rYs

ជំនាញ : ហិរញ្ញ វត្ថុ និងធនាគារ

Field: Finance and Banking

មុខវិជ្ជា : វិធសា
ី ស្រ្តស្រាវជ្រាវ

SUBJECT: Research method

សាស្រ្តា ចារ្យ : លោកគ្រូ ម៉ៅ សាវី

Advised by :

Professor Mr. MAO SAVY

TOPIC: HOW TO SUCCESSFUL IN BUSINESS

Bachelor Degree
រៀបចំដោយ ក្រុមទី៣

Prepare by Group 3
ក្រុម៤២ B ,ជំនាន់ទី២៥

ឆ្នា ំសិក្សា ២០១៩-២០២០

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APPROVAL SHEET
Major Report writing on
How to Successful in Business
Researched by: Signatures

1. វង សៀវតាន .........................................

2. ឈី សុភាស់ .........................................

3. ស៊យ
ឺ ន
ី ..........................................

4. កេតលីសា ..........................................

5. ទុយ ស្រីពេជ្រ ..........................................

6. វ៉ា ធីតា ..........................................

7. ហុងចាន់ដែត ..........................................

8. ឡុង សុគន្ធា ..........................................

9. គ្រុយ សុខមួយ ..........................................

10. ម៉ន សៀងហោ ..........................................

11. ប៉ម
ុ មរកត ..........................................

12. យិន ស្រីលក្ខ ..........................................

Advised by:

Professor Mr. MAO SAVY

Faculty of Finance and Accounting, Dean

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PhD, Mr. KOL KOSAL

ABSTRACT

This study attempt to describe “How to successful in business”. The

article examines the backgrounds of the factor that make business
successful. A truly successful businessman or business woman
measures their achievements in terms of creating value and wealth.
These are always going to have importance in their lifetime success,
because these have an intangible worth and also a measureable profit
in the material life. So keep these concepts in mind, as we explore
how someone may become a successful business person.

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Acknowledgement

we are year 4 students in promotion 25 , semester 7 of finance and

banking field at National University of management that we would
like to express our thank to all people and friends who have
contributed to achievement .
I especially thank the following:

- Thank our parents who provided our born and supported all of
us for all circumstances
- Thank the director of NUM
- Thank professor Mr. Mao Savy, an advisor of this Major Report
writing
- The last thank for the group members and classmate who share
and help for each other.
So, we would all of you have good luck and success in your life.

Thank you.

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Declaration
We declare that this is not my original study but we try
to research from every source and data that have on the internet and
also from everywhere that related with the major report writing, so it
is our original research book. We have submit it to any other tertiary
to purpose degree.
It is our responsibility to confront with the school policy
if have any concern, cheating or copying from other student works
that found in this major report writing.

Phnom Penh,
Signatures and name of student

………………………
Ms. Vong Seavtan

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Table of contents
 Approval Sheet ……………………i
 Abstract ……………………………ii
 Acknowledgement …………………iii
 Declaration………………………….iv
 Table of contents……………………v
Chapter 1
I. Introduction
I.1 Background of study
I.2 Problem statement
I.3 Research Questions
I.4 Research Objective
I.5 Significance of Research
I.6 Scope
Chapter 2
II. Review of the literature

III. Research Method

1. Research type
2. Source of data
3. Research approach
4. Sampling Method
5. Data analysis method
6. Model and hypothesis development

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7. Model and hypothesis development

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I. INTRODUCTION
I.1 Background of study
To succeed in business today, you need to be flexible and
have good planning and organizational skills. Many people start a
business thinking that they'll turn on their computers or open their
doors and start making money, only to find that making money in a
business is much more difficult than they thought. You can avoid this
in your business ventures by taking your time and planning out all the
necessary steps you need to achieve success.
 To be successful in business you need to be organized.
Organization will help you complete tasks and stay on top of things to
be done. A good way to do this is to create a to-do list each day. As
you complete each item, check it off your list. This will ensure that
you're not forgetting anything and you're completing all the tasks that
are essential to the survival of your business.

