CONECTA - CREATIVE SQUARE

YOUSRA M, JOAQUÍN B & ARTURO S

MIXED USE COMPLEX

PROYECTOS V

TECNOLÓGICO DE MONTERREY CAMPUS GUADALAJARA

 PROJECT CONTENT

PLANS BREAKDOWN
• 1. PROJECT CONCEPT
• 8. URBAN MASTERPLAN (GENERAL-ROOF,
• 2. PROGRAM
• 15. FACADE DETAIL
CONTEXT)
• 3. PROGRAM JUSTIFICATION (USER,USE, • 16. FEATURE DETAIL
• 9. MASTER PLAN (SITE PLAN)
LOCATION, CONTEXT) • 17. 1 EXTERIOR RENDER A+ (AERIAL VIEW)
• 10. GROUND FLOOR PLAN
• 4. URBAN STRATEGY • 18. INTERIOR RENDER A+ (GROUND LEVEL)
• 11. PLANS PER LEVEL
• 5. PROJECT PLACEMENT STRATEGY: • 19. INTERIOR RENDER A+ (ART GALLERY)
• 12. ROOF PLAN (ONLY PROJECT)
LOCATION OF THE PROJECT AND • 20. FLY THROUGH (20 SEC) *YOUTUBE
• 13. Elevations (4 MINIMUM)
REASONS BEHIND THE DECISION • 21. FLY THROUGH (20 SEC) *YOUTUBE
- Elevation A
(CONTEXT VIEWS ETC) • 22. AUGMENTED REALITY MODEL SPARK
- Elevation B.
• 6. BIOCLIMATIC ANALYSIS • 23. SKETCHFAB MODEL
-Elevation C
• 12A MATERIAL • 24. DIAGRAM ON TWIN MOTION
-Elevation D
• 12B FACADE TREATMENT
• 14. SECTIONS (PERPENDICULAR)
• 7. MATERIAL SELECTION
- Elevation A

- Elevation B.
 PROJECT DESCRIPTION
This project is a broad; multi-disciplined development that includes vertical housing, a food market, shops, creative
workshops, an art gallery, and connecting gardens with endemic vegetation. Conecta is an architectural development located
in Avenida Vallarta and Av ….. The Project counts with a vast amount of cultural and social amenities that aim to connect and
unify the diverse cultural aspects of the Colonia Americana.
THE CONCEPT
 MAIN DESIGN CONCEPT

THE DESIGN BEHIND CONECTA SQUARE UNION COMES FROM THE UNDERSTANDING OF THE MULTICULTURAL COMMUNITY THAT INHABITS THIS
NEIGHBORHOOD. CRAFTED FROM THE CLASH OF CULTURE, ART AND DIVERSITY WE HAVE COME UP WITH A FUNCTIONAL, LIVING SPACE FOR
EVERYONE TO ENJOY.

THREE MAIN ENTRIES ORGANICALLY INVITE YOU TO A PUBLIC SPACE THAT SHARES BOTH NATURAL COMPONENTS AND CULTURAL ACTIVITIES
THAT WILL ENRICH YOUR EXPERIENCE AS YOU GO THROUGH MULTI LEVEL PATHS THAT FORM AN INTRINSIC CONNECTION BETWEEN THE THREE
MAIN BUILDINGS AND THE EXTERIOR.
 Av José Maria Vigil

Av Union

Av Ignacio Vallarta

THREE MAIN ACCESS POINTS

 Av José Maria Vigil

Av Union

Av Ignacio Vallarta

THREE MAIN BUILDINGS

INTRINSIC CONNECTION
MULTI LEVEL PATHS
 PROJECT JUSTIFICATION

THIS PROJECT WAS DESIGNED WITH THE INTENTION OF BRINGING PEOPLE TOGETHER.
 USER

ANYONE LIVING OR STAYING IN COLONIA AMERICANA; SPECIALLY TARGETING

YOUNG STUDENTS, ARTISTS, FAMILIES AND ANYONE ART AND CULTURE ORIENTED.
 LOCATION

Read more on the area in our historic analysis

AV. UNION SOUTH STREET
PROJECT PLACEMENT STRATEGY
PLACEMENT STRATEGY: horizontal grid and views

The project is split into three main

volumes placed next to the existing
buildings and leaving a void in the center.
The volumes are drawn following a grid
given by the surroundings and the
views that we wanted to allow.

PROJECT PLACEMENT STRATEGY

 Av Ignacio Vallarta

Av Union
The layout strategy liberates space by creating entry

areas on three different points that dialogue and integrate with

the busy streets of “La Colonia Americana”; in this way the set of

public spaces, gardens , workshops, and art gallery form the lower

ground structure of daily human encounters that foster collective

coexistence.

The building’s layout leaves an interior space that

allows not only a connection between three
different streets but also multi level vertical
connection.

