Micro and Small Enterprise (MSE) Development and Building Alternative Livelihoods for Vulnerable Groups

Annex 5: Business Plan Template

I. COMPANY INFORMATION:
A. NAME OF COMPANY:

DONNA AND FAMILY SNACKETTE

Ms Donna Miller
Cell: 668-1082

Email:

B. TYPE OF PRIMARY PRODUCT OR SERVICE:

Snackette

C. BUSINESS LOCATION:

Four Corner Junction, Half Mile Wismar Linden

D. SHORT HISTORY OF THE BUSINESS:

1. WHEN AND WHERE STARTED AND BY WHOM:

The business began in 2016 by Ms Donna Miller, this was after selling a small portion of clothing. Ms Miller,
had received the clothing from her family abroad. The proceeds from this business venture was then invested
in starting her snackette entity.

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 Micro and Small Enterprise (MSE) Development and Building Alternative Livelihoods for Vulnerable Groups

2. EVOLUTION / CHANGES IN THE BUSINESS SINCE INCEPTION:

Ms Donna Miller has several years’ experience in the catering and snacks preparation business. Ms Donna
from a very young age was involved in helping her mother in the food preparation and catering business.

Ms Miller before starting her business was a stay at home wife, which was supported by her husband.

This further encouraged Ms Miller to pursue this business idea in a field which she has vast knowledge and
experience

II. PERSONAL AND BUSINESS STRATEGY / GOALS:

A. PERSONAL STRATEGY/GOALS

What are your lifetime goals? How do you want to be remembered by family, friends and colleagues? What
do you want to accomplish by the end of this year, in five years, in fifteen years? How can you organize your
personal life to attain these goals?

Donna and Family Snackette plans to provide a variety of fresh snacks and lunches in a safe and hygienic place.
Donna and Family Snackette will also provide a wide range of cold non-alcoholic beverages.

Within one year, financial independence will be achieved. Furthermore the business owner would like to be
remembered as a positive, hard-working individual who left an inheritance for her generation. More so, Ms
Miller intends to a buy a stand up cooler within one year

In five years, Ms Miller plans to renovate her existing stall into a modern café in which customers can dine and
relax.

In fifteen years, Donna and Family Snackette intends to acquire a vehicle, this will aid the business operations
to be mobile, which will allow Ms Miller to reach more customers.

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 Micro and Small Enterprise (MSE) Development and Building Alternative Livelihoods for Vulnerable Groups

B. BUSINESS STRATEGY/GOALS

What is the vision for your business? How do you see it evolving? What will it be like at the end of this year,
in five years, in ten years? What steps can you take toward achieving your business goals?

1. The business is mainly a snackette which caters for breakfast, lunches and a mini beverage bar on a
daily basis which contains alcoholic and non- alcoholic beverages.
2. The business plans to include one employee, while Miller prepares the lunches and snacks, the
employee will serve customers.

Steps to achieve goals:

1. Hygienic Environment
2. Sanitation and Food Handlers Certificates
3. Being punctual and dependable
4. Offer great customers service
5. Offer discounts to customers purchasing in bulk.

C. MISSION STATEMENT

Please write a brief statement that summarizes and clarifies the core purpose of your business.

To provide quality snacks, lunches, meals and beverages in a safe clean and friendly environment

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 Micro and Small Enterprise (MSE) Development and Building Alternative Livelihoods for Vulnerable Groups

III. PRODUCT / SERVICE DESCRIPTION:

A. DESCRIBE:

What are your products features and benefits? What makes your product unique from the competition’s? What
need or want does your product satisfy? Why should a customer purchase your product or service and not the
competitions? What are similar or substitute products? What is its shelf life or life span? Are there any special
considerations for your product or service (copyrights, patents, packaging, etc.) Commented [1]: you can work on what i told you when you
are finish i will complete the rest

Donna and Family Snackette sells a wide range of items for example: Chana, Purri, Purri and Chana, Egg Ball,
Mince Ball, Pholourie, and a wide range on lunches on a daily basis.

Donna and Family Snackette open from 8.00am-10.00pm from Mondays to Sundays

IV. MARKET ANALYSIS

A. TYPE AND RESULTS OF MARKET RESEARCH:

My research was done by interviewing potential individuals and businesses. With individuals my questions
were verbal and with businesses, questionnaires were used.

My research revealed that many teachers, nurses, students, and other individuals using the road to the interior
class individuals do not have the time prepare meals and snacks due to their busy schedule, therefore prefer to
purchase snacks and lunches

80% of persons indicated that this type of service is greatly appreciated in the community.

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 Micro and Small Enterprise (MSE) Development and Building Alternative Livelihoods for Vulnerable Groups

B. CUSTOMER PROFILE:

How many customers do you have? Are they businesses or individuals? Do you have a few customers that
regularly contribute a total of more than 20% to your total sales revenue? If so, list name, and % of total sales
volume contributed by each. Profile your typical customer (age, sex, occupation, type of business, family size,
lifestyle, etc.) Where are your customers located geographically? How far must customers travel to buy from
you? How far must you travel to sell to your customers?

Customers:

21 Teachers
30 Persons Traveling to the interior locations
60 Students

C. WHO IS YOUR COMPETITION?

How many competitors do you have? Are there too many competitors? What is the nature of the competition?
Have any competitors recently gone out of business? Why?