Asia is home to some of the most powerful markets, one of

them being China, possibly the world’s biggest economic
powerhouses. Asia has experienced tremendous economic
growth over the years, mainly due to the size of the markets, the
resources that the different countries have to contribute, strategic
locations, expanding infrastructure and affordable labor.

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Investors have seen the opportunities available in building business in
Asian countries such as China, Singapore, Malaysia, India, Hong
Kong. This seems to be a content positive correlation due to their
rapidly expanding economies which continue to stimulate growth in
various business sectors.
In Cambodia , we have more business opening
Because of knowledge and investment from
the neighboring countries , people making more
Business is not always succeed and it depends on
some factor and how to organize in business plan.
So how to be successful in life? What’s the key to success?

We need to start study from problem and some factor how to success
in business.

1.2 problem statement

Businesses can fail as a result of wars, recessions, high taxation, high
interest rates, excessive regulations, poor management decisions,
insufficient marketing, inability to compete with other similar
businesses, or a lack of interest from the public in the business's
offerings.

Some problem that make their business fail is :

-people that make the business is not very have much passion on
their business , they lack commitment , perseverance and dream .

- when they start the business , they forgot to chose the right
Geography location , lack Capital , Low quality of product , high
price , low service , management and Marketing for run their
business. Moreover , they weak on capacity of skill , innovation
risk and Communication .

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- For running in business is not only focus on some point that

mention on the above and it have to pay attention on Law and
Policy in the country that have effect on the business that we run .

1.3 Research Objectives

Studying about how to make business successfully , it is very
useful for our daily lifestyle that is not only base on other country
and it also can use it for start up business in cambodia .

Variables can be dependent or independent. Dependent variables

vary by the factors that influence them, but independent variables
stand on their own – changes in other variables have no effect on
them. ... An independent variable in business may affect sales,
expenses and overall profitability.

The important for successful in business it can have us increase the

financial , provide us more money , satisfy customer with our
product and service , start having more competitors and supplies ,
And Business enter the market .

 Moreover when business successful it can build respect and

a good reputation in the community, Making your
community a better place to live, Employees respect leaders
who do good and Connections and networking.

 Businesses successful can pay a significant portion of all

taxes , including income tax, property tax and employment
tax. Having more businesses in the local economy can boost

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tax income for local governments, bringing in more money

to repair roads, develop schools and improve public services.

II. Review of the literature

There is lots of researcher clearly show that some factor can
effect on the business successful and also have the theory for
supporting idea in their example .
 Passion
The research shows that early-stage entrepreneurs who possess a high
level of passion also possess a high ability and alertness to recognize
new business opportunities. passion has recently begun to fascinate a
growing number of researchers define passion as an intense feeling of
longing that an entrepreneur feels for objects or activities that are
deeply meaningful to hisorheridentity.They Argue that an
entrepreneur’s passion, when regulated, motivates the entrepreneur to
create him- or herself an appropriate role identity and engage in
entrepreneurial behavior in a coherent way. (Smilor, 1997; Chen et
al., 2009) . Moreover other researcher mention that when the
entrepreneurial role identity is one of an inventor, a founder, a
developer, or a combination thereof. Coherent entrepreneurial
behaviors based on one or several of these identities include creative
problem solving, persistence, and absorption. (Cardon et al. (2009)
.The literature on entrepreneurial passion is by now beginning to
reach consensus passion is a main source of entrepreneurial strength
and courage (Bierly et al., 2000). Passionate entrepreneurs have
motivation that provides them with additional energy (Bierly et al.,
2000; Baum et al., 2001).

