two of each that Raju
can use.
b. Define Knowledge Management. What will be the sources of Knowledge
in this store to implement knowledge management?
Q2. Aarti Desai has joined as an HR Manager at Highmart which is a food chain
across cities in India. Aarti has interacted with young employees across the
company and all of them have expressed the need for the company to launch a
Mentoring Program. The company has high attrition and new recruits could benefit
from such a program. How should Aarti go about the process of introducing the
Mentoring Program. Do also give an interesting brand name to the Mentoring
program.
NMIMS June 2020
Q2. Rahul Dixit is working with Dhanraj Enterprises as Manager since the past 2
years. Rahul reports to Bala Raghavan. Rahul has been having constant conflicts
with his boss Bala. Rahul has also escalated this to HR. Rahul’s performance
appraisal is due and he has requested the HR Manager to also be a part of the
performance feedback discussions as he is unsure if Bala will evaluate his
performance in a fair manner. How do you think Bala should handle the appraisal
discussions?
Q3. You have joined Adivesh Solar Enterprises as Manager – HR. Your role is to
guide employees in Goal writing. Using the concept of SMART Goals, provide
illustrations of SMART goals:
a. 2 goals for Customer Service Executive
b. 2 goals for Sales Executive
Q3. You are hired as an HR consultant by ABC Ltd, a newly set up IT Company,
to design a new compensation system. In this background, answer the following:
NMIMS April 2020
1. Your Company is a leading retail organization in India. The company, in its
recent Quality HR Initiatives, opted for a ‘Pay for Position’ compensation strategy.
Explain the pay for position strategy and also write its pitfalls.
Decision Science
Q1. Identify the type of the variable in the following table Table Given Below
Variable Data Type
a Gender
b Education Background
c Satisfaction
d Motivation
e Exchange Rate
f Gold price
g Preference of cars
h Teachers Feedback
i Grades in post-graduation
j Marital Status
k Quality of services
l Age group
m GDP
n Interest rate
o Twitter comments
p Facebook pictures
Research Methodology
NMIMS Solved Assignments June 2020
Buy complete nmims 4th Semester @ Rs. 2500/- only 1. Explain what is meant by
independent variables and moderating variables. Identify any three independent
variables and any three moderating variables from the Unified Theory of
Acceptance and Use of Technology (UTAUT) model as shown below. What is
dependent variable? Identify the one from this
Q1. With the help of an example explain the lifecycle methodology for Business
Process Outsourcing.
Q2. With the help of an organization that outsource it business processes, explain
the benefits of Business Process Outsourcing and what are some of the
risk/challenges faced in Business Process Outsourcing?
Q3. The rise of what is known as business-process outsourcing (BPO) in the
Philippines has been nothing short of phenomenal. The very first calls were taken
in 1997; today the sector employs 638,000 people and enjoys revenues of $11
billion, about 5% of the country's GDP. Last year the Philippines even overtook
India, long the biggest call-center operator in the world, in “voice-related services”.
The country now employs about 400,000 people at call centers, India only
350,000. The main reason for the success of the Philippine call centres is that
workers speak English with a neutral accent and are familiar with American idioms
—which is exactly what their American customers want. Of these, many have
taken to complaining bitterly about Indian accents (which no amount of “voice
neutralization” coaching seems to have overcome). As a result, the Indian firms
themselves have been helping to move jobs to the Philippines by setting up call
centres in Manila and other parts of the country. Infosys and Wipro, as well as
scores of other Indian firms, now have substantial operations there. And they aren't
drawn to Manila by cheap labour. Wages in the Philippines are slightly higher than
in India since the Filipino accent commands a premium. It also helps that the
country has a big pool of well-educated workers. The million or so Filipinos who
graduate every year have few other options to choose from, besides emigrating.