Av José Maria Vigil

PROJECT PLACEMENT STRATEGY

ORTHOGONAL GROUND
ORGANIZATION

VOLUMETRIC
FOLLOWING
SURROUNDINGS

CHANGE OF
ORIENTATION FOR
THE TOWER

HORIZONTAL
PLATFORMS ACTING
AS EXTENDED
CONNECTORS
 On the other hand the building’s orientation is
worked to achieve the highest percentage of
views from the units as well as the structural
system was thought to give the interior a
greater sense of privacy.

PROJECT PLACEMENT STRATEGY

URBAN STRATEGY BASED ON SITE ANALYSIS
Site analysis and application to the project

PROJECT PLACEMENT STRATEGY

Site analysis and application to the project

The verticality in the site suggest a

succession of towers disposed in a
diagonal, above a general flat surface. The
tower that is part of our project serves as
an element following this pattern, adding a
landmark to the area.

PROJECT PLACEMENT STRATEGY

THE PROGRAM
PROGRAM JUSTIFICATION: mixed-use and connectivity

THE RESTAURANTS
THE WHOLE PROGRAM THE ART STUDIOS AND EXHIBITION AREA

OFFICES AND RESEARCH CENTER THE GREEN PUBLIC BRIDGES THE HOUSING AREA
 SYSTEM ORGANIZATION
*DIAGRAMS REPRESENTING THE THE APPLIED SYSTEM PROGRAM AND PROGRAMMATIC RELATIONS*
SYSTEM ORGANIZATION: Public, private and verticality

THE PRIVATE SPACE THE PUBLIC SPACE

SYSTEM ORGANISATION: Different housing types

In the housing area, we have different typologies.

A B
C We work with 5 types of apartments in total: type A, B, C, D
D and E. The types A, B and C are located in the tower, and types
E E and D are located in the adjacent buildings.

The idea behind these 5 modules is to be able in each building

to place the volumes as freely as possible or chose not to
leave the space meant for it void.
We have a range of flexibility from a level to another and
inside a same level.

The modules/ appartements types are designed for targeted

users (families, young adult worker, or students living
together.

Each apartment has a double orientation, either with the

facades facing each other, or the facades in the angles, the two
other ones used to keep the ability to adjoin the volumes
between them in more than a single direction.
FLOOR PLANS
URBAN MASTERPLAN
S
N

EAST ELEVATION
N
S

WEST ELEVATION
SECTION CUT AA’
SECTION CUT BB’
THE APARTMENTS : the tower -option 1

B
THE APARTMENTS : the tower -option 2
THE APARTMENTS : the adjacent buildings

D E
FEATURE DETAIL

This feature detail shows respectively the

longitudinal and transversal relationship between the

three apartment types.

BIOCLIMATIC ANALYSIS
 Climate in Guadalajara

Our project Conecta lies 1553m above sea level in Guadalajara’s warm and temperate weather..

Rain season during summer, but not during winter in Guadalajara.

The average annual temperature in Guadalajara is 19.6 °C | 67.3 °F. In a year, the rainfall is 941 mm | 37.0 inch.

BIOCLIMATIC ANALYSIS
INITIAL VOLUMETRY

W N

S
SUMMER SUN PATH DIAGRAM
HEAT AVOIDANCE FROM SOLAR RADIATION DURING WARMER MONTHS
BIOCLIMATIC ANALYSIS
 N
W

WINTER SUN PATH DIAGRAM

HEAT GAIN FROM SOLAR RADIATION ON SOUTH FACADE DURING COLD MONTHS
BIOCLIMATIC ANALYSIS
STRATEGIES AND FINAL VOLUMETRY: GEOMETRY

Change of orientation

Suppression of a floor

BIOCLIMATIC ANALYSIS
STRATEGIES AND FINAL VOLUMETRY: PROGRAM-RELATED STRATEGIES

Adding shading and a vertical parc

BIOCLIMATIC ANALYSIS
FACADE DETAIL

EXTERIOR SHADING STRUCTURE

LATTICE STRUCTURE ON SOUTH EAST FACING FACADE ON BUILDING

MATERIALS
 solar control glass
-special coating designed to reduce the
amount of heat entering a building Carbon fiber
( structure)
-resistant
-Less material than a regular column
SELF HEALING CONCRETE
-special coating designed to reduce decay

N
Mycelium
(facade on ground level)
-Adaptable to green areas.
-Low maintenance
-Eco friendly aesthetic

FACADE DIAGRAM
BIOCLIMATIC ANALYSIS
S
CARBON FIBER SELF HEALING CONCRETE MYCELIUM
SOLAR PROTECTED WINDOWS

EXTERIOR STRUCTURE STRUCTURE EXTERIOR AND COVERED WALLS

MAIN BUILDING FACADE
FACADE
 RENDERS

AERIAL VIEW RENDER

INTERIOR VIEW ART GALLERY
INTERIOR VIEW APARTMENT I
INTERIOR VIEW APARTMENT II
AERIAL VIEW
INTERIOR VIEW ART GALLERY
INTERIOR VIEW APARTMENT I
INTERIOR VIEW APARTMENT II
Thank you.

CONECTA CREATIVE SQUARE