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 Geography Location
Other researcher said location" is right on the mark -- location can
mean the difference between feast or famine. But for other
enterprises, location may be much less important than finding
affordable rental space. In fact, location is almost irrelevant for some
businesses: service businesses that do all their work at their
customers' locations (such as roofers and plumbers) and businesses
that have little contact with the public (such as mail-order companies,
Internet-based businesses, and wholesalers). If these types of
companies can pass on rent savings to their customers and their profit
margin, picking a low-cost spot in an out-of-the-way area might be an
advantage. ( Janet Portman and Fred Steingold , 2005). The type of
location you choose depends largely on the type of business you're in,
but there are enough mixed-use areas and creative applications of
space that you should give some thought to each type before making a
final decision. For example, business parks and office buildings
typically have retail space so they can attract the restaurants and
stores that business tenants want nearby, It's entirely possible some
version of nontraditional space will work for you, so use your
imagination ( Rieva Lesonsky ,1998).

 Capital

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We can receive the capital from the family , shareholder or

partner , from the bank and capital on hand . There is a growing
awareness that intellectual capital can provide considerable added
value to the establishment of entrepreneurial firms, in some cases,
represent a fundamental value across the organization (Guthrie ,
2001).

Many organizations recognize that they need the intellectual

capital assets to gain a competitive advantage that is sustainable and
capable of creating added value in the long term (Johansonetal.,
2001). Apart from that, an intellectual capital management approach
can be very useful for other types of companies such as non-public
companies, family businesses, and new ventures. Furthermore,
Despite the fact that start-up firms generate a significant economic
impact on most economies, the failure rate appears to remain
conspicuous over time. Few authors have studied the influence of
intellectual capital on business performance, and yet the focus has
been on large and mature companies. This study is to analyze the
extent to which intellectual capital and innovation are associated with
the performance of small business start-ups. Its outcomes propose that
the human capital, organizational capital, and innovation are related
positively to venture performance. Whereas, relational capital is not
significantly associated to small firm performance at the initial stage.
(Moon & Kym, 2006).

 Quality of product

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Product quality means to incorporate features that have a

capacity to meet consumer needs (wants) and gives customer
satisfaction by improving products (goods) and making them
free from any deficiencies or defects. It is also the part one that
can make business successful. The traditional role of packaging
in consumer products has been to store and protect the content.
Current consumer and industry trends, however, suggest an
increasingly important role for packaging as a strategic tool as
well as a marketing vehicle. One question of immediate interest
is how packaging should be designed to be competitive and
associated with high quality from a customer perspective. We
believe that this type of investigation is needed since there is
relatively little theoretical work in the area of packaging, and
that
research in the area of packaging and perceptions of quality so
far has been quite sparse. Some researcher found that packaging
has traditionally been seen as an important part of the physical
product (Brown, 1950). And other researcher said for enjoy
superior performance, we need to serve the customer in
distinctive ways to attract, Customer satisfaction goes beyond
service experience that a customer went through. It
incorporates value judgment and comparison to initial
expectation of what the service quality should be; oftentimes
based it is an overall comparison between the value that
customers perceive and the price that they pays (Rust &
Zahorik, 1993). By focusing on customer value organizations
think outwards, toward external customers and about ways in
which customers can achieve greater responsiveness to their
needs (Wooduff, 1997). Fulfillment of customer
needs through delivering customer value, in turn increases
customer loyalty (Gronholdt, Martensen, & Kristensen,
2000).

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 Price

Pricing strategy is the policy a firm adopts to determine

what it will charge for its products and services . The customer
need a reasonable price or some price discount and it has a
good quality of product because of this reason there is a lot of
competitor in business start have challenge each other for satisfy
their customers .If you want successful in business you compare
your product or service price with your competitor . According
with researcher found out that price your time, set an hourly
rate you want to earn from your business, and then divide that
by how many products you can make in that time. To set a
sustainable price, make sure to incorporate the cost of your time
as a variable product cost. Here's a sample list of costs you
might incur on each product.( Robertson,2005). In addition ,
Understand Your Customers' Unmet Needs and the Value You
Offer, Evaluate Your Competitive Strengths and Weaknesses,
Choose Your Strategy, Then Link Your Advantage With
Customer Needs., Evaluate Your Costs, and Keep Your Break-
Even Low, Adjust Your Prices Based on Margins, Volume and
Cash Flow, and Repeat Until You Get it . (Right.Roger ,2001).
And pricing should be a part of your overall strategy and goals.
This means that if your business is a high-end business, your
prices should be at the high end and so should the rest of your
operation. If, on the other hand, you want volume, then you
need to know how to compete in the large segments of your
industry. If you want to succeed in a niche market, know the
market’s needs, and price your products accordingly. The key is
to be consistent throughout your business. For instance, don’t
price low and have high overhead, or pricehigh and have poor
quality.(Rola-Rubzen,2009).

