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A Bouquet of Abstract Flowers With An Indefinable Femininity.
A Bouquet of Abstract Flowers With An Indefinable Femininity.
A Bouquet of Abstract Flowers With An Indefinable Femininity.
an indefinable femininity.'
Digesh Shah
GEOGRAPHIC SEGMENTA
EGM ENTATION
TION:: Metros.
DEMOGRAPHIC SEGMENTA
EGM ENTATION
TION:: Rich Women.
PSYCHOGRAPHIC SEGMENTATION:
Based on Lifestyle: Luxurious.
Based on Personality: Ambitious.
BEHAVIORAL SEGMENTATION:
Based on Occasions: Special Occasions.
Based on Benefits: Qu
Quality.
SINGLE SEGMENT SPECIALIZATION:
Rich women residing in metros.
The task of positioning is to deliver a central
idea about a company or an offering to the
target market.
STRATEGIES:
To strengthen its own current position in the
consumer·
consume r·ss mind.
To grab an unoccupied position.
To build a USP(Unique Selling Proposition) viz.
quality.
Product
Promotion
Price
Place
Groovy : Deep, spirit ual, earthy and sensual with notes of wild crafted
Madagascan Mandravasarota Leaf, Canadian Black Spr
lack Spruce, French Grand Fir,
ir,
Croatian Juniper Berry, French Cypress Leaf and
eaf and Croatian Lavender Bud.
Spring : Light, sweet, feminine floral with wild French honey bee extract
and organic Indian Jasmine.
Psychedeli
Psychedelic
c: Sensual, lush, mysterious and romantic with extracts of
organic Madagascan vanilla bean, Madagascan ginger root and organic sweet
orange peel.
Flower Ch
Child: Light,
Light, airy and sweet
sweet floral
floral with
with Albanian
Albanian Orris Root,
Root,
Bulgarian Rose, Turkish Rose, Madagascan Rose Geranium and Croatian
Lavender Flower.
Celebrity Endorsed Perfumes
Distributors