And working in a call centre is considered a middle-class job (new recruits start at
$470 a month). The big question is whether the Philippine BPO industry, having
conquered the call-center market, can now move up the value chain. To keep
growing rapidly—and profitably—it needs to capture some of the more
sophisticated back-office jobs, such as those processing insurance claims and
conducting due diligence. In these businesses, called knowledge-process
outsourcing and legal-process outsourcing, India still rules supreme. (Source: The
Economist: http://www.economist.com/node/21557350) Based on the article,
answer the following questions:
1. Compare and contrast the BPO industry in India as well as the Philippines
and summarize the findings in terms of future of BPO in both the countries.
(5 Marks)
2. Looking at the scenario, it’s clear that other countries like China and
Philippines have great potential to beat India in the BPO industry. What can
India do to maintain its leadership for the same? (5 Marks)
You can buy NMIMS Assignment Solution for 2020 as subject wise or semester
wise from above link as per your requirement.
Q1. Rohan is appointed as a control manager in a reputed bank. As a manager he
needs to prepare the presentation highlighting the Risk control/mitigation process
in banks. Help Rohan in preparing the presentation.
Q2. We have witnessed via media the massive fraud of Rs. 11,400 crores at Punjab
National Bank which landed them in a huge controversy. Analyze the case and
give a short presentation on what went wrong from PNB’s side and what
precautions PNB would have taken while granting Letter of credit to its customer.
Q3. Assume you are ABC bank. In recent days Non-Performing Asset is giving a
deleterious impact on the return on asset. As a bank, discuss a. The factors
contributing to high level of NPAs in the Indian Banks b. The measures you will
take to overcome this alarming issue.
You can buy NMIMS Assignment Solution for 2020 subject wise or semester wise
as per your requirement.
Q1. What are the factors which are considered important by an organisation while
evaluating Quality in Service Operations? Elaborate your answer with an example
of an Educational Institute
Q2. Discuss the concept of Front Office & Back Office in Service Operations.
Explain which services are categorized in these two types w.r.t. a Restaurant setup
Q3. The Healthcare setup is a good example wherein the businesses involve
service operations with utmost customer satisfaction. The ‘sold products’ are
evaluated by the customers and rated highly based on the ‘service’ that the seller
provides. With reference to the Healthcare setup discuss the following aspects of
service operations a. Discuss the elements that need to be planned in a Service
Framework. b. What are the challenges faced by the Service Managers who
manage these service operations?
Cost/Buy
S.N. Subject Name of Nmims Assignment 2020
Now
1 Operationals and Supply Management 500 Buy Now
2 Enterprise Resource Planning 500 Buy Now
3 Total Quality Management 500 Buy Now
4 Project Management 500 Buy Now
5 Procurement Management 500 Buy Now
6 Service Operations Management 500 Buy Now
About NMIMS
Q1. Bali has joined Martek Metals in personnel department. His primary KRA is
employee engagement, so he wants to start some sustainable initiatives rather than
only celebratory events like birthday parties or picnics. He wants to suggest some
activities towards workers’ participation in the next management meetings and
wants to make presentations with specifics. Let us list down and elaborate on
various forms of workers’ participation for Bali
Q2. Mr. Natekar is a veteran teacher in Labour legislation. He holds long years of
experience in the field of labour law. He has been invited to deliver a seminar at an
international business school. The class is a mix of Indian and Foreign students
hoping to pursue their careers in ‘Management in Law’. Mr. Natekar decides to
cover the topic of ILO to suit the crowd. He decides to cover the ‘Topics of interest
for ILO’. What points must he include in the information about above topic. Please
elaborate your answer well.
Q3. Kamal Kumar is a labour officer with Kamte automobiles. The company is
currently facing a set back due to a strike at one of their manufacturing plants.
Kamal Kumar suggests collective bargaining for resolving the issue. Please answer
following questions in light of this case.