I have only three main competitors namely;

1. Sauce
2. Clean Heart Cook Shop
3. Easton

List your four major competitors:

NAME LOCATION % OF MARKET

1. Sauce Along the Main Road 40%

2. Clean Heart Cook Shop 21%

3. Easton 25%

4.

Complete the following comparison between your business and your four major competitors. Rate on a scale
of one to five, with five being the best.

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 Micro and Small Enterprise (MSE) Development and Building Alternative Livelihoods for Vulnerable Groups

You Sauce Clean Heart Easton 4

PRODUCT OR 5 4
5 4
SERVICE
PRICE 5 5 4 4
QUALITY 5 5 5 5
EXPERIENCE 4 5 5 5
CUSTOMER SERVICE 4 5 3 3
REPUTATION OR 5 5
4 5
IMAGE
ADVERTISING 5 4 1 1
LOCATION 5 4 5 5
FACILITIES 5 4 4 4
OTHER

D. WHAT ARE YOUR STRENGTHS AND WEAKNESSES RELATIVE TO THE

COMPETITION?

Strengths: Ideal location on the Main road to the interior and main transportation pick-up point.

Weaknesses: (1) Lack of finance for expansion

V. MARKETING PLAN
A. WHAT IS YOUR PRODUCT STRATEGY?

Ensure Products being sold are fresh and tasty in nature. Food and snacks prepared will be prepared from
ingredients that have long shelf life to ensure quality

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 Micro and Small Enterprise (MSE) Development and Building Alternative Livelihoods for Vulnerable Groups

B. WHAT IS YOUR PRICING STRATEGY?

Prices will be determined by market forces.

Discounts will be offered for special occasions and for large purchases.

C. WHAT IS YOUR PROMOTION STRATEGY (INCLUDING SALES)?

Special prices for occasions
Flyers
TV & radio ads.
Social Media

D. WHAT IS YOUR DISTRIBUTION STRATEGY?

Products, Snacks, Beverages, Meals and Lunches will also be sold and distributed at the central location at the
four corner junction half mile.

VI. FINANCIAL PLAN

A. CREDIT POLICIES

One week credit to loyal customers

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 Micro and Small Enterprise (MSE) Development and Building Alternative Livelihoods for Vulnerable Groups

B. CASH FLOW STATEMENT

Description Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Beginning Month/Year
Beginning Cash Balance [a] $ - $ 91,150 $ 137,485 $ 175,254 $ 207,292 $ 235,600
Cash Sales $ 195,072 $ 152,400 $ 160,020 $ 168,021 $ 176,422 $ 185,243
Accounts Receivable Collected $ - $ - $ - $ - $ - $ -
Loan/Grant Proceeds $ 200,000
Owner Investment $ 68,000 $ -
Other Receipts $ -
Total Cash Received [b] $ 463,072 $ 152,400 $ 160,020 $ 168,021 $ 176,422 $ 185,243
Total Cash Available [c] (a+b) $ 463,072 $ 243,550 $ 297,505 $ 343,275 $ 383,714 $ 420,843
E XP E NS E S
Salary Expense $ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000 $ 25,000
Rent & Utilities $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000 $ 3,000
Transportation $ 5,000 $ 5,000 $ 5,000 $ 5,000 $ 5,000 $ 5,000
Groceries and Items for Resale $ 138,922 $ 73,065 $ 89,252 $ 102,982 $ 115,114 $ 126,253
Capital Expenditures $ 200,000
Other Disbursements (Wages)
Net Operating Cash Flow [e] (c-d) $ 91,150 $ 137,485 $ 175,254 $ 207,292 $ 235,600 $ 261,590

VII. NEXT STEPS AND ACTION PLAN

A. CAPITAL REQUIREMENTS (ASSUMING EQUIPMENT PURCHASE)

Cooler $ 120,000
Chairs $ 12,000
Groceries $ 68,000

B. WHAT DO YOU WANT?

See ‘A’

C. HOW WILL PURCHASE HELP YOUR BUSINESS?

It will help me to enhance the storage capacity for drinks, water, juices and other non-alcohol beverages. More
so, the chairs will be used to accommodate later among of customer at the entity.

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 Micro and Small Enterprise (MSE) Development and Building Alternative Livelihoods for Vulnerable Groups

D. WHERE WILL YOU BUY IT?

See quotations

E. WHAT IS THE PRICE?

See ‘A’

F. WHERE WILL YOU GET THE SUPPLIES NEEDED TO USE IT?

From various stores

G. WHERE WILL YOU GET THE MACHINE REPAIRED?

At the technician

H. HOW LONG TO MAKE PROJECT OPERATIONAL AND FULLY PRODUCTIVE?

One month

I. HOW LONG UNTIL MAKING MONEY?

One week

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 Micro and Small Enterprise (MSE) Development and Building Alternative Livelihoods for Vulnerable Groups

J. WHAT WILL BE YOUR BREAK-EVEN POINT

Four months

VIII. SWOT ANALYSIS OF THE BUSINESS

A. STRENGTHS

Over 20 years of experience in the catering and food preparation business

The location the entity is ideal from customers traveling in and out of the interior.

More so, the business is located at a major transportation pick up point for persons living on the Wismar shore.

B. WEAKNESSES

Lack of funds
Lack of transportation
Lack of equipment

C. OPPORTUNITIES

The entity can expand to having a mobile unit serving customers in distant locations.

D. THREATS

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New competitors
Theft

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