 Service

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Customers will not repeat business with a company after a

bad service experience. Other studies have shown that it takes
several positive customer experiences to make up for one
negative one. Loyal customers make a much easier sell, make
good customer service a priority. Examine your current
customer service and make the changes that need to be made to
ensure that your small business is providing service superior to
that of your competitors. You may need to invest in staff
training, revamp your return policy, or make basic
improvements such as responding promptly to voicemails or
emails from customers.
Customer service and quality comes from the
product/service, the physical environment, personnel (their
attitudes and behaviour) and service encounters. Dimensions of
service in business-to-business markets may be classified, as in
consumer markets, as technical (outcome) or functional
(process) elements. Edvardsson et. al. (1989) refer to
integrative quality – the ease with which different portions of
the service delivery system work together, and proffer that the
companies cannot always control outcome quality – it is subject
to outside pressure and environmental conditions. The well-
known major contributions to understanding service quality in
consumer markets have related to definitions, dimensions and
measurement issues. Early definitions were offered by
Gronroos (1984), Berry et. al. (1985 and 1988) and Zeithaml
et. al. (1988). More recently, Bitner et. al. (2002) have
examined the ability of technology to effectively customise
service offerings, and recover from service failures, and
discussed the infusion of technology as an enabler of both
employees and customers in efforts to achieve these goals.If you
have a good service you will succeed in your business .

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 Marketing

If you want succeed with your business , you need to have

a good marketing in your company and have a good leadership
how to manage the company that can attract interested from
customers. The most important thing for marketing in business
as to set target market properly , we need to have promotion and
advertising by Email ,Social media ,TV or newspaper .Then you
need to assign your staff into small teams to do direct marketing
and the last you need provide enough supply of the product to
satisfy customers’ need .
There are numerous studies that analyst specific marketing
activities and their relationship with certain aspects of other
functions within a company. Many of them discuss the
relationship between marketing and finance or model financial
outcomes of some specific marketing activities (Sheth,
Sharma, 2001)In other cases, the marketing function is related
with some other functions within a company that are perceived
as being ‘closer’ to it, typically with sales with public relations
new product development or with the function of operations
and purchasing (Hawes et al.,2006). One more group of
researchers analyst the linkage between a specific marketing
activity and some either internal or external factors: pricing and
revenue cooperation in product innovation the aspect of human
resources in marketing (Chimhanzi,2004).

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In order to do this right, you must know exactly what your

customers want, so that you can find the right way of satisfying
their needs. Doing research on how marketing psychology can
boost conversions can help you a great deal when creating your
marketing strategy. As P. J. Germain, an author at
PureResiduals.com, states: “When you understand how your
customer thinks and what gets them motivated, you can then
better craft your sales and marketing tactics”.

 Management
In business , the management is also important thing for
make the goal succeed . Business cannot survive without
management because management is its means of support.
Management is concerned with acquiring maximum prosperity
with minimum efforts. Management is essential wherever group
efforts are required to be directed towards achievements of
common goals.
Moreover , you need to manage in your company that you have
to set clear start and leave working time , assign works to each
staff according to their position and qualifications .Sometime ,
You need to train both new and old staff ,meeting twice a
month,
Motivate and encourage staff according to their preference and
correct feedback to staff who making mistake are made .Some
researcher discover that Business Process Management
pointed that the methodology used to revise and review the
organization business and to develop the business processes
as the basis for building units of organizations processes
systems (Laudon & Laudon, 2013) and business processes system
focuses
on designing and improving the processes which include
business flow from one person to another and from one system
to another and from one system to a communication
system in the organization (Baltzan, 2012) while Franz and

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Kirchmer(2012) think it is an advanced management system

that helps in achieving efficiency and leading excellence,
creativity and strategic initiatives achievement in the
organization and so it ensures the rational use of the
organization assets and its
successful business. Smith and Fingar (2003) identified the
business process management as the supportive power to the
management system which leads efficiently the organization
and it is the creativity language to
achieve the strategic results which its value is seen in
supporting the change processes.

