Faculty of Business

Department of Business Administration

The American University of Madaba

Movember

Prepared by:
Aws Juma 1620112
Supervised by:
Dr. Nadine Khair
Introduction

Why we movember it’s a fun way to start conversations about a serious issue for millions of men. Prostate cancer is the second

leading cause of cancer-related death among men. a month of solidarity, humility and standing up for the progression in men’s

health the furry friend serves as a daily reminder that prostate cancer awareness is crucial to helping us all stand up to cancer.

Men across the world are facing a health crisis. Globally, 9.9 million men are living with prostate cancer, and another 577,000 are

estimated to be living with or beyond testicular cancer. The latter disease is the most common cancer plaguing men aged 15-39

years old. Even more sobering, nearly one man dies by suicide every minute. These largely preventable health issues contribute

to men dying on average 7 years younger than women. But no one is talking about it. Except Movember.

Movember is the only global charity focused solely on men’s health. Founded in 2003, they are best known for their fundraising

campaign that encourages men to grow a mustache every November. To date, there are over 5 million Movember supporters

around the world, and the nonprofit has raised over $911 million – thanks to their small-yet-mighty marketing team.

Conclusion

Like many nonprofits, the charity’s success is a result of its ability to deliver personalized and targeted communications.

Movember’s Digital Marketing & Automation Director. Movember has experienced the same challenges that many small

businesses, startups, and nonprofits face