Assignment Title:

Difference b/w Strategic and Financial Objectives.

Subject Name:
Strategic Management
Submitted By:
Abdul Rauf
(UW-17-MGT-BBA-028)

Discipline & semester:

BBA (6th)

Submitted To:
Ma’am Mahwash Hussain
Date: 14 April 2020
Department of Management Sciences
University of Wah
Wah Cantt
Difference b/w Strategic and Financial
Objectives:
Strategic Objectives:
 Focused on improving Long Term Competitive Business Position.
 Winning an x percent of market share.
 Achieving lower overall costs than competitors.
 Overtaking key competitors on product performance or quality or customer service.
 Having a wider product line than competitors.
 Having a better-know or more powerful brand name than competitors.
 Having a stronger sale or distribution than competitors.
 Consistently introducing new or improved products to the market.

Financial Objectives:
 Focused on improving Financial Position.
 An x percent increase in revenue.
 Annual increase in after-tax profit of x percent.
 Annual increase in earnings per share of x percent.
 Profit margining of x percent.
 An x percent return on capital employed or shareholders investments.
 Increasing shareholder value in the form of an upward trending stock price.
 Improving efficiency.