 Capacity of skill

Business skill is capacity to do something well;

technique, ability skills are usually acquired or learned, as
opposed to abilities, which are often thought of as innate while
capacity is the ability to hold, receive or absorb. Doing business
is not easy because you need to have talent by yourself , have
self confident
And qualification and skill. Addition in business research , a lot
of researcher show that Given the current economic challenges
facing many countries across the globe, the notion of
engendering greater entrepreneurial activity has become a
prominent goal for many national governments. The relevance
of entrepreneurship to economic development has been
highlighted by many researchers (e.g. Davidsson et al, 2006)
and it is now well-recognised that education and training
opportunities play a key role in cultivating future entrepreneurs
and in developing the abilities of existing entrepreneurs to grow
their business to greater levels of success (Henry et al, 2003).

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 Innovation of product
The successful exploitation of new ideas is crucial to a
business being able to improve its processes, bring new and
improved products and services to market, increase its efficiency
and, most importantly, improve its profitability. It also outlines
the help and support available to innovative businesses. The
aims of this research is to contribute to literature and the
conceptual model of the influence of marketing capabilities on
competitive advantage and marketing performance, the
relationship between market orientation on product innovation
and marketing performance and providing empirical evidences
on the importance of competitive advantage and product
innovation to enhancing on superior marketing performance.
(Darroch & McNaughton, 2002). Innovation can also be
considered as pivotal for a company in creating competitive
advantage .Efforts in achieving success, the main task of the
company is to determine market perceptions, needs and
demands to be able to create products with superior value. This
superior value is highly subjective and lies only in the
customers; minds. Organization need to study the
entrepreneurship on the business performance (Wulandari,
Djastuti & Nuryakin, 2017).

 Risk

Before stat up business , the first thing you need to think is risk
that will happened in your business . Business risks implies
uncertainty in profits or danger of loss and the events that could

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pose a risk due to some unforeseen events in future, which

causes business to fail. There have a lot of variable that can
avoid your business fail as you need to estimating potential risk ,
minimizing crucial risk and find the consultant who specialized
for business risk that can help you solve any obstacle .
Here are some things to consider doing to help reduce the
financial risks if you're starting a new business.

1.Develop a Solid Plan. ...

2.Perform Quality Control Tests. ...
3.Keep Good Records. ...
4.Limit Loans. ...
5.Keep Accounts Receivable Low. ...
6.Diversify Income. ...
7.Buy Insurance. ...
8.Save Money.

Those general categories are useful, but to have a successful risk

management strategy, you’ll need to get much more specific.
You’ll need to examine your business and identify specific
things that could go wrong. And you’ll also need some way of
estimating how likely they are to happen, and quantifying the
impact they would have. In other words, you need a way of
measuring risk in your business. You’ll learn exactly how to do
that in this tutorial. Risk management can be a very complex
area, with very detailed methodologies and formulas for
calculating risk. In this tutorial, however, we’ll use a simple
approach that any small business owner can readily adopt.

Some researcher found that business risk is not a “new” risk

type. Correctly remark that business risk has been the core task
of management for ages. What is new about business risk is that
it is incorporated in banks’ formal risk management
frameworks,
including measurement of this risk type. Measuring business
risk requires a definition.The literature is far from unanimous on
the definition of business risk, especially because business risk

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is used in various contexts. Sometimes business risk is defined

as
the aggregate of all risks (Balou and Knechel, 2002) It is also
sometimes referred to as the residual risk type after all other risk
types are identified ( James, 1996) Also, business risk is defined
as the equivalent of non-systematic risk in the context of the
capital asset pricing model (Amit and Wernerfelt, 1990;
Conine, 1982).In the context of strategic management, business
risk is sometimes defined as the risk of pursuing an ineffective
strategy, making incorrect strategic choices (Glassman, 2000).

