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Module 1 WHY SHOULD LEADERS BE CREATIVE OR INNOVATE
Module 1 WHY SHOULD LEADERS BE CREATIVE OR INNOVATE
WHY SHOULD
LEADERS BE
CREATIVE OR
INNOVATE?
The two to the most critical competencies of leadership are
♦ Creativity
♦ Innovation
Creativity is important because
♦ According to IBM Global CEO study, creativity is now the most important leadership quality for success in
business
♦ Integrity and Global thinking are the two outweighing competencies of Creativity
♦ Leaders should move forward and imbibe creativity
♦ Today’s business environment is volatile, uncertain and increasingly complex. So, the ability to create
something that is both novel and appropriate is on top of the agenda for which, Creativity is critical
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