SET# A SOUTHEAST UNIVERSITY

MAM

Southeast Business School

Assignment Based Make Up Mid Term Examination
BBA Program
Semester: Spring-2020, Section: 3
Course Code: MGT-3136
Course Title: Strategic Management

Full Marks: 30 (Assignment-15 + Viva-15)

Instructions:

 Use A4 size white papers for answering all questions.

 The answer scripts must be in 15 pages hand writing. Examinees are supposed to
send all images of his/her answer scripts through email zip file and 10 minutes
video presentation along with 10 slides to class CR by June 5, 2020.
 Write down your name, ID number, course title, course code, section, contact
number on the first page of your answer scripts.

o Answer all the questions from the following. (4+4+7=15)

1. a) What do you mean by Strategic Management? 1

b) Compare a company’s strategic plan with a cricket team’s game plan. 1
c)“IUB” aims to be number 1 private university in Bangladesh” you are asked to conduct
a SWOT analysis. Write 5 key points under each of the elements of SWOT for IUB. 2

2. a) Differentiate between company Vision and Mission statement. 1

b) Briefly discuss the strategy-making, strategy-execution process. 1
c)“Strategy is an act or a group of actions that give competitive advantage over
competitors in a competitive game.”Explain shortly the different patterns of actions that
define different strategies of an organization. 2

3. a) Mention the three big strategic questions when you think up strategically. 1

b) What are the don’ts in wording of a strategic vision statement? 1

c) Write short note on the reasons of communicating the vision with examples. 1

d) Differentiate between financial objectives and strategic objectives. 1

e) Explain shortly the features of an ideal mission statement with examples. 1

f) Why should top manager link up the vision and mission with core values? 1

g) Explain shortly the characteristics of a good strategic intent. 1

-Best of luck-