 Communication
It is crucial to communicate effectively in negotiations
to ensure you achieve your goals. Communication is also
important within the business. Effective communication can
help to foster a good working relationship between you and your
staff, which can in turn improve morale and efficiency.

In business much of your time is spent communicating, be that

internally by conveying your business goals, reinforcing your
values, discussions and following up with colleagues and
teaching your team, or externally by liaising with third parties,
speaking with customers or marketing your product or service.
This communication is only deemed successful when both the
sender and receiver understand the same information. Without
this understanding, a message can turn into error or frustration
by being misinterpreted or poorly delivered. You need to have a

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good communication with your partner business , your own staff

it can to help you for running business. If you can get all the
above points right and communicate effectively within your
business then, as a consequence, your setting your business up
for growth. A report from Towers Watson's found that
"companies that communicate with courage, innovation and
discipline, especially during times of economic challenge and
change, are more effective at engaging employees and achieving
desired business results." According the researcher said
communication is essential to effective team performance and
communications for any organization is like blood flow in the
human body. Therefore any organization that understands the
importance of communication uses it in their organizational
environment. Since, it ensures coordination of factors of
production and most importantly material and human elements
of organization as an efficient network of change and
advancement. (Mckinney,Barker, Smith& Davis,2004).
A review of the literature with respect to organisational
communication reveals a central, shared emphasis on the issues
of control and coordination through proper communication.
Organisational communication research has evolved
considerably from the early conceptions of communication and
its role in the organisation. Recognition for the importance of
communication to the management process can be attributed
largely to the work of Chester Barnard (1938) who maintained
that communication was the very “heart” of the management
process. The human relationships movement of the 1940’s
contributed significantly to the notion that communication in
organisations should be a two-way process. It emphasized the
concern for employee attitudes and satisfaction, stimulated
research on employee involvement in decision making, the two-
step flow of communication, and upward and downward
communication flow. In modern days, we understand
‘communication’ as one of the most dominant and important
activities in organizations (Harris & Nelson, 2008).
Fundamentally, relationships grow out of communication, and
the functioning and survival of organizations is based on

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effective relationships among individuals and groups. In

addition, organizational capabilities are developed and enacted
through “intensely social and communicative processes” (Jones
et al., 2004). Communication helps individuals and groups
coordinate activities to achieve goals, and it’s vital in
socialization, decision-making, problem-solving and change-
management processes.

 Law

Business law encompasses all of the laws that dictate how

to form and run a business. This includes all of the laws that
govern how to start, buy, manage and close or sell any type of
business. Business laws establish the rules that all businesses
should follow. Business law consists of many different areas
taught in law school and business school curricula, including:
Contracts, the law of Corporations and other Business
Organizations, Securities Law, Intellectual Property, Antitrust,
Secured Transactions, Commercial Paper, Income Tax, Pensions
& Benefits, Trusts & Estates. Moreover when you running
business,
You need obtaining approval from respective authorities and
government , register business legally and to pay other required
tax .
For researcher found out that if you’re pursuing your
undergraduate degree in business or one of the many related
degrees such as marketing, human resources management,
public administration, accounting, or organizational
management, you’ll likely be required to take a business law
course at some point in your academic career, so you ought to
understand the importance of business law. If you are working
toward your MBA or other graduate business degree, you will
likely take business law twice: once as an undergraduate and
again during your graduate program. You may wonder why
students study business law–especially if you’re planning a
career in business. Before diving into the meaning and
importance of why we study business law, let's take a look at the
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reasons and benefits of studying business law.( doff ,2008 ). The

answers to all of these situations and more are provided by
business law. The course is not intended to make anyone an
expert in any area of business law, but instead to make business
managers, owners, and executives more aware of the many legal
issues that arise in the day-to-day operation of any business.
Being aware of these potential issues will help you make the
judgment calls and decisions that business professionals makes
on a daily basis. A basic understanding of business law can help
you spot potential legal issues as they come up, make better
decisions, and know when to seek legal help. David
(Mackusick, 2017).