Q1. Acme University has set up a committee to decide whether it should use cloud
solution for the automation of Training & Placement function. You are invited as a
subject matter expert on this committee. You are expected to specifically provide
the recommendations for the most appropriate cloud deployment model and cloud
service model. Your recommendation must be supported by proper justification.
Q2. Though all other partners of Acme Legal Associates seemed to be happy with
the heavy discount proposed by the IT vendor for its SaaS solution, its one partner
got concerned about signing up five-year agreement to get this discount. Not only
the agreement is long term but is devoid of any SLAs. She has invited you to talk
to all partners together about pros and cons of signing such long-term contract with
a SaaS solution without much due diligence. What would you say in your formal
presentation to them?
Q3. “More than anything else, I would be worried about the data security”, Mr
Kausik started articulating his concerns after hearing the presentation of BetaTech.
“I understand this is not our customer data as we will be collecting information
from general public. But they will be sharing their personal details because they are
sharing it with us. Our brand stands for trust and unless we are 100% sure that this
data will not be seen or used by anyone other than us, we can’t go ahead with this
solution.” Mr Kausik ended his statement while reaching out for a glass of water.
Mr Kausik was listening to the BetaTech’s proposal to organize an online
competition on personal finance awareness. The proposal described how BetaTech
will not only develop the IT solution but will entirely host the solution on cloud
and will be made available to Mr Kausik’s company as a SaaS. It deliberated cost
savings but refrained from describing how data will be handled and secured in the
SaaS solution.
1. What kind of issues Mr Kausik would see through the proposal presented by
BetaTech?
2. How BetaTech can address the concerns raised by Mr Kausik?
Q1. Urban performance currently depends not only on a city's endowment of hard
infrastructure (physical capital), but also, and increasingly so, on the availability
and quality of knowledge communication and social infrastructure (human and
social capital). The latter form of capital is decisive for urban competitiveness.
Against this background, the concept of the “smart city” has recently been
introduced as a strategic device to encompass modern urban production factors in a
common framework and, in particular, to highlight the importance of Information
and Communication Technologies (ICTs) in the last 20 years for enhancing the
competitive profile of a city. The demand for smart cities has increased in recent
years. In order to meet the demand of a smart city project in a country like India,
with the help of any smart city project in India explain what are some of the key
elements for such smart cities and also mention their importance. (10 Marks)
Source: https://www.tandfonline.com/doi/abs/10.1080/10630732.2011.601117
Q2. You have been assigned as a part of a committee in the city to identify where
IoT can be used to promote areas in healthcare and pharmaceuticals. In your
opinion, what are those areas where IoT can be used in this sector? (10 Marks)
Q3. Augmented Reality (AR) is an emerging form of experience in which the Real
World (RW) is enhanced by computer-generated content tied to specific locations
and/or activities. Over the last several years, AR applications have become
portable and widely available on mobile devices. AR is becoming visible in our
audio-visual media (e.g., news, entertainment, sports) and is beginning to enter
other aspects of our lives (e.g., e-commerce, travel, and marketing, education) in
tangible and exciting ways. Facilitating ubiquitous learning, AR will give learners
instant access to location specific information compiled and provided by numerous
sources. Educators around the globe today have realized that AR/VR are big
breakthroughs when it comes to learning — for a method as well as outcomes. AR
has great potential in democratizing the educational process and making it a
personalized learning experience for learners of all stripes. Simply put, augmented
reality or AR is a multi-sensory interactive experience that involves real-world
elements in a virtual environment. It is known to offer perceptually-enriched
experiences to users by using real-world elements and adding a layer of
information or visual aid on top of it in a natural manner. The most common
examples of AR technology is seen in animated emojis these days on smartphones
such as Apple iPhones, Samsung Galaxy series and more. In the industrial context,
AR applications can help with on-the-go learning for maintenance and
