The Big Issue is a magazine started in 1991 by John Bird and Gordon Roddick to help those living in poverty. It is made by professionals but sold by homeless vendors, who buy magazines at a discounted price and keep the profits from sales. By providing an opportunity to earn money through dignified work, The Big Issue decreases drug and alcohol abuse and suicide rates among the homeless. Since 1991, over 200 million copies have been sold in the UK alone, helping thousands of homeless people while profits support continued operations.
The Big Issue is a magazine started in 1991 by John Bird and Gordon Roddick to help those living in poverty. It is made by professionals but sold by homeless vendors, who buy magazines at a discounted price and keep the profits from sales. By providing an opportunity to earn money through dignified work, The Big Issue decreases drug and alcohol abuse and suicide rates among the homeless. Since 1991, over 200 million copies have been sold in the UK alone, helping thousands of homeless people while profits support continued operations.
The Big Issue is a magazine started in 1991 by John Bird and Gordon Roddick to help those living in poverty. It is made by professionals but sold by homeless vendors, who buy magazines at a discounted price and keep the profits from sales. By providing an opportunity to earn money through dignified work, The Big Issue decreases drug and alcohol abuse and suicide rates among the homeless. Since 1991, over 200 million copies have been sold in the UK alone, helping thousands of homeless people while profits support continued operations.
Gordon Roddick. It was a magazine only to be sold on the streets in order to help those living in poverty. It’s made by professionals, sold by the homeless. vendors buy magazines at £1.25, sell it for £2.50 and keep the profit. The magazine is a social enterprise – business solutions to social problems. The company has profits ploughed into it to keep it working It has a trustworthy appeal, catching the attention of George Michael and Stone Roses, who came to them to help. Has a reputation for access and attitude. They’ve had politicians and prime ministers listen to them. They went global – selling copies all over the world in countries like Japan and South Africa. It’s become a street paper revolution, changing thousands of lives. The vendors learn marketing and social skills, but also allows them to keep their dignity as they feel like they have something to offer instead of begging for people’s spare change. This decreases the number of suicides and drug/alcohol abuse in the homeless society. Since 1991, over 200 million copies have been sold in the UK alone. They have an online store, where trade companies with a social purpose can consult to sell their products. John Bird is now in the House of Lords campaigning on a political level.
The Big Issue has helped thousands of homeless people, everyone
involved is slowly helping to dismantle poverty, including everyone who buys the magazine. They’re enabling a difference to the people that desperately need it.