PRE-LAUNCH

THE
TNATLUSNOC NOIHSAF EHT
 THE PRE-LAUNCH OF YOUR
BRAND CAN DETERMINE
WHETHER YOU SINK OR SWIM
IN THE FASHION INDUSTRY.

YOU MAY HAVE AN

INCREDIBLE BRAND BUT IF
YOU DON'T TAKE THE THE
PRE-LAUNCH SERIOUS, IT
COULD BE OVER BEFORE IT
BEGAN.
THE FASHION CONSULTANT
 DO YOU KNOW YOUR TARGET AUDIENCE?

VARIOUS CAMPAIGN TESTING WILL GIVE YOU AN UNDERSTANDING OF YOUR DEMOGRAPHIC.

UAE HYPE BEAST

46+ 9.1% 11.8%
20% Asia
9.1% JD Sports
35.3% ASOS
18-27
43% 17.6%
36-45
10% Europe UK
18.2% 54.5%

USA
28-35
9.1% Footasylum
27%
35.3%

BY AGE BY LOCATION BY INTERESTS

PLEASE NOTE: ALL BRANDS TARGET AUDIENCES VARY

 STEP 1 (INSTALL FB PIXEL)
To collect customer data.

SPETS XIS EHT STEP 2 (CREATE OPT IN PAGE)

This is to collect email addresses.

STEP 3 (DRIVE TRAFFIC)

Through sponsored posts and influencers.

LAUNCH BRAND

STEP 5 (EMAIL MARKETING)

Retarget email opt ins on launch

STEP 6 (FB RETARGETING)

Retarget customers through facebook
The objective is to run social media
campaigns to generate as many
interested customers as possible in your
brand via a competition.
YOU'LL
You'll need an opt in page on your
website that's sole purpose is to collect NEED TO

email addresses.
RUN A COMPETITION

We can sync this up to any mail sender.

You would need a desirable offer such

as £100 credit note for 5 customers.
- Sponsored ads will drive the initial
traffic for the competition, this allows
us to gain as many opt ins (email
addresses) as possible. We target
specific like minded customers to your
brand and test a variety of different
DRIVING
campaigns.
THE TRAFFIC
- Influencer marketing is another great
way to increase opt ins. While using
influencers to drive sales can be
profitable, it can be even more
profitable when they ask their following
to sign up to win something. Everyone
loves a freebie.
Prior to all the traffic being driven to
the website it's essential we install the
facebook pixel so we are able to collect
vital customer data.

This will allow us to retarget all

customers through facebook ad
GET THAT PIXEL
campaigns over a period of 180 days
after we launch. INSTALLED

This is one of the most effective tools to

generate sales. It's important to note
that 98% of customers don't purchase
on their first visit so it's extremely
important to have this installed.
It's crucial to ensure all foundations are
built before launching.

Once the website launches, we are able

THE
to drive traffic through facebook
retargeting to the SPECIFIC products
LAUNCH
that spiked the customers interest
which drove them to the competition
op in page in the first place.

A powerful tactic.
The great thing about facebook is it
allows you to segment customers who
reach different stages on your website.
i.e the following;

- Customers that visited home page

- Customers that clicked a product
- Customers that added to the cart
LETS START
- Customers that reached the checkout
- Customers that added payment info
RETARGETTING

This allows us to target customers

based on their action on your website. 
For example, a customer that reached
the checkout may not have purchased
because of shipping fee's being too
high. So we will offer all customer who
reached the checkout FREE SHIPPING.
 98%
OF CUSTOMERS DO NOT PURCHASE ON
THEIR FIRST VISIT TO YOUR WEBSITE.

WITHOUT A PIXEL INSTALLED THEY

COULD BE GONE FOREVER.
After collecting X amount of emails we
can now target those customers with
the new collections on launch. Often a
discount should be sent to these
EMAIL
customers to drive sales. Keeping
discounts solely for email marketing is
MARKETING
often the best tactic as retailers do not
like to see discounts being dished out.
MAYBE NOT TODAY, MAYBE
NOT TOMORROW BUT ONE
DAY THAT CUSTOMER WILL
PURCHASE THROUGH
RETARGETING.

THE FASHION CONSULTANT

ROSE LONDON

WHAT
ED HARDY OFFICIAL

BRANDS

POCKETS OF PARIS HAVE WE

LAUNCHED?
HUBB AND WILLS
 DIGITAL MARKETING

IF YOUR BRAND ISN'T GETTING THE RESULTS YOU'D ANTICIPATED WE CAN HELP

SOCIAL SALES CUSTOMERS STRATEGY

Increase social Improve sales, Focus heavily on A carefull devised

following through conversion rates gaining new marketing
facebook and and ROI on ad customers as well strategy
instagram. spend. as customer implemented.
retention..

THE FASHION CONSULTANT

 NEW BRANDS

EXISTING BRANDS

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GET IN TOUCH.