troubleshooting, systems maintenance work and other computer-aided learning and
training. The primary reasons why AR is believed to be the future of learning and
education include better learning retention, personalised learning experiences,
increased possibilities of experimentation, reduced reliance on learning by rote,
empowering educators and learners, encouraging active learning. Classrooms in
the future will not look like they do today. AR will see a prominent push in the
next 3 to 5 years in India, and most schools will have dedicated tools. Higher
education will see faster adoption for AR tools, given that the technology is
already present in such institutions. (Source: https://inc42.com/features/what-is-
the-future-of-edtech-and-learning-in-india-from-an-ar-vr-lens/) a. What is AR and
explain its benefits in the education sector? (5 Marks) b. Give an example of
educational startups that provide AR solutions to educational institutes. What are
the certain challenges in adopting AR by educational institutes? (5 Marks)
Q3. Retailers use analytics in a variety of ways. Specialty retailers use video
analytics to study customer paths and behavior, helping them to design more
effective store layouts. Big Box retailers invest in Wi-Fi networking and new
mobile way-finding apps to help customers navigate through large stores or malls,
getting them to desired products faster. Resorts and hotels are investing in mobile
analytics to gather shopper information from their retail spaces. Mall operators are
using the network to track social media and shopping patterns, and delivering this
value-add information to tenants. Grocery and fast-moving goods retailers are
utilizing video analytics for traffic and conversion analysis, and then using the
same information to integrate workforce management and re-align staffing based
on traffic trends. Specialty retailers are using social sentiment analytics to improve
“voice of the customer” feedback to assess overall brand status and the launch of
new products, services, or offers. Retailers can use analytics tools to measure
traffic, wait times, and queue lengths, proactively anticipating resource demands
across the store.
Example
Source
(Beyond Big Data: How Next-Generation Shopper Analytics and the Internet of
Everything Transform the Retail
Business. https://www.insight.com/content/dam/insight-web/en_US/article-
images/whitepapers/partner-whitepapers/beyond-big-data-how-next-generation-
shopper-analytics-and-the-internet-of-everything-transform-the-retail-business.pdf)
a. Give an example of how an Indian retailer has used analytics to improve
customer experience within the store. (5 Marks) b. Give an example of a how an
Indian retailer has used social and mobile analytics for better customer
engagement. (5 Marks)
1. What steps will you suggest for server virtualization implementation to the
project manager? (5 Marks)
2. To escape any privacy or security concern between servers, which
categories can be we classify server roles into?
IT Project Management
NMIMS Assignment Solution 2020
1. Acme Agarbatti Pvt Ltd manufactures and sells incense sticks under the brand
name ‘Sugandhi Suman’. It has got 19 plants across western India. It is
contemplating the implementation of an open source ERP called ERPNext. You
are invited to advise the company on risk management for this project. As a first
task, you will need to prepare a list of project risks. Please prepare the one with at
least 12 relevant risks possible in this project.
Q2. A software services company having a staff of 159 developers, 37 testers, 25
business analysts, 88 support engineers, and 17 project managers is looking for
deployment of SEI CMMI model. You are invited to explain five levels of CMMI
model to the entire staff in a town hall meeting. How will you explain CMMI
model in the context of this company.
Q3. “It seems everyone finds me available and dumps work on me. It is so
frustrating! I never knew being a project manager would mean so much of work
and stress!” Rajashri Gokhale was really stressed out at the cafeteria where she had
met her friend from other department for a cup of coffee. “Relax, you may find it
stressful but you have earned this promotion with your hard work. Now you have
to work harder to grow further.” Her friend, Keshav Kumar tried to cheer up. “I am
not sure whether whatever comes to me is what I am supposed to look into. For
example, today morning, Rajan asked me to provide the projected cash flow for my
project. And yesterday late evening, I had to resolve the issue in my team which
popped up because two of my team members had a breakup!” Rajashri had just
started to tell her ordeal. a. Is Rajashri responsible for preparing projected cash
flow? Why or why not? (5 Marks) b. Should Rajashri resolve personal problems of
team members? (5 Marks)