 Politic

In business , the politic it is also the part of factor that make

your business successful . In one country, if it have not good
security or public safe and political is not stability , you will
meet the obstacle in your business . An activity related to
government policy and its administrative practices that can have
an effect on something. Most business operators will keep a
watchful eye on any political factor, such as new legislation or
regulatory shifts, which could have a substantial impact on how
their company operates and its bottom line.The main goal of
businesses is to make profit and governments' goal is to ensure
economic stability and growth. Both of them are different but
very co-dependent. ... A balanced relationship between the
government and businesses is required for the welfare of the
economy and the nation.

 Political factors that affect business:

There are 4 main effects of these political factors on business
organizations. They are: Impact on economy.
Below, is a list of political factors affecting business:
•Corruption level.
•Freedom of the press.
•Tariffs.

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•Trade control.
•Education Law.
•Anti-trust law.
•Employment law.

The theory of political business cycles (PBC, sometimes

also
called electoral cycles) origins in 1940 expressed an idea that
full employment can't be permanent, there are some cycles
triggered by political decisions. Downs (1957) made an
assumption that politicians try to maximize of votes received in
elections and they can do so by trying to maximize the utility of
society to get their support. Nordhaus (1975) indicates that
actions and motivation of politicians can differ depending on the
stage of voting cycle choosing to fight either with inflation or
unemployment. This initial theory of PBC was questioned
(Hibbs, 1977; McCallum, 1978) by expressing the idea that the
political affiliation also influence decisions before elections
as left wing and centrists are more likely to fight
unemployment, but right wing – to pay attention to decreasing
inflation. Political business cycle theory assumes that the
connection that politics influence economics is stronger, than
the one that economics are the base for political decisions. It
says that government is not so much trying to stabilize but in
opposite – decisions are making some cycles and leading the
economic situation away from equilibrium. Political decision
can be like a push and in some cases it brings economic
situation in the country above the equilibrium, but in some
other situations – political decisions force economics
to decrease activity by tightening the situation.

III. Research Method

1. Research Type

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Our research proposal about “How to successful in

business” and we use Observation and exploratory to do it .
We use 180 sample from NUM University , Royal University
of phnom penh and business man and woman who successful
in their business for analyze and explain that closed ended the
topic .

2. Source of data

There are two type of collecting our source data include:

 Primary data : we get primary data from interview student
who study at NUM University and Royal University of
phnom penh that student who study about business and we
get from interview at the workplace who running owner
business recently .
 Secondary data : We get secondary data from the document
in the library of National university of management, the
Website on the internet ,and verifying the specific source of
data in the reference section on the global book in the
internet.

3. Research approach

We take the data for running statistics that we can know the
percentage , standard deviation , cross table of them that
they have survey by using SPSS statistic and analyze data
that we collect from the questionnaire that we go to interview
180 people with 14 variable that have in our questionnaire .

4. Sampling Method

Our sampling Method is non-probability sample. We use

judgement method by interview four year study and master
student at NUM and RUPP who study related the business

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subject and exclude people who work at other ministry that

have business by their own .

5. Data analysis
All the data we use SPSS for run the statistic that we got
for
Collecting the interview .

69-Personal Data( Male and female)

Cumulative
Frequency Percent Valid Percent Percent
Valid female 121 68.4 68.4 68.4
male 56 31.6 31.6 100.0
Total 177 100.0 100.0

70-Age

Frequency Percent Valid Percent Cumulative Percent

Valid Under 20 7 4.0 4.0 4.0
20-25 68 38.4 38.4 42.4
26-30 53 29.9 29.9 72.3
31-35 33 18.6 18.6 91.0
36-40 8 4.5 4.5 95.5
41-45 4 2.3 2.3 97.7
46-50 1 .6 .6 98.3
Over 50 3 1.7 1.7 100.0
Total 177 100.